project on kuoni vishv

7/31/2019 project on kuoni vishv

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PTS- 06 REPORT ENROLLMENT NO. 076413680

PROJECT REPORT

KUONI DESTINATION MANAGEMENT:

Expect More

Project on Tourism Marketing and operations

School Of Hospitality And Tourism

Year 2011-2013

Submitted ByVishv Dev Singh
http://www.cheaponlineflights.com/kuoni-holidays.htmhttp://www.cheaponlineflights.com/kuoni-holidays.htm


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No.1 in Outbound

No.1 in Destination Management

No.1 in India

Rs. 2,200 Crores Sales

620 Office & Branches

3200 Employees
http://www.cheaponlineflights.com/kuoni-holidays.htm


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TABLE OF CONTENTS

1. Introduction2. Methodology3. Executive Summary4. Industry Profile5. Special Forms of Tourism6. Types of Tourist7. Marketing Mix8. Pest Analysis9. SWOT Analysis of Tourism in India10. Company Profile

10.1 KUONIIndia No. 1 Holiday Company11. KUONI Brand

11.1 KUONI World Famous Tours11.2 KUONI Do-it-Yourself Holidays11.3 KUONI Holidays of India11.4 KUONI Travel India11.5 KUONI Travels and SOTC Tours11.6 KUONI HolidaysOver 100 years of experience11.7 KUONI HolidaysWorldwide holidays11.8 KUONI HolidaysBrochure List11.9 KUONI Specialist Holidays

12. Competitor13. Outbound Tourism14. Types of Passport15.

Types of Visa

16.Currency Regulation17. Travel Tax18. Formalities19. Conclusion20. Research


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1. INTRODUCTION

The training was carried out as a partial fulfillment of my MBA degree under JAMMU

UNIVERSITY.

The project has been carried out at KUONI, Gurgaon.

My project was based on the study of find out the potential and awareness of KUONI brand as

well as creating awareness amongst the people of NCR region and understanding the whole

process of booking .


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2. METHODOLOGY

The methodology of my assignment was purely based on personal observation as well as

interaction and discussion with the executive of the KUONI Gurgaon.

STUDY AREA:

Present study has been carried out at KUONI Franchises, Gurgaon.

NATURE OF DATA:

Primary Data: The primary data has been collected through personal observation aswell as through both open and closed ended questionnaires with customer and the

executive of KUONI.

Secondary Data: The secondary data has been collected from the company informationsystem.


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3. EXECUTIVE SUMMARY

This is a project which has been carries out at KUONI, Gurgaon. The project is conducted on

Study of awareness about KUONI brand, a topic which was assigned by the KUONI authority.

In this project we have collected both Primary and Secondary data. The Primary data was

collected through questionnaire and personal observation and the Secondary data was collected

from the KUONI information system.


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4. INDUSTRY PROFILE

The Travel and Tourism industry is still one of the largest single businesses in worldcommerce and its importance is widely recognized.

The tourism industry is now one of the largest sectors earning foreign exchange. In the face

of many benefits, many countries have started assigning due weight age to the tourism

industry in their national development agenda.

Tourism is an industry that operates on a massively broad scale: it embraces activities

ranging from the smallest sea-side hotel; to air-Lines, multi-national hotel chains and major

international tour operators. Originally, non-traditional industries such as tourism emerged

as a solution to strike a balance between ecology and industry

Tourism is one of the worlds fasted growing industries at present and holds thestatus of the worlds no. 1 industry.

Spending on tourism amounts to 5%-10% of total consumer, spending in a yearworldwide.

The industry creates a job every 2.4 seconds with every one of those direct jobscreating another 11 indirect ones.

The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillionworldwide.

Indias share of the total market is a pittance at 0.51%. The non-tourist countries likeMalaysia and Indonesia get much more tourists than India.

The tourism industrys foreign exchange earnings in India are around $3.2 billion.Tourism is the highest foreign exchange earner if we consider the fact that net value

addition in Gems and jewellery is less than 30% whereas, in tourism it is more than90%.

Recent statistics have revealed that during the first quarter of 2006, the performance of

the tourism industry has been very encouraging which has registered an 11% increase in

foreign tourist arrivals.


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India Tourism office at Tokyo won two International Awards in Tour Expoheld at Daegu in

Korea for excellent tourism promotion. Indian Pavilion won the Best Booth Design Award as

well as Best Folklore Performance Award competing with major players in tourism such as

china, Japan, Thailand, Malaysia and Canada.


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5. SECIAL FORMS OF TOURISM

For the past few decades many forms of tourism are becoming more popular, particularly:

ADVENTURE TOURISM

This type of tourism involves travel in rugged regions, or adventurous sports such as

mountaineering and hiking (tramping).

CULTURAL TOURISM

It includes urban tourism, visiting historical or interesting cities, such as Delhi, Amritsar,

Mumbai, Bangalore, Chennai, Ahmadabad, etc. and experiencing their cultural heritages.

This type of tourism may also include specialized cultural experiences, such as art museum

tourism where the tourist visits many art museums during the tour, or opera tourism where

the tourist sees many opera or concerts during the tour.

EDUCATIONAL TOURISM

It may involve travelling to an education institution, a wooded retreat or some other

destination in order to take personal-interest classes, such as cooking classes with a famous

chef or crafts classes.

