successfully proven strategies to get your property sold - prudential gary greene, realtors

50
Homeselling Proposal Presented by Ken Brand Prudential Gary Greene, Realtors® 9000 Forest Crossing, The Woodlands TX 281-367-3531 / 832-797-1779 [email protected] BrandCandid.com

Upload: ken-brand

Post on 09-May-2015

5.227 views

Category:

Real Estate


0 download

DESCRIPTION

1 Make appointment with seller for listing presentation √ 2 Send seller a written or e-mail confirmation of listing appointment and call to confirm √ 3 Review pre-appointment questions √ 4 Research all comparable currently listed properties √ 5 Research sales activity for past 18 months from MLS and public records databases √ 6 Research "Average Days on Market" for this property of this type, price range and location √ 7 Download and review property tax roll information √ 8 Prepare "Comparable Market Analysis" (CMA) to establish fair market value √ 9 Obtain copy of subdivision plat/complex lay-out √ 10 Research property's ownership & deed type √ 11 Research property's public record information for lot size and dimensions √ 12 Research and verify legal description √ 13 Research property's land use coding and deed restrictions √ 14 Research property's current use and zoning √ 15 Verify legal names of owner(s) in county's public property records √ 16 Prepare listing proposal package with above materials and Tempo™ information √ 17 Perform exterior "Curb Appeal Assessment" of subject property √ 18 Compile and assemble formal file on property √ 19 Confirm current public schools and explain impact of schools on market value √ 20 Review listing appointment checklist to ensure all steps and actions have been completed √ Listing Appointment Proposal and Master Marketing Plan OtherBroker21 Explain different agency relationships and determine seller’s preference √ 22 Give seller an overview of current market conditions and projections √ 23 Review agent's and company's credentials and accomplishments in the market √ 24 Present company's profile and position or "niche" in the marketplace √ 25 Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds √ 26 Offer pricing strategy based on professional judgment and interpretation of current market conditions √ 27 Discuss goals with seller to market effectively √ 28 Explain market power and benefits of Multiple Listing Service √ 29 Explain market power of GaryGreene.com, Yahoo.com, Prudential.com, HAR.com, Realtor.com, KHOU.com, houstongarygreene.com, msn.houseandhome.com, WorldProperties.com, Homestore.com, aol.com, and other web sites around the world √ 30 Explain the work the brokerage and agent do "behind the scenes"and agent's availability on weekends √ 31 Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers √ 32 Present and discuss master marketing plan √ 33 Present and discuss the advantages the E-Leads Department plays in quick response to Internet leads. √ 34 Explain benefits of exclusive Gold Medallion Program √ 35 Review and explain all clauses in Listing Contract & Addendum and obtain seller's signature √ Once Property Is Under Listing Agreement Other Broker36 Review current title information √ 37 Measure overall and heated square footage √ 38 Measure interior room sizes √ 39 Confirm lot size via owner's copy of certified survey, if available √ 40 Note any and all unrecorded property lines, agreements, easements √ 41 Obtain house plans, if applicable and available √ 42 Review house plans and make copy √ 43 Order plat map info for retention in property's listing file and to enter into MLS. √ 44 Prepare showing instructions for buyers' agents and agree on showing time window with seller √ 45 Obtain current mortgage loan(s) information: companies and & loan account numbers √ 46 Verify current loan information with lender(s) √ 47 Check assumability of loan(s) and any special requirements √ 48 Discuss possible buyer financing alternatives and options with seller √ 49 Review current appraisal if available √ 50 Identify Home Owner Association manager if applicable √ 51 Verify Home Owner Association Fees with manager - mandatory or optiona

TRANSCRIPT

Page 1: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Homeselling Proposal

Presented by

Ken Brand

Prudential Gary Greene, Realtors® 9000 Forest Crossing, The Woodlands TX281-367-3531 / [email protected]

Page 2: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Date

Dear [Seller’s name]:[fill in the sellers name]

Thank you for the opportunity to discuss the marketing of your property.

Selling your home is an important decision for you and I understand that. My goal is to help you sell your property for the highest price attainable, within the time frame that fits your plans, and to make the home selling process as efficient, stress-free and successful as possible.

The purpose of this Home Selling Proposal is to help guide you through the marketing process, to acquaint you with the current market activity in this area, and to explain how the Prudential Gary Greene, Realtors® sales force [1,000 strong] and I, the orchestrator of the process, can assist you in achieving the sale of your property. My hope is that you will be delighted with your home selling experience.

