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POORNIMA UNIVERSITY

Jaipur

SCHOOL OF MANAGEMENT

TEACHING SCHEMES & DETAILED SYLLABUS

FOR

MASTER OF BUSINESS ADMINISTRATION

(MBA)

Session 2014-16

POORNIMA UNIVERSITY MBA

Teaching Scheme for First Semester (Common for All)

Subject Code Subject Name Teaching Scheme (Hrs. per week) Credits

Lec. Tut. Prac. A. Core Subjects

MBX01101 Fundamental of Management 4 0 0 4 MBX01102 Organizational Behavior 4 0 0 4 MBX01103 Business Mathematics &Statistics 4 1 (H) 0 4 MBX01104 Managerial Economics 4 0 0 4 MBX01105 Accounting For Management 4 1 (H) 0 4 MBX01106 IT for Managers 4 0 0 4 MBX01107 Business Environment 4 0 0 4 MBX01108 Communication for Management 3 0 0 2

B. Practical MBX01209 Information and Communication Techniques Lab 0 0 2 (H) 1 MBX01210 Business Communication Lab 0 0 2 (H) 1

C. Programs / Activities MBX01611 Discipline and Talent Enrichment Program 0 0 2

2 MBX01611.1 Online Eligibility Exam / Internet Lab 0 0 1 (F) MBX01611.2 Library 0 0 1 (F)

Total 31 2 6 34 Credits Total Teaching Hours 39

Teaching Scheme for Second Semester (Common for All)


Lec. Tut. Prac. A. Core Subjects

MBX02101 Human Resource Management 4 0 0 4 MBX02102 Cost Accounting for Management 4 0 0 4 MBX02103 Financial Management 3 1 0 4 MBX02104 Marketing Management 4 0 0 4 MBX02105 Operations and SupplyManagement 4 1 0 4 MBX02106 Research Methods inManagement 4 0 0 4

MBX02107 New Enterprise and InnovationManagement (NE&IM) 4 0 0 4

MBX02108 Operations Research 4 0 0 4 B. Practical

MBX02209 Seminar on Contemporary Issues 0 0 2 1 MBX02210 Campus Recruitment and Training 0 0 2 1

C. Programs / Activities MBX02611 Discipline and Talent Enrichment Program 0 0 2

2 MBX02611.1 Online Eligibility Exam 0 0 1 MBX02611.2 Library / Internet Lab 0 0 1


DETAILED SYLLABUS FORFIRST SEMESTER

Code: MBX01101 Fundamental of Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this paper is to familiarize the student with basic management concepts and processes in the organisation. It will enable students to evaluate and analyse a firm’s management philosophy and its impact on operation of the business.

A. OUTLINE OF THE COURSE

B. DETAILED SYLLABUS

At Least one Case Study from each module. Questions will be case/inferences/application based

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Basic concepts of management and contribution of

management thinkers, best practices. 10

2 Functions of Management 6 3 Organizing 8 4 Staffing 8 5 Leading& controlling 10

Unit Unit Details 1 Basic concepts of management and contribution of management thinkers, best practices. Definition – Need and Scope – Different schools of management thought – Behavioural, Scientific,

Systems, and Contingency.Kautilya, Taylor, Fayol, peter Drucker and C.K. Prahlad Dhirubhai Ambani, Narayan Murthy, Premji, Ratan Tata, Steve Jobs, Bill Gates.

2 Functions of Management Planning: Essentials of Planning and Managing by Objectives; Strategies, Policies and Planning

Premises; Decision making. 3 Organizing The Nature of organizing, Entrepreneuring and Reengineering; Organizational Structure,

Departmentation; Line/staff authority, empowerment, and decentralization; Effective organizing and organization culture;

4 Staffing Human resource Management and Selection; Performance Appraisal and Career Strategy; managing

change through Manager and Organization Development. 5 Leading & controlling Human Factors and Motivation; Leadership: Committees, Terms, and Group Decision making;

Communication.The system and process of controlling; Control Techniques and Information Technology; Productivity, Operations Management and Total Quality Management.

C. RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication

1 Management A Global and Entrepreneurial Perspective

Weihrich, Heinz and Koontz, Harold McGraw Hill

2 Essentials for Management: An International Perspective.

Koontz. Tata McGraw-Hill.