GARDEN TOURISM

It means visiting botanical gardens, famous places in the history of gardening, such as

Versailles and the Taj Mahal.

HERITAGE TOURISMIt is visiting historical to (Rome, Athens, Cracow) or industrial sites, such as old canals,

railways, battlegrounds, etc,


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HEALTH TOURISM

It means usually to escape from cities or relive stress, perhaps for some fun in the sun etc.

often to health spas

MEDICAL TOURISM

It is used for advanced care that in not available in ones own country, in the case that there

are long waiting lists in ones own country for use of free or cheap health care organizations

for what is illegal in ones own country, e.g. abortion, euthanasia; for instance, euthanasia

for non-citizens is provided by Dignitas in Switzerland.

HOBBY TOURISM

Tourism alone or with groups to participate in hobby interests, to meet others with similar

interests, or to experience something pertinent to the hobby. Examples might be garden

tours, square dance cruises, etc.

POP-CULTURE TOURISM

This tourism refers to tourism by those that visit a particular location after reading about it or

seeing it in a film.

PERPETUAL TOURISM

Pilgrimage tourism refer to ancient holy place (Rome and Santiago de Compostela for

Catholics, Temples and stupas of Nepal for the Hindus and Buddhist, Mount Athos or

Painted churches of northern Moldavia for the orthodox), religious sites such as mosques,

shrines etc.

SPORT TOURISM

Skiing, golf and scuba diving are popular ways to spend a vacation. Also in this category is

vacationing at the winter home of the tourists favorite baseball team, and seeing them play

every day.


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ECO TOURISM

It means sustainable tourism which has minimal impact on the environment, such as Safaris

(Kenya), Rainforests (Belize) and Hiking (Lapland), or national parks.

GAMBLING TOURISM

This tourism refers to tourism to Atlantic City, Las Vegas, Macau or Monte Carlo for the

purpose of gambling at the casinos there.


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6. TYPES OF TOURISTS

One such way of classifying the users is by dividing them into categories such as general,

Sex, Region, Education, etc.

General: Domestic, Foreign Kids, Teens, Youths, Seniors Students, Executives,Artists Politicians, Movie stars

Sex: Men, Women Region: Rural, Urban Education: Literate, Illiterate Status: Rich, Poor Profession: Executives, Academics, Sportsmen, Artists Occupation: White collar, Blue collar.

Another method of classifying of tourism services is on the basis of the frequency of usage of

services:

Non-users: They lack the willingness, desire and ability (income & Leisure time). Potential Users: They have the willingness but the marketing resources have not been

used optimally to influence their impulse.

Actual Users: They are already using the services generated by the touristorganizations

Occasional Users: They have not formed the habit of traveling Habitual Travelers: They have formed a habit and avail of the services regularly.


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7. MARKETING MIX

Product

Product is the combination of tangible and intangible elements. The tourism product, which is

mainly the destination, can only be experienced.The views of the location travel to the

destination, the accommodation and facility as well as the entertainment at the destination all

form the tourism product.

Thus it is a composite product combination of attraction, facilities and transportation. Each of

these components has its own significance in the product mix and in the absence of even single

components, the product mix is incomplete.

Price

Pricing in tourism is a complex process. Pricing includes the prices of other services like Air

travel, Bus, Railways, Hotels, etc. All are included in tourism package. Pricing also depends on

the Geographic location of the destination.

Pricing also depends on seasonality. Seasonality is the most important factor in pricing. To

match demand and supply tourist managers try to get either discount. E.g. Taj is the tourist

attraction in India. Pricing is also based on competitors pricing. Pricing is also subject to

government regulations. E.g. Air price changes tourism package also changes, if Hotel charges

change then also tourism package changes.

Pricing of the tourist product is a complex matter because of its composite nature. Geographical

location of the destination affects the pricing decision. At the same time, seasonality factor and

varying demand cannot be overruled. The objective of pricing in any other firms is to fetch a

target market share, to prevent competition, and to take care of the price elasticity of demand.

A very important way, in which the travel and tourism business responded to their highly

complex pricing circumstances, is to operate at two levels. The first


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Advertising and sales promotion in Tourism can be very effective when supplemented by

publicity and personal selling. They use electronic, print all sorts of media they use; and it is

highly promoted industry. Public or PR (Public Relation) plays an important role in tourism, It is

also through recommendation of friends and relatives this is a biggest promotion.

Creation of awareness is an important factor in the formulation of marketing mix for the tourism

industry. The promotion task simplifies the activities of informing. Persuading and influencing

the decisions of potential tourists. The promotion mix plays a vital role as the users of service

feel high degree of involvement and uncertainty about the product and their role in buying

process. Some of the important and Public relation.

Advertising and sales promotion activities in tourism can be very effective when supplemented

by publicity and personal selling. Advertising messages may range from subtly attractive visual

message and symbols designed to appeal and stimulate travel desire and needs to simple sales

announcements drawing attention to specific product offers.

World-of-mouth is a very important tool of promotion in tourism. Research shows that about

80% of the tourist visited different places on the persuasion of their friends and relatives and also

their own judgments. Brochures are another form of communication provided by tour judgments.

