sehar ux presentation
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TRANSCRIPT
UX Competitive AnalysisGRAINGER, MCMASTER, AND AMAZONSUPPLY
By: Sehar Sheikh
Information Architecture ModelsMain
Category
Product List
Sub-Categories
Types of Sub-Categories
Product
Main Category
Product List
Product
Product
Key Points
• FIND Scenic Route Direct Search Bookmark Email Sent for unplaced order
• BUY Requires Registration Order Saved Under Cart for Purchase Need Confirmation before Purchase
• MANAGE Payment Options Shipping & Billing Address Shipping Options Confirmation of Purchase
FOUR PRODUCTS FOR TASK ANALYSIS
Air Compressor MotorCordless DrillS- HooksGarden Hose
Provide Search Assistant with pictures so users don’t have to type in entire product name.
Organizational structure must be consistent for all the products so users don’t get confused.
Are you ready to purchase a “Garden Hose” from three major e-commerce websites?
I AM SO READY!
Products
Outdoor Equipment
Hoses and Sprinkler Systems
Find A Garden Hose
Garden Hoses
List of Products Target
Product
TOTAL STEPS:
6
Buy A Garden Hose
Continue to order form
Checkout
TOTAL STEPS:
2
New Customer: Sign Up
Manage A Garden Hose
Continue to Step 2
Click on Register
Continue Order
Checkout: Delivery &
Billing
Checkout: Order
Review
Thank You Page
TOTAL STEPS:
9
Garden Hose
Find A Garden Hose
Product
TOTAL STEPS:
1
Buy A Garden Hose
Add to Order
TOTAL STEPS:
1
Manage A Garden Hose
Place Order
TOTAL STEPS:
1
Find A Garden Hose
Power and Hand Tools
Power Tool Accessories
Air Tool Accessories
Hose Reels
List of Products
Product
TOTAL STEPS:
6
Buy A Garden HoseTOTAL STEPS:
1Checkout
Create a new Account
Create Account
Manage A Garden HoseTOTAL STEPS:
1
Assessing VALUE through comparison
Product Grainger McMaster AmazonSupply
Air
Compressor
Motor
20% less efficient than M
30% less efficient than A
20% more efficient than G
25% less efficient than A
30% more efficient than G
25% more efficient than M
Cordless Drill 40% less efficient than M & A 40% more efficient than G
100% equally efficient to A
40% more efficient than G
100% equally efficient to M
S-Hooks 67% less efficient than M
17% less efficient than A
67% more efficient than G
60% more efficient than A
17% more efficient than G
60% less efficient than M
Garden Hose 100% equally efficient to A
83% less efficient than M
83% more efficient to G & A 100% equally efficient to G
83% less efficient than M
BUY AND MANAGEPROCESSES
Needs a better application for speedy process
Recommendation
Combine the content into one
page
Recommendation
Amazonsupplyhas 1-Click
checkout for Registered Users
Minimize Registration Process to increase customers
Analysis + Most Efficient - Least Efficient
• Speedy Process McMaster
• No confirmation required after registration McMaster
• Find/Buy/Manage in couple steps McMaster
• Auto – Reorder Grainger
• Chat Option Grainger
• Minimal requests for information Amazon, McMaster
THANK YOU!