1. ________________________ _______________________ _______________________ ______

2. A market survey is an objective identification & systematic collection, analysis, and interpretation of data about existing or potential markets for a project/ service

3. Size of market & the anticipated market share in term of volume & value. Pattern of demand-seasonal & fluctuating in time (in a month ,day etc). Market structure. Buying habits & motives of buyers. Unique selling proposition of certain product. Past & present trends affecting the selected product or similar product.

4. 1.Defining objectives 2.Sampling plan 3.Preparing questionnaire 4.Collect & analyses of data 5.Reporting

5. 1.DEFINING OBJECTIVE decide the specific information markets needed , and finally decided working methodology and action plan for the survey.

6. 2. SAMPLING PLAN It will not be always possible to collect information from whole population .hence select sample size and decide a plan for contacting them proper time

7. 3. PREPARING QUESTIONNAIRE in order to ask uniform question related to topic prepare a questionnaire.

8. 4. COLLECT AND ANALYSE OF DATA collect the data from the responsible person by personally contacting or mailed questionnaire.

9. 5.REPORTING based on the analysis of data prepare a report & submit it to the sponsoring authority.

10. SOME IMPORTANT THINGS TO REMEMBER FOR STARTING UP A NEW BUSINESS 1)Market Information: Through market information you can know the prices of the different commodities in market, the supply & the demand situation. 2)Market segmentation: It is widely use for segmenting on geographic differences , personality differences, demographic differences, techno-graphic differences, use of product differences, & psychographic differences & also gender differences. 3)Market trends: It is the upward or down ward movement of market, during a period of time.

11. 1)Low costs. 2)Automation and real-time access. 3)Less time. 4)Convenience for respondents. 5)Design flexibility. 6)No interviewer. 1)Limited sampling and respondent availability. 2)Possible cooperation problems.

12. Market survey is very important if you are planning to create a new business, product or service.

13. If you can find out useful information You can possibly determine a target market You can determine if there are features on your product the consumer likes or dislikes