Brochures are another form of communication provided by tour operators to stimulate customers

and motivate them to buy. They are used to demonstrate in pictures and words the images and

positioning of the product and the organizations.

People

It plays a most important part in tourism. In people local people are very important, that how

they treat tourist. The travel agents, guides, staff of travel companies, sales staff, etc they are the

people. Travel Company also like Railways, Air, etc. is included in people. Normally a tourist

assures a tourism quality like hotels, Travel Company.

The personnel who attend to the needs of the tourist form an essential ingredient in tourism

marketing. The sales personnel are responsible for dealing with the customer behind the counter.

The airline and transportation crew interact with customers while traveling. The resort of hotel

representatives enter to the needs of the tourist when they reach the destination.


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The tourist guides, who interact with the customers at the tourist location, all form the people

element in tourism marketing. These contract persons must be trained on interpersonal skills as

well as knowledge of the product. In the tourism industry the travel agents and the travel guides

are the two most important people who speak a lot about the industry. Hence it is imperative that

they have to be at their best at all times travel guides especially, are expected to have a lot of

patience, good sense of humor, tact to transform the occasional tourists into habitual ones,

thorough knowledge of the places, linguistic skills etc.

Process

The operation process of the tourism firm will depend on the size of the tourism firm. The

sequential steps involved in the delivery of the tourist products are:

Provision of travel information------- The information regarding the travel is provided at a

convenient location where the potential tourist seeks clarification about his proposed tour.

Preparation of itinerates -------- It is a composition of series of operations that are required to

plan a tour.

Liaison with providers of services ------- Beforeanyform of travel is sold over the counter to a

customer; contracts have to be entered with the providers of various services including

transportation companies, hotel accommodation, coaches for local sightseeing etc.

Planning and costing tours ------- Once the contracts and arrangements are entered into, then

the task of planning and costing the tour, will depend on the tour selected as well as individual

requirements.

Ticketing ------ The computerized reservation system has in recent years revolutionized the

reservation system for both rail and air travel.

Provision of foreign currency and insurance ------- In case of foreign travel the final task

provide foreign currency as well as insurance


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Physical Evidence

The tourist attraction, which is an expensive for the customer must be tangibilised with the help

of tangible items like, comfortable seats while traveling, layout, and design of the resort, natural

service scope, etc. the sigh posts that indicate directions, route maps, information regarding rulesand regulations of the tourist spot and the sign regarding the public utilities like toilets, telephone

booth also form a part of the physical evidence.

Printed matters such as brochures also play an important role in the development of tourism, as

the product, in tourism is intangible. There is a need to describe fully the product, which is done

by providing an elaborate brochure, which shows how different element of the programmers are

carefully planned to include all necessary information to make holiday establishes expectation of

quality value for money, product image and status, which must be matched when the product is

delivered.

Segmentation

Though there are a number of bases for segmentation of tourists, one of the most important is

Lifestyle. Traveling decisions are fantastically influenced by changing lifestyles. They are also

affected by other factors such as level of income, availability of leisure time, etc.

Base of Segmentation Categories

Holiday Mass marketPopular market

Individual market

Demand Primary

Secondary


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Opportunity

Geography International

On the basis of regions, cities, etc.

Psychographic Lifestyle

Personality motive

Knowledge

Demography Age

Sex

Religion

Socio-economic Rich, Poor

Rural, Urban

Literate, Illiterate

Purpose Business Travel

Cultural Tourism

Common Interest Convention

Age Teens

Youth

Seniors

Such segmentation is useful when deciding the offerings to target a particular segment. For

example.

The mass market consists of vacation ists that travel in large groups and prefer all-inclusive

tours, they are generally conservative.

The popular market consists of smaller groups going on inclusive or semi-inclusive tours. This

group includes pensioners and retired people.

The individual market consists of chairmen, senior executives, etc.

As the lifestyle changes, consumption of services might change. For example, a newly married

couple might prefer romantic holidays, but once they have children they would prefer family


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vacations where there are plenty of activities to entertain kids. Teens and youth might prefer

adventure holidays whereas senior citizens would probably prefer more relaxing vacations.

8. PEST ANALYSIS

Environmental influences can be analyzed by using the PEST analysis.

Political

The political factors are the main driving force of the industry. The Indian tourism

industry is built on the backbone of government support and the industry cannot sustain itself

without it. The various archaeological sites and the places of historical importance, the roads and

the railways are all in the hands of the Government. All the support services like the hotel

industry, the airlines industry and the tourist operators to name some are heavily dependent on

the support and the cooperation of the Government. The major reason as to why tourists visit

India is for the vast and rich heritage that our country has. That is under the control of the

Government, through theArchaeological Survey of India. Any policy change that comes into

force can have dramatic effect on the way the industry players perform. For example, the

Government charges high rates of taxes on the luxury and the star category hotels and this

always been a cause of disagreement between the hotel associations and the Government. There

are many areas where the growth of tourism has not been rapid or has seen dramatic fall because

the political environment has not been conducive. Examples are the North East for the former

and Kashmir for the latter. The neglect of the Government in developing the North-East has led

to a situation where there is practically no tourism in the seven states.

