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Presentation to Regional School Group on November 12, 2008TRANSCRIPT
Building a Local Food System
Part 3: Planning for Our Future
NE Iowa Food & Fitness InitiativeNE IA Food & Farm Coalition
March 2008
What is Local?
Local food is sold in smaller volumes across shorter distances.
Farmers Markets, CSAs, restaurants, grocery stores, institutions
Local may have several environmental and social attributes, but is not necessarily organic.
Local is farm direct to customer
What is Regional?
Regional food is sold in larger volumes across entire cities, across counties or states
Regional supermarkets, colleges, small restaurant chains, state government institutions
Regional may have several environmental and social attributes, but is not necessarily organic.
Regional is not direct to customer
ChallengesThe farmer is rarely just
a producerBusiness planningMarketingCustomer Service and
people skillsNetworkingLocal Character
InfrastructureLogisticsSeasonalityLegal Issues and
InsurancePolicy EnvironmentCooperation
The Benefits of Local Food
1. Food Quality
2. Economy
3. Community
4. Environment
Benefits of Local Food – Food QualitySafetyFreshnessFlavor/Variety
Benefits of Local Food -- EconomySpent $770 M
Source: Ken Meter, Crossroads Resource Center
Sold $752 Million/yr
(1999-2005) Loss = $19 M
per year
Buy $400 M in farm inputs
Buy $174 M of food from
outside area
Loss = $590 M per year or 78% value of farm
production
Benefits of Local Food -- Economy
Source: Ken Meter, Crossroads Resource Center
Farms would earn $16 M of added income
Capture 84% of the annual
farm production
loss
Buy 15% of food from local
farmers
Local food dollars cycle 2.3 times through the local economy.For grocers or restaurants, dollar cycles 1.7 times if focused
on local food vs. 1.3
• Iowa Produce Market Calculator
Benefits of Local Food to Communities
Farmers and customers at a farmers marketNeighbors in a community gardenNutritionists and chefs engaged in food security
educationFarmers, food brokers and wholesale retailers in
a delivery systemHospital purchasers, farmers and county officials
arranging institutional buying
Benefits of Local FoodTo Communities
Sense of place and identity
Food Awareness Food Security
Benefits of Local Food for Environment
17% of energy budget for food5-17 times less CO2
PackagingDiversity Source: Leopold Center
Consumer Local Food Strategies
1. Direct Consumption
2. Indirect Consumption
3. Education
4. Policy and Advocacy
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
Iowa has over 180 farmers markets1600 vendors sold food to 135,000 people
325 jobs plus 140 secondary jobs$20 million in consumer reported sales
Local Food Strategies - Direct Consumption -- Farmers Markets
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
Community Supported Agriculture (CSA)
$250-500 per share Weekly delivery or pick-up
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
Peake’s Orchard
Countryside Orchard
Village Creek Farm
Pop’s Produce
Farm Stands
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
Local Food Strategies - Direct Purchasing Farmers Markets
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
WIC Farmers’ Market Nutrition Program (FMNP)
Allamakee Not servedClayton Not servedFayette $2,286 redeemedHoward $1,118 redeemedWinneshiek $1,856 redeemed
Senior Farmers’ Market Nutrition Program (SFMNP)1016 seniors served with redemption of $25,066 (2007)
1. Winneshiek FM
1. Oelwein FM2. West Union FM3. Rawson Berries
1. Cresco FM
1. Kirkpatrick Produce, Elkader2. Friedlein Produce 3. Swanson Orchard, Monona4. Strawberry Point FM5. Doc's Acres, Volga
Local Food Strategies– Indirect Consumption Schools
RestaurantsHotelsHospitalsConvention centersSenior care centersCafeteriasGrocery storesWholesalersFood brokers
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
Local Food Strategies– Indirect: Farm to School
Improved nutritional choicesNevada School District Pilot programLuther CollegeUNI Local Food ProjectISU Dining Services
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
Carry Local FoodOneota Community Coop (Decorah)Viroqua Food Coop (Wisconsin)People’s Food Coop (LaCrosse)
Local Food Strategies– Indirect: Farm to Retail/Wholesale
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
Allen Memorial Hospital, Waterloo, 30%Bartels Lutheran Retirement Community,
Waverly, 25%
Local Food Strategies – Indirect: Farm to Institution
Strategies
1.Direct Marketing
2.Indirect Marketing
3.Local Food Processing
4.Education
5.Policy and Advocacy
Year Number of Institutions
Local Food Expenditures
1998 3 $110,773
1999 3 $134,573
2000 5 $173,406
2001 8 $165,588
2002 7 $200,730
2003 15 $226,954
2004 23 $465,361
2005 21 $596,639
UNI Local Food Project –Black Hawk County
Community GardensHealth and NutritionConsumer Initiated Efforts
Local Food Strategies– Education
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
Community GardensEncourage food securityIn touch with their foodBreaks down isolationLess crime and vandalism
Local Food Strategies– Education
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
Health and Nutrition classesHospitals and clinicsISU ExtensionCommunity ActionOneota CoopFitness and wellness centers
Local Food Strategies– Education
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
Consumer Initiated EffortsBuy Fresh, Buy LocalBe a Local Hero (Massachusetts)
Grocery Store visitsOthers?
Local Food Strategies– Education
• Revolving credit programs• Business planning classes• Tax credit programs• Start-up funds• Shared capital and infrastructure• Local food quotas in food budgets
Local Food Strategies - Policy & Advocacy
Strategies
1.Direct Consumption
2.Indirect Consumption
3.Education
4.Policy and Advocacy
What do you think?