scope of work to use seo

SEO Proposed Scope of Work to Use SEO Search Engine Optimization [Search engine optimization (SEO) is a method of getting your

website to rank higher in search engines—such as Google,

Yahoo or Bing. Although it’s the search engines that rank your

site, we believe that good SEO is a result of initiatives that

provide value for those visiting your site.] Zaid Saikh 7/19/2014

E-mail: [email protected]


Search engine optimization (SEO) is a method of getting your website to rank higher in search engines—such as

Google, Yahoo or Bing. Although it’s the search engines that rank your site, we believe that good SEO is a result

of initiatives that provide value for those visiting your site.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

Improve website visibility on major search engines to improve traffic

Improve website optimization

Improve conversions to their website

To appear in Top 10 rankings on Top 3 search engines in their new market

(Google, Yahoo and MSN)

Generate leads from natural search traffic

Drive an increased volume of visitors

Build sustainable long term natural search rankings

Maximize natural search brand visibility

Improve Social Marketing Optimization


CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:

1. Am I in a niche market or a highly competitive market and what that means

2. Competitiveness of keywords and real expectations of getting top/first page results

3. Lack of rankings on search engines, where you are at and where can you go

4. Un-optimized page titles, tags and copy, what is your current SEO situation

5. Low link popularity, no page rank, how to build back links

6. Site Design

7. Technical issues surrounding website coding, excessive use of java or frames, lack of

CSS and use of tables

8. Mobile Web compatibility and Social Marketing Optimization


SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

1. SEO Expert in india, Perform an initial site audit to understand the issues the site is facing

2. Perform a competitive website study and work out a unique search engine optimization and

placement strategy to achieve top rankings for the web site

3. Extensively research keyword phrases, and identify and analyze popular keywords for your

website that are most relevant to your specific market demographics that could drive

targeted traffic

4. Review the site's pages and decided which ones are best for SEO

5. Work with you to choose which keyword phrases belong on which pages of your site based

upon what you know about your product, service or brand

6. Make site architecture recommendations to ensure that the most important pages of the site

would receive the internal link popularity they deserved

7. Optimize the content of your website in a manner that make it keyword rich as well as easy-

to-understand - descriptive language that speaks to your target audience

8. Optimize each page's Title and Meta description, Header tags for your targeted keyword

phrases, each page will be different specific to the keywords targeted.

9. Set up Google Analytics and started tracking traffic and conversions on your website

SEO Guarantee, websites to the first page and top of the listings at Google, Yahoo and MSN. As a long term

ODP, dmoz.org, editor and being Google Certified as an SEO and Pay Per Click consultant I am considered an

expert by my peers in all things pertaining to SEO, web marketing and Google, Yahoo and Bing algorithm

changes.

scope of work to use seo

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