Similarly, the political turmoil in the state of Kashmir and now in Gujarat has caused a virtual

decimation of the flourishing tourism industry. However,

there has been a change in many of the policies of the Government with regard to the tourism

industry. The hotel industry has been getting many incentives and many State Governments are

encouraging the growth of major hotels in their states.


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India: Tourism Revenues and Expenditures 1997-2008 ---------


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9. SWOT ANALYSIS OF TOURISM IN INDIA

Strength:

Indias geographical location, a culmination of deserts, forests, mountains, and beaches.

Diversity of culture i.e. a blend of various civilization and their traditions.

A wealth of archaeological sites and historical monuments. Manpower costs in the India

hotel industry are one of the lowest in the world. This provides better margins for the

industry. A very wide variety of

hotels is present in the country that can fulfill the demand of the tourists. There are

international players in the market such as Taj and Oberoi. Thus, the needs of the

international tourists and travelers are seen to while they are on a visit to India.

Weakness:

Lack of adequate infrastructure. The airlines in India, for example, are inefficient and do

not provide basic facilities at airports. The road condition in India is very bad.

A xenophobic attitude among certain sections of people. No proper marketing

of Indias tourism abroad. Foreigners still think of India as a land of snake charmers.

There are many places where the image of India is one of poverty, superstition, and

diseases. The case of plague in Surat in 1994 led to a decrease of 36% in arrival of

foreign tourists in India.

Opportunity:

More proactive role from the government of India in terms of framing policies. Allowing

entry of more multinational companies into the country giving as a global perspective.

Growth of domestic tourism. The advantage here is that domestic tourism and

international tourism can be segregated easily owing to the diffierence in the period of

holidays.

Threat:


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Economic conditions and political turmoil in other countries affects tourism.

Political turbulence within India in Kashmir and Gujarat has also reduced tourist

traffic. Aggressive strategies

adopted by other countries like Australia, Singapore in promoting tourism.


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10. COMPANY PROFILE

10.1 KUONIIndia No. 1 Holiday Company

Kuoni Travel Group, India was formed in 1996 through the acquisition of SOTC, India's

foremost outbound package tour brand; with a vision to provide all travel and travel-related

services to travellers to, from and within India. Between 1996 and 2000, Kuoni India registered

prolific growth with an eight-fold increase in profit and consolidated its position as the

uncontested leader in India's Outbound market. The company further strengthened its position

with the launch of Kuoni Holidays - Indias only travel brand focused exclusively on the

premium segment - in January 2006.In 2000, to diversify its business, Kuoni India acquired

SITA World Travel, a forerunner in Destination Management, incentive and business travel

market In 2001, the strategic acquisition of Tour Club, India's principal destination manager in

the Middle East, further strengthened Kuoni India's leadership position in the Inbound travel

segment. In June 2006, Kuoni, India acquired Distant Frontiers, a specialist focusing on the FIT

Iindividual travel market) and MICE (Meetings, Incentives, Conferences & Exhibitions)

segments and consolidated its position as Indias No.1 Destination Management company.

Kuoni launched VFS, its visa services arm, in July 2001 as an outsource partner of diplomatic


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missions with one customer and three offices. Today, VFS Global is a worldwide leader in the

visa services business, with operations in 18 countries and 135 offices. Among the top three in

India, Kuoni Indias Business Travel activity has been re-launched as HRG SITA India

effective from January 2007. HRG, with whom a strategic alliance has been formed, is a global

giant in the business travel segment.Today, Kuoni India is active across virtually every travel

segment and operates a number of highly successful brands in India as also controls strategic

markets around the world. The brand portfolio includes SOTC in the Leisure segment; HRG

Sita India in the Business Travel segment; Kuoni Destination Management in the Incoming

Services segment; and VFS in the Visa services segment. The company employs over 3,200

travel professionals and its annual turnover has crossed Rs.2200 crore.Kuoni India's vision

focuses on providing all travel and travel-related services to travellers from, within and to

India.The company is deeply committed to the Indian travel industry.

Among other initiatives, it launched the Kuoni Academy of Travel in 2003 in an endeavour to

offer world-class education and training for young aspirants in the travel and tourism industry.

Currently, the Academy has 6 centres across India and in March 2007 has launched its first

centre outside India, in Guangzhou, China. In 2001, it supported the Mumbai Police to launch

the nations first police force dedicated to the safety and well-being of touriststhe Tourism

Police and continues to support this endeavour . It has partnered with the Municipal

Commission of Greater Mumbai and separately with India Tourism in garbage awareness

clean-up initiatives.


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Kuoni India's most important asset is its people and the company is committed towards building

'A Fellowship of Winners'. An environment of inspiration, motivation, creativity, training and

unparalleled performance ensures that over 3,200 employees at Kuoni India offer the best ofservice to all their customers, and achieve exceedingly high levels of customer delight.In the

recent past, Kuoni has added many feathers to its cap. Like, the Government of Indias National

Tourism Award (for Destination Management Services) for 2005-2006. This is the 5th

consecutive and overall the 17th year that it has been honoured with this prestigious award. For

the 3rd consecutive year, it received the Galileo Express Travel World Award for Best Outbound

Tour Operator and for the 4th consecutive year, the Galileo Express Travel World Award for the

Best Inbound Tour Operator (Destination Management) for 2005-2006. Outlook Business

magazine (Feb 2007) recognized Kuoni India as one of Indias top ten unlisted companies

Kuoni waspresented the highly prestigious Worlds leading tour Operator 2006 award Worlds

leading tour operator at WTM, London in November 2005. The world Travel awards, which are

bestowed for exceptional services in the travel sector, have evolved into one the industrys most

important annual events over the past few years. The awards are voted on by thousands of travel

sector specialist from over 80,000 agencies in more that 200 countries. And winning one is

clear confirmation ofa companys excellence within the travel sector.


