SEO FUNDAMENTALS by an

EXPERIENCED EXPERT

Why SEM is Important

I Want to Buy Nike Running

Shoes!!!

Google’s Dominance

97%

3%

Google: % of Total Revenue (Fiscal Q309)

Advertising

Licensing & Other Revenue

SEO vs. PPC

PPC

Pay each time a customer clicks on your Ad

SEO

Free / Organic Listing

The Experts Weigh In

Early SEO Strategies – Keyword Stuffing

Search Engine Manipulations

You Got Authority!

Your Website

To Summarize

• Early on:– Content was King!

• Now:– Third Party Links Rule!

On-Page SEO

Off-Page SEO

Two Strategies for 3rd Party Links

Article Directories Directory Submissions

www.isedb.com

www.directoryarchives.com

Four Golden Rules of Keyword Research

• Relevance• Minimal Level of Traffic• Low Competition• Highly Commercial Keywords

Competitive Keywords Will Take too Long

Keyword Research Game Plan

• First Target Keywords with Decent Traffic but not too Competitive– Helps Build Page Rank & Site Authority

• Second Target Keywords with Medium Traffic

• Third Target High Volume Keywords

Keyword Relevance

Keyword Relevance Continued

Nike Running Shoes vs. Running Shoes

More Clicks, Higher Conversions Less Clicks, Lower Conversions

Keyword Research Tool

Google Adwords Keyword Tool:

Should I do it Myself or Hire a SEO

Company?

HIRE

For More Information, Please Visit:

www.LADSolutions.com