3 Essentials of Management. Robbins, Stephen P., Decenzo, David, A. Pearson Education. 4 Management: Principles,

Processes and Practices. Bhat Oxford University

Press. 5 Principles of Management Tripathi Tata McGraw-Hill 6 The Practices of Management Drucker, Peter Allied Publishers

List of Journals/Periodicals/Magazines/Newspapers Harvard Business Review, Business India / Business Today / Business World, “Vikalpa” –Journal of Indian Institute of Management, Ahmadabad, SANKALPA: Journal of Management& Research, Effective Executive, etc. Practical Component Studying organizational structures of any 10 companies and classifying them into different types of

organizations which are studied above and justifying why such structures are chosen by those organizations.

Preparing the leadership profiles of any 5 business leaders and studying their leadership qualities. Note: Faculty can either identify the organizations/leaders or students can be allowed to choose the

same.

Code: MBX01102 Organizational Behaviour 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this paper is to help student to understand dynamic nature of Organizational Behaviour.




Unit No. Title of the unit Time Required for the Unit (Hours) 1 Foundation of Human Relation and

Organizational Behaviour

2 Perception and Motivation 3 Personality andAttitude 4 Stress management and Group Dynamics 5 Power, Authority and Influence

Unit Unit Details 1 Foundation of Human Relation and Organizational Behaviour Definition of Human Relation and Organizational behaviour, Historical Development of Human

Relation and Organizational Behaviour, Contribution of other discipline to Human Relation and Organizational Behaviour, Significance of Human Relations and Organizational behaviour, Research foundation for Organizational Behaviour, Trends and Prospects in Organizational Behaviour

2 Perception and Motivation Perception – Meaning and Significance of perception, Sub process of Perception, Perceptual

Selectivity, Factors Influencing Perception, Perceptual Organization, Social Perception Concept.Motivation – Definition of Motivation, Classification of Motives, The content theories of work motivation, the process theories of work motivation, the contemporary theories of work motivation

3 Personality and Attitude Meaning of Personality, Personality Determinants, Other Personality Attributes that influence

Organizational Behaviour, The Development of Personality and Socialization, Matching personalities with jobs, Concept of Attitudes, attitudes and consistency, cognitive dissonance theory

4 Stress Management and Group Dynamics Stress Management – Definition of stress, The causes of stress, The effect of occupational stress,

Strategies to cope with stress, Nature of Groups, Various types of Groups, Stages of Group Development, Group Structure, Group Tasks, Group Process, Dynamic of Informal Group, Dynamics of Formal work groups

5 Power, Authority and Influence Definition and Meaning of Power, Distinction between Power, Authority and Influence, Basis of

Power, The Dependency Factor Power Corollary and faces of Power, Power Vs Exchange Theory and Control, Power Structure and Blocs, The Process of power, Power in groups: Coalitions, Organizational Politics, The Ethics of Power and Politics

Concept, Characteristics & Importance of Culture. Understanding Work Stress and Its Consequences, Causes of Stress, Managing Stress and change.


S. N. Book Author Publication 1 Organizational Behaviour, Mishra. Vikas Publishing House. 2 Behaviour in Organizations, Greenberg, Jerald and Baron, Robert. Prentice Hall of India. 3 Organization Behaviour Aswathappa. Himalaya Publishing

House. 4 Organizational Behaviour, Luthans, Fred. Tata McGraw-Hill. 5 Organizational Behaviour:

Human Behaviour at Work, Newstrom. Tata McGraw-Hill.

6 Organizational Behaviour. Stephen, P. Robbins., Timothy, A. Judge., Timothy Campbell

Pearson Education.

List of Journals/Periodicals/Magazines/Newspapers Harvard Business Review, Decision, Vikalpa, etc. Section B Preparing the leadership profiles of any 5 business leaders and studying their behaviours with respects to

the trait, behavioural and contingency theories studied. Identifying any five job profiles and listing the various types’ abilities required for those jobs and also

the personality traits/attributes required for the jobs identified. Note: Faculty can either identify the organizations/ leaders/jobs or students can be allowed to choose the

same.

Code: MBX01103 Business Mathematics & Statistics 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of the course is to enable the student to familiarize with the Knowledge and Skills necessary to solve a variety of arithmetic & statistical issues in management problems that are commonly found in business situations.



Section B At Least one Case Study from each module. Note: 50% of the Questions will be Numerical & Cases/Inferences based.

C. RECOMMENDED STUDY MATERIAL S. N. Book Author Publication

1 Applied Statistics in Business and Economics. Doane Tata McGraw-Hill. 2 Business Statistics. Beri. Tata McGraw-Hill. 3 Complete Business Statistics: with student CD-ROM (SIE). Aczel Tata McGraw-Hill. 4 Statistical Methods. Gupta, S.P. Sultan Chand & Sons. 5 Statistics for Management. Shrivastava. Tata McGraw-Hill. 6 