selling real estate successful strategies - prudential gary greene realtors

Download Selling Real Estate Successful Strategies - Prudential Gary Greene Realtors

Post on 16-Nov-2014

956 views

Category:

Documents

3 download

Embed Size (px)

DESCRIPTION

Listed here are nearly 200 typical actions, research steps, procedures, processes and review stages in a successful residential real estate transaction that we normally provide as a full service real estate brokerage in return for our sales commission. Depending on the transaction, some may take minutes, hours, or even days to complete, while some may not be needed.More importantly, they reflect the level of skill, knowledge and attention to detail required in todays real estate transaction, underscoring the importance of having help and guidance from someone who fully understands the process a Prudential Gary Greene, REALTOR.1Make appointment with seller for listing presentation2Send seller a written or e-mail confirmation of listing appointment and call to confirm3Review pre-appointment questions4Research all comparable currently listed properties5Research sales activity for past 18 months from MLS and public records databases6Research Average Days on Market for this property of this type, price range and location7Download and review property tax roll information8Prepare Comparable Market Analysis (CMA) to establish fair market value9Obtain copy of subdivision plat/complex lay-out10Research propertys ownership & deed type11Research propertys public record information for lot size and dimensions12Research and verify legal description13Research propertys land use coding and deed restrictions14Research propertys current use and zoning15Verify legal names of owner(s) in countys public property records16Prepare listing proposal package with above materials and Tempo information17Perform exterior Curb Appeal Assessment of subject property18Compile and assemble formal file on property19Confirm current public schools and explain impact of schools on market value20Review listing appointment checklist to ensure all steps and actions have been completedListing Appointment Proposal and Master Marketing PlanOtherBroker21Explain different agency relationships and determine sellers preference22Give seller an overview of current market conditions and projections23Review agents and companys credentials and accomplishments in the market24Present companys profile and position or niche in the marketplace25Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds26Offer pricing strategy based on professional judgment and interpretation of current market conditions27Discuss goals with seller to market effectively28Explain market power and benefits of Multiple Listing Service29Explain market power of GaryGreene.com, Yahoo.com, Prudential.com, HAR.com, Realtor.com, KHOU.com, houstongarygreene.com, msn.houseandhome.com, WorldProperties.com, Homestore.com, aol.com, and other web sites around the world30Explain the work the brokerage and agent do behind the scenesand agents availability on weekends31Explain agents role in taking calls to screen for qualified buyers and protect seller from curiosity seekers32Present and discuss master marketing plan33Present and discuss the advantages the E-Leads Department plays in quick response to Internet leads.34Explain benefits of exclusive Gold Medallion Program35Review and explain all clauses in Listing Contract & Addendum and obtain sellers signatureOnce Property Is Under Listing AgreementOther Broker36Review current title information37Measure overall and heated square footage38Measure interior room sizes39Confirm lot size via owners copy of certified survey, if available40Note any and all unrecorded property lines, agreements, easements41Obtain house plans, if applicable and a

TRANSCRIPT

Its all about getting you where you want to go!Because your home represents one of your largest investments, selling your home for all its worth is the most important function we can perform. When you enlist us to sell your home, you get the skills, experience and commitment of a highly trained professional and a world wide brand that stands behind them.

Inside this issueYou are our priority! Our Guarantee and Commitment To You Were Houston based Real Estate Professionals working for you Promotion & Packaging Your Internet Marketing Exposure Your Media Marketing Exposure Fine Homes Marketing National & International Advertising Online Sellers Advantage Gold Medallion Program Home Service Connections Local Market Exposure

Prudential GARY GREENE, REALTORS, our entire sales force of 1,000 agents in the Houston Metropolitan area and our nationwide affiliates are committed to seeing you succeed. We offer a Rock Solid real estate experience and moverelated services that save you time and money.

