seo technology – going beyond the tools easynet affilicon israel june 2009
TRANSCRIPT
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SEO technology – going beyond the tools
![Page 2: Seo Technology – Going Beyond The Tools Easynet Affilicon Israel June 2009](https://reader035.vdocuments.site/reader035/viewer/2022070603/54c374394a795955458b4586/html5/thumbnails/2.jpg)
AGENDA
Evolution of SEO technologies
Evolution of PPC technologies
How can technology empower and refine SEO
• Current state of SEO
• Challenges of enterprise-level SEO
The killer Application
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Evolution of SEO technologies
Tools (Freeware/shareware)
![Page 4: Seo Technology – Going Beyond The Tools Easynet Affilicon Israel June 2009](https://reader035.vdocuments.site/reader035/viewer/2022070603/54c374394a795955458b4586/html5/thumbnails/4.jpg)
Evolution of SEO technologies
Tools (Freeware/shareware)
Generic Analytics tools (that aid SEO)
![Page 5: Seo Technology – Going Beyond The Tools Easynet Affilicon Israel June 2009](https://reader035.vdocuments.site/reader035/viewer/2022070603/54c374394a795955458b4586/html5/thumbnails/5.jpg)
Evolution of SEO technologies
Tools (Freeware/shareware)
Generic Analytics tools (that aid SEO)
Business levelSEO management software
![Page 6: Seo Technology – Going Beyond The Tools Easynet Affilicon Israel June 2009](https://reader035.vdocuments.site/reader035/viewer/2022070603/54c374394a795955458b4586/html5/thumbnails/6.jpg)
Evolution of PPC technologies
• PPC technologies are ahead in few good years
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Evolution of PPC technologies
Tools for keyword list generation, simple bid management (rules based)
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Evolution of PPC technologies
PPC Tools
Portfolio management
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Evolution of PPC technologies
PPC Tools
Portfolio management
More comprehensive optimization platform
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How can technology empower and refine SEO (1) - current state of SEO
• Dynamic than ever SERP environment – ranking is “half dead” era
• Common SEO practices becoming a commodity
• Old/artificial link building practices becoming questionable
• Big brands have a higher SERP traction with algorithm shifts and trends
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How can technology empower and refine SEO (2) - Challenges of enterprise-level SEO
• Integrate SEO traffic with CRM/Back office metrics for measuring real business impact
• Build a comprehensive and scalable SEO strategy and SEO program
• Tie investment in particular SEO items to ROI
• Implement SEO best practices across the web development and business development processes
• Execute & Scale
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The killer application
• Will introduce CRM/Back office integration into SEO – in the deepest granularity level
• Will account SEO results within the context of additional traffic sources (click stream)
• Will enable forecasting of impact – ahead of execution
• Will tie action into monetary impact (post – execution)
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The killer application – a bit drilled..
• Will identify and alert high and low performing keyword classes, landing pages, internal linking schemes, new incoming links, title/description tags, headlines…etc.
• And their combinations
• Will allow multi-dimensional investigation of the activity (slice & dice, dimension exchange)
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The killer application – example
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The killer application –bottom line
• Will be an elaborate, reliable, evolving engine for SEO decision making
• Empower optimizers and managers in directing, valuing and optimizing SEO activity into a high volume, profitable online marketing medium
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THANK Y U