semcon 2013 - next generation site architecture
DESCRIPTION
Next generation site architecture - things to consider in creating modern day websites. Slides used for SEMCON 2013TRANSCRIPT
Responsive Design
Responsive DesignOne site to rule them all!
Absolutely necessary!
Mostly / Entirely CSS controlled
Sample Responsive Website
Sample Responsive Website
Web Fonts
Web FontsGoodbye Arial or Times New Roman!
Makes your site more unique compared to others!
Choose a font that matches your brand/personality
Font Awesome
Font AwesomeCan be styled with CSS!
Scales well with CSS!
Works with Retina displays
Be Social
SocialFastest way to promote!
Quick response from visitors!
Captured audience!
Builds loyalty!
Builds Social Authority
Have a G+ Page
Have a Facebook Page
For WP Users - Comments Evolved
Search
SearchLong term strategy!
Brings in new people / sales!
More reliable than social if done correctly
Search
Engagement
EngagementMembership (WordPress users, check out WishList Member)!
User interaction (comments, likes, etc.)!
Time spent on site!
Virality (photos, videos, promos, etc)
Engagement
THINK:!
What Makes You Want to Stay, Talk and Share?
Speed
SpeedGoogle PageSpeed Insights !
Server / Web Hosting!
Optimize Images!
Minify Mark-up!
Cache Content
Speed
?Ask Me.