How to Sell Anything to Anyone

This worksheet is provided to make it easy for you to take the notes and do the exercises

from the first video in Ray Edwards' series, How to Sell More of Anything.

Let’s create your own profile for how to sell more of your products and services!

THE 5 EMOTIONAL MOTIVATORS

Emotional Motivator #1:

Emotional Motivator #2:

Emotional Motivator #3:

Emotional Motivator #4:

Emotional Motivator #5:

How to Sell Anything to Anyone by Ray Edwards www.writecopythatsells.com

THE 5 PILLARS OF PERSUASION

Persuasion Pillar #1

Persuasion Pillar #2

Persuasion Pillar #3

Persuasion Pillar #4

Persuasion Pillar #5

How to Sell Anything to Anyone by Ray Edwards www.writecopythatsells.com

PROFILING YOUR MARKET AVATAR

Describe the Person you are selling to, and how you will encourage their dreams

What is the Problem you are solving, the Big Promise you make, and does doing so Justify

the Person's Failures, or Allay any of their Fears? How are you doing that?

What is your Proof, and does it Confirm Their Suspicions?

Is there a way to help them "throw rocks at their enemies"? How can you do that?

SETTING UP THE PROPOSAL

What is "the ask"? What are you proposing? What is you "most wanted response"?

How to Sell Anything to Anyone by Ray Edwards www.writecopythatsells.com