selling storage to hp bladesystem customers

Technology for better business outcomes

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Selling storage to HP BladeSystem customers

存储为什么重要 ?

• 存储技术是每一种业务的核心和基础• 存储技术管理信息和数据，这是每一个企业的生命线• 存储业务将继续以比以往任何时候都快的速度增长• 存储技术必须在所有威胁下得到保护和确保安全• 核心目标：

• 确保您的公司始终能够在正确的时间获得正确的信息 ... • 以最低的成本！

存储在哪里有商机？• 客户直接的存储需求• 购买服务器的顾客• 大多数客户不优先考虑或确认备份的重要性• 目前已安装的基础客户• 数据只能增长 - 你的客户也不例外• 竞争对手的安装基地• 利用惠普的存储解决方案提供的强大信息

Catching the blade monster wave:Selling storage to HP BladeSystem customers

1.Customer pain points2.Key Success Factors3.Selling storage to

BladeSystem customers4.Value of HP BladeSystem

PLUS HP StorageWorks

•New alphabet: A,B,C,D,E,V


HP Confidential - HP Internal Use Only

The state of the economy.

HP Confidential – HP Internal Use Only

6 April 22, 2023

Data center pain points

10%

25%65%

Operations –Maintenance

& mgmt.

Innovation

Migration & Upgrades

Not enough investment in innovation; too much in

maintaining legacy infrastructure

IT budget allocation

Shift resources from maintenance to innovation.

•Reduce costs of operations and maintenance

−Too many applications, too much customization

−Underutilized servers−Escalating power and cooling costs

•Rapidly respond to business and customer needs

−Struggle to meet service level agreements for critical workloads

−Can’t implement new projects fast enough−Need agility to respond to changing business needs

•Enhance quality of service to enable business success

−Ensure business continuity−Protect critical resource and data assets−Meet Compliance requirements

HP BladeSystem solves the big infrastructure problems

Time Change

CostEnergy

The HP BladeSystem approach to simplifythe infrastructure:

Consolidate

Virtualize

Automate

Key storage requirements and solution areas : “A,B,C,D,E,V”•Automation

−Move data between remote sites and datacenters

−Move data between tiers of storage (online and nearline)

•Business Continuity−Protect datacenter, ROBO

and departmental data

−Replication for disaster recovery

•Consolidation−Reduce server proliferation

and capacity islands

−Server consolidation to blades drives network storage

•Data Management−Storage administrators balance

cost, performance, availability

−Server administrators and ROBO IT generalists also have storage needs

−Focused at the application level

•Efficiency−Need to tier storage in the

data center for efficiency

−Take advantage of BladeSystem power/cooling benefits where possible

•Virtualization−Over 53% of new deployments

looking at iSCSI SANs

−Remote DR via virtualization

9 April 22, 2023

HP BladeSystem c-Class PortfolioA Full Range of 2P and 4P Blades

Interconnect choices for LAN, SAN, and Scale-Out ClustersFibre

ChannelInfiniBand4X DDR

Workstation

Blades

Storage Blades

Unified Management

ServicesAssessment

Implementation

Support

Enclosures

SANLAN

h

Ethernet NICs

Virtual Connect

h

Server Blades

Choice of Power

HP Restricted

SAN

Storage Blades

If you carry PL MV quota (BladeSystem),

you carry PL LL quota as well (Storage Blades).

h

12 April 22, 2023

How to sell storage to BladeSystem customers?

oLimit your sales tactics: sell storage only to the storage team.

oLimit your sales tactics: sell storage only on the virtues of the storage product’s capabilities.

1. Team with the BladeSystem SR2. Stress the common

management tools (Insight Control, OA, SIM) for all BladeSystem elements

3. Emphasize virtualization and HP’s Virtual Connect, HP’s Flex-10, and HP’s SAS switch to promote storage capabilities matching the BladeSystem value proposition.

14

HP BladeSystem Storage changes the storage cost equation

TransformSimplify and transform storage and infrastructure into a clear advantage for your business

Consolidate Consolidated and shared infrastructure significantly lowers acquisition, deployment and management costs

IntegrateSimplify storage connectivity, provisioning and management while reducing complexity…time is money

OptimizeImprove operational efficiency & resource utilization to address growth, cost, time and energy challenges

...

LAN SANFacilities

Consolidate

Optimize

Integrate

Transform

SAN Gateway Storage Servers:Highly Available Unified Storage

15

HP StorageWorksMSA 2000fc/i

HP ProLiant SB460c SAN Gateway Storage Server (2-node cluster)

HP StorageWorksEVA 4400-S

LeftHand Networks

Integrated offering•Unified NAS, SAS, FC, and iSCSI access

•Modular storage backend to suit customer needs

•Takes on EMC and NetApp!

Robust Unified Management:•Microsoft Management Console•HPSIM•LeftHand VSA - Future

Optional Data Services:•HP Data Protector•Storage Mirroring•Email Archiving•Others...

