CTK – AS Media: Unit G321 Foundation Portfolio Coursework

AUDIENCE RESEARCH TASK: Audience Research

SOFTWARE: Social Media, PowerPoint

DESCRIPTION:

In order to make an effective film package, you must both identify and speak to your target audience, this is done through audience research. You are required you to pitch a set of questions (all supported with visuals) to your key demographic in order to find out what they would want from your film trailer, poster and magazine. This will include layout, style, colour, image choice etc. Once you have gathered some feedback, you must evidence it on your website and evaluate your findings.

OBJECTIVE: To identify what your target audience would like from your magazine

A-GRADE EXAMPLES:

http://scratchstudios.weebly.com/audience-research.htmlhttp://fourcirclecinema.weebly.com/audience-research.html

CTK – AS Media: Unit G321 Foundation Portfolio Coursework

QUESTIONSCome up with a set of questions about your music magazine, they must be focused around its construction.

10 Trailer Questions 10 Poster Questions

10 Magazine Questions Total Questions: 30

RULE: Always uses CLOSED questions and NOT OPEN questions. By providing your audience with three or four options to choose form, this will ensure you can effectively process your collected data.

ASK 20+ PEOPLEPossible areas to cover when asking your questions are: Composition – Layout – Cost – Barcode or QR

Code – Product Name – Tagline – Colour Scheme – Selling Line Options – Image Framing etc.

During the conversations with your target audience, you should include visual aids to support each question. When dealing with creative work, the most effective form of audience research is to provide visuals that may help your audience answer the questions in a more constructive way. These can include:

Existing Media Texts Typography/Fonts Mock Ups/Layouts Poses/NVC

Colour Scheme

.

EXAMPLES OF PITCHED QUESTIONS:

CTK – AS Media: Unit G321 Foundation Portfolio Coursework

EVIDENCETo help support your 30 questions, you must provide evidence on your website of audience responses. These can be in the form of screen grabs or munches. There is a range of social media/networks that you could use to collect your audience research data (all of which allow you to support each question with visuals).

BBMiMessageInstagram

TwitterFacebook

Quick SurveySurvey Monkey

RULE: You must use a MINIMUM of 3 types of social media. Therefore, we suggest one form of social media for your trailer questions, a different social network for your poster questions, and then another different

social media for your magazine questions.

EXAMPLES OF GATHERED EVIDENCE:

.