seeing is believing: using visual content in social media marketing
DESCRIPTION
Presentation given at the Michigan Association of Convention and Visitor Bureaus annual conference in Ann Arbor on September 30, 2013.TRANSCRIPT
Seeing Is Believing: Using Visual Content in Social Media Marketing
Michigan Association of Convention & Visitor Bureaus
Photo: Alexander Rabb on Flickr
Social Media Is More Visual
Why Visual Content?Photo: NathanF on Flickr
It Works!Photo: Nutmeg Designs on FlickrSource: Grazitti Interactive
• 90% of information transmitted to the brain is visual• Visuals are processed 60,000 times faster in the brain than text• 40% of people respond better to visual information than text
It Drives Engagement!
Photo: zane.hollingsworth on Flickr;Source: Grazitti Interactive
• 700 YouTube videos are shared on Twitter every minute
• On Facebook, videos are shared 12x more and photos are liked 2x more than links and text-only posts combined
• YouTube Mobile gets over 600 million views per day
It Drives Results!Photo: Lori Greigl;Source: Grazitti Interactive
• Viewers are 85% more likely to purchase a product after watching a product video • 46% of people say a website’s design is the number one
criterion for determining the credibility of the company• Pinterest drives sales directly from its website – 21% have
purchased an item after seeing it on Pinterest
44% of users are more likely to engage with a
brand that posts photos vs other forms of media
Source: ROI Research
Don’t Forget To Integrate!
• 80% of users prefer to connect to a brand through Facebook vs. any other social site
• 23% of users check their account 5x or more every day
• Photos receive 53% more likes than other content
• Photos attract 104% more comments than average posts
Sources: Huffington Post; Wishpond
350 million photos are uploaded to Facebook
every day!Photo: Franco Bouly on Flickr;Source: MarketingProfs
Wow! Look at that viral reach!
Ask and ye shall receive
Source: Visit Bloomington
•2nd biggest search engine behind Google
•Over 100 hours of video uploaded every minute
Photo: garryknight on Flickr Source: http://socialmediatoday.com; YouTube
Using YouTube for Business1. Create a branded YouTube channel2. Make sure your content fills a relevant need3. Develop quick, simple, and engaging videos4. Optimize your videos
1. Title2. Keywords3. Description4. Tags
5. Share your videos in other places6. Use calls to action7. Measure!
Source: http://socialmediatoday.com
Get Lost in Loudoun
How To Welcome Guests or Speakers
Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
You May Have Seen This
But Have You Seen This?
Drive sales to your website!
Pinterest for Business
See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
Start a Flickr Group
Create Group RulesIf you agree to these rules, you can join the groupOnly post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
Flickr Places – flickr.com/places
Maps
Photos
GroupsPhotographers
Creative Commons– flickr.com/creativecommons
• More than 55 million photos are uploaded every day
• 150 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Apply Instagram Filters
From this … … to this!
10 TIPS:Instagram for Destinations
1. Show What Visitors Can Do
2. Introduce Your Staff
3. Feature Your Visitors
4. Add User-generated Content
5. Use #Hashtags
6. Make an Emotional Connection
7. Showcase Scenic Beauty
8. Teach Us Something
9. Highlight Local Partners
10. Make It Fun!
• Select video option• Upload or take a
photo• Shoot video• Apply filter• Describe the video• Post to Instagram
and/or other channels
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
Instagram.com/stpconsulting
Thank You!Questions?