Again, thank you for allowing me to assist you in the marketing of your property.

Very truly yours,

Ken Brand, Sales Manager

Page 3: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors
Page 4: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Our commitment is to provide a results-oriented real estate

experience that will achieve the highest price possible for your home with the least inconvenience to your family and in a time frame that meet your needs.

As your marketing professional, I will:1. Communicate with you on an agreed upon interval and method: phone, email, text message2. Provide you with ideas and recommendations that will enhance the presentation of your home to the public and to the real estate community.3. Develop a list of features that will more likely attract showings to the right buyers. 4. Schedule the dates you can expect completion of marketing activities including:

Multi-photo marketing on all web sites, provided web site accepts multiple photos under normal conditions.Color flyers strategically distributed to generate activityMobilize the entire local market force of Realtor® members of the Multiple Listing Service®. This will include e-mail, text messaging or direct notification to those agents who have sold a home in your area in the last six months.Place your home on multiple internet sites including GaryGreene.com where a potential buyer can contact me or make an appointment on-line.Send daily or weekly Online Sellers Advantage Report which updates you on the market.

• Periodically reevaluate the market, reviewing with you recent activity of sales and new listings.• Provide you with available feedback after showings, when received and be candid about suggestions that are made to improve our position. I will look for every opportunity to obtain an offer to purchase your home.• At your request, I will obtain information and a sample quote on insurance for your home in order to facilitate the sale.• Obtain information from the buyer on their ability to qualify for a mortgage before you are asked to take your home off the market for a contract.• My manager will be available to discuss any concerns with you.• When an offer is received on your home, I will diligently work as your advocate to help you achieve the highest price and the best terms possible. I will also be your advocate in the negotiation of repairs.• Coordinate all the closing procedures with the mortgage company, the title company, the appraiser, the inspectors, and the cooperating agent.12. Review your papers before closing, if available and attend the closing with you.

Our Guarantee to You:If, during the listing period, you feel that I do not perform to this standard, you may talk with my manager and if your concerns can not be satisfied, Prudential GARY GREENE REALTORS® will release you from the listing.

__________________________________ ____________________________________Agent - Prudential GARY GREENE, REALTORS®

______________________________________Seller

______________________________________Seller

Page 5: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Your Needs Come FirstThe process of marketing and selling your home must match your objectives, priorities and needs.

In order to best serve you, I will want to learn more about your plans,

so please feel free to ask questions and share your concerns with me.

The following worksheets on the topics outlined below can help me

understand your goals and help us build a strong working

relationship:

·The agency laws that may apply as we work together in the

marketing and sale of your property.

· The objectives you want to achieve from the sale of your home and

the support you expect to receive from me.

· How the home selling process should be tailored to fit the

characteristics of your property.

Page 6: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Agency Relationships

When real estate professionals work with sellers and buyers, “agency” relationships are established. As you start working with a real estate professional, please ask for a clear explanation of the current agency laws in Texas, so that you understand these important issues.

There are three kinds of agency relationships:

· Buyer’s agent A “buyer’s agent” represents the buyer during the home buying process.

The buyer’s real estate professional (agent) has a fiduciary responsibility

to represent the buyer’s best interests including reasonable care, loyalty

and confidentiality.

· Seller’s agent A “seller’s agent” represents the interest of the seller and has a fiduciary

responsibility of reasonable care, loyalty, confidentiality and disclosure to

the seller. A seller’s real estate professional (agent) works to assist the

seller in locating a buyer and in negotiating a transaction suitable to the

seller’s specific needs.

· IntermediaryA broker may act as an intermediary between the parties if the broker

complies with the Texas Real Estate License Act. The broker must obtain

the written consent of each party to the transaction to act as an

intermediary. The written consent must state who will pay the broker and

set forth the broker’s obligations as an intermediary. The broker is

required to treat each party honestly and fairly and to comply with the

Texas Real Estate License Act. A broker who acts as an intermediary in

a transaction: 1. shall treat all parties honestly; 2. may not disclose that

the owner will accept a price less than the asking price unless authorized

in writing to do so by the owner; 3. may not disclose that the buyer will

pay a price greater than the price submitted in a written offer unless

authorized in writing to do so by the buyer; and 4. may not disclose any

confidential information or any information that a party specifically

instructs the broker in writing not to disclose unless authorized in writing

to do so or required to do so by the Texas Real Estate License Act or a

court order or if the information materially relates to the property

condition.

