senior portfolio
DESCRIPTION
BFA Graphic DesignTRANSCRIPT
a collection of works by laura davis
Instinct
a collection of works by laura davis
Instinct
Creation is born from a balancebetween expansive freedom
and working withinan established parameter.
u n k n o w n
u n k n o w n
The octopus is the one of the most fascinating and beautiful creatures I have ever seen. It is a metaphor for certain characteristics I admire — instinct, creativity and reason. Instinct is a natural impulse, also known as a ‘gut reaction’ — It is the feeling I rely on the most in my design choices. The drawing of the octopus was included to show my love of working with other artists and that collaborations can create not only a richer project, but allow for me to be more adventurous with my designs. I would like to thank my dear friend Briana Kranz for her beautiful illustrations and for speaking the same language.
why the octopus?
Instinct
table contentsof08
24
38
56
66
78
94
110
It’s a Beautiful Day
Full Steam Ahead
Go with the Flow
You Can Do It
Camellia Cellars
A Guide to Happiness
The Lone Misadventures
Bigger is Better
1
2
3
4
5
6
7
8
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 3i n s t r u c t o r
eszter clark
p r o j e c t
patagonia promotion
it’s a beautiful day
o b j e c t i v e
1s e m e s t e r
c o u r s e
Fall 2010
Print 3
p r o j e c t
Patagonia Promotion
Print Giveaway & 3 Posters
i n s t r u c t o r
Eszter Clark
t y p e f a c e s
Giza, Knockout, Ballpark Weiner
d e l i v e r a b l e s
No.
g e n r e
Where do I even start with this one? It is my favorite project in the book, so it’s number one. This was my first attempt at illustration and it made me fall in love with it and have a new found respect for all illustrators. I love Patagonia’s “Live Simply” line and wish that they did more illustrations, so I decided to add a more kid and outdoor activity directed line within Live Simply.
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 3i n s t r u c t o r
eszter clark
p r o j e c t
patagonia promotion
p a g e13
p a g e14
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 3i n s t r u c t o r
eszter clark
p r o j e c t
patagonia promotion
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 3i n s t r u c t o r
eszter clark
p r o j e c t
patagonia promotion
p a g e17
p a g e18
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 3i n s t r u c t o r
eszter clark
p r o j e c t
patagonia promotion
p a g e19
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 3i n s t r u c t o r
eszter clark
p r o j e c t
patagonia promotion
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 3i n s t r u c t o r
eszter clark
p r o j e c t
patagonia promotion
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
maersk lamp
full steam ahead
o b j e c t i v e
2s e m e s t e r
c o u r s e
Spring 2009
Package Design 3
p r o j e c t
Maersk Lamp and Package
1 Lamp and 1 Package
i n s t r u c t o r
Tom McNulty
t y p e f a c e s
Helvetica
d e l i v e r a b l e s
No.
g e n r e
Packaging
The company was up to me to choose, and I opted for Maersk shipping line because of having spent so many years living by the bay, I would constantly see the huge shipping barges with their cool, graphic logos on the containers coming in and out of the bay. It was definitely an abstract company, but since Maersk is a Danish company, I thought why not give it an Ikea feel and it would then allow for more innovation on how to light the lamp. Each of the ‘container’ lamps is individually lit by an LED light charged by an 8V battery that can be switched on and off individually as well. The containers are all linked together by an acrylic poll that allows them to spin freely on each other as well as come apart, which plays into the ‘Kompas’ idea, and how the shipping barges are constantly traveling in all four directions. Also, 54degree1 is a coordinate of the Maersk headquarters in Denmark. Finally, each container is made out of frosted acrylic plates with the grooves carved in.
