The Beauty of Fashion

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Fashion

What is fashion?

Its what designers create for a select population which later becomes a trend.

Why People Wear Clothes?

Traditionally clothes primarily worn for protection from the environment, for privacy and to enhance beauty.

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Why People Wear Clothes?

Why Clothing?

Physical Needs

Protection

safety

Psychological Needs

Identity

Adornment

Cultural identity

Social Needs

Affiliation/ fitting in

standards

Good fashion= Good design

A combination of:

Line

Shape

Color

Texture

Pattern

Fashion History

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Where fashion began?

France considered the center of fashion for almost 400 years from 1600s into the 1900s. Especially in Paris.

In the 1600s, French royalty and wealthy landowners employed their own dressmakers and tailors.

A little history1900s-1950s

US magazine Vogue in 1909 helped spread the word in fashion

Manufactured fabrics, included nylon and rayon

Looser fitting, functional clothes, especially for workforce

Long hair, Long hemlines, corsets, hats

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Cycle of fashion lasted decades

In early traditional cultures, styling of clothes did not change or if it changed stayed for a long period.

WHY DOES FASHION CHANGE?

Fashion change because people change.

We always want something new. Clothing change for practicable reasons, for appropriateness for the season, and for adaptation to environment situation. In some cases the popularity of fashion endure for many seasons because of the combinations of these reasons.

Travel changed this

From Baghdad to Moorish Spain; Turkey to Middle East and Central Asia.

Fashion design

Fashion design is the designing and creating of new fashion trends.

The more unique your creations, the more successful youll be.

Its a glamorous career with a lot of money to be made.

Fashion designer can be described as the person who got knowledge and skills in designing clothes using all the materials such as fabrics and designing it in any kind of styles and fashion.

KINDS OF FASHION

Haute Couture - French word meaning high fashion. It means one-of-a-kind. These include designers' original designs.

Ready to wear (Prt--Porter) - Term used to describe mass produced garments. These include designers' originals manufactured to a certain number for department stores and offered at lower prices.

Haute culture

Started after the French Revolution (1789), haute couture design firms grew. French for Fine Tailoring High-fashion, individually designed, original, handmade garments for the elite, $2K-$40K.

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fashion year

Two main seasons

Spring/Summer

Fall/Winter

Both require a different fashion look and a new range of colors and fabric designs for the time of year.

Light weight fabrics in summer

Heavier fabrics in winter

Color guidelines according to seasonsSummer- Think clear, contrast and bold colors. Fall -Think soft, cool, slightly grayed colors. Spring -Think bright, fresh and lively colors. Winter-Think deep, dark and muted colors.

The plan...

Designers work a year in advance

In the spring, the studio works for the spring/summer of the following year

Once a collection is finished, on to the next!

Research

Each collection is researched so that all the items in it complement each other, will be in style, and have the particular look for which the company is known for.

Predicting Trends

A designers most difficult task is forecasting what will be in style for the coming years. To do this, they know the past trends and look at repeats. They also purchase HIGH priced trend magazines. Additionally they observe what succeeded with customers in the past.

Womens liberation

Shorter hair, disbandoned Victorian era clothes

Shorter skirts

Nylon (cheaper hosiery)

Corsets abandoned

Alternating long hem lines, narrow shoulders and tightly fitted bodices with long, full, or narrow skirts.

Fashion terminology

Designer Label

A cross between couture and mass market eg Donna Karan, Yves St Laurent, Gucci.

4 Fashion capitals

Chic and stylish

Dior ,Chanel, Yves Saint Laurent

Casual elegance

Valentino, Milan Fair

Unorthodox clothes

Vivienne Westwood

Clean-cut & casual

Calvin Klein, Ralph Lauren

PARIS

MILAN

LONDON

NEW YORK

The brand

Every fashion hub and then every fashion house has an identity. The collection has to identify with the brand/look and complement each other.

Theme for Collection

Designer selects theme, color, type of fabric, place, history, event.

designing for Collection

Designing builds of theme and includes number of garments, to be done. From paper pattern to muslin sample, adjustment, accurate pattern, samples in fashion fabric and various colors in 3 month period.