Page 7: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Understanding Your Expectations

The following questions will help me understand what is most important to you in the sale of your property.

Page 8: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Appreciating Your PropertyEach property has special features that may interest buyers. Please tell me about your house.

Page 9: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Homeselling Process Selling a home typically includes many of the following elements. I will be your resource and guide every step of the way.

Page 10: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

From Offer to Completed SaleWhen our marketing efforts bring a purchase offer, I will:

Negotiate the agreement Explain the offer to you and answer your questions. Help you determine the best course of action by pointing out potential

advantages and disadvantages of the offer and clarifying the choices

available to you. Prepare an Estimate of Net Proceeds based on the proposed price and

terms. Negotiate through the buyer’s agent, and handle possible counter offers, to

reach a final agreement that is favorable to you.

Complete the transaction Explain to you in detail all the steps that will occur for a successful closing,

and answer any questions you might have. Work with the buyer’s broker, settlement officer, title officer and others to

help coordinate their activities and keep the transaction moving forward. Monitor progress of inspections, the buyer’s loan and other contingencies

as called for in the purchase contract. Resolve questions or problems that

might arise, in order to ensure a timely closing. Accompany the buyer and buyer’s agent during their final walk-through of

the property. Assist you in handling details required for the completion of the transaction. Communicate with you on a regular basis so that you can stay informed and

as worry-free as possible.

Follow up after the sale closes Confirm that all your real estate-related needs have been met, and provide

information on service providers you may require. Offer relocation assistance, if moving to a new area. Help you locate a new home, if remaining in this area.

Page 11: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Preparing Your Property For Sale

Page 12: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Important Ways That Help Promote Your Property

By attracting and providing peace of mind to prospective buyers, these steps can enhance the salability of your property:

Written disclosureA written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood.

Home warrantyA home warranty can give prospective buyers peace of mind by providingrepair-or-replace coverage of major home operating systems and appliances. We recommend American Home Shield or First American Home Warranty. They are financially sound and have a quality commitment to us to provide excellent service to our clients.

Professional home inspectionsProfessional inspections, such as structural, roof and termite will reveal the current condition of the property. We recommend a pre-inspection. This buys you great peace of mind because any issues sited on an inspection can be remedied before the buyer’s inspection sites it. A pre-inspection saves you time; it can save you money and in many cases, can keep the buyer motivated to purchase the home.

StagingHomes that are staged derive an average 6% higher sales price than non-staged homes and have proven to shorten market time. Staging enhances multi-photo marketing online and in brochures by enriching the look and feel of your home. Let’s review the Interior and Exterior Staging Checklists together. Multi-photo marketingRich professional photography also helps sell your home online. We take extra care in presenting a great online experience by showcasing your home online.

Page 13: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

You Are the Key Player on the Homeselling Team

No one has a more important role in the home selling process than you. Here are some ways your participation can contribute to a successful sale:

Maintain the property in ready-to-show condition.

Ensure that the house is easily accessible to real estate professionals

(lock box and key).

Try to be flexible in the scheduling of showings.

When you are not at home, let me know how you can be reached in case an

offer is received.

If approached directly by a buyer who is not represented by a real estate

professional, please contact me. Do not allow them into the property

unescorted.

Remove or lock up valuables, jewelry, cash and prescription medications.

If possible, do not be present when the property is being shown.

Securely pen up pets, or take them with you.

Be cautious about saying anything to buyers or their sales professionals that

could weaken your negotiating position, especially regarding price or your

urgency to sell.

Collect the business cards of real estate professionals who preview and show

your home, and pass them on to me.

Let me know of any change in the property’s condition that would need to

be disclosed to potential buyers.

Be available to review with me the list price and condition of your property

if it has not sold in a reasonable period of time.

Contact me at any time with questions or concerns.

Page 14: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

How Will Buyers See Your Property?

It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property:

Exterior Clutter Lawn needs mowing and edging Untrimmed hedges and shrubs Dead and dying plants Grease or oil spots on the driveway Peeling paint Anything that looks old or worn

Interior Worn carpets and drapes Soiled windows, kitchen, baths Clutter Pet and smoking odors

Peeling paint, smudges or marks on walls

A comparatively small investment in time, money and effort to remove these

distractions can lead to stronger offers from buyers.

