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LOGO

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Contents

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Values

Values represent basic convictions that-

A specific mode of conduct or end-state of existence is personally or sociallypreferable to an opposite or converse modeof conduct or end-state of existence.

Value is a judgmental element of what isright, good, or desirable.

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Importance of Values

1  2 

Individuals enter 

organizations with

notions of what isright and wrong

with which they

interpret

behaviors or 

outcomes 

Values generallyinfluence

attitudes and

behavior . 

Values lay the

foundation for the

understanding of attitudes and

motivation

because they

influence our 

perceptions.

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Types of Values

Terminal

Values

VALUES

Instrumental

Values

Rokeach Value Survey…

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Terminal Values

Desirable end-statesof existence; thegoals that a personwould like to achieve

during his or herlifetime.

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Instrumental Values

Preferable modesof behavior ormeans of achievingone’s terminal

values.

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Values Across Culture

Hofstede’s A framework for assessing cultures; five value dimensions

of national culture… 

Power distance

Individualism versus collectivism

Quantity of life versus quality of life

Uncertainty avoidance

Long-term versus short-term orientation

A

B

C

D

E

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Values Across Culture

GLOBE Framework for Assessing Cultures:

- Power distance  

- Indiv idual ism /Col lect iv ism  

- In-group co l lect iv ism  

- Perform ance or ientat ion  

- Humane or ientat ion  

- Uncertain ly avo idance  

- Assert iveness  

- Futu re Orientation  

- Gender differentiation  

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Attitude

Att i tude  is defined as “alearned predisposition to respond

in a consistently favorable or 

unfavorable manner with respect

to a given object.” That is,

attitudes affect behavior at a

different level than do values… 

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Attitude Components

Affective Component The emotional or feeling segment of an attitude.

Cognitive component The opinion or belief segment of an attitude.

Behavioral Component  An intention to behave in a certain way toward someone orsomething.

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Attitude Types

Most of the research in OB has been concerned with three

attitudes… 

Job Involvement Identifying with the job, actively participating in it, andconsidering performance important to self-worth.

Organizational Commitment Identifying with a particular organization and its goals, andwishing to maintain membership in the organization.

Job Satisfaction  A collection of positive and/or negative feelings that an individualholds toward his or her job.

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Job satisfaction 

Job satisfaction essentially reflects theextent to which an individual likes his or her job.Formally defined, job satisfaction is an affectiveor emotional response toward various facets of 

one’s job… 

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Causes of Job Satisfaction

Causes

B

E

C

D

ANeedFulfillment

Discrepancies

ValueAttainment

Dispositional/

Genetic

Components

Equity

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