ObjectivesIn 2008 leading luxury travel and tour operator Kuoni recognised that their online presence did not match up with their innovative, world-class o�ine presence and turned to bigmouthmedia for help.

Kuoni wanted to increase their visibility for non brand tra�c, and with the credit crunch looming they knew that they had to act quickly. In the face of increasingly aggressive approaches being adopted by the competition in the travel sector, an innovative campaign was required to give Kuoni’s destinations the exposure they required.

The objectives of the campaign were:

Creation of an innovative strategic SEO campaign

Increase exposure for 1st tier generic destination based keywords on the �rst page of Google by 30%

Our solution Bigmouthmedia suggested that the creation of a far reaching SEO campaign boosted with PPC synergy and innovative social media aspects would be key to their online survival during an economic downturn.

The key actions undertaken included:

Implementation of a destination strategy based on analysing the key search period for di�erent destinations and holidays. The SEO campaign was designed to optimise destinations ahead of seasonality search spikes, gaining maximum exposure and tra�c at peak search periods

Creation of ‘authority pages’ and implementation of on-page optimisation

Ethical link building campaign designed to maximise potential of authority pages

Construction of increased synergy between SEO and PPC strategies and keyword targets

Implementation of top performing PPC creatives in the meta descriptions and title tags of website destination pages

Summary

Over the last 18 months, we have seen some signi�cant improvements in our natural search visibility which has translated in similar proportions to an increase in site tra�c whilst maintaining current conversion levels.”

Matt Rooke, E-business Director,

Kuoni Travel

Luxury tour operator travels up the rankings thanks to SEO campaign

Case Study: SEO

Wide ranging SEO campaign combined with PPC synergy and social media elements drives vastly improved keyword rankings, CTR and tra�c to world leading travel operator

Increase in number one Google keyword rankings by 100%

Increase in unique search visitors of 105% Year on Year

Increase in organic search engine tra�c of 69% over 6 month period

Prominent universal search listings in Google for top destination videos

one of the leading travel organisations in the world employing over 7,500 sta� in 300 o�ces around the world.

1

2

“

1

2

3

4

5

1

2

3

4

5

Our solution (continued)Social Media Press ReleaseKuoni was the �rst UK travel company to use social media releases in their link building campaign. These press releases with embedded videos were designed to achieve widespread second wave proliferation, as well as increased rankings for target phrases and universal search listings for the videos used.

i-TravelBigmouthmedia recommended the implementation of a travel guide http://i-travel.kuoni.co.uk, an area of the site where content and videos could be uploaded and deep linked back into the key destination pages, to boost the site’s authority status.

ResultsDuring the campaign Kuoni saw:

44:1 incremental ROI from our SEO initiatives

I04% increase in total organic traffic [Sept 08 - May 09]

First page rankings in Google for over 90% of Tier 1 keywords

Increase in �rst page Google rankings for top tier destination keywords by 70%, far exceeding client objective of 30%

Increased CTR on destination pages

Increase in share of organic traffic by 24% [Sep 08 to May 09]

Prominent universal search listings in Google for top destination video

s

P P C • S E O • A F F I L I A T E S • D I S P L A Y • O N L I N E P R • I N 1 0 C O U N T R I E S • 3 0 L A N G U A G E S

Want to know more? Speak to a bigmouth today, email hello@bigmouthmedia.com or call 0845 130 0022 for more information on our SEO services. For company information, buyers’ guides and more case studies go to bigmouthmedia.com

Case Study: SEO

1

2

3

4

5

6

7