Page 15: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Staging Checklist for Home Exterior

Page 16: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Staging Checklist for Home Interior

Page 17: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Recommendations for Creating A Competitive Property

The following enhancements will help establish a strong market position for your property.

(Seller’s Name)

(Sales Professional’s name and company)

Property address:

• Exterior

• Kitchen

• Bathrooms

• Entry/Living/Dining/Family room

• Bedrooms

• Garage/Basement

• Other

Prepared for:

By:

Date:

Page 18: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Showing Checklist To Show Off Your Home – Every Time!

These tips can help your house make the best impressionevery time. It is previewed by sales professionals or shown to prospective buyers:

ExteriorRemove toys, newspapers, yard tools and other clutter. Tidy up; pick up after pets.

Park vehicles in the garage or on the street; leave the driveway clear. Add color with flowers and potted plants.

Interior

•Make beds; clean up dishes; empty wastebaskets. Remove clutter throughout; organize closets and cupboards; put away toys. Set out “show towels” in baths.

•Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set comfortable temperature. Do quick vacuuming and dusting. Arrange fresh flowers throughout. Fire in fireplace (when appropriate). Turn off television; play soft background music. Open drapes and shades; turn on lights.

Page 19: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Establishing a Pricing Strategy

Page 20: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Understanding Market Value

Market-sensitive pricing can be the key to maximum Market exposure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a

property’s

value, based on:

Location, design, amenities and condition.

Availability of comparable (competing) properties.

Economic conditions that affect real property transactions.

Factors that have little or no influence on the market value

of a house include: The price the seller originally paid for the property.

The seller’s expected net proceeds.

The amount spent on improvements.

The impact of accurate pricing: Properties priced within market range generate more

showings and offers, and sell in a shorter period of time.

Properties priced too high have a difficult time selling.

Page 21: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Determining a Market Sensitive Price

An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis is an x-ray of the market and considers similar properties that:

Have sold in the recent past

∙ This shows us what buyers in this market have actually paid for properties similar to yours.

Are currently on the market

∙ These are properties that will be competing with yours for the attention of available buyers.

Failed to sell

∙ These homes were rejected by the market place. Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

Page 22: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

What happens when you price your home beyond market range? An asking price that is beyond market range can adversely affect the marketing of a property.

Fewer buyers are attracted, and fewer offers received. Marketing time is prolonged, and initial marketing momentum is lost. The property attracts “lookers” and helps competing houses look better by comparison. If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan.The property may eventually sell below market value.

Page 23: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Asking Price in Relationship to Fair Market Value

ASKING PRICE IN RELATIONSHIP TO FAIR MARKET VALUE

% OF PROSPECTIVE PURCHASERS WHO WILL LOOK AT PROPERTY

Page 24: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Marketing Your Property

Page 25: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Consumer Research on Home Buying

To successfully promote your property to the market, it is important to know how buyers found a home recently.

Our marketing strategies are designed to target the major buyer resources found in the consumer research chart above because they are the most likely to result in a buyer for your home.

Page 26: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

The Goals Of Effective Marketing

To successfully promote your property to the market, a comprehensive plan of

targeted activities is essential. Our marketing program has three aims:

1. Promote directly to prospective buyers• The Internet [how 37% of buyers found their home.]• Yard sign [how 11% of buyers found their home.]• Open houses [how 11% of buyers combined with

yard signs found home.]• Our on-site new home sales division resale referral

program [how 4% of buyers found their home]• Print newspaper [how 2% of buyers found their

home.]• Fine Homes International Portfolio magazine and

ezine [how .5% of buyers found their home.] • The mobile community – via QR code on flyers / yard

sign [not available until now]• Social media – via sharing and postings on homes’

unique aspects.

2. Enlist the efforts of other real estate professionals [how 38% of buyers found their home]

3. Maintain communication with you• Review the results of our marketing activities• Consult with you to fine-tune our marketing strategy,

as needed

1. Promote directly to prospective buyers• The Internet [how 37% of buyers found their home.]• Yard sign [how 11% of buyers found their home.]• Open houses [how 11% of buyers combined with

yard signs found home.]• Our on-site new home sales division resale referral

program [how 4% of buyers found their home]• Print newspaper [how 2% of buyers found their

home.]• Fine Homes International Portfolio magazine and

ezine [how .5% of buyers found their home.] • The mobile community – via QR code on flyers / yard

sign [not available until now]• Social media – via sharing and postings on homes’

unique aspects.

