Today’s Presenter: Mike Voss

Screen Printing: The Ins & Outs of

Metal and Flexible Materials

• Screen Print Industry • Market Overview• Processes• Substrates

Today’s Webinar

Screen Printing Industry • What is screen printing?

• How to screen print

Screen Printing Industry

Industry Trade Association

Industry Overview

1500 Nameplate &

Label Manufacturers

Industry Overview• Approximately 25% produce metal nameplates

• 10% produce both metal & flexible products

Market Overview

Market Segments

Automotive

Medical

Electronics

Appliance

Telecommunications

Manufacturing

Other (Printers)

0 5 10 15 20 25 30

4.7

16.8

16.2

2.6

3.3

28.4

28

By Percent

Market Drivers

• Branding

• Product Identification• Health & Safety Needs• Decoration• Tracking

Market Applications

• Point of Purchase

• Nameplates

• Asset Tags• Warning Labels

• Business Cards / Invitations

Process Overview

Adhesive Application

• Laminating• Adhesive Options

Screen Printing vs. Digital Printing

• Comparisons• Advantages• Applications

Screen Printing vs. Digital Printing

Screen Printing

1) Color matching

2) Setup time

3) Ink Options

4) More Time

5) Metal & Flexible

Digital Printing

1) 4-color

2) Digital Art

3) Ink limitations

4) Less Time

5) Flexible

Embossing/Forming

Doming

Numbering / Bar CodingQR Codes

Decorating Overview

• 4 Color Process

SELECTIVE TWO DIRECTIONALSTRAIGHT LINE

BRUSHSPIN FINISH

• Diamond Cutting• Mechanical Finishes

Why Is Tooling Important?

• In-house vs. Outsourced• Turnaround Time• Lead Time Impact• Steel Rule vs. Hard Tool

Volume Tolerances Budget

Material Overview

Metal Substrates

•Aluminum•Stainless Steel•Brass

Flexible Substrates

•Polycarbonate•Vinyl•Polyester•Polystyrene•Foil

Metal Advantages

• Expanded Decorating Capabilities

• Product Image Enhancement• Chemical Resistance

• Outdooor Applications

"Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render your strategy obsolete. You can't dodge the bullet – you're going to have to shoot first. You're going

to have to out-innovate the innovators.“

— Gary Hamel

Questions & Answers