secrets of search engine rankings - itb- seo consultant penalty recovery expert former senior google

Download Secrets of Search Engine Rankings - itb- SEO Consultant Penalty Recovery Expert Former Senior Google

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  • Secrets of Search Engine Rankings

    #itbcon17

    SearchBrothers.com Former Google Search Quality for Your SEO

  • Search Engine Optimization Matters!

  • Why?

    SearchBrothers.com Former Google Search Quality for Your SEO

  • Users

  • Saving The Day

  • Why Google?

  • Search Engine Optimization

  • Search Engine Rankings

    Fundamentals

    SearchBrothers.com Former Google Search Quality for Your SEO

  • How Search Works

  • SearchBrothers.com Former Google Search Quality for Your SEO

    Search Engine Rankings

    Crawling

  • Be accessible: Network

  • Be accessible: robots.txt

  • Discovery: Internal Linking

  • Discovery: External Links

  • Google Search Console

    http://sbr.link/ewm

  • Page Speed

  • Log File Analysis

  • Log File Analysis

  • Take Away

    Encourage your website to be crawled.

    Track what Googlebot sees.

  • SearchBrothers.com Former Google Search Quality for Your SEO

    Search Engine Rankings

    Indexing

  • Foundation

  • Multi-Device Friendly

  • Progressive Enhancement

    http://sbr.link/bbx

  • Canonicals

    http://sbr.link/canonicals

  • Noindex

    http://sbr.link/noindex

  • GSC Settings

    http://sbr.link/preferred-domainhttp://sbr.link/country-target

  • Localization

    http://sbr.link/hreflanghttp://sbr.link/x-default

  • Structured Data

  • Structured Data: WebSite

    http://sbr.link/iaf

  • Structured Data: SearchAction

    http://sbr.link/hob

  • Structured Data: Organization

    http://sbr.link/mvh

  • Structured Data: BreadcrumbList

    http://sbr.link/gzu

  • Answers

    http://sbr.link/jpy

  • Answers

    http://sbr.link/jpy

  • Manage Link Reputation Risks

  • Manage Link Reputation Risks

    http://sbr.link/kvr

  • Avoid Conflicting Signals

  • Avoid Conflicting Signals

  • Take Away

    Help Googlebot understand your website.

    Avoid sending conflicting signals.

  • SearchBrothers.com Former Google Search Quality for Your SEO

    Search Engine Rankings

    Users

  • Be a Brand

  • Unique Sales Proposition

  • User Experience Marketing

  • Content Matters

  • Solve User's Problems

  • Avoid Obstacles

  • Other Users

  • Take Away

    Have a unique sales proposition!

    Put users first!

  • SearchBrothers.com Former Google Search Quality for Your SEO

    Search Engine Rankings

    Search Result Rankings

  • Rankings != Magic

  • Google Webmaster Guidelines

    http://sbr.link/wop

  • Manage User Expectations

  • SERPs

  • SERPs

  • Recording User Signals

  • GSC Search Analytics

    http://sbr.link/vhz

  • Take Away

    User signals and first impressions matter!

  • Think About This!

    If Googlebot can not crawl your website, can not index your

    website, or your website misses user expectations, why expect Google to rank your website?

  • Fili Wiese

    SEO Consultant

    Penalty Recovery Expert

    Former Senior Google Support Engineer

    Former Senior Google Search Quality Analyst

  • SearchBrothers.com Former Google Search Quality for Your SEO

    Sign up for Advanced SEO Tips at online.marketing