sense-making for digital products - ux lausanne
TRANSCRIPT
Sense-making for digital products
Johanna Kollmann ~ @johannakoll UX Lausanne 2015
Photo by Taro Taylor https://flic.kr/p/b3dga
“A mental model is an explanation of someone's thought process about how something works in the real world. !It is a representation of the surrounding world, the relationships between its various parts and a person's intuitive perception about his or her own acts and their consequences. !Mental models can help shape behaviour and set an approach to solving problems and doing tasks.”
Mental model
Indi Young -‐ Mental Models | Wikipedia
Photo courtesy of Rosenfeld Media / Indi Young
Mental Model by Daniel Eizans http://danieleizans.com/2012/03/mental-modeling-for-content-work-creation/
Photo courtesy of Rosenfeld Media / Indi Young
Mental Model
System Model
Mental Model
System Model
Conceptual Model
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Collaboration problems arise when teams lack the tools to agree meaning and structure.
“Do you know what you mean when you say what you say?”
Ontology
“Have you provided logical structures that bring meaning to what you present?”
Taxonomy
“How is meaning affected across various channels, over time and through usage? ”
Choreography
OntologyTaxonomyChoreographyInformation Architecture
Kudos to Dan Klyn, Abby Covert and Peter Morville
Experience Map by Chris Risdon, from h7p://adap:vepath.com/ideas/the-‐anatomy-‐of-‐an-‐experience-‐map
Information ArchitectureDiagrams, prototypesMental models
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“refers to how we structure the unknown so as to be able to act in it. Sensemaking involves coming up with a plausible understanding—a map—of a shifting world; testing this map with others through data collection, action, and conversation; and then rePining, or abandoning, the map depending on how credible it is.”
Sensemaking
Deborah Ancona, MIT -‐ Sloan School of Management
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“What we build is rarely Pinished. We build systems that Plex and grow with the client, the business, the organisation, the community, and the availability of new devices. “
Simon Collison (2009)
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ComplicatedComplex
Simple
Check out the CynePin Framework by Dave Snowden
Sensemaking principles
Many types of data from different sources !Collaborate! !Model! Prototype! !Learn from experiments
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Just do it! Ship it!
Complex
Simple
Photo by Binu K S https://flic.kr/p/4NxaA2
Collaboration problems arise when teams lack the tools to agree meaning and structure.
Sensemaking is a process. Design is our powerful tool.
Photo by Charlie Stinchcomp https://flic.kr/p/dKRP8F
Thank you! 😻 !
Say hi: @johannakoll !
👋👋👋👋👋👋👋