selling online: ecommerce - newquaybid.co.uk … · selling online: ecommerce chloë thomas....
TRANSCRIPT
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Selling Online: eCommerce
Chloë Thomas
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eCommerceMasterPlan.com
Customer MasterPlan Model
Big Benchmarks
Social Proof & Trust
Tips for each of the 5 Stages
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Stage 1:
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Task no. 1: Marketing Audit● Fill in your existing marketing activity
○ Which stage does it contribute to?○ Hint - many marketing methods can be used in
multiple stages
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eCommerceMasterPlan.com
Customer MasterPlan Model
Big Benchmarks
Social Proof & Trust
Tips for each of the 5 Stages
![Page 8: Selling Online: eCommerce - newquaybid.co.uk … · Selling Online: eCommerce Chloë Thomas. eCommerceMasterPlan.com Customer MasterPlan Model Big Benchmarks Social Proof & Trust](https://reader033.vdocuments.site/reader033/viewer/2022051806/5ffc04365444132d06309674/html5/thumbnails/8.jpg)
Listrak "Turning One-Time Buyers into Loyal Customers" June 2016
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Today I’ll Introduce you to:
Facebook Twitter Instagram Pinterest
… is my leading source or social media sales conversions 64% 19% 9% 5%I use…
89% 70% 45% 41%
2015 Channel Advisor survey of 2,000 eCommerce businesses in the UK and USA
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Task no. 2: What’s missing?● Is there anything obvious that you’re not
doing at the moment? ○ Email?○ SEO?○ PPC?○ Facebook?
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eCommerceMasterPlan.com
Customer MasterPlan Model
Big Benchmarks
Social Proof & Trust
Tips for each of the 5 Stages
![Page 14: Selling Online: eCommerce - newquaybid.co.uk … · Selling Online: eCommerce Chloë Thomas. eCommerceMasterPlan.com Customer MasterPlan Model Big Benchmarks Social Proof & Trust](https://reader033.vdocuments.site/reader033/viewer/2022051806/5ffc04365444132d06309674/html5/thumbnails/14.jpg)
2015 Royal Mail “Want to Talk to Me?”
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Task no. 3: Trust and Social Proof● What messages can you use?
○ Security logos?○ Review scores?○ Testimonials?○ Famous customers or publications?
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eCommerceMasterPlan.com
Customer MasterPlan Model
Big Benchmarks
Social Proof & Trust
Tips for each of the 5 Stages
![Page 18: Selling Online: eCommerce - newquaybid.co.uk … · Selling Online: eCommerce Chloë Thomas. eCommerceMasterPlan.com Customer MasterPlan Model Big Benchmarks Social Proof & Trust](https://reader033.vdocuments.site/reader033/viewer/2022051806/5ffc04365444132d06309674/html5/thumbnails/18.jpg)
Stage 1: Shine a Light
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Stage 1: Target Customer
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Stage 1: Get Found
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Stage 2: Popups
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Stage 3: Welcome
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Stage 3: Build trust
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Stage 4: Facebook Remarketing
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Stage 5: Learn
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eCommerceMasterPlan.com
Where is your weakness?
How can you persuade your customers?
[email protected]@chloe_ecmp