search marketing expo: blow me away blogging
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#smx #14A @prsarahevans social editorial calendar
Blow Me Away Blogging:
Everything you need to know about the
social editorial planning process
Sarah Evans, chief evangelist, Tracky (www.tracky.com) [email protected] 224.789.8314 @prsarahevans
Photo credit: h=p://www.flickr.com/photos/pasukaru76/4327868831/
Want to stay connected? Text “sarahevans” to 50500 for my contact info.
#smx #14A @prsarahevans social editorial calendar
Not So Sexy: Workflow (#nss)
Plan Research Create Share Respond Monitor Iterate
For a list of all resources men=oned today, visit: h@ps://tracky.com/39923
#smx #14A @prsarahevans social editorial calendar
First, let’s acknowledge THIS isn’t working.
#smx #14A @prsarahevans social editorial calendar
The platform you use matters.
#smx #14A @prsarahevans social editorial calendar
It doesn’t matter if you’re a single author blog, or managing multiple
contributors, use a social collaboration platform.
#smx #14A @prsarahevans social editorial calendar
Plan
• Establish roles (content producer, editor)
• Monthly, weekly, daily • Deadlines • Promotional toolkit • Keywords • Timing (relevance and share)
• Monitor Photo Credit: @PRsarahevans, in track: https://tracky.com/30799
a.k.a. NO spreadsheet movement
#smx #14A @prsarahevans social editorial calendar
Research • International & national headlines,
localize story • Holidays, observances • Customer or brand lifecycle • Conferences, media events • Google trends • Company milestones, human
interest stories • Add top newsrooms to your phone • Utilize ifttt • Top social network trending topics • Twitter lists of top tier media
– Mobile notifications – Tweetdeck or Hootsuite columns
#smx #14A @prsarahevans social editorial calendar
Ideation Station
• Future ideas and research
• Guest post opportunities (inbound links)
• Urgent and important media source opportunities
#smx #14A @prsarahevans social editorial calendar
• Monday: “15 reasons why you love being entrepreneurs #new” – Interviews from people in your industry – Tweetable sound bites with link back
to the article (tweet this) – Email post to all participants in
advance
• Tuesday: Guest post from an employee (human interest story)
• Wednesday: How your company helps entrepreneurs
• Thursday: Pin-worthy images
• Friday: INFOGRAPHIC
Photo credit: h=p://www.flickr.com/photos/krish4u/470892327/
Create It’s “NaIonal I <3 Being An Entrepreneur Week”
#smx #14A @prsarahevans social editorial calendar
But, remember…
Shared calendar
#smx #14A @prsarahevans social editorial calendar
Share
Photo credit: h=p://www.blogcdn.com/www.urlesque.com/media/2010/03/release-‐the-‐kraken-‐template-‐500js031710.jpg
Define & execute the best sharing tacIcs for your industry.
Stellar sharing tacIcs = be=er search and social visibility.
#smx #14A @prsarahevans social editorial calendar
Example social promotion tactic list (text, visual, audio)
• 70-characters (or less) socially shareable sound bite – Personal – Corporate
• Social visual post • E-newsletter • Hashtag(s) • Q&A (Quora, Linkedin) • Niche sites and networks • Private sites and
networks
Everything you do should drive and support your brand, traffic and keywords.
#smx #14A @prsarahevans social editorial calendar
K.I.S.S. • Identify your “key
times” (Tweriod) • Schedule posts to go
out at times you’re most likely to reach your community (Buffer)
• Automate your sharing (dlvr.it)
• Reminders to share evergreen content every few weeks or months.
For a list of all resources men=oned today, visit: h@ps://tracky.com/39923
#smx #14A @prsarahevans social editorial calendar
Tip! Creating the perfect tweet
#smx #14A @prsarahevans social editorial calendar
Respond, Monitor & Iterate
• Living content, launch your response matrix (or not)
• Record trends and content that most resonated with your community
• Implement what you learned next week
Here’s a list of 120+ PR resources: http://j.mp/RFzrNo
Want to stay connected? Text “sarahevans” to 50500 for my contact info.
Questions? For a list of all resources menIoned
today, visit: h@ps://tracky.com/39923