We work hand-in-hand with you ...1. Identifying Your Goals a. Assess your needs b. Learn more about your property c. Review the home selling process 2. Marketing Your Property a. Identify where buyers come from in your neighborhood b. Use our marketing skills to attract them 3. Establishing a Pricing Strategy a. Conduct a Home Price Evaluation b. Collaborate on how to price your home to sell 4. Preparing Your Property to Sell a. Identify what will help your property sell b. Introduce the concept of staging c. Take multiple, quality photos for marketing in print and on the web

Our Guarantee & Commitment To YouOur Commitment is given to you in writing and empowers you to control the extent of our relationship. We stand behind our commitment, and guarantee our performance to reinforce your confidence in us. Our Commitment is to provide a results-oriented real estate experience that will achieve the highest price possible for your home with the least inconvenience to you and your family and in a time frame that meet your needs.

2

Prudential Gary Greene, Realtors is a Houston-based company.In 1963, Gary Greene started GARY GREENE, REALTORS in Houston. Over the years, the Gary Greene name grew in prominence as its offices grew throughout the metropolitan maket. Today, the company is locally owned and operated by Mark Woodroof and Marilyn Eiland, Partners. Gary Greene, the founder, is still with the company. Prudential GARY GREENE, REALTORS is a growing force of over 1,000 REALTORS in the Houston area with a huge Prudential network of brokers that generate referrals nationwide. Prudential GARY GREENE, REALTORS has listed more homes, sold more listings, closed more buyer sales, closed more transactions and experienced more dollar volume sales than any other company in Houston.

Owners/Partners Mark Woodroof & Marilyn Eiland

Our Professional Sales Force Working For You . . .When you select one of our professionals to sell your home, you enlist ALL of us to find a buyer for your home. Our experienced professionals are Rock Solid in the process of: Promotion Packaging Staging & multi-photo marketing Pricing Negotiation Risk Management Home Services Transaction Management Your Trusted Advocate before and after the sale Well skillfully put a customized marketing plan into action and mobilize our world-wide brand in your neighborhood to find the right buyer for your home.

Its all about getting you where you want to go!3

How We Promote and Package Your HomeAccording to the National Association of Realtors Survey of Home Buyers and Sellers, 87% of all home buyers used the Internet to find a home in 2008. This figure has climbed steadily over the years and was a mere 47% in 2000. The Internet has become the most important medium to find a buyer for your home. The same survey shows that features most important to a home buyer are: a. Viewing multiple pictures of the property b. Rich detail of the home

Take advantage of our built-in home buyer network! Absolutely thousands of Houston home buyers have visited our web site and registered to receive e-mail alerts when new listings come on the market and match the search criteria they have selected.

www.GaryGreene.comWe guarantee the best online packaging and web positioning online! We will provide complete detail in MLS of your homes features and together with tantalizing photo-marketing, buyers will be motivated to make an appointment to personally VIEW your home.

Multi-Internet Marketing ExposureThe minute we enter your home as a new listing in MLS, it is automatically aggregated to a multitude of real estate web sites.

Multi-Media ExposureHomes rarely sell as a result of specific advertising featuring the home. Advertising creates awareness and interest, which generates web site traffic, calls and appointments, resulting in a sale! Listing your home with us means opportunities to advertise in the: HoustonChronicle,RealEstatesection NeighborhoodNewsoftheHoustonChronicle FineHomesMagazine,forluxuryproperties Localcommunitynewspapers PrudentialRealEstate4

Fine HomesPortfolio MagazinePrudential Fine Homes International is a leading network in the representation of upper-tier properties. It provides refined marketing tools and connections to thousands of Fine Homes Specialists who have earned the respect of their affluent clients. While all homes deserve to be marketed by an expert, luxury properties may require exceptional marketing and exposure. Ask your professional sales associate if this program is right for your home.

National and International AdvertisingNationally and Internationally, the Prudential brand name is repeatedly reinforced in the most popular advertising venues including television, radio, magazines and newspapers. Prudentials numerous media sponsorships generate almost 800 million impressions per year.

