1. 1. Realizing Service Marketplaces through SDF, Syndication and B2B Agreements Panelists: Ragnar-Miguel Myhrer, Partner CHT, Accenture Jenny Huang, Director OSS/BSS Standards, AT&T Eric Troup, Industry Architect, Microsoft Grant Lenahan, Vice President of Strategy, Telcordia Technologies Sagrario Alemn , Technology Expert , Telefonica I + D Michel Burger, Head of Internet services, Vodafone Lucia Gradinariu, PhD lucia.gradinariu@lggsolutions.com www.lggsolutions.com www.linkedin.com/in/luciagradinariu
2. 2. Doing business on IT platforms: from the infinite shelf to the utility center EC2 SQS S3 CPA TRADE PLACES SERVICE MARKETPLACES
3. 3. Device/ ClientLayer Transport Layer Access Layer IP / MPLS / PBT SONET / SDH / WDM Wireless: 2G, 3G WiFi, WIMAX Wireline: DSL, Cable, FTTx, PSTN Internet / 3rd Parties / Enterprises OSS/BSSPlatforms Service Layer Control Layer SS7 SIP / IMS Application Servers SCE Application suites SDP SDF IMS Enterprise Applications Application servers IP network ITManagement & Services BusinessManagement SDFSoftware SDP Positioning SDF with any type of Service Provider
4. 4. Enabling Business Transformation through Service Syndication across Service Providers Service Provider B SDF Service Provider A SDF Configuration Health DiscoveryUsage Service Level Functionality Any Service Support & Management Services Syndicated Service Any Service Support & Management Services Syndicated Service On-boarded Service Support & Management Services End-user Service Any Service Support & management Services Subscriber services Service Provider C SDF Capabilities exposed to the marketplace B2B agreements B2B agreements A new business model LGG Solutions, LLC
5. 5. Open Discussion: Which operators (cable, telcos, wireless carriers, MVNOs ) are driving the innovation in providing new services, what has worked (or not)? What are the business drivers for an operator to open up to a service marketplace? Why standardization is so important to make service marketplaces come true? What can SDF make for the future of Service Marketplaces? Is there real demand for a combined telecom and Internet/Web 2.0 service marketplace? Where does this demand come from? Who could run a combined telecom and Internet/Web 2.0 service marketplace? Who is more ready for it? What does it take to be ready: technology, operational flexibility, business relationships, others? LGG Solutions, LLC
6. 6. Thank You! lucia.gradinariu@lggsolutions.com LGG Solutions, LLC