seminário internacional sampa criativa, 3/12/2013 - apresentação shane waring
TRANSCRIPT
Dublin City Beta Projects
Europe
IRELAND and DUBLIN…
Ireland
Dublin
Population of Dublin… City – Approx 0.5m Greater Dublin – Approx 1.5m
Dublin City Council
Another County Council
Another County Council
Another County Council
Bono’s House
City Centre
Residence of President
‘Mountains’
Dublin Bay
Airport
My house
MY BACKGROUND…
WHY BETA PROJECTS…
SETTING UP BETA PROJECTS…
Dublin needs to be able to innovate – and to innovate you need to be able to experiment and to then learn from those experiments.
A Dublin City Council trial mechanism for Dublin to systematically discuss issues & opportunities, create solutions, then prototype them 'on the street' for measurement & debate.
BETA PROJECT APPROACH…
ETHOS…
• Transparency
• Co-Creation (conversations not broadcasts)
• Lean Principles
• Failure is OK (if learning)
• Observing ‘Desire Behaviour’
• People are ‘inherently good’.
• Highlighting DCC ‘thinking’ / innovation.
7 ASPECTS OF BETA PROJECTS…
1. Ideas will be tested directly ‘on the street‘.
2. We’re looking for your input, feedback and suggestions!
3. They’re clearly highlighted as ‘trials’.
4. Beta Projects will be short trials.
5. Beta Projects will be flexible to change.
6. Beta Projects are generally trialled for low sums of money.
7. Beta Projects are generally planned quickly.
STREET CONVERSATIONS…
Street conversations
Street conversations
Street conversations
6 DUBLIN THEMES…
1. Ownership, Communication, Identity
2. Environmental
3. Moving About and Resting
4. Safety and Street Hassles
5. Expense
6. Added Value
Higher Priority Lower Priority
SEPARATE CONCEPT & SPECIFICS…
residents
businesses
others
residents
businesses
others
THE BETA PROJECT PROCESS…
What is a Beta Project macro?
• A Beta Project macro looks at CITYWIDE CONCEPTS.
• They’re about POLICY, PERMISSIONS and PROCEDURES.
• They’re trialled within a designated “Beta Quadrant” in Dublin.
What is a Beta Project micro?
• A Beta Project micro is concerned with the LOCAL SPECIFICS.
• They’re about PLACE, PEOPLE and (local) POLITICS.
• They are trialled at the relevant location, anywhere in Dublin.
WATCH OUT FOR…
The Beta Projects A-F steps…
A – Awareness (of the issue / opportunity) B – Baseline (the situation today) C – Create (solutions with A+B in mind) D – Decide (which to prioritise) E – Effect and Evolve (carry out ‘real world’ trials) F – Formalise (as necessary)
The Beta Projects A-F steps…
A – Awareness (of the issue / opportunity) B – Baseline (the situation today) C – Create (solutions with A+B in mind) D – Decide (which to prioritise) E – Effect and Evolve (carry out ‘real world’ trials) F – Formalise (as necessary)
The Beta Projects A-F steps…
A – Awareness (of the issue / opportunity) B – Baseline (the situation today) C – Create (solutions with A+B in mind) D – Decide (which to prioritise) E – Effect and Evolve (carry out ‘real world’ trials) F – Formalise (as necessary)
The Beta Projects A-F steps…
A – Awareness (of the issue / opportunity) B – Baseline (the situation today) C – Create (solutions with A+B in mind) D – Decide (which to prioritise) E – Effect and Evolve (carry out ‘real world’ trials) F – Formalise (as necessary)
SOME PROCESS SPECIFICS…
• Blog
• Onstreet signs →
Weightings
1. Moves Dublin towards its Vision – Development Plan
– Surveys
– Etc
2. Return on Investment – Scalability
– Good Payback
3. Flexible Platform
Beta Quadrant
park
school
tram
river
Dublin Bikes
University
Dublin City Council
businesses
residents
play
busy!
quiet!
“in town” “going into
town”
apartments
houses
social
private
“Dubs”
immigrants
“Northside”
“Southside”
market
neighbourhoods
routes
projects
BETA PROJECT EXAMPLES…
traffic light box artworks
onstreet dumping
1. Each ‘type’ of person.
2. In this order…
a) Friction
b) Carrot
c) Stick
3. Public, ‘live’, spreadsheet
parklets
street corner signs
moss graffiti
seasonal bicycle parking
curated street art walls
digital
start-ups and city prototyping
Beta Projects micro
1% METRICS
DCC Costs
DCC Time
DCC Staff Morale
Public Perception of DCC
Residents
Workers
Visitors / Leisure
Environmental
Social
Economic
Beta Engagement
Negative Interactions
Beta Requests
Beta Transferability
City Council Area Perception Sustainability Betability
Onstreet Media
Stakeholders
Conferences / International Internal Report Cards
1% INNOVATION FUND
1% DIFFERENCE DUBLIN
1. Support the Dublin City Beta Projects mechanism.
1. Become a Project Champion 2. Become a Project Agent 3. Give feedback and suggestions on a project.
1. Lead on a project (often DCC staff initially). 2. Assist a project. 3. Give feedback and suggestions on a project.
mechanism
project champions
project agents
DECENTRALISED NETWORK…
QUESTIONS…
Get in touch! Shane Waring Web: www.betaprojects.ie Twitter: @dccbeta Facebook: /dccbetaprojects Email: [email protected]