search engine optimization & social media marketing: combine the magic, may10
DESCRIPTION
This presentation compiles analysis and recommendations on how Search Engine Optimization and Social Media Marketing work together impacting website traffic, lead generation and thereby sales.TRANSCRIPT
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Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
Search Engine Optimization & Social Media
Marketing: Combine the magic to generate leads
Hardy Alexander, General Manager Regalix India
May 18th, 2010
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Presenter: Hardy Alexander
General Manager, Regalix India
Over 18 yrs experience in Sales & Marketing across various industries such as Manufacturing, Logistics & Supply Chain and Digital Marketing
Vast experience of Business Development across global markets, especially with start up projects
Currently responsible for managing the Bangalore branch office as a profit center
Qualification: Masters Degree in Marketing and an Engineering Major in Metallurgy
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 2
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Search Engine Optimization & Social Media Marketing: Combine the magic to generate leads
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 3
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Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
Inbound Marketing for Growing Leads Search Engine Optimization and Lead
Generation Leveraging Social Media for Lead
Generation Combining Benefits of SEO & SMM About Regalix
Combine the Magic – SEO & SMM
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Increase Leads by Increasing Google Indexed Pages
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 5
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Acquire More Leads by Ranking in Google’s Top 100 Search Results
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 6
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Marketers With Blogs Generate More Leads
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 7
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Increase Leads by Using Twitter & Growing Followers
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 8
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What Does This Mean for You as Marketers?
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 9
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Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
Inbound Marketing for Growing Leads Search Engine Optimization and Lead
Generation Leveraging Social Media for Lead
Generation Combining Benefits of SEO & SMM About Regalix
Combine the Magic – SEO & SMM
10
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Search Engine Optimization and Lead Generation
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 11
"Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.” - Wikipedia.org
o Online lead generation starts by generating traffic to your contento Generate high quality and/or free leadso Enhance your credibility by getting your content to rank high on the search engines
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Optimizing Your Web Site for the Search Engines
On-Page Optimization Keyword Density Page Title Header Tags Internal Linking
Structure Keywords at the top
of the page
Off-Page Optimization Building Backlinks
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 12
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Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
Inbound Marketing for Growing Leads Search Engine Optimization and Lead
Generation Leveraging Social Media for Lead
Generation Combining Benefits of SEO & SMM About Regalix
Combine the Magic – SEO & SMM
13
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Example: BreakingPoint Systems
Company: Resiliency Testing for Next Generation Networks & Devices, Austin Texas
Situation: Limited Budget | Target audience of Security & QA, hated being ‘marketed to’.
Six Steps to Develop Social Media Strategy & Measure it:
Create Blog to start & join online conversation
Establish Twitter Account Create LinkedIn Group Modify press release strategy for
blogger coverage Promote Social Media channels on
company website and in email signatures
Measure growth of Social Media accounts and web traffic
RESULTS 155% increase in unique Web visitors
Leads by Source: 55% inbound Web 23% trade shows 20% Email
Marketing-influenced pipeline by source: 75% inbound Web 17% Email 4% trade shows
© 2006 Confidential | intelligent marketing & technology solutions 14Source: http://jeffbullas.com/ , Jan 2010
“After six months, we saw some amazing results,” – Pam O’Neal, VP Marketing
BreakingPoint
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Leveraging Social Media for Lead Generation
Listen first Set clear goals Add value to online conversations Empower employees Paid & Organic search Corporate website relevant to sales process Broaden digital footprint Use Twitter as a business tool
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 15Source: http://blog.ogilvypr.com/ , Mar10
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Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
Inbound Marketing for Growing Leads Search Engine Optimization and Lead
Generation Leveraging Social Media for Lead
Generation Combining Benefits of SEO & SMM About Regalix
Combine the Magic – SEO & SMM
16
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SEO Benefits of Social Media Marketing
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 17
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Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
Inbound Marketing for Growing Leads Search Engine Optimization and Lead
Generation Leveraging Social Media for Lead
Generation Combining Benefits of SEO & SMM About Regalix
Combine the Magic – SEO & SMM
18
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About Regalix
Full-Service: Digital Marketing & Technology
Talent: Leadership, Advisory, 150+ Team
Customers: Fortune 500 and Venture-Backed
Verticals: Retail, Hi-Tech., Finance, Healthcare
Global: HQ in Silicon Valley, 4 Offices
Recognition:
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 19
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Domain Expertise
UCLA
xignite
ICICIBANK
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 20
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If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact
Namrata Kumar [email protected]
Regalix Social Media Jump Start Plan
Service Contact
Our marketing practitioners will analyze your current marketing program and business model, and give you a comprehensive social media strategy tailored to your specific needs – The plan will include objective, tactics and outcome expected.
Please contact:Namrata Kumar
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 21
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Thank You
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
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