2. Enlist the efforts of other real estate professionals [how 38% of buyers found their home]

3. Maintain communication with you• Review the results of our marketing activities• Consult with you to fine-tune our marketing strategy,

as needed

Page 27: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

I. Enlist the Efforts of Other Real Estate Professionals

Office Tour

You never get a second chance to make a good first impression.

Once your home is staged and in market ready condition, I’ll

post it for tour by our agents.

Productive Agent Target Marketing

The 20% of agents that get you 80% of the results. I have e-

mail addresses of all agents that have listed and sold homes in

this area within the last year. These agents are the ones most

likely to show and sell your home. The minute you endorse my

marketing efforts, they will receive property details on your home

in their inbox. In this way, those most likely to sell your home

won’t have to search the Multiple Listing Service for it – I will

personally invite them to tour your home and bring a buyer.

Productive Showing Agent Contact

We have a Centralized Showing Service for our entire Houston

operations. I will review the showing reports throughout the

term of our listing agreement in search of agents with buyers

that are showing homes that match yours. I will call them and

invite them to show your home while they are working with an

actual buyer! Very effective.

*National Association of Realtors® 2008 Profile of Home Buyers and Sellers.

Page 28: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

I. Enlist the Efforts of Other Real Estate Professionals

We have a great working relationship with all of these brokers + in the market and they have a stake in selling your home. We make a unilateral offer to pay them one half of our commission to sell your home. They are an integral part of our marketing force.

Page 29: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

II. Promote Directly to Prospective BuyersNational Advertising

• Advertising plays an important role in building your name and identity among consumers. Prudential Real Estate and Relocation Services invests millions of dollars generating top-of-mind awareness among hundreds of millions of potential home buyers and sellers through television, cable, print and real estate websites

Page 30: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

II. Promote Directly to Prospective Buyers

When you market your home with me, you get exposure on Houston’s highest trafficked real estate web site:

• Higher exposure from a full feature display • Relocation tools for home buyers.• Explore the neighborhood for home buyers.• Houston Market Graphs by neighborhood on the home page.• Features “share your listing” on social media sites to

expand awareness.

• Higher exposure from a full feature display • Relocation tools for home buyers.• Explore the neighborhood for home buyers.• Houston Market Graphs by neighborhood on the home page.• Features “share your listing” on social media sites to

expand awareness.

Page 31: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

II. Promote Directly to Prospective Buyers

The Internet:

In 2010, 37% of all buyers found their home on the Internet and 99% of all buyers used the

Internet as a resource to find their home.* Potential buyers will have instant access to

information about your property through our industry-leading Web site network. Your home

will be displayed on the following buyer-targeted web sites.

*National Association of Realtors® 2009 Profile of Home Buyers and Sellers

Page 32: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

1. Promote directly to prospective buyers

TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions)

I focus on REALTOR.com®

- where more consumers spend the most time

232232

Source: comScore Media Metrix, September 2010

Page 33: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

1. Promote directly to prospective buyers

Realtor.com Listing Showcase Benefits

SOCIAL NETWORKINGThe REALTOR.com® Facebook® application is a non-

intrusive way that I can keep my network apprised of your listing

Page 34: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

1. Promote directly to prospective buyers

Realtor.com Listing Showcase BenefitsRealtor.com Listing Showcase Benefits

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• Enable your home to rise to the top of the search above all other homes by adding more photos.

Page 35: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

1. Promote directly to prospective buyers1. Promote directly to prospective buyers

Realtor.com Listing Showcase BenefitsRealtor.com Listing Showcase Benefits

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

I will make your home stand out with a virtual tour

optimized for mobile from Toor.me

Over 173 million Americans watch

tours and videos on the internet every

month

Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed.

Page 36: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

1. Promote directly to prospective buyers1. Promote directly to prospective buyers

Realtor.com Listing Showcase BenefitsRealtor.com Listing Showcase Benefits

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

MOBILE BUYER MARKETING PLAN

Buyers driving through the neighborhood can:- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

Toor.me tours and the corresponding yard sign QR code is optimized for all cell phones. Buyers who already want this location find me through REALTOR.com® iPhone marketing

Toor.me tours and the corresponding yard sign QR code is optimized for all cell phones. Buyers who already want this location find me through REALTOR.com® iPhone marketing

Page 37: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

1.Promote directly to prospective buyers1.Promote directly to prospective buyers

Page 38: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

National and international advertising

• The Prudential Financial name is among the most widely recognized brands in the United States

• Prudential Real Estate and Relocation Services spend millions of dollars in advertising each year so home buyers know the sign in your front yard.