Online Sellers AdvantageOur exclusive Online Sellers Advantage will connect your home with buyers, giving you the benefits of daily emails about web activity on your property!

Gold Medallion Specialty Market Program

RelocationOur corporate relocation network brings qualified and motivated buyers straight to your door.

We highlight our Gold Medallion Collection on www.garygreene.com. We also offer a Gold Medallion Rewards Program to mobilize the entire MLS sales force to go to work for you!5

Our Home Services Make Life EasierTime with your family, and time to enjoy your life is one of the most valuable assets in todays busy world. Yet, selling your home often creates a To-Do list that takes away from the enjoyable aspects of living. Relax! You are in control and have these services at your fingertips on GaryGreene.com Home Services. Our online time-saving services include: Utility connect and disconnect Transfer, set-up or cancellation of newspaper subscriptions and much more Moving and Storage Temporary housing Home Inspections Greater Houston Financial Services Gibraltar Mortgage Services

Find all of our Home Services now by logging on to GaryGreene.com and select the Home Services tab at the top. It will put more time in your life.First American Home Warranty A Residential Service ContractOffering a residential service contract on your home gives sellers several advantages: 1. It demonstrates the intent to sell your home in good working order. 2. It gives the buyer an avenue of restitution, other than you, should any coverage systems break down after purchase. 3. It puts your home on a more level playing field with new construction by making it appealing to prospective buyers. 4. Seller coverage is also available for you, enabling a more cost effective risk management strategy. Give your home a competitive advantage. Our professionals will be happy to provide information on the service contract. Its a simple and a really smart selling strategy.

Reliant Energy and Home ConnectionsReliant Energy makes moving easy and convenient for you. They offer excellent service and great plans. Reliant Energy has exclusive Realtor Referral offers that best meet the needs of your new home.

Graebel Moving ServicesA trusted relocation partner, Graebel delivers World Class service to Prudential Gary Greene, Realtors clients. As the largest privately owned and managed full service relocation company, Graebel brings total accountability to each and every move. When you select Graebel for your move, you get the buying advantage of Prudential Gary Greene, Realtors.

6

Our offices provide more marketing coverage with 25 offices serving the Greater HoustonGalveston Areas

Multi-Market Exposure

25 Offices Serving the Greater Houston-Galveston Areas

1. CORPORATE 10575 Katy Freeway, Ste 100 713-465-6644 2. MEMORIAL 12850 Memorial Dr, Ste 1155 713-461-6800 3. INNER LOOP 2900 Weslayan, Suite 150 713-961-1722 4. KATY 23922 Cinco Village Center Blvd. Katy 281-646-1136 5. FORT BEND 2323 Town Center Drive Sugar Land 281-980-5050 6. RICHMOND 4819 F.M. 359, Richmond 281-342-2611 7. FRIENDSWOOD 1104 S. Friendswood Drive Friendswood 281-482-0055 8. BAY AREA 17250 El Camino Real 281-486-1900 9. GALVESTON WEST END 13450 F.M. 3005, Galveston 409-737-5200 10. GALVESTON TIKI ISLAND 300 Tiki Drive, Galveston 409-938-1121 11. WALLER 31303 FM 2920 281-890-4024 12. WALLISVILLE 13315 Wallisville Road 713-455-2247 13. NORTHEAST 8000 F.M. 1960 East, Humble 832-445-0408 14. MONTROSE 1939 West Gray 713-526-5777 15. HEIGHTS 1717 Yale 713-880-1400 16. GARDEN OAKS 1354 D West 43rd St. 713-686-5454 17. NORTHWEST 17418 Northwest Frwy. 281-890-4024 18. CHAMPIONS 8817 Louetta Rd., Spring 281-444-5140 19. WOODLANDS RESEARCH 9000 Forest Crossing, The Woodlands 281-367-3531 20. WOODLANDS CUSTOM HOMES 3535 E. Panther Crk Dr. The Woodlands 281-367-4550

Recommended

View more >