selling life insurance to your prospect

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    1

    Your Prospects and Clients

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    The Value of Growing Life Sales Maximizing overall sales

    Growing new sales rather than shiftingsales

    Further strengthen the agent/client

    re at ons p Competitive compensation

    2

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    If You Dont Sell Life Insurance

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    ,Somebody Else Will.

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    Ways to Help Grow Life Sales

    What Are the Easy Life SalesYOU Could Be Missing?

    4

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    Ways to Help Grow Life Sales

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    Personalize your own version at www.thebrokerageinc.com(in the Resources tab).

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    Ask Basic Questions Have you planned for your final expenses?

    Would you like to leave a legacy gift to a special

    person, organization, or charity? Have you prepared for your long-term health

    care expenses?

    yourself, how would you pay for long-term care services?

    Do you have a rainy day fund? Are you happy with the rate of return you are receiving

    on that investment?

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    Life Sales You Could Be Missing Final Expense

    Policy Review Using RMDs

    Re uired Minimum Distributions

    Charitable Bequest

    7

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    Final Expense Plans Dear Prospect As an independent agent, I offer a complimentary review to help

    find a better buy in preparing for final expenses. Do you have a

    moment to answer a few questions?

    What is your age?

    What do you estimate your funeral expenses to be?

    o you oo o eave a egacy g o any spec a person, group, orcharity?

    Thank you. What day/time would be best for me to drop by andreview the results with you?

    I confident that the companies I represent will be able to providea program you will be provide real value to you. I look forward tomeeting you and helping you get a better buy for your premiumdollar.

    8

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    Use the Legacy Safeguard SystemTheLegacy Safeguard United

    of Omaha presentation brochure

    includes information about theLegacy Safeguard service and

    United of Omahas Living

    Promise Whole Life Insurance

    9

    product to help you discuss finalexpense coverage with your

    clients.

    This brochure is easy to use andcan be used as a sales script for

    your client presentations.

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    Final Expense Plans

    Statistics:

    A one-time Social Security Death Benefit

    payment of $255 is payable to the survivingspouse if he or she was living with thebeneficiary at the time of death, OR if livingapart, was eligible for Social Security benefits

    '

    month of death

    The average funeral in the United States costs$6,500, according to the National FuneralDirectors Association. The true sum can easilyreach $10,000 once a burial plot, flowers andother costs are included, AARP says.

    10

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    Final Expense Plans

    Twenty-four million U.S. households (22percent) have no life insurance protection

    at all. Even among households with individual life

    insurance, almost half carry coverage on

    on y some ouse o mem ers. Almost one third of adults have no life

    insurance protection,

    the same as for thepast two decades.

    11

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    Final Expense Plans Final Expense Insurance policies are more flexible

    than funeral insurance pre-need plans in several

    ways. Most important is that the proceeds may beused for any purpose burial expenses of course,but also for outstanding debts to be paid, bequeststo individuals can be specified, or just leaving a

    choice of beneficiary is not limited. This insurance is designed to be readily purchased

    by people between the ages of 50 and 80 who arein a reasonable state of health not perfect health.

    Simplified issue policies are recommended asfirst choice, as their cost will be the lowest and theface value benefits will be payable immediately.

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    Wealth Transfer

    Single-premium asset transfer into a life

    insurance policy Immediately larger death benefit for heirs

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    Wealth Transfer Case Study

    65 female, Standard Non-Tobacco

    $50,000 asset transfer

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    Death

    Benefit$156,366

    The information presented is hypothetical and not intended to project investment results. Illustration is not complete unless all pages are included.

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    Lifeexpectancy

    age 85

    Lifeexpectancy

    age 85

    The information presented is hypothetical and not intended to project investment results. Illustration is not complete unless all pages are included. 16

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    Life Insurance Policy Review

    Look to improve clients situation through: Lower cost for same coverage

    More coverage for same premium Improved death benefit guarantees Enhanced policy performance

    Tips: Identify policy goal Discover new sales opportunities Beat their expectations

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    Final Expense Quote Engine

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    Quick Easy Results Policy Review can help you:

    Uncover additional client needs Gain more sales without more clients

    Get more referrals

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    Using Required MinimumDistributions (RMDs)

    The truth for many clients:

    Hasnt taken distributions and doesnt want

    or need to. Would rather leave money for children or

    grandchildrens benefit.

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    RMD Sales Opportunity Case Study Bill

    Age 70 (turning 70 this year)

    $200,000 in qualified funds (entirely taxable)1

    Currently in 25% tax bracket

    Has to take RMD of $7,300 this year

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    Standard non-tobacco rate class.

    RMD rounded up to nearest dollar. Uniform Lifetime table from IRS.gov, 2013 Appendix C, http://www.irs.gov/pub/irs-pdf/p590.pdf#page=104

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    RMD Sales OpportunityBills Options

    1. Withdraw entire amount

    2. Take RMDs and invest3. Buy life insurance with

    Single-premium

    RMDs Annuity

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    Withdraw - Buy Life Insurance

    YearInvest

    (assumes 5% taxable

    rate)

    Life Insurance

    NOW$140,000 $322,124

    10 years$202,300 $322,124

    20 years $292,300 $322,124

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    Life insurance amount hypothetical.

    Insurance values hypothetical and not to be used to predict actual results.

    Assumes 30% tax bracket on lump sum

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    Compare RMDs to Lump Sum

    YearLump sumand invest

    Lump sumand Life

    Insurance

    RMD andinvest

    NOW$140,000 $322,124 $147,365

    Year 10$202,300 $322,124 $229,259

    Year 20$292,300 $322,124 $360,501

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    Life insurance amount hypothetical.

    Insurance values hypothetical and not to be used to predict actual results.