• Realtor.com – your listing will be branded and featured to attract interest and generate buyers for your home.

Local advertising

• Houston Chronicle – Sunday Real Estate edition and Thursday’s Neighborhood News to peak interest of local buying audience.

• Fine Homes Magazine – direct mailed, eZine on our web site and distribution to all offices citywide.

• Billboards located throughout Houston to drive traffic to our web site to view our listings.

Additional marketing programs

• [Homebuyers seminars you do and how they can benefit the seller]• [Direct mail campaigns you do and how they can benefit the seller]• [Open Houses and other community-wide activities, and how they can

benefit the seller]

Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property.

II. Promote Directly to Prospective Buyers

Page 39: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

II. Promote Directly to Prospective Buyers

Page 40: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

2. Promote Directly to Prospective Buyers

OUR PORTFOLIO OF FINE HOMES MAGAZINE

OUR PORTFOLIO OF FINE HOMES MAGAZINE

Designed and created for upscale homes price $500,000 and above, the magazine is published 3 times a year.

Designed and created for upscale homes price $500,000 and above, the magazine is published 3 times a year.

Distribution:Distributed in bulk to 25 offices citywide for agent distribution.Corporate relocation packets and incoming employeesDirect-mailed to move up neighborhoods determined prior to

publication.Can be found on www.GaryGreene.com/eFineHomesOnline edition of Portfolio can be found in a link and ad to the

right of all detail property views of listings on www.GaryGreene.com.

Distribution:Distributed in bulk to 25 offices citywide for agent distribution.Corporate relocation packets and incoming employeesDirect-mailed to move up neighborhoods determined prior to

publication.Can be found on www.GaryGreene.com/eFineHomesOnline edition of Portfolio can be found in a link and ad to the

right of all detail property views of listings on www.GaryGreene.com.

Page 41: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

II. Promote Directly to Prospective Buyers

Page 42: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

III. Maintain communication with you

A MARKETING PLAN FOR YOUR PROPERTY

The following marketing activities will promote your property to prospective buyers and their real estate professionals.

Property address:

Marketing Tactic Implementation

Take multiple pictures of your home [First visit] [During appointment]

Review pictures with consultants for staging advice [Next day]

Walk-through with Interior and Exterior Staging Checklist [To be arranged]

Staging make-ready for photo shoot [As per seller]

Take pictures for multi-photo marketing on web & brochures [Fill in the date]

Install lock box with key [Fill in the date]

Install yard sign Week of __/_ _

Enter property into MLS and on www.GaryGreene.com Week of __/__

Listing distribution to web sites described in Internet section [Pre-scheduled feeds]

Subscribe property to Online Sellers Advantage for daily

updates on status of the market and online buyer activity Daily until it sells

Promote to Prudential Real Estate sales professionals at

office meeting Weekly

E-mail co-op agents who have listed or sold in area Week of __/__

Deliver home brochures to the property Week of __/__

Preview for Prudential Real Estate sales professionals Week of __/__

Real estate professionals preview Week of __/__

Advertise in newspaper Week of __/__

Review CSS company network report to find homes being

shown that match price and amenities of subject property Weekly

Open House Week of __/__

Feedback from Showing Service Realtor feedback As received

Distribute “Just Listed” eCards and postcards Week of __/__

Prepared for: (Seller’s name)

By: (Sales Professional’s name and Company)

Date:

Page 43: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Online Sellers Advantage

What our daily e-mail reports look like.

Note: If you prefer weekly updates to daily, we can accommodate you. However, e-mail relies on so many technologies to get through to the recipient that daily is more reliable. Would you prefer daily or weekly reports?

III. Maintain communication with you

Page 44: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

III. Maintain communication with youFROM OFFER TO COMPLETED SALE

When our marketing efforts bring a purchase offer, I will:

Negotiate the agreement

Explain the offer to you and answer your questions.

Help you determine the best course of action by pointing out potential

advantages and disadvantages of the offer and clarifying the choices

available to you.

Prepare an Estimate of Net Proceeds based on the proposed price and

terms.

Negotiate through the buyer’s agent, and handle possible counter offers,

to reach a final agreement that is favorable to you.

Complete the transaction

Explain to you in detail all the steps that will occur for a successful closing,

and answer any questions you might have.