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11. KUONI BRAND

11.1 KUONI World Famous Tours

KUONI World famous tours are the flagship brand of KUONI, which pioneered the designing

and marketing of escorted tours for cosmopolitan travelers in India. KUONI World famous tours

has escorted over 3,00,000 travelers across the globe for more than 30 years, to various

destinations including Europe, Australia, New Zealand, USA, Africa, Mauritius, South Asia, and

the Far East Being a 100% subsidiary of Kuoni travel Holding, Switzerland- one of the worlds

largest travel companies KUONI leverages the advantage of the buying power and travel

services to provide customers value formoney packages. KUONI has built a reputation that it

lives up to its promise to take Indians around the world, while making them feels completely at

home, no matter where they are.

11.2 KUONI Do-it-Yourself Holidays

KUONI Do-it Yourself Holidays caters exclusively to the needs and requirements of the

discerning Free Individual Traveler. It offers a wide range of customized holidays that allows

individual travelers the freedom to define their preference of the destination, length of stay and

pace of travel

Following high-quality standards, KUONI Do-it-Yourself Holidays have ensured

accommodation at some of the worlds finest hotels allowing for proximity to city centre

attractions such as shopping malls, pubs, cafes, restaurants and scenic delights. An individual

traveler on KUONI Do-it-Yourself Holidays has the option to explore all the attractions of a

single city. Or focus on all key cities of a particular country. They can even combine two to eight

countries in their holiday, depending on their tastes.


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travel brings light to Indian states and cities. Kuoni travel explores the geographical and cultural

wealth of India. Kuoni India provides you the path for all major tourist destinations in India.

Kuoni India takes care of all your needs when you are in India. Kuoni India shows you the

wealth in tourism of India.

Kuoni travel will help you if you want a holiday in India. Kuoni travel will provide you with best

of accommodation and hotels in India. Kuoni travel will provide you with events information

and can help you to get tickets in India. Kuoni travel will guide you if you are only interested in

travelling India. Kuoni India will guide you with many travelling options within the country.

Kuoni India will help you to explore beautiful India with its mysteries and that can only be done

if you visit the ancient Landscapes. Only one thing will take you across 5,000 years of culture

and tradition that is Kuoni India. Kuoni travel has an excellent range of holidays for you.

11.5 Kuoni Travels and SOTC Tours

You can travel to Thailand, the city of smiles with SOTC tours. Kuoni travels will take you to

the fascinating culture of Bangkok city, down to the Buddhist temples. SOTC tours relax you on

the beautiful beaches of Ko Samui and Phuket. Kuoni travels gives you experience for delightful

flavours, mouth-watering cuisine and scents of coconut with a little bit of spice.

Kuoni travels take you to the exciting destination of Dubai, which have the most luxury hotels of

the world. SOTC tours offer the top 30 hotels of Dubai in their packages, which include the Burj

Al Arab, The Sheraton Deira, and Hilton Dubai Jumeirah Resort; they have been embedded by

the famous architecture of Islamic culture.

SOTC tours are looking forward to give you the best package which could not be found

anywhere else. Travel with Kuoni travels around the world at cheap fares. SOTC tours give you

the opportunity to have challenging and adventures experience in low budget. Kuoni travels

make it easier to spend time and collect memories with family and friends. Run out for the beach

holidays this summer with Kuoni travels, one holiday that you will always remember.

If you opt to have holidays with Kuoni travels you will find the blend of nature with mountain

biking, skiing, river rafting, and sailing. SOTC tours will help you to see the most beautiful


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holiday resorts of the world. Kuoni travels give the opportunity to learn something more for a

professional relaxed holidays. SOTC tours make you enjoy your tour at every point of age. You

can enjoy with Kuoni travels at every moment of life.

SOTC tours have many packages which will suit your choices. SOTC tours packages for action

holidays as well as relaxing holidays. SOTC tours packages not only stop here it have packages

for romantics also. If you believe to visit the religious place you feel for and then come to SOTC

tours. Now it is easy to choose holidays of your kind with SOTC tours. Kuoni travels will take

you to your dream place as you choose your holidays.

