scpo - some - introduction
TRANSCRIPT
Social Media: Behind the Scenesmodule A-01
Social MediaBehind the Scenes - introduction
WhoWhatWhyHowWhen?
Who?
Fabrice Epelboin
EntrepreneurJournalistHacktivist
GenX
What
Social Media?
John DoeCommunication Marketing WizardXXth century monkey
The internetsOMFG Dude, WTF?
eMarketingLet’s make money
out of this thing guys!
eRevolutionWait, this is getting too far
we’re kinda loosing control here
Social Media?
off topic
e
e
e
Marketing
Branding
Reputation
Marketing
Branding
Reputation
e
e
e
eBULLSHIT
SOCIAL MEDIA
ALIENS
Social Media
Journalist
Media
Technology
Media
Social Technologies
Course objectives
Why?
Plato - 427BC-347BC
Allegory of the Cave
A group of people who have lived chained to the wall of a cave all of their lives, facing a blank wall.
They watch shadows projected on the wall, the shadows are as close as the prisoners get to viewing reality.
You are here
Media & Marketers
Course aims
You in 4 months
How?
this course eMarketing
When?
1. Social Technologies: The Big Bang TheoryA little social technology epistemology, from Samuel Morse to Mark Zuckerberg
2. (Social) Networking TopologyMixing sociology and computer networking can give birth to some weird stuff, here's why.
3. Code is law. Deal with it.Anonymous, 4chan, the Netocrats, LOLcats, and a whole new meaning for identity in the web 2.0 ages.
4. Ethics and technologyFrom Shoah to SOPA, find out how deep misunderstanding and misuse of social technologies has lead to various disasters
5. Property is Theft!Capitalism is shaking: digital property is at stake and serious alternatives are showing a growing traction.
6. Transparency Crisis ManagementA theoretical framework to help understand today's governance ‘confidence crisis’
7. PRISM is just the tip of the icebergNSA is without a doubt the organization gathering the biggest amount of social data on the planet.
8. Manufacturing Consent 2.0Modern propaganda, a.k.a. "public relationship", has its modern counterpart on social networks.
9. Transparency and datalovehow social technologies are changing political governance and the nature of citizenry.
10. ƒ(information)=powerInfowar, a sociological and technological equation
11. You say you want a Revolution?Telecomix, Anonymous & Wikileaks' implication in the Arab Spring
Work
Case study presentation(individual work - 60% of the final grade)
Expose a PsyOp/Astroturfing campaign involving your home country and provide some evidence showing it is, in fact, an astroturfing operation. Provide some context, describe how this operation was conducted and who was involved. You should provide links and documentation proving your assertions.
Your case study should consist in a shot Powerpoint presentation and a text aimed at an international audience.
(prior approval of case by teacher required, you should either choose a PsyOp not documented in this course or provide some information that hasen’t been given in this course)
Create a meme(individual work - 30% of the final grade)
Choose a national news from your home country and create a meme to illustrate your reaction to this information, post it on Facebook/Twitter and follow its viral spreading.
You must also provide a small recap of the news intended for an international audience (10-20 lines), some local context (10-20 lines), and a small recap of your viral «marketin» strategy.
Due date: week 10
Live Tweeting(team work - 20% of the final grade)
Live Tweet this course using a dedicated Twitter account:
Twitter.com/ScPoSoMe - login: ScPoSoMe password: scposomescposome
If you already have a Twitter account (and you should have) use an app like Hootsuite to manage multiple accounts
Homework&
reading list
bit.ly/ScPo-SoMe-Moviesbecause you can’t... yet.
Wait. What?
Q & A
Thanks