Work with the buyer’s broker, settlement officer, title officer and others to

help coordinate their activities and keep the transaction moving forward.

Monitor progress of inspections, the buyer’s loan and other contingencies

as called for in the purchase contract. Resolve questions or problems that

might arise, in order to ensure a timely closing.

Accompany the buyer and buyer’s agent during their final walk-through of

the property.Assist you in handling details required for the completion of the

transaction.

Communicate with you on a regular basis so that you can stay informed

and as worry-free as possible.

Follow up after the sale closes

Confirm that all your real estate-related needs have been met, and

provide information on service providers you may require.

Offer relocation assistance, if moving to a new area.

Help you locate a new home, if remaining in this area.

Page 45: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Who We Are

Page 46: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

How I Can Help You I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me:

● Your needs, interests and objectives will be my top priority.

● I will want to learn what is important to you, so I can help you attain your real estate goals.

● I will give you reliable information and solid advice so that you can make informed decisions. Please don’t hesitate to ask questions.

● I will work for your best interests at every stage of the home selling process, from the development and implementation of a Marketing Plan, through the negotiation of future offers, to the final settlement of the transaction.

● Communication is important. We will want to agree to a system of regular contacts (whether in person, on the phone, by mail, fax or email) so I can keep you up-to-date on the progress of the transaction.

It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.

Page 47: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Your First Name and Last Name, GRI, CRS

Here are some things you might like to know about me:

An active member of the community

∙I have lived and worked in the [fill in name] area the past XX years.

∙Have helped hundreds of homebuyers find their home here.

∙Active in the PTA, Sunshine Kids and other community organizations.

An experienced real estate professional

∙Past president of the Houston Association of REALTORS®.

∙Twice designated “Houston REALTOR® of the Year”.

∙Specialist in [name area of specialization] and equestrian estate properties.

∙As a holder of the Prudential Real Estate eCertified® designation,

∙I apply the latest technology solutions to meet my clients’ real estate needs.

My clients’ interests and concerns come first, and I maintain continual communication throughout the home buying process.

I am ready to help you market your property!

Ken Brand

Prudential Gary Greene, Realtors®

Page 48: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

About PrudentialGARY GREENE, REALTORS®

What distinguishes Prudential Gary Greene, Realtors® from others?

A rich heritage

∙Founded in 1963 in Houston by Gary Greene, the founder is still associated with Prudential Gary Greene, Realtors®. The company is the longest existing real estate firm in Houston.

∙Locally owned and operated by partners, Mark Woodroof and Marilyn Eiland.

∙Prudential Gary Greene, Realtors® is in the Top Ten Ranking in Gross Commission Income in Prudential Real Estate Services and was ranked Number 42 nationally in 2010 by Real Trends in the Top 100 Brokers by closed transactions.

A strong local presence

∙From 2006-2010, Prudential Gary Greene, Realtors® listed more homes, sold more listings and closed more transactions than any other broker in Houston. In 2009, we accomplished all of the above and closed more dollar volume in sales than any other company.

∙The company has 25 offices [17 company-owned and 8 affiliates] that are strategically spread across the Houston Metropolitan area.

∙Our corporate relocation department and e-leads department handle hundreds of moves every year.

A connection to the community

∙We support the local chapter of Sunshine Kids, helping children who are recovering from cancer. In 2010, we raised over $362,000 that went directly towards children with cancer.

∙Our office sponsors community events to support the Sunshine Kids.

∙We have helped hundreds of families relocate here and get settled in the community.

We understand. Results matter.

Page 49: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

How We Rank in Productivity as a Company in Houston

Page 50: Successfully Proven Strategies To Get Your Property SOLD - Prudential Gary Greene, Realtors

Core ValuesPrudential Real Estate and Relocation Services are guided by these core values:

Worthy of Trust

Our heritage reinforces the need to safeguard our customers’ interest. We keep our promises and behave with integrity at all times. Customer Focused

We believe the best way to win customers is to earn them. Our goal is not to simply attract them, but to gain them as customers for life. Respect for Each Other

We maintain an environment where innovative, service oriented sales professionals work collaboratively to exceed our customers’ expectations. Winning Attitude

We strive to anticipate our customers’ needs and proactively provide them with the best possible advice and solutions. Quick Facts

o Approximately 64,000 sales professionalso 170.6 Billion in Sales Volumeo 483,000 Transactionso Nearly 2,100 Offices