11.6 Kuoni Holidays

Over 100 years of experience

With more than 100 years of expertise, it's no wonder Kuoni is regularly voted as Britain's

favourite holiday company. Kuoni Travel Ltd has grown into not only the largest travel company

in Switzerland, but also one of the leading travel organisations in the world. Kuoni in the UK is a

wholly owned subsidiary of Kuoni Travel Ltd in Switzerland. The choice of Kuoni holiday

options is endless, with all inclusive holidays, beach holidays, city breaks, cruise holidays, diving

holidays, escorted tours, family holidays, fly-drive holidays, golf holidays, villas, safaris, singles

holidays, ski holidays, weddings & honeymoons and many moreall with dedicated and skilled

staff ready to help in all areas. For the last 21 consecutive years British travel agents have voted

Kuoni "The Best Longhaul Tour Operator in Britain". Daily Telegraph newspaper readers voted

Kuoni the title of 'Best Major Tour Operator' and for the last five years Kuoni have won the

World Travel Award for the World's Leading Tour Operator. In 2003 Kuoni won Cond Nast

Traveller - Readers' Travel Awards for Favourite Tour Operator.
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11.7 Kuoni HolidaysWorldwide holidays

Curise @ Train

Kuoni holidays are available to almost 100 countries throughout the world, including Africa, the

Indian Ocean, Australasia, the Caribbean, Central & South America, Europe, the Far East, North

Africa, the Middle East, USA & Canada. Other destinations include Botswana,

Zimbabwe, Mombasa, Nairobi, Namibia, Safaris, Seychelles, Mauritius, South Africa, Zanzibar,

Belize, Brazil, Argentina, Costa Rica, Galapagos, Ecuador, Mexico, Peru Tours, Antigua, Aruba,

Bahamas, Barbados, British Virgin Islands, Cayman Islands, Cuba, Grenada, Jamaica, Nevis &

St Kitts, St Lucia, Tobago, Turks & Caicos, Australia & New Zealand, Bali, Lombok, Burma

(Myanmar), Cambodia, China, Hong Kong, Japan, Kuala Lumpur, Kuala Lumpur & Beach,

Kuantan, Borneo, Langkawi, Pangkor, Penang, Singapore Multicentre, Singapore & Sentosa,

Thailand, Vietnam, Goa, India, Nepal, Maldives, Sri Lanka, Dubai, Egypt, Jordan, Lebanon,

Oman.
http://www.directline-holidays.co.uk/Africahttp://www.directline-holidays.co.uk/Indian%20Oceanhttp://www.directline-holidays.co.uk/Caribbeanhttp://www.directline-holidays.co.uk/Far%20Easthttp://www.directline-holidays.co.uk/USAhttp://www.directline-holidays.co.uk/Seychelleshttp://www.directline-holidays.co.uk/Mauritiushttp://www.directline-holidays.co.uk/Mexicohttp://www.directline-holidays.co.uk/Goahttp://www.directline-holidays.co.uk/Dubaihttp://www.directline-holidays.co.uk/Egypthttp://www.kuoni.co.uk/EN/Inspiration/type/cruise_and_train/Pages/default.aspxhttp://www.directline-holidays.co.uk/Egypthttp://www.directline-holidays.co.uk/Dubaihttp://www.directline-holidays.co.uk/Goahttp://www.directline-holidays.co.uk/Mexicohttp://www.directline-holidays.co.uk/Mauritiushttp://www.directline-holidays.co.uk/Seychelleshttp://www.directline-holidays.co.uk/USAhttp://www.directline-holidays.co.uk/Far%20Easthttp://www.directline-holidays.co.uk/Caribbeanhttp://www.directline-holidays.co.uk/Indian%20Oceanhttp://www.directline-holidays.co.uk/Africa


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11.8 Kuoni HolidaysBrochure List

Kuoni have a selection of more than 25 superb brochures, showcasing thousands of holidays tohundreds of exotic destinations on seven continents, and covering every holiday interest from

relaxing beach getaways to escorted cultural tours, or from overseas weddings to wildlife safaris.

Kuoni holidays brochures include Worldwide 2008 & 2009, World Class 2008, World Class

Europe 2008,

Ski Holidays

Weddings 2008 & 2009, Tropical Sun 2008 & 2009, Americca & Canada 2008/2009, Florida

2008, China 2008, Morocco 2008, Lakes & Mountains 2008, Indochina 2008, Africa & Indian

Ocean 2008, Italy 2008, Seychelles 2008, Australia, New Zealand & South Pacific 2008/09,

Egypt 2008, Selections 2008, Dubai 2008 and Snow 2009. Kuoni Sport Abroad holiday

brochures include Monaco Grand Prix 2008 and Rugby 2007/08.

Kuoni Holidays ATOL number is 0132. Kuoni Holidays is a member of the Association of

British Travel Agents.
http://www.kuoni.co.uk/EN/Inspiration/type/snow/Pages/default.aspx


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Kuoni Holidays is currently in the process of reviewing its corporate strategy following the news

of last month's merger ofTUI Travel and First Choice Holidays reports Swiss finance magazine

Bilanz. It is reported the main focus will be on the Swiss tour operator's volume business and

distribution channels as well as the future of its Edelweiss airline.

Exotic Beach Holidays

The proposed merger between TUI and First Choice to create TUI Travel has been reportedly

met with a mixed reaction at Kuoni Holidays after previous merger talks themselves and First

Choice fell apart.

Kuoni Travel, who have grown into not only the largest travel company in Switzerland, but also

one of the leading travel organisations in the world.