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
maersk lamp
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01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
maersk lamp
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p a g e29
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
maersk lamp
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p a g e31
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
maersk lamp
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p a g e33
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
maersk lamp
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p a g e35
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
maersk lamp
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p a g e37
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go with the flow
o b j e c t i v e
3s e m e s t e r
c o u r s e
Spring 2010
Identity 2
p r o j e c t
Tampax Redesign
1 Identity Guidelinei n s t r u c t o r
Todd Hedgpeth
t y p e f a c e s
Helvetica, Didot, Perla
d e l i v e r a b l e s
No.
g e n r e
Identity
Tampax has looked the same for the past 30 years and I thought the brand could use a facelift, a sassy one to be exact. I wanted the new look to take the roll of the sophisticated yet endearing best girlfriend who thinks you are fabulous all of the time, keeping the vibe playful and sexy, just how every woman should feel.
01 02 03 04 05 06 07 08 c a t e g o r y identity
c o u r s e
identity 2i n s t r u c t o r
todd hedgpeth
p r o j e c t
tampax redesign
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01 02 03 04 05 06 07 08 c a t e g o r y identity
c o u r s e
identity 2i n s t r u c t o r
todd hedgpeth
p r o j e c t
tampax redesign
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l o g o t y p e s t r u c t u r e d e s i g n
01 02 03 04 05 06 07 08 c a t e g o r y identity
c o u r s e
identity 2i n s t r u c t o r
todd hedgpeth
p r o j e c t
tampax redesign
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f i n a l l o g o d e s i g n
TampaX
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01 02 03 04 05 06 07 08 c a t e g o r y identity
c o u r s e
identity 2i n s t r u c t o r
todd hedgpeth
p r o j e c t
tampax redesign
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01 02 03 04 05 06 07 08 c a t e g o r y identity
c o u r s e
identity 2i n s t r u c t o r
todd hedgpeth
p r o j e c t
tampax redesign
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01 02 03 04 05 06 07 08 c a t e g o r y identity
c o u r s e
identity 2i n s t r u c t o r
todd hedgpeth
p r o j e c t
tampax redesign
p a g e49
TampaXit’s simple.
know your body first tampon your daughter search
Let’sstayFabulous
Tampax has been around since the early 1900’s providing women with the help they need through their menstrual cycle. We have decided to redesign Tampax so that you, the woman, know that you are fabulous and deserve only the highest quality products, especially when you most need them. Read through the guide and learn about the new Tampax.
get it girl.
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01 02 03 04 05 06 07 08 c a t e g o r y identity
c o u r s e
identity 2i n s t r u c t o r
todd hedgpeth
p r o j e c t
tampax redesign
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01 02 03 04 05 06 07 08 c a t e g o r y identity
c o u r s e
identity 2i n s t r u c t o r
todd hedgpeth
p r o j e c t
tampax redesign
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TampaXit’s simple.
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01 02 03 04 05 06 07 08 c a t e g o r y identity
c o u r s e
identity 2i n s t r u c t o r
todd hedgpeth
p r o j e c t
tampax redesign
p a g e55
you can do it
o b j e c t i v e
4s e m e s t e r
c o u r s e
Fall 2009
Package Design 2
p r o j e c t
Ace Hardware Paint Cans
2 Gallon, 2 Quart & 2 Spray cans
i n s t r u c t o r
Tom McNulty
t y p e f a c e s
Akzidenz Grotesque, Script MT
d e l i v e r a b l e s
No.
g e n r e
Packaging
There is nothing like the satisfaction of painting a room yourself, and Ace Hardware wants you to know that! These paint cans were designed with the idea of taking all of these modern day people and having them step back into the olden Americana times and slow down by doing things with their hands again, like painting that floral wallpaper bathroom...