Consolidate

Optimize

Optimize with BladeSystem

Reduce LAN & SAN administrative complexity

• Virtual Connect modules

Painless capacity expansion

Leverage BladeSystem shared architecture

Incorporate cost-effective iSCSI storage• User-defined bandwidth using Flex10• Microsoft iSCSI Target software• iSCSI portfolio: All-in-One, MSA2000i,

LeftHand• ProLiant Essentials accelerated iSCSI

Re-think direct attached storage• Enable diskless blades: BL495c, BL490c• Low-cost, low-latency shared SAS storage

Fibre Channel

iSCSI

Direct Attach (DAS)

17 04/22/2317

Direct connect storage for HP BladeSystem

Max. 2 BladeSystem enclosures can connect to the external MSA2000 SAS storage array.

MSA2000sa

It’s 3Gb/sec SAS

Looks like DAS but

functions like shared storage.

Max. 192TB with 4 complete MSA2000sa.

Server team is the buyer.

Each server blade requires 1x P700m SAS mezzanine card.

Max. 16 server blades connect to SAS Switch pair (= 2).

No fabric.

No routers.

No external switches.

Not dependent on storage team.

Remember the

Hitchcock movie

‘Psycho’?

Optimize

Integrate storage with BladeSystem

Simple shared storage • AiO SB600c: file serving AND iSCSI

shared storage for all blades inside the enclosure.

Data protection without a SAN• Direct attach tape blades

Server administrators maintain control of DAS storage

• Simple, low-cost, low-latency SAS storage

Integrate

iSCSI

Tape

Direct Attach (DAS)

20 04/22/23 HP Confidential

AiO G6 RefreshHP X1800sb Storage System

BladeSystems Storage 2009 (Mar Revised)

HP Internal Only – Entry Storage NPI Restricted – NOT for use with customers – SBC Rules Apply

SB40cSAS & SATA

SB600c AiO

SB40C + VSAInternal Shared Storage with virtualization support

Jets Support

ASM

SB460c SAN SS Blade gateway

CurrentCommittedCRD/MRDTransitionInvestigateStatus Change

SuperSabreSAS HBA

NA

S &

U

nifi

ed

Inte

rnal

Sto

rag

eS

WExte

rnal

Sto

rag

eS

olu

tion

sM

ez

Tap

e 920c LTO3

448c LTO2

Camaro Support

SWSM$

iSCSI FP$

Grant6Gb SAS

Musket 2 6Gb

Falcons??

EKACamaro 6Gb

EKASFF (120 drives) 6GbTanker 70 LFF 6Gb

SAS Switch

TankerMDS 600

HP X3800sb Window Gateway

LHN VSA Support

Sherman 2.5 Updates to Sherman 2

MizzleyConsolidate – 6Gb SB40c/SB50c

Adrenalin PCIe Card

Kilauea6Gb SAS HBA

Sherman 2

Zoned SASZoned SAS Switch

SAS Switch

Dual IO Module

MDS 600

Available Today

SB1760c LTO4 Tape Blade

Adrenalin

Mezz Card

IO Accelerator

April 27 June 2

SB40c+ 4 300GB SAS HDD Bundle

Mar 2 Future tbc

Use the SB40c as part of a robust internal shared storage solution

Ethernet switch(es)

Physical or virtual servers can access the shared storage

LeftHand P4000 Virtual SAN Appliance runs in a single virtual machine, which turns the adjacent SB40c into iSCSI shared storage.

2nd blade chassis

1st blade chassis

VSA

SB40c

VM

VM

VM

VSA

Bladeserver 2 SB40c

VM

VM

VM

VSA

Bladeserver 3 SB40c

VM

VM

VM

VM

VM

VM

VM

VM

VM

VM

VM

Additional SB40c’s and additional LeftHand P4000 Virtual SAN Appliance licenses can be added to create a clustered environment.

•Adding a second SB40c + LHN VSA will act as a mirror with no additional capacity.

•Adding a third SB40c + LHN VSA will create a full cluster as well as provide 2x the capacity.

•Additional SB40c + LHN VSA ‘nodes’ can be added to the same enclosure or other enclosures (which can be physically located anywhere).





opportunityisnowhere



HP StorageWorks 产品系列 –SAN Storage

23

MSA2000 G2

Outstanding TCO

• FC & iSCSI host ports• FC & FATA HDD• Storage

consolidation + disaster recovery

• Simplification through virtualization

• Windows, HP-UX, Linux, + more

Always-on availability

• Data center consolidation + disaster recovery

• Large-scale Oracle/SAP applications

• HP-UX, Windows, + 20 more, including NonStop & mainframe

Low cost consolidation

•4GB FC, 1GbE iSCSI, and 3Gb SAS•SAS & SATA together•Controller-based snapshot/clone•Windows, Linux, VMware•WEB, Exchange, SQL

Business Continuity and Availability

Conso

lidati

on a

nd P

erf

orm

an

ce

XP

EVA

XP24000

XP20000

All-in-One

Simple Unified Storage

•iSCSI SAN and Optimized NAS with integrated snapshots, backup, replication, and simple management. •Windows, Linux, VMware, more.

LeftHand SAN

Scalable, Clustered IP SAN

•Scalable iSCSI performance•Cost effective high availability•Simplified mgmt for virtualization•VMware, Citrix, Hyper-V, Windows, Linux

HP Restricted - For HP and Channel Partner Internal Use. May be shared with select customers under NDA

Technology for better business outcomes

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Thanks.

selling storage to hp bladesystem customers

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