seo social-media-presentation-salony-creations
TRANSCRIPT
Introduction
• Born in a business family
• 15 years experience
• Established in 2004
• Evolved from Graphic Design to Search MarkeCng to Social Media
• Worked with more than 200 industries
Companies we have recently worked with:
Core Competencies
1. Search Engine Optimization and Marketing with PPC Campaigns���
2. Social Media Marketing – Primarily Facebook���
3. Email Marketing���
4. Web Development
• Determine your website’s target audience
• IdenCfy the keywords being used to find compeCtors’ websites in your market
• OpCmize your site so it will show up in the top of the list.
• Keyword Analysis
• Adwords Campaign Setup
• Landing page opCmizaCon • Conversions
Fact: In the Mena Region 60% of the popula7on uses Google to Search!
Keyword Analysis Example Noble Insurance Keywords Searched: Property Insurance Marine Insurance Engineering Insurance Liability Insurance Motor Insurance AviaCon Insurance Miscellaneous Insurance Property Insurance Individual Life Insurance Individual Medical Insurance Employee Benefits Scheme Risk Management Insurance Consultancy
Approximately 300,000 searches for services of Noble Insurance!
Keyword Analysis Example Total Freight InternaConal Keywords Searched: logisCcs company dubai freight forwarding air cargo excess baggage
Approximately 200,000 searches looking for services of Total Freight
Adwords Campaign Setup
Average Campaign has about 800 keywords
And approximately 100 ads setup
Adwords ���Campaign���in Action
Landing Page Optimization
Navigation Menu Optimization
Incentivised Lead Generation Form
Seo Relevance Headings
Social Proof
To encourage maximum conversions
Results
We are star7ng to see some growth with what we have done to date (new e-‐bookings or e-‐sourced bookings are on the increase -‐ currently 15% of total vs. 75% for repeat bookings from all sources). Peter Obee – Owner Cool Aroma Spa, 20/12/2012
Testimonial
2091 Clicks in 5 months
Avg monthly Spend in 5 Months: 1358 AED
Increase in business revenue 15% per month
Social Media
IS NOT A SALES PLATFORM
IT’S A MARKETING PLATFORM TO:
IT’S ABOUT BEING TOP OF MIND RECALL AT THE POINT OF PURCHASE!
Why should any one use Social Media?
Because,
People Love to Talk
People Love to Share
People Love to Advice
Also because,
People Love to Listen too
People Love to Share further
People Love to Get Advice
Social Media Statistics
2,998,900 People who live in the United Arab Emirates age 25 and older
2,062,900 Who are male!
Precise Targe?ng!
Our Process
1. Understand the Business 2. Understand Buying Process 3. Identify the Goal of going Social
• Create Email List • Drive Traffic to the website or • Just Brand Awareness
4. Create a Content Strategy • Because it is the content that people share!
5. Create Engagement Strategy • Contests & Sweepstakes
6. Measure Conversions – Google is your best tool
Case Study : LIH GROUP
Case Study : LIH GROUP
We also make Custom tabs in Facebook Pages and Engagement Apps like Contests and Sweepstakes
Case Study : LIH GROUP
Posts Promo?ng Proper?es!
Relevant Content Pos?ng
Case Study : LIH GROUP MEASUREMENT
Email Marketing Samples Dec 2012 Jan 2013 Feb 2013
Email Marketing 1. We execute list building campaigns
• By driving Google traffic to landing pages • Popup forms on websites • Using facebook Like Gates • Using social media engagement activities
2. We create subject lines that ensure that emails land in Inbox 3. We use awesome designs and strong copy to encourage action –
That is a Click to go to website landing Page
Website Design & Development
We Create Stunning Websites That Sell!
At the end of the day, purpose of all marketing be it Google, Social Media or Email is to drive traffic to the WEBSITE
As buying decision's are made on the website.
Our Services in a nutshell!
Thank you. Linkedin : hWp://www.linkedin.com/namitaramani Website: hWp://www.salonycreaCons.com
Spa MarkeCng Portal: hWp://www.spagenie.ae Facebook: hWp://www.facebook.com/Namita-‐Ramani
TwiWer: @Namita_Ramani