    Assumes 5% return and 25% tax bracket (25% on lump sum)

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    Use RMDs to Buy Life Insurance

    Steady income stream that can be used to

    buy life insurance Remaining qualified funds grow tax

    deferred*

    Excess RMDs can be invested

    $5,475/yr ($7,300 after 25% tax) buys $154,455

    death benefit

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    Life insurance amount hypothetical. Insurance values hypothetical and not to be used to predict actual results.* The tax-deferred feature of the universal life policy is not necessary for a tax-qualified plan. In such instances, your client should consider

    whether other features, such as the death benefit and optional riders make the policy appropriate for your clients needs. Before purchasing thispolicy, your client should obtain competent tax advice both as to the tax treatment of the policy and the suitability of the product.

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    Taking RMDs Invest or

    Life InsuranceYear Invest Only Life

    InsuranceNOW $147,365 $297,803

    Year 10 $229,259 $326,967

    Year 20 $360,501 $374,467

    Life insurance amount hypothetical.

    Insurance values hypothetical and not to be used to predict actual results.

    Assumes 25% tax bracket, 5% return on outside funds

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    Another Option?SPIA Single Premium Immediate Annuity

    Use a SPIA to buy the life insurance

    Guaranteed payout for life

    Potentially larger payouts

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    Monthly Income SPIA

    $1,321 for life*

    $1,853 life -10 year certain**

    Life only = $323,380

    Life with 10/yr certain = $454,277

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    *$991 after tax**$1,390 after tax

    Insurance and annuity values hypothetical and not to be used to predict actual results.

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    Life Insurance & Annuitize vsRMDs & Life

    Year RMDs and lifeinsurance

    SPIA to fund life

    insurance

    NOW

    Year 10 $326,967 $323,380

    Year 20

    $374,467 $323,380

    29Insurance and annuity values hypothetical and not to be used to predict actual results.

    Assumes 25% tax bracket, 5% return on outside funds, and Life only SPIA

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    5 OptionsWhich is BestSolution?Year Lump Sum Lump sum

    and Life

    Insurance

    RMDs

    and invest

    RMDs andLife

    Insurance

    SPIA andLife

    Insurance

    NOW $140,000 $322,124 $147,365 $297,803 $323,380

    Year 10 $202,300 $322,124 $229,259 $326,967 $323,380

    Year 20 $292,300 $322,124 $360,501 $374,467 $323,380

    30Insurance and annuity values hypothetical and not to be used to predict actual results.

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    PLUS! Plan can be guaranteed with a death

    benefit guarantee universal life product*

    Money can be accessible

    Cash surrender value

    Acceleration of death benefit

    31* Subject to premium payment requirements.

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    A Charitable Bequest?A charitable bequestis a gift intended to serve a

    religious, educational, political, or general socialpurpose to benefit mankind, aimed at thecommunity or a particular segment of it.

    Life insurance is an excellent tool for making.

    insurance provides an "amplified" gift thatenables you topurchase immortality on aninstallment plan. Through a relatively small

    annual cost (the premium), a benefit far inexcess of what would otherwise be possible canbe provided for charity.

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    A Charitable Bequest? Life insurance can be a self-completing gift. If the donor becomes disabled, the policy can

    remain in force through the "waiver of premium"feature (if elected). This guarantees the ultimatedeath benefit to the charity and, in some cases,the same cash values and dividend build-up thatwould have been earned had disability notoccurred.

    Even if the donor dies after only a few premiumpayments, the charity is assured a full gift.

    The death proceeds can be received by thedesignated charity, free of federal income andestate taxes, probate, and administrative costs,and without any delay, fees, or transfer costs.

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    Charitable Bequest Planning IdeasThere are a number of methods for including

    life insurance in a charitable gift plan.

    Make an absolute assignment (gift) of alife insurance policy currently owned,

    ,

    have the charity purchase life insuranceon the donor's life and pay the annualpremiums (assuming insurable interest

    and state law permits). Each of theseallows a current income tax deduction.

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    Charitable Bequest Planning Ideas Use of dividends from existing policy.

    Assign all annual dividends to charity.

    This eliminates out-of-pocketcontributions, yet still creates a deductionas dividends are aid. Am lif the ift b

    having these dividends purchase a newpolicy of which the charity is theirrevocable owner and beneficiary.

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    Charitable Bequest Planning Ideas Name a charity as the primary or contingent

    beneficiary of an existing or new life

    insurance policy. Although this will not yield acurrent income tax deduction, it will result ina federal estate tax deduction for the fullamoun o e procee s paya e o echarity, regardless of policy size. This can beparticularly applicable in situations wherethere is only one logical beneficiary, or where

    insurance is used to fund a supplementalretirement benefit and the death benefit is oflittle importance to the insured.

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    Charitable Bequest Planning Ideas Most estate planning techniques become

    even more effective when coupled with

    other techniques. By giving appreciatedlong-term capital gain property to thecharit e. ., stocks, real estate, mutual

    funds, etc.), the donor avoids capitalgains tax and receives a deduction forfull-market value (with notable

    exceptions). Using this cash to then funda life insurance policy provides even moreleverage, creating an even larger gift.

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    Discover the Value of Life Sales

    Maximizing overall sales

    Further strengthen the agent/clientrelationship Referrals

    A itiona a es pportunities

    More compensation for a sale

    Growing new sales rather than shifting

    sales

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    Time for Action

    1. Identify a concept youd like to use

    2. Gather client names to visit3. Put it into practice

    .

    5. Opportunity to earn competitivecompensation!

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    Time for Action

    Consider multiple marketing programs toaugment your own client base.

    Legacy Safeguard Sales System

    Custom calling list

    Faith-Based opportunities Direct mail

    Internet leads

    Brokerage Bucks

    40

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    Questions?