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c o u r s e
package design 2
i n s t r u c t o r
tom mcnulty
p r o j e c t
ace paint
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01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 2
i n s t r u c t o r
tom mcnulty
p r o j e c t
ace paint
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p a g e59
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 2
i n s t r u c t o r
tom mcnulty
p r o j e c t
ace paint
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p a g e61
f i n a l l o g o d e s i g n
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 2
i n s t r u c t o r
tom mcnulty
p r o j e c t
ace paint
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p a g e63
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 2
i n s t r u c t o r
tom mcnulty
p r o j e c t
ace paint
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p a g e75
WHERE TO USE This high quality 100% acrylic latex enamel may be used on a variety of interior and exterior surfaces. INTERIOR: Use on furniture, walls, doors, cabinets, woodwork, trim, and crafts. May also be used on properly primed metal or masonry surfaces. EXTERIOR: This enamel is ideal for exterior application. Not recommended for use on floors, decks or areas subject to constant water immersion. For a high gloss finish on floors and decks, use Ace Gloss Polyurethane Porch and Floor Latex Enamel. WHAT TOOLS TO USE For best results, use a top quality Ace Nylon/Polyester brush, appropriate length nap roller (1/4” length for most surfaces), pad applicator or sprayer. APPLICATION Stir thoroughly with a circular lifting motion. Thinning is not recommended, but if necessary, use clean water sparingly. Apply evenly and liberally to all uncoated areas. Do not apply when air, surface or product temperature is below 50 F or if temperature might drop to this level within 4 hours of application. Do not apply in direct hot sunlight, or on any hot surface.
CAUTION!
Previously Painted Wood: If surface is in
good condition it only needs to be clean
and dry before painting. When applying
over satin, semi-gloss or gloss finishes,
sand lightly with medium grit sandpaper
for maximum adhesion.
SURFACE PREPARATION Clean: Wash all surfaces to be painted with detergent and water to remove dirt, grease, oil and other contaminants. Rinse the washed areas thoroughly and allow to dry completely. New Wood: Seal all knots. Fill all cracks, nail holes and open joints with the appropriate putty. INTERIOR: Prime with Royal Touch Alkyd Enamel Undercoater. EXTERIOR: Prime with Royal Shield Oil Based Primer. For a latex alternative, use ACE Stain Halt Latex Primer and Sealer. Previously Painted Wood: If surface is in good condition it only needs to be clean and dry before painting. When applying over satin, semi-gloss or gloss finishes, sand lightly with medium grit sandpaper for maximum adhesion. Wipe off all sanding dust with a damp cloth. Spot prime patched areas with appropriate primer or undercoater. Cracked, blistered or peeling paint must be removed down to bare wood. ABOUT ACE UNITE HI GLOSS ENAMEL An excellent quality, high gloss enamel for general use as a finish coat on interior or exterior properly prepared wood, metal or masonry surfaces. Applies easily and dries quickly to a durable, stain and mildew-resistant gloss finish that is easy to clean.
ACE UNITE PAINTS
WARNING!
If you scrape, sand or remove old paint,
you may release lead dust. LEAD IS
TOXIC. Contact the National Lead
Information Hotline at 1-800-424-LEAD
or log on to www.epa.gov/lead.
VOC<250 g/L (2.08 lb/gal) (US EPA Method 24) or <150 g?L (ISO 11890-2)
EU subcat, Interior/Exterior trim and cladding paints for wood, metal or plastic.
Manufactured by Ace Hardware Corporation2200 Kensington Court, Oak Brook, Illinois 60523, USA © 2008
INTERIOR LATEX PAINTCAUTION!
Previously Painted Wood: If surface is in
good condition it only needs to be clean
and dry before painting. When applying
over satin, semi-gloss or gloss finishes,
sand lightly with medium grit sandpaper
for maximum adhesion.
HARVEST RED
YOU CAN DO IT
UNITEACE PAINTS
INTERIOR LATEX PAINT
HI-GLOSS QUALITY TIMELESS WASHABLE LOW ODOR
For more than 80 years Ace's Helpful Hardware Folks have provided reliable service, advice and products to help customers get their projects done right. So you can count on the same reliability in the quality, value and selection of Ace Label products.
Brilliant paints for doors, trim, cabinets, porches, and lotsmore! 60
8F59
2
REDHARVEST
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you’re breaking my heart
o b j e c t i v e
5s e m e s t e r
c o u r s e
Spring 2010
Package Design 3
p r o j e c t
Camellia Cellars Wine
2 Low-End Wines, 1 High End Winei n s t r u c t o r
Tom McNulty
t y p e f a c e s
Script MT, Mrs. Eaves
d e l i v e r a b l e s
No.
g e n r e
Packaging
Camelliaaaa, you’re breaking my heart! Ok, not really, but Camellia has a cellar and they make wine up in Healdsburg, California. It is a family run vineyard and inn, which is a cute, pink Baroque-style house with antique furniture and lots of floral, lots. I decided to give the wine an offbeat style by spray painting the two low end bottles a cream and having the “Camellia” silhouette stay clear and become a window into the bottle. I felt that this gave the wine an antique yet flirtatiously modern feel.
