Seeking Potential Students in Your Local Market?: Using Online

Resources for RecruitingMary Anne Erwin

Holly Hubenschmidt

Presented 17 November 2016

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Agenda

•American Fact Finder (open source)

•Reference USA (library database)

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U.S. Census Bureau – Population data

• Decennial census• Every decade

• Count entire U.S. population

• American Community Survey (ACS)• Every year - sample

• Survey about 3.5 million housing units across U.S. per year

• Data reported by geographic areas with area population of:• ACS 1-year estimates: 65,000+

• Collect data over a time span and aggregate• ACS 3-year estimates: 20,000+

• ACS 5-year estimates: small areas

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What is counted?

• Information about individuals remains confidential (for 72 years)

From > Census.gov >Topics >Population, https://www.census.gov/topics/population.html

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United States Census Bureau. (2013). American Community Survey (ACS) information guide, p.7 https://www.census.gov/content/dam/Census/programs-surveys/acs/about/ACS_Information_Guide.pdf

Today, focus on population data

AgeEducationField of degreeIncomeIndustry, occupation, class of workerPlace of work and journey to workRaceSexUndergraduate field of degreeVeteran status

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How is data disseminated?

American FactFinder (AFF)

http://factfinder.census.gov

Data included:• American Community Survey• American Housing Survey • Annual Economic Surveys • Annual Surveys of Governments • Census of Governments • Decennial Census • Economic Census • Equal Employment Opportunity (EEO) Tabulation • Population Estimates Program • Puerto Rico Community Survey

• Note on AFF site: American FactFindermay be unavailable periodically from November 7th until November 18th while we perform system maintenance.

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AFF: Community Facts

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SELECTED ECONOMIC

CHARACTERISTICS

2010-2014 American Community

Survey 5-Year Estimates

AFF: Guided Search

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The guided search allows you to select from the most requested geographies. To select from all available geographies, use the Advanced Search.

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AFF: Advanced Search

Clear previous selections from prior searches or they may negate current selections

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https://www.census.gov/people/eeotabulation/about/faq.html#Q3

The EEO Tabulation is a custom tabulation of data from the American Community Survey (2006-2010 5-Year Estimates) that is designed to measure the effects of and compliance with Equal Employment Opportunity (EEO) laws. It serves as the primary external benchmark for comparing the race, ethnicity, and sex composition of an organization's internal workforce, to the analogous external labor market, within a specified geography and occupation.

The tables include estimates and margins of error of the race, ethnicity and sex composition of the workforce for specified occupations and geographies. Occupation data are provided in Detailed Census Occupations, and in 4 aggregations— EEO Occupational Groups, EEO-1 Job Categories, Federal Sector Job Groups, and State and Local Government Job Groups. Other subject matter characteristics include U.S. citizenship, educational attainment, age, industry, earnings, and unemployment status. The EEO provides information at three geographic types - worksite, residence-to-worksite commuting flows, and residence. http://factfinder.census.gov/faces/nav/jsf/pages/programs.xhtml?program=eeo

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Reference USASearch help available to staff and faculty

• Hours: Mon. to Fri. 8am-5pm CST

• Email: reference@infogroup.com

• Phone: 800.808.1113

• U.S. Businesses• 44 million

• U.S. Consumers / Lifestyles• 273 million individuals

• Advanced Search• Name

• Geography

• Housing – home value & home income

• Lifestyles

• Consumer snapshot

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Results > Summary > Sample Size (all results) > Table > Age > Geography: 5 digit ZIP

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Getting help

Library Research Guide

• Recruiting Students Using Library Resources

• http://libguides.webster.edu/recruiting

Presenters

• Holly Hubenschmidt

hollyh@webster.edu

• Mary Anne Erwinmaerwin@webster.edu

General library help

Ask a Librarian

• 314-968-6950

• 1-800-985-4279

• http://libanswers.webster.edu/

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