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Pakistani National Dress

Theshalwar kameezis thenational dressofPakistanand is worn by men and women in all four provincesPunjab,Sindh,Baluchistan,Khyber PakhtoonkhwaandFATAin the country and inAzad Kashmir. Each province has its own style of wearing the Shalwar Qameez.Pakistanis wairclothes range from exquisite colors and designs to the type of fabric (silk,chiffon,cotton, etc.).

Mens Clothing

Men all over Pakistan prefer shalwar kameez with some additional accessories which include PakistaniWaistcoat,AchkanandSherwaniwith the shalwar kameez or withChuridarPajama. Jinnah Cap also calledKarakul,Fezalso called Rumi Topi andTaqiyah (cap)is used with Shalwar Kameez.Khussais a popular foot wear with shalwar kameez. Men like to wear traditionalshawlsmade ofPashminaor other warm materials especially in Northern part of the country.

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Regional Clothing

In regional clothing, Balochi women wear heavy embroided Shalwar Kameez and Dupatta according to the weather conditions. They wear Kameez full of heavy EmbroidedShisha work. Sindhi costumes have different styles of embroidery and some women useAjrakas Dupatta. these women also wearbanglesin their traditional way. Punjabi women prefer light embroidery on simple Shalwar Kameez or Kurta. Traditional Lacha and Bangles are also used. Paranda is the special traditional, colorful and unique Punjabi item which is used to tie the hair. Pathan women wear embroided Kameez with a farak with a heavy Dupatta. Kashmiri phiran style kameez has heavy embroidary on the front neck of the kameez and is often made of wool.Women Dresses

Religious Clothing

By women's religious clothing we mean the dressing in which they try to cover all their body parts except face and hands while going outside from their home.Mostly women cover their heads with Dupatta or Chadar in outdoors but religious women prefer to wearScarf,BurqaorHijaband wear lose, long and fullsleeveshirts.

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Fashion show

Press and buyers get their first look of the collection at the show.

fad

A fashion with a sudden burst of popularity or novelty that catches on.

style

Your own defining form of dress that may or may not incorporate what is the fashion trend.

classic

Stays in fashion over time.

design

A specific version of a style.

trend

Movement of fashion through market and its endurance in popularity.

Fashion cycle

globalization

Democracy, media, growth of middle class, and spread to other fashion centers made fashion available to the masses.

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The Main Event Calendar

January

Italian and French couture collections for spring/summer in Paris and Rome

February

British, Italian, American and French designer collections shown in London, Bologne, Germany, and Paris

IMBEX (International Mens and Boys wear exhibition in London, England)

International mens fashion week in Cologne, Germany

March

British, Italian, American and French designer collections for autumn/winter shown in London, Milan, New York and Paris.

Munich (Germany) Fashion Fair

April

Interestoff clothing, textiles trade fair held in Frankfurt, Germany

May

International designer collections, in Tokyo

London mid-season fashion exhibition for autumn

June

Italian childrens wear collections held in Florence, Italy

Portex: Portugese ready-to-wear fashion fari for Spring/Summer in Porto

July

French and Italian couture collections for Autumn/Winter, Paris and Rome

Uomo Italia Mens wear shown in Florence

August

Future Fashions Scandinavia Fair held in Copenhagen, Denmark

International mens fashion week and international jeans fair in Cologne, Germany

Finnish fashion fair in Helsinki

September

British, French and American ready-to-wear collections for Spring/Summer shown in London, Paris, New York

October

British, French, American and Italian designer collections for Spring/Summer in London, Paris, New York and Milan

Interestoff international textiles and trade fair in Frankfurt, Germany

November

International designer collections, Tokyo

December

Portex Portuguese ready-to-wear fashion fair for Autumn/Winter, Porto

Fashion & media

Fashion trends are often sparked by characters on popular TV shows , movies , that we might take ideas inspired from their looks.

Fashion repeats itself

Fashion trends repeat every 20-30 years

Fashion Trend Cycle

Predicting the future

Designers have to predict what will be in style, they look at past trends, what worked and what else is going on in environment to identify trends.

Fashion is a language witch tells a story about the person who wears it .

Clothes create a wordless means of communication that we all understand.