Responsible Thinking

Advertising + Design + Media

There is no doubt that an interestingly and honestly portrayed brand is the bedrock for success. It’s how people differentiate and

decide what company gets their business.

Attracting people to your brand includes the creative message, the media mix most relevant to your primary customers’ usage habits and

often times tactical, promotional messages within the context of the brand strategy.

Here are some examples of all these elements. Advertising based on responsible thinking.

Our goal is always measurable results. They should be yours, too.

Wholesale sales for the three month campaign increased 19.5% over the previous three months the microsite resulted in:

At start of campaign, By Nature®

Portland Market. By end of promotion, 19 additional retailers agreed to

2011By Nature Case StudyCampaign & Strategy:

Results:

National pet food manufacturer, By Nature® asked for our help to run a test campaign to introduce their all natural and organic dog food in the Portland market. Up to this time, they had very limited penetration, with distribution solely through independent retailers. Their objective was threefold:

With a very limited budget, we were challenged with the goal of reaching a narrow audience – those who are willing to pay more for a superior product, available only at independent retailers.

We used a combination of radio, print, online and guerilla marketing to drive consumers to the bynaturedogs.com microsite. Here, consumers were able to learn

.

2011Northside Case Study

Campaign & Strategy:

Results:

In 2010, we partnered with Northside Shoes to facilitate the rebuild and . In Fall 2011, Northside Shoes participated in a

. Northside had never before advertised B to C in its company history, so we launched a small, advertising on the partner radio station web sites.

.

2011Pima Medical Institute

Results:

By 4th quarter 2011, Pima Medical Institute was faced with the ever growing

objective to reach an even larger audience to combat the confusion, while challenged with static advertising spending. Our

At the time, 65%-70% of weekly leads came through the Pima website. With a

in our digital advertising efforts and . We utilized the our team had produced to work in

the video pre-roll capacity. The strategy paid off well.

Trusted. Respected. Preferred.

Campaign & Strategy:

regional or national campaigns

and production

regional or national

Agency CapabilitiesAgency Capabilities

Senior Creative Director / Art Director / Writer

Experience Includes

Rick Stanton, Principal/Creative Director

Media Planner & Buyer /Supervisor

Current Business

Jon Njos, Partner / Media Director

Experience Includes

Other Client Experience

hired us.

My passion is helping to build sustainable and responsible business plans that translate into long term

Cynti Oshin, Director of Client Services and Business Development

®

Experience

Clients Include

Creative SamplesPima Medical Institute

According to the government*, jobs in the category will continue to grow for years, many of them at a much faster rate than other occupations.

Pima provides quality classroom instruction with hands-on training in real world settings. This includes physicians’ offices, clinics, hospitals and more. And our instructors provide the prospective of real professionals, because they are.

Pima Medical Institute is dedicated to helping you take advantage of the opportunities that exist in health care. We are all about you and your success. From enrollment to graduation to job placement and beyond, you become a part of the Pima family.

* http://www.bis.gov/oco/cg/cgs035.htm

** Not all programs are available at all campuses

† The occupational therapy assistant program has applied for accreditation by the Accreditation Council for Occupational Therapy Education (ACOTE) of the American Occupational Therapy Association (AOTA), located at 4720 Montgomery Lane, P.O. Box 31220, Bethesda, MD 20824-1220. ACOTE’s telephone number c/o AOTA is 301.652.AOTA.

‡ Pima Medical Institute has been granted Candidate for Accreditation status by the Commission on Accreditation in Physical Therapy Education of the American Physical Therapy Association (1111 North Fairfax Street, Alexandria, VA 22314; phone: 703.706.3245; email: accreditation@apta.org) Candidacy is not an accreditation status nor does it assure eventual accreditation. Candidate for Accreditation is a pre-accreditation status of affiliation with the Commission on Accreditation in Physical Therapy Education that indicates the program is progressing toward accreditation.

