selling people
DESCRIPTION
How to sell ads successfully.TRANSCRIPT
$ELLING PEOPLE
This
is
the old-fashioned
way to sell ads.
“Our dailyaudience is100 000!”
means
100 000 people are listeningour radio every single day!
“We have 100 000monthly uniquevisitors!”
means
100 000 peoplevisit ourwebsite everymonth!
“We have acirculation of 50 000
and 2x readers!”means
100 000 peopleread our magazine!
“Our rating is thehighest in the
country!”means
Last month100 000 people
have seen our talkshow in theprimetime!
“We have 100 000circulation every day!”
means
100 000 people read ournewspaper!
What all theseold-fashioned adsales agentsactually do is…
$ELLINGPEOPLE
They make people
And they sell people’sattention to someone else.
This was easy forsome time
But now the Worldhas
Advertisersunderstoodthat people
are notenough.
So they have
as well.
“But if I don’t sell peoplewhat should I sell!?”(asks the ad-sales agent)
Well, in fact it’s quite easy.
Sell results. Not people.
Sell results. Not people.
Can you?
Image credits:
$ http://100musicalfootsteps.files.wordpress.com/2009/04/crowd-of-people.jpg
$ http://www.washingtonwatch.com/blog/wp-content/uploads/2009/02/old-tv.jpg
$ http://www.joy.org.au/files/63/radio1.jpg$ http://www.virtualsalesteam.co.uk/images/teamshotsmaller.jpg$ http://www.easyad.co.uk/uploads/pics/Advertiser-Unterseite_1.jpg$ https://www.bluesteps.com/Client/Images/time-management.jpg$
http://3.bp.blogspot.com/_FrF2J_WkOKQ/SSYNP4wLRfI/AAAAAAAAAkc/TdkRWL41mUY/S660/PayAttention_small.jpg$ http://progressivestates.org/sync/images/dispatch/takingMoney.jpg$ http://smartlemming.com/wp-content/uploads/2009/05/results-oriented-300x284.jpg
$ http://images.tmcnet.com/tmc/misc/article-images/Image/old%20ibm_pc_xt.jpg
$ http://www.collectorsquest.com/blog/wp-content/uploads/p1040769.jpg