changing channel - linkdex igaming #thinktank
TRANSCRIPT
CHANGING CHANNEL
Remote Control by Jason Trimhttp://www.flickr.com/photos/purpcheese/4031751643/
Jono AldersonHead Of Insight @ Linkdex
iGaming...
Tough Mudder PA #1 by The 621st Contingency Response Winghttp://www.flickr.com/photos/621crw/6984091812/
THE END IS NIGH
Etna Volcano Paroxysmal Eruption Jan 12 2011 by Gnuckxhttp://www.flickr.com/photos/purpcheese/4031751643/
KEYWORD DATA
PRIVACY ISSUES
REGULATION CHALLENGES
So...
Crossed Wires by Howard Lakehttp://www.flickr.com/photos/howardlake/4834299551/
We need BETTER...Not MORE
PHONETRACKING
Next...
[Screenshots]
Humanise your analytics
But…!
Don’t worry...
<script type="text/javascript">try{(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // doubleclick checker -(function() { var o=onload, n=function(){setTimeout(function(){ if(typeof _gat === "undefined"){ (function(){ var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})(); _gaq.push(['_trackEvent','GA Remarketing Tag','DC Script','Failed',0,true]);}}, 1000); } if (typeof o!='function'){onload=n} else { onload=function(){o(); n()}}})(window); // Rest of your code
}catch(err){ //Do nothing}</script>
Leads us nicely onto...
UNIVERSAL ANALYTICS*
*But it’s not that universal
But what about...
…?
Good kit...
Direct Monster
A quick aside...
PRIMARY DOMAIN
APP
MOBILE SITE
BLOG
Useful Insight tips...
http://semphonic.com/white-papers/wpaper_005_functionalism_new_approach.pdf
Advanced Asset Tracking
Some clever SEO stuff...
Reciprocal Indexation
Second-page poaching
TYNT but better
PhraseBait
Lastly. Getting buy-in...
http://www.cardinalpath.com/
www.slideshare.net/jonoalderson/
Parting thoughts...
Get there first.