As a student at Pima, you have your choice of schedule with most programs providing you the option of morning, afternoon or evening class schedules.

This allows you to work and keep up with personal responsibilities while receiving a quality educations.

Associate Degree Programs Nursing Occupational Therapy Assistant† Physical Therapist Assistant‡ Radiography Respiratory Therapy

Certificate Programs Administrative Billing & Coding Dental Assistant Medical Assistant Medical Administrative Assistant Nursing Assistant Pharmacy Technician Phlebotomy Technician Veterinary Assistant

DEGREE PROGRAMS

Trusted. Respected. Preferred.

© 2011 Pima Medical Institute. All rights reserved Privacy Policy Site Feedback

Welcome toPIMA MEDICAL INSTITUTE.You’re one step closer to a meaningful career in health care, making a difference helping others.

CAMPUS TOURS CERTIFICATE PROGRAMS REQUEST MORE INFORMATION

CAMPUS TOURS

We started Pima Medical Institute with the goal to have every single student succeed. The school was founded in 1972 by Richard and JoAnn Luebke in Tucson, Arizona, starting with a nursing assistant program.

That program became so popular, a year later classes for other medical professions were added to meet the growing demand.

Today, the Luebke family is still the heart and soul of our thirteen campuses and our broad range of healthcare career choices.

Take your time, browse the career paths and when you’re ready, let us know how we can help you prepare for your dream career.

Trusted. Respected. Preferred.

REQUEST MORE INFORMATION

VIDEOS

Like Us On Facebook

Go to pmi.edu for more information.And then call us at 1.888.556.7334.

Ask to meet with a Medical Career Specialist to learn more about what health care program will get you on the way to your life in medicine. Our goal is

to help you fit your passion to your career path.

Pima Medical Institute provides support and motivation, personally and professionally that creates an atmosphere of success and the realization of a meaningful career in the medical field. We believe we are the best value in medical career education. We also believe we are the right road to a better life for all who apply themselves.

Creative SamplesBy Nature®

For more dog years.

LIKE US ON FACEBOOK & RECEIVE A SPECIAL

THANK YOU!

(Click Here)

Click Here to see our weekly contest winners.

KINK Street Team is handing out FREE SAMPLES,

while supplies last, at Portland Pets on Friday,

July 25th.

Click Here for product information, or visit http://www.bynaturepetfoods.com/productpages/dogmain.php.

If your dog’s a real part of the family,

BY NATURE® DOG FOOD.BY NATURE® DOG FOOD.you should be feeding it you should be feeding it

RETAILER LOCATIONS CONTACT USWIN FREE DOG FOODHOME

WHAT’S HAPPENINGBy Nature® products are formulated with a powerful mix of vitamins, minerals and antioxidants that help support your dog’s natural defenses against the e!ects

of aging and illness, as well as physical and emotional stress.

All Natural & Organic No Corn No Wheat No Soy

Some lucky dog’s going to win

FREE DOG FOODFOR A YEAR!

(Winners Chosen Weekly!)

CLICK HEREto enter our contest!

CLICK HERE CLICK HEREfor this limited time offer!

Get 50%

OFF!One (1) 17 lb bag of select By Nature®

Natural Dry Dog Food.

Creative SamplesBarrier Motors

The New 2012 Porsche 911

www.barriermotors.com(425) 467-6000

90% of all components are either new or fundamentally revised

100% of all goose bumps remain the same

Barrier Motors is a proud sponsor of the arts.

1533 120th Avenue NE, Bellevue (425) 643-3000 barriermotors.com

Creative SamplesNorthside Shoes

More day trips.

More squirrels to chase.

More trails.More campfires.

More ghost stories.

More autumn leaves.More S’mores.

More snowball fights.More hot chocolate.

Our Northside StoryHome Tell Us About Your Adventures For All The Feet In Your Family Contact UsFind a Retailer Trail

Sport

Lifestyle

Natural

Fall/Winterr 2011

Creative Samples

Peoples Bank