Kuoni Travel has diversified into Voyages Jules Verne, Travel Collection and Sport Abroad but

specialise in the long haul tour operation market to destinations throughout Europe, Africa, Asia

and America. Kuoni holidays are available through directline-holidays.co.uk.
http://www.directline-holidays.co.uk/Kuoni%20Holidayshttp://www.directline-holidays.co.uk/TUI%20Travelhttp://www.directline-holidays.co.uk/First%20Choice%20Holidayshttp://www.directline-holidays.co.uk/Africahttp://www.directline-holidays.co.uk/USAhttp://www.directline-holidays.co.uk/http://www.kuoni.co.uk/EN/Inspiration/type/beach_holidays/Pages/default.aspxhttp://www.directline-holidays.co.uk/http://www.directline-holidays.co.uk/USAhttp://www.directline-holidays.co.uk/Africahttp://www.directline-holidays.co.uk/First%20Choice%20Holidayshttp://www.directline-holidays.co.uk/TUI%20Travelhttp://www.directline-holidays.co.uk/Kuoni%20Holidays


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Thomas Cook in one of the worlds leading international travel and financial services

groups and serves over 20 million customers a year. They

provide services to customers at 4,500 locations in more than 100 countries and employee

over 20,000 people.

The Thomas Cook Holiday comes with a 150-year-old guarantee of eternally sunlit memories.

They couldnt expect any less from the people who invented travel for leisure. They offer the

worlds most enjoyable holidays, to exotic destinations in India and abroad where everything is

taken care of from beginning to end.

Established in 1984, Kesari Tours is a premium travel company, which offers world-class

holidays in India and around the world. Kesari have perfected their tour itineraries to meet the

special needs of the Indian tourist abroad. The motto of organization is No compromise on

quality At Kesari Tours. They have made a motto that if they make a promise to their

customers, they honor it. They believe in honest, transparent deals No hidden costs and no

compromise on sightseeing. They strive for 100% satisfaction of tourists. The company enjoys

an immense good will. Thats what they earned out of their beliefs.

A Passion for Travel & a vision for creating innovative travel packages were the two driving

forces saw the beginning of a Travel of a Travel Company in a very modest way in Mumbais

Masjid Bunder.


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14. TYPES OF PASSPORT

1) Ordinary Passports are the normal passports issued to most citizens and have nospecial connotations.

2) Diplomatic Passports are issued to diplomats and diplomatic representatives of a homecountry, and other state employees according to the rules of a particular country. Having

a Diplomatic passport does not necessarily accord the bearer diplomatic immunity. Same

countries Visa requirements may have different requirements for Diplomatic and non-

Diplomatic passport.

3) Official or Service Passport are issued to employees ( or Technical andAdministrative Staff Members) of a government traveling for work related reasons who

either do not qualify as Diplomats or are not entitled to Diplomatic Status under the

Vienna Convention.

4) Special Passports are issued to high-ranking state officers and their dependents as ameans of officially guaranteeing their sustenance to have them exempted from

requirements.

5) A collective Passport may be issued, for example, for a school trip. All children on thetrip would be covered by the group passport for the duration of the trip.

6) Internal Passports have been issued by some countries, as a means of controlling themovement of the population. Examples include the iqama in Saudi Arabia, the Soviet

internal passport system, and the hukou residency registration system used in the People

s Republic of China.


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7) Emergency or Temporary Passports are issued to persons whose original passporthas been lost or stolen and who need to urgently travel.

8) Business Passports are passports with extra pages issued to frequent travelers.

9) Family Passports are passports that are not issued to individuals but to family units.

15. TYPES OF VISA

Visa:

Is an authorized given by a state to a foreigner to enter its territory for a designated period

and foe a special purpose. It is not equivalent to a passport and it differs in as much as it is issued

by the country to which or through which the visitor will travel out not by the state of which he is

a national.

Types of Visa:

1) - Tourist VisaIsgivenfor 6 month normally; rest specifically depends on the country of residence. The

applicant is required to produce/ submit documents in proof of his financial standing.

2) BusinessVisa is valid for one or more years up to 5 years with multiple entries. A letter from a

sponsoring organization indicating nature of business, probable duration of stay, places

and organization to be visited, incorporating therein a guarantee to meet maintenance

expenses, etc. should accompany the application.


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3) Student VisaAre issued for the duration of the academic course of study or for a period of live years

whichever is less, on the basis of firm letters of admission from universities/ recognized

colleges or educational institution in India.

Change of purpose and institutions are not permissible.

4) Transit VisaAre issued for a maximum period of 15 days with single / double entry facilities to

passengers only.

5) Visa To MissionariesAre valid for single entry and duration as permitted by government of India. A letter in

triplicate from sponsoring organization indicating intended destination in India, probable

length of stay and nature of duties to be discharged should be submitted along with

guarantee for applicants maintenance while in India.

6) Journalist VisaAre issued to professional journalists and photographers for visiting India. The applicant

are required to contact on arrival in New Delhi, the external publicity division of the

ministry of external affairs and in other places, the office of the government of Indias

Press Information bureaus.

7) Employment VisaAre issued to skilled and qualified professionals or person who are engaged or appointed

by the companies, organizations, economic undertakings a technicians technical export,

senior executives, etc. Applicants are required to submit proof of contract / employment /

engagement of foreigner nationals by the company or organization. Initially granted for a

period of one year, it can be extended in India up to the period of contract.


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8) Collective VisaThe facility also exists for the issues of collective visas to group tours consisting of not

less than four members and sponsored by a travel agency recognized by the government

of India. Such groups may split into smaller groups for visiting different places in India

after obtaining a collective license to travel from the immigration authorities in

India. However, they must reassemble and depart as the original group.

