sensible content. sensible content management. © 2006 ziacontent, inc. all rights reserved....

Sensible Content. Sensible Content Management.

© 2006 ZiaContent, Inc. All rights reserved.

Automated Publishing, CMS and DAM

Rita Warren ~ ZiaContent, Inc.

November 29, 2006

Starting from Square One



Today’s Session

1. How CMS and DAM Fit into Automated Publishing

2. Starting from Scratch3. Getting to a Positive ROI4. Different Approaches for Different Folks5. Systems and Implementation Considerations 6. Key Take-aways



How CMS and DAM Fit into an Automated Publishing Solution



What Kind of Publications Are Automated?

• Mass Statements

Mass Pages• Directories• Documentation• Reports

Mass Customization• Newsletters• Catalogs• User Guides

• Mass Localization



How CMS and DAM Fit into Automated Publishing

Content Objects

Images

Text

Composition Engine Print-Ready Pages

Publication (PDF)

Metadata

- Styles- Templates - Rules

DAMCMS



What a CMS or DAM Add to the Equation

• Authoring Environment• Workflow• Metadata • Search• Version Control• Versioning• Multi-channel publishing



Starting from Scratch



Get to Know Your Organization• Existing Systems. DAM or CMS

systems elsewhere in your organization?

• Shelfware: Systems that have been licensed but aren’t being used?

• IT: Check with IT to find out what systems they’re using or supporting.

• Web: Check with your Web site team.

• Other Departments. Talk to other managers



Getting to a Positive ROI



Answering the ROI Questions

• What’s the payoff for automated publishing?

• What’s the payoff in adding CMS, DAM, or both?

• What kind of solutions are out there?

• What kind of solution can I afford?



Doing a Cost-Benefit Analysis

1. Get clear on your current costs Staffing costs Vendor fees Printer fees Paper, wastage

2. Estimate how much you could save per year if you automate?

3. How much could you save with a CMS and/or DAM?

4. Weighing costs and benefits, what’s the ROI potential?



Different Approaches for Different Folks



Three Approaches

• IndependentCreate your own ROI

• SharedPartner with other groups that also need CMS/DAM or automated publishing

• EnterpriseInitiate or join in on an ECM effort



Independent Model - Healthcare Provider

• Target Publication: Drug Formulary

• Objective: Operations group wants to automate the creation of their drug formulary.

• Challenges: Small department, tight budget. Not a highly strategic.

• Recommended Solution: Less sophisticated database system with minimal CM and DAM features.



Shared Model - Manufacturer

• Target Publication: User Manual

• Objective: Documentation group wants to automate production of user manuals.

• Challenges: Manuals need to be produced in 6 languages. Most content is shared, some varies based on different product components.

• Recommended Solution: XML-based solution with authoring tools and workflow. On-demand printing model. Share costs with Web and Training departments



Enterprise Model – Retailer

• Target Publication: Product Catalogs

• Objective: Marketing department wants to reduce costs associated with creating multiple catalogs each year. Also wants to personalize

• Challenges: Reduce production costs, maintain quality, interesting layout, last-minute changes to content. Lots of images.

• Recommended Solution: Join with other key departments. Combine CMS and DAM with catalog publishing tool.



Systems and Implementation Considerations



Systems Considerations

Design/Layout Tools CMS and DAM Systems

Enterprise Data SourcesPublishing Engines

DAMCMS



Implementation Considerations

Content Formatting Navigational Components

Output FormatsStandardization



Key Take-aways

• Make sure your publication is conducive to automation

• Don’t automatically assume that you need a full-blown CMS and/or DAM solution

• Understand the value of CMS and DAM to your organization

• Right-size the solution based on the needs and dynamics of your organization.

• When in doubt, start with process improvement, work it out, then automate.



Thank You!

Rita Warren ~ ZiaContent, Inc.e-mail: [email protected]

sensible content. sensible content management. © 2006 ziacontent, inc. all rights reserved....

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