Secondary Audience Research Guidance

Focus Points

• What do real audiences consume?

• Who are the specific audiences for particular products?

• How do media industries target those audiences?

Format

• You should have one blog post (titled Secondary Audience Research) where you compile the research.

• There is no requirement to finish this post as we will need to discuss through a few issues that emerge from this.

Research Task 1

• Find a list of the most expensive music videos ever made:

-When were many of the videos released? -What is the most expensive video made in the

last 5 years (so, from 2008)?

Extra Challenge: do some research into the music industry and its struggles in the last 25 years

Research Task 2

• Try to find information about your audience by looking further into your genre. By researching the genre, there will hopefully be some indications of what the target audience would be.

• You should also do a profile of the band/artist whose song you are covering and do a profile of their audience or those of related/similar artists. Use uktribes.com to be specific (password: bkqteetw)

Research Task 3

• Identify what you think the most important ways are that your target audience are targeted. There are a list of different marketing strategies here (the bold red headings):

• http://www.artistshousemusic.org/Marketing

Extra Challenge: watch some of the video interviews available to gain insights into the industry.