SEO Fundamentals of Keyword Research

Keyword search is an art which we have said earlier, for this you have to choose good keyword which are really good and match with your contents, and you must use appropriate tool to select your keywords then you must succeed to select suitable keywords. Search engine use the keyword to show the rank pages. If you select the right keywords then it should be good for your site. Keywords search is the building block for the search engine optimization. Search engine use those keywords or phases to display web pages which are relevant to these terms. If you want to select your keywords then you must spend some time on your company site and concentrate on products and quality then you set your keywords according to your products and your service.

Essentials Before Starting Keyword Research

• Analyze the website• Identify your products and service• Identify your brand value• Identify your competition• Identify your target markets (B2C vs. B2B)• Identify you potential products (Verticals)

Why We do Keyword Research for a Website

To Find the Best Keywords to Promote or Optimize

To Plan Off page SEO and Link Building Strategy

To Get an Idea about what our Competitors are doing

For Writing the Content for the website

For Planning and Designing the website with Keyword Stuffed Content

How to Identify and Make the Best Keyword Combination

Pre- Words Core Words Post Words

Modifier (Portable)Brand (Sony)Geographic (Dhaka)Demographic (Men’s)Call to action (Buy)Educational (How to)

• Major Product (Shoe)

• Major Service• B2B Keywords

• Entity (Shop)• Geographic (Dhaka)• Demographic (Men’s)• Call to action (Buy)

• Leather Shoes• Men Leather Shoes• Men Leather Shoe Shop• Men Leather Shoe Shop in Canada

Sources OF Keywords

Web Analytics History Keywords

Google Webmaster Search Queries

Tools: Adwords, Wordtracker, SEOBook

Competitors Organic and PPC Keywords

Keywords Combination

Tools Used for Keyword Research

https://adwords.google.com/select/KeywordToolExternalhttps://freekeywords.wordtracker.com/http://tools.seobook.com/keyword-tools/seobook/

Stages Of Keyword Research Analysis

Collect Search

Analyze Filter

How to Interpret the Results

How competitive is the keyword

Average Number of

searches done worldwide in a

month

Average Number of

searches done locally in a

month

Average Number of searches done locally

in a month

More search value = Worldwide popular

keyword

More search value = Locally popular keyword

Things to consider for keyword Research

• Popular Keywords are always highly competitive • Popular Keywords don’t sell or convert well• Popular keywords are very good for reputation and branding• Highly competitive keywords are hard to beat• Highly competitive keywords are also those keywords that sells,

assuming that the industry is mature enough• Trying to beat global competition can take you years of efforts• Finding the best match for your identity is a good option, even if it is

a long keyphrase or belong to long tail keyword category

Thank You