reputation management 101 sam michelson affilicon israel june 2009

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Reputation Management 101 Sam Michelson June 2, 2009

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Page 1: Reputation Management 101 Sam Michelson Affilicon Israel June 2009

Reputation Management 101

Sam MichelsonJune 2, 2009

Page 2: Reputation Management 101 Sam Michelson Affilicon Israel June 2009
Page 3: Reputation Management 101 Sam Michelson Affilicon Israel June 2009
Page 4: Reputation Management 101 Sam Michelson Affilicon Israel June 2009

What should KFC do?

Take Control of the top ten Google results Optimize other corporate properties into the top

ten Leverage Video (Commercials) and optimize

YouTube Move www.kfcscholars.org to page 1 Make Twitter and Facebook Presence Prominent

Take out Google Ads Create Viral Buzz

Page 5: Reputation Management 101 Sam Michelson Affilicon Israel June 2009

If KFC can’t do it themselves - contact us!

We view this effort as part PR, part SEO We change clients’ Online Reputation –

in a steady natural fashion. We become their SWAT team for Rep

Management

Page 6: Reputation Management 101 Sam Michelson Affilicon Israel June 2009

Takeaway for each of us..

Your Brand = greatest asset Your top 10 is how the world sees you. We all need to think about our online

reputation Media Investors Partners Customers

Page 7: Reputation Management 101 Sam Michelson Affilicon Israel June 2009

Don’t Leave your Reputation to Chance

Take Control of your online reputation!

Page 8: Reputation Management 101 Sam Michelson Affilicon Israel June 2009

Sam Michelsonwww.RepRelations.com

Thank You!