sell me anything *
TRANSCRIPT
Sell me anything*
Sell me…
“Sell methis pen”
It’s a trap!
“The” pen
4 easy steps
4 easy steps
4 easy steps
4 easy steps
Ask 1000questions
Ask 1000questions
Ask 1000questions
Know yourcustomers
Know yourcustomers
Know yourcustomers
Know yourcustomers
Empathy
Define the right‘persona’
Try to solve their
problem
Problem → Opportunity
Have no probs?Createsome!
“I do (not) use them,
and you notice it”
“I do (not) use them,
and you notice it”
…stressedafter parent-
teacher’s meeting?
Xmas or Easter gifts?
4 aunt or grandpa?
Gets warm →peeling lips, cracked skin
Some more tricks!
Tell astory
Tell astoryJelani, 3 year-old kid, Ghana
Versioning
“Footin the door”
SocialGoal
Always be loyal & reliable
*Digdeep
Now… Sell me these cosmetics!
Thanks!@franzbona