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
camellia cellars
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01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
camellia cellars
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camellia cellars
2007
sonoma
SAUVIGNON BLANC
camelliacamellia cellars
sauvignon blanc 2007sonoma
sauvignon blancSONOMA
2007
Camellia Cellarssonoma .2007 . sauvignon blanc
SAUVIGNON BLANC
zinfandel
2007
2007
ZINFANDEL2007
01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
camellia cellars
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01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
camellia cellars
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01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
camellia cellars
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01 02 03 04 05 06 07 08 c a t e g o r y packaging
c o u r s e
package design 3i n s t r u c t o r
tom mcnulty
p r o j e c t
camellia cellars
p a g e77
a guide to happiness
o b j e c t i v e
6s e m e s t e r
c o u r s e
Fall 2009
Typography 3
p r o j e c t
Oxford Paper Promotion
Brochure
i n s t r u c t o r
Ariel Grey
t y p e f a c e s
Info Office, Courier, Garamond
d e l i v e r a b l e s
No.
g e n r e
Hearing “Oxford”, one can immediately think navy blue and tailored, so I remembered that Oxford did a “Happiness” test, which struck my interest and I decided to use the quest for happiness as inspiration as well as a topic for this colorful, non navy blue typography paper promotion project.
01 02 03 04 05 06 c a t e g o r y print
c o u r s e
typography 3i n s t r u c t o r
ariel grey
p r o j e c t
happy
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
typography 3i n s t r u c t o r
ariel grey
p r o j e c t
happy
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p a g e81
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
typography 3i n s t r u c t o r
ariel grey
p r o j e c t
happy
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p a g e83
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
typography 3i n s t r u c t o r
ariel grey
p r o j e c t
happy
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p a g e85
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
typography 3i n s t r u c t o r
ariel grey
p r o j e c t
happy
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p a g e87
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
typography 3i n s t r u c t o r
ariel grey
p r o j e c t
happy
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
typography 3i n s t r u c t o r
ariel grey
p r o j e c t
happy
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p a g e91
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
typography 3i n s t r u c t o r
ariel grey
p r o j e c t
happy
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p a g e93
p a g e94
the lone misadventures
o b j e c t i v e
7s e m e s t e r
c o u r s e
Summer 2010
Print 2
p r o j e c t
Coen Brother Film Festival
Brochure, Tickets, DVDs, Posteri n s t r u c t o r
Hunter Wimmer
t y p e f a c e s
Knockout, Akzidenz Grotesque
d e l i v e r a b l e s
No.
g e n r e
To try and encapsulate the Coen Brothers in one print project could never do them proper justice, but I made an attempt to capture how I feel about them, which is nothing but admiration! This project was to design a film festival for a chosen director (research consisted of lots of movie watching) and to give it a theme. I felt that a common recurring theme in the Coen movies was the “Rise of the Underdog,” and their many misadventures on their paths to whatever they seek.
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 2i n s t r u c t o r
hunter wimmer
p r o j e c t
film festival
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 2i n s t r u c t o r
hunter wimmer
p r o j e c t
film festival
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p a g e98
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 2i n s t r u c t o r
hunter wimmer
p r o j e c t
film festival
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p a g e100
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 2i n s t r u c t o r
hunter wimmer
p r o j e c t
film festival
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 2i n s t r u c t o r
hunter wimmer
p r o j e c t
film festival
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p a g e104
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 2i n s t r u c t o r
hunter wimmer
p r o j e c t
film festival
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p a g e106
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01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 2i n s t r u c t o r
hunter wimmer
p r o j e c t
film festival
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p a g e108
01 02 03 04 05 06 07 08 c a t e g o r y print
c o u r s e
print 2i n s t r u c t o r
hunter wimmer
p r o j e c t
film festival
p a g e109
bigger is better
o b j e c t i v e
8s e m e s t e r
c o u r s e
Fall 2010
Package Design 4
p r o j e c t
Costco Redesign
i n s t r u c t o r
Michael Osborne
t e a m m a t e s
Adam Deleeuw, Harshyla Singh, Phoebe Mak
No.
g e n r e
Packaging
The infamous ‘Pack 4’ group project. This project taught me more in the one semester than my four years combined. Students are divided into teams of four to work in collaboration to create a house of brands and a branded house for Costco. Along with the redesign of Costco’s house brand, Kirkland and to create four private labels to be sold at Costco.
c a t e g o r y packaging
c o u r s e
package design 4i n s t r u c t o r
michael osborne
p r o j e c t
costco redesign
01 02 03 04 05 06 07 08
s o l u t i o n
Our solution to the challenge was to immediately organize Kirkland’s wide range of products into graphicly organized subcategories: home, apparel, food, paper goods, cleaning, and bath. As for the private labels, we felt a food court was necessary, but wanted to make it as enjoyable as possible, therefore creating Ollie’s Baking Co. We also created 3 lines of products: a high end kitchen line called Counter 74, an eco-friendly kids line called NocNoc, and a line of power tools called Burley Knapp.
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c o u r s e
package design 4i n s t r u c t o r
michael osborne
p r o j e c t
costco redesign
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main brand
c o s t c o
Just because the products are cheap, does not mean they need to look cheap. Our goal was to evolve costco into the modern, aesthetically pleasing, world.
branded house
b a t h
Clean and fresh, this bold line of bath products has the quality and style of major salon brands without the price.
c l e a n i n g
Our simple and friendly cleaning line will keep all of your different products well organized.
p a p e r p r o d u c t s
Costco’s top selling items are toilet paper and paper towels, so we had to make sure they looked good too.
a p p a r e l
A graphic and utilitarian approach to your basics. They’re tubular!
h o m e
A new twist on those generic garbage bags and kitchen sponges.
f o o d
What you see is literally what you get with this line, the photography grabs your eye and the diecut lets you inside.
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house of brands
o l l i e ’ s b a k i n g c o .
Nothing is better than shopping in a store that smells like fresh brownies, Ollie’s sells fresh baked goods withthe ingredients for purchase as well.
n o c n o c
Bathtime is more like playtime when you have any of the Noc Nocbath products, ranging from aquatic animal to ice cream lids for all of your bathtime snd playtime needs.
b u r l e y k n a p p
This is a new line of power tools and building equipment that is targeted toward the younger crowd who enjoy do-it-yourself projects.
c o u n t e r 7 4
This is our premier line of kitchen equipment. We wanted the packaging to reflect our love for food and cooking.
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EST. 1945
BAKING CO.
........... ... ............. .
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c a t e g o r y packaging
c o u r s e
package design 4i n s t r u c t o r
michael osborne
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kirkland
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o b j e c t i v e
8.1p r o j e c t
c o u r s e
Kirkland
Package Design 4
l o g o
Shampoo, Conditioner, Body Wash, Lotion, Sponges, Garbage bags, t-Shirts, Briefs, Socks, Pasta, Pasta Sauce, Cereal, Nuts
i n s t r u c t o r
Michael Osborne
t y p e f a c e s
Gotham, Hoefler Text
d e l i v e r a b l e s
No.
g e n r e
Packaging
We wanted the consumer to be able to see the product that they are buying, in each packaging system for the Kirkland line, the product is clearly visible. In instances where the entire product cannot be shown, the product is clearly photographed and enlarged and completely covers the outside of the package, allowing you to know immediately what is inside.
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kirkland
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kirkland
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kirkland
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package design 4i n s t r u c t o r
michael osborne
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kirkland
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o b j e c t i v e
8.2p r o j e c t
c o u r s e
Ollie’s Baking Co.
Package Design 4
l o g o
Cookies, Cake Mix, Olive Oil, Drizzle, Extracts, Coffee, Take-away Items
i n s t r u c t o r
Michael Osborne
t y p e f a c e s
Knockout, Akzidenz Grotesque
d e l i v e r a b l e s
No.
g e n r e
Packaging
Ollie’s was our “Williams-Sonoma”-esque line, a line that is from one store, but has a different look and feel throughout the products. Ollie’s is the in-house Costco bakery and we felt that we could really just have fun with the different was of packaging basic products. The main aesthetic of all of the designs was to be somewhat rustic, yet refined as well as come in wholesale sizes.
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EST. 1945
BAKING CO.
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c a t e g o r y packaging
c o u r s e
package design 4i n s t r u c t o r
michael osborne
p r o j e c t
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package design 4i n s t r u c t o r
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ollie’s01 02 03 04 05 06 07 08
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package design 4i n s t r u c t o r
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o b j e c t i v e
8.3p r o j e c t
c o u r s e
Noc Noc
Package Design 4
l o g o
Shampoo, Conditioner, Body Wash, Bubble Bath, Notebook, Dump Truck, Beach Toys, Tea Set, and Building Blocks
i n s t r u c t o r
Michael Osborne
t y p e f a c e s
Custom typeface, Gotham
d e l i v e r a b l e s
No.
g e n r e
Packaging
Noc Noc is all about good, clean fun, they believe that children’s products can not only be fun and colorful, but eco-friendly as well. Using recycled plastic and cardboard for the packaging, Noc Noc takes pride in their green products. Keeping in line with the simple packaging, the illustrations and character sculptures took on simple styles as well.
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noc noc
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c o u r s e
Counter 74
Package Design 4
l o g o
Bar Set, Toaster, Knife Set, Silverware Set, Juicer, Coffee Maker
i n s t r u c t o r
Michael Osborne
t y p e f a c e s
Gotham, Baskerville
d e l i v e r a b l e s
No.
g e n r e
Packaging
Everyone loves a little splash of color, especially orange. We wanted Counter 74 to appeal to the young, working professional who is starting to purchase all of those kitchen items, but doesn’t necessarily want to head to Martha Stewart. Counter 74 is bold, sleek, yet inviting. We believe in quality and style should go hand in hand, plus a little bit of fun.
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It’s been a long road and was definitely worth it. I want to thank everyone who was there for me, you guys inspire me daily. Thank you Mom, Dad, John, Charlie, Helen, Dylan, Jauwia, Harshyyyyla, Scotty, Phoebs, and a very special thank you to Briana, for being my buddy, a talented illustrator, and for my octopus.
To all of the wonderful teachers at the Academy, you made graphic design come alive for me. Thank you for having faith and your encouraging attitudes. THANK YOU Mary Scott, Michael Osborne, Tom McNulty, Eszter Clark, Hunter Wimmer, Max Spector, and Todd Hedgpeth.
To my favorite thing in the whole wide world, Adam, you’re the other pea in my pod.
To Pandora, Netflix,and Bob’s, thank you for keeping me sane.
for everything!
Thanks
d e s i g n e r
d a t e
c l a s s
w e b s i t e
e m a i l
t e X t s t o c k
e n d s h e e t s
p r i n t e r
b i n d e r
c a m e r a
p h o t o g r a p h y
i n s t r u c t o r
t y p e f a c e s
s c h o o l
c o p y r i g h t
o c t o p u s i l l u s t r a t i o n s b y
Laura Davis
Spring 2011
GR 460
lauradavis.com
Newpage 100# Luster Text
Proline Black
Blurb
Blurb
Sony a350
Laura Davis, Scott Hammel, Adam Deleeuw
Mary Scott
Knockout, Clarendon Italic, Ventura, Baskerville
Academy of Art University
79 New Montgomery
San Francisco, CA 94109
Copyright © 2011 All Rights Reserved. No part of this
publication may be reproduced, stored in a retrieval system
or transmitted, in any form or by any means, without the
written permission of Laura Davis.
Briana Kranz