search marketing in six minutes by scott clark
TRANSCRIPT
The 5-Slide, 6-Minute Slide Deck About Search Marketing
Success
Scott ClarkBuzzMaven Labshttp://www.buzzmaven.com
Organic Search Marketing (SEO)
Paid Search Marketing (PPC)
Social Media Marketing (SMM)
Online Reputation Management (ORM)
Search Engine Marketing
“Ranking Near the Top of Google or Bing After Searches”
Rank Determined By Authority & Trust
Authority Built With Links to Your Content
People Link to Great Content
Search Results Vary Based on Your History and Location
Organic SEO
“Paying for Targeted Traffic from Other Websites”
Content or Keywords Trigger Ads
Must Test and Measure Everything
Simple to Set up, Difficult to Master
On-Going Optimization Is Essential
Paid Search Marketing
“Making Your Company or Staff’s Participation and Message Welcome in Social Networks”
Authenticity Over Formality
It’s Not about The Tools
Often Requires Culture Shift at Your Company
Affects Organic Search Rank
Social Media Marketing
“Managing Personal or Brand Sentiment On-line”
24x7 Awareness Is First Step
Can Explode if Unattended
Ties Into SEO, PPC and SMM
Better to Prepare Ahead of Crisis
Online Reputation Management
Done. You now know more than 85% of all
on-line businesses about SEM.