16. CURRENCY REGULATION

There are no restrictions on the amount of foreign currency or travelers cheque a tourist may

bring into India provided he makes a declaration in the Currency Declaration form given to him

on arrival. This will enable him not only to exchange the currency bought in, but also to take the

unspent currency out of India on departure. Cash, bank notes and travelers cheque up to US$

1,000 or equivalent, need not be declared at the time of entry.

Any money in the form of travelers cheque, drafts, bills, cheques, etc. in convertible currencies,

which tourists authorized money changers and banks that will issues an encashment certificates

that is required at the time of recon version of any unspent money into foreign currency.

Exchanging of foreign currency other than banks or authorized money changers is an offense

under Foreign Exchange Regulation Act 1973.


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Landing Permit Facility

Tourists may note the no Landing Permit Facility is available to any foreign tourist landing

without a visa. A limited facility exists only for groups tours consisting of four or more members

and sponsored by a travel agency recognized by the Government of India. Children of foreignersof Indian origin below the age of 12 may be granted a landing permit by the immigration

authorities up to a period of 90 days to see their relatives, in case they happen to come without a

visa.

Tourist Groups

A tourists group arriving by air, ship or by a chartered or scheduled flight may be granted a

collective landing permit for a period of up to 30 days by the immigration authorities on landing,

provided the group is sponsored by a recognized travel agency and a pre- drawn itinerary is

presented along with details of passport etc. of the members, and travel agency gives an

undertaking to conduct the group together.


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18. FORMALITIES

Arrival Formalities

If the visa, for stay in India, is for more than 180 days, a Registration Certificate and Registration

office within 15 days of arrival. All persons including Indian nationals are required to fill in a

Disembarkation Card, at the time of arrival. Four photographs are also required for registration.

The foreigners registered at Foreigners Registration Office are required to report change of their

addresses.

Departure from India

All persons, expect nationals of Bhutan & Nepal, leaving by air, road or rail have to fill in an

Embarkation Card at the time of departure.

Exit Formalities

Every foreigner who is about to depart finally from India shall surrender his Certificate of

registration either to the Registration Officer of the place where he is registered or of the place

from where he intends to depart or to the Immigration Officer at the Port/Check post of exit from

India.


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19. CONCLUSION

In the short term, geopolitical events in the Middle East will largely determine the direction of

travel stocks. We believe that a war with Iraq is - to a large extent - already in the share prices of

travel companies. So if political tensions were to subside, shares like Kuoni and Tui would have

above-average upside potential. However, the economy this year is not in any position to lend

shares support. If private consumption were to deteriorate any further, we would expect this to

slice into earnings performance. Also, structural problems are holding the industry back. In our

opinion, tour operators have been rather lax about controlling capacities, so overcapacities are

likely to remaina feature of this sector.

INVESTMENT CONCLUSION FOR TRAVEL COMPANIES

We only recommend stocks of travel operators to risk-aware investors who wish to take a punt

on easing political

Tension in the Middle East. A political resolution to the Iraq conflict or a brief, effective war

with Iraq could send

Prices of travel stocks much higher in the interim compared with other sectors.

CONCLUSION :HOTEL INDUSTRY

Prices of hotel stocks are expected to underperform other European sectors in 2003. Since 2002

conditions in the hotel industry have deteriorated. We expect demand for business travel (fewer

conferences and fewer overnight stays) will continue to wane in the face of the poor economy.

We assume that the downward pressure on prices in the business travel segment will increase as

companies rein in corporate expense accounts. And since the hotel industry is a very capital-

intensive business with relatively high fixed costs and little scope to cut expenses, increased

price pressure inevitably leads to smaller margins. Hotel groups are likely to see their earnings

fall further this year, and the top end of the market (four and five star establishments) will be


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worst hit. In a difficult market environment, a high debt/equity ratio (= high interest burden) can

be a serious competitive drawback (Hilton and Accor).

It will take an economic upswing to turn the situation around - but this is still nowhere in sight.

We consider hotels to be late-cyclical stocks that only show upside price potential when a lasting

economic recovery is underway. Statistical

Evidence reveals that demand in the hotel industry lags the economic cycle by nine to twelve

months.

CONCLUSION: TUI AND KUONI HAVE GREAT UPSIDE PRICE POTENTIAL

The bleak mood (continuing geopolitical risks) has punished the shares of travel operators and is

mirrored in the negative price performance last year of Tui and Kuoni. A political resolution to

the Iraq conflict or a brief and effective war with Iraq might spell above-average price gains for

tourist groups vis--vis other sectors. With this in mind, we favor Tui and Kuoni. Our scenario is

supported by the technical analysis.

Kuoni stock has been moving in a sideways consolidation since November last year. If the share

were to break out above CHF 275 or CHF 280, technical research suggests it might then turn into

to an uptrend. Tui might also break above the resistance line, if the share price breaches EUR

11.30.

Investors with a high risk profile should take a punt on Kuoni or Tui because we believe these

investments offer dynamic investors an optimum risk/reward ratio. Given the lackluster economy

and the structural problems in the travel industry, our fundamental 12-month rating for Kuoni

and Tui remains Hold.


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