seo igaming
DESCRIPTION
Session advanced @ Be-Wizard 2012: SEO iGaming, Stefano GorgoniTRANSCRIPT
![Page 1: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/1.jpg)
SEOin the iGaming industry
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WTF am I?
• SEO (and more) since 2004. • In the iGaming industry since february 2010.• Working in-house for online casinos.• I'm not an affiliate
• www.stefanogorgoni.it• twitter.com/must
![Page 3: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/3.jpg)
Gambling? iGaming :)
You call it Gambling. We call it iGaming. I guess it makes us feeling better.
IGaming includes: • casino games (roulette, blackjack, slots, etc.)• poker• sportsbook• bingo
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iGaming: how much is it worth?
iGaming industry is quite competitive... $150 billion dollars is set to be the annual revenue for the gambling industry by 2012, according to a market review by PricewaterhouseCoopers.
![Page 5: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/5.jpg)
Know the industry
• A lot of targeted traffic comes from affiliate websites.
• A single player can spend a lot of money.
![Page 6: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/6.jpg)
Reputation
VERY GOOD!
= =
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Black hat
The biggest myth about SEO in the iGaming is:
IT'S ALL ABOUT BLACK HAT!
![Page 8: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/8.jpg)
Too competitive for white hat SEO?
![Page 9: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/9.jpg)
Issues
• Time • Keyword research• Link building• New markets
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Mr. Wolf
also known as
SEO
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Time
• Email marketing: send emails and count the cash• Affiliate marketing: pay only after earning• SEO:
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Keyword research
Google AdWords restricts the promotion of online gambling and gambling-related products.http://support.google.com/adwordspolicy/bin/static.py?hl=en&topic=1310883&guide=1308252&page=guide.cs&answer=176014
![Page 13: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/13.jpg)
Link building
Check your competitors...
![Page 14: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/14.jpg)
Use the affiliates
• 301 on affiliate links• rel canonical
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Link baiting?
Yeah, right...
![Page 16: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/16.jpg)
Build a network
![Page 17: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/17.jpg)
Buy links
![Page 18: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/18.jpg)
And everything else...
...coming from competitor analisys.
• http://www.majesticseo.com/• http://www.link-assistant.com/seo-spyglass/
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Little problem
![Page 20: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/20.jpg)
Dura lex sed lex
![Page 21: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/21.jpg)
Good market - Bad market
![Page 22: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/22.jpg)
New market, new language
![Page 23: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/23.jpg)
Results?
A 95% white hat strategy definitely works!
![Page 24: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/24.jpg)
So...
• iGaming is not spam• Black hat SEO is not required/recommended• White hat works!
![Page 25: SEO iGaming](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c667454a7959f3208b45d6/html5/thumbnails/25.jpg)
More about me
• http://www.stefanogorgoni.it/
• http://www.stefanogorgoni.com/
• http://twitter.com/must
• http://twitter.com/akamust
• http://www.linkedin.com/in/stefanogorgoni