seo in 2013
DESCRIPTION
Adam Melson's Slidedeck from PANMA June 2013TRANSCRIPT
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SEO Success in 2013
Adam Melson (@adammelson)
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@adammelson
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@adammelson
@adammelson
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@adammelson
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@adammelson
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@adammelson
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@adammelson
Moving Beyond SEO
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@adammelson
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@adammelson
Relationships
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@adammelson
I WILL GET THE LINKS
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@adammelson
Everything was 100% scalable. Google loved it.
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@adammelson
Continued Decline of Value
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@adammelson
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@adammelson
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@adammelson
844
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@adammelson
31%
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@adammelson
10%
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@adammelson
30%
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@adammelson
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@adammelson
There is zero time.
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@adammelson
3 Quick (read quality) Wins
For Links
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@adammelson
2 Content Changes
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@adammelson
Take Time, Clean Up
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@adammelson
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@adammelson
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@adammelson
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@adammelson
156 pages
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@adammelson
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@adammelson
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@adammelson
Lost CTA
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@adammelson
No Restocking Fee
Free Shipping10/10 Reseller
RatingsNo Hassle ExchangesPrice Match Guarantee
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@adammelson
Site Traffic Grew 20%
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@adammelson
52%
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@adammelson
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@adammelson
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@adammelson
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@adammelson
They have manufacturer
descriptions & rank well
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@adammelson
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@adammelson
TEST IT
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@adammelson
$10,000/Hour
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@adammelson
3 Quick (read quality) Wins
For Links
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@adammelson
Check Other Version of Your
Site
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@adammelson
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@adammelson
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@adammelson
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@adammelson
Buy the .co 301 Redirect
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@adammelson
1. Give new product to review2. Ask what they’re looking for3. Offer an expert interview4. Provide customer value add5. Provide exclusivity
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@adammelson
FacebookLinkedIn
GlassDoor
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@adammelson
Get your images. All of
them
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@adammelson
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@adammelson
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@adammelson
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@adammelson
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@adammelson
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@adammelson
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@adammelson
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@adammelson
Link Opportunities!
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@adammelson
Head to your referrals for 2011
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@adammelson
Grab All
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@adammelson
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@adammelson
Yearly Sponsorships
ContestsArchived
InterviewsArchived Reviews
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@adammelson
Act like a human
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@adammelson
Talk to People.In Person.
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@adammelson
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@adammelson
Act like a human
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@adammelson
“…if you can use this anchor text
instead of…”
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@adammelson
::4 paragraph email::
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@adammelson
“…noticed you used a nofollow…”
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@adammelson
“…in exchange for….it would be
mutually beneficial…”
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@adammelson
People feel more comfortable with brands they know
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@adammelson
Clear & Concise
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@adammelson
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@adammelson
How do you measure outreach?
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@adammelson
AddressCorrectImprove
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@adammelson
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Adam Melson@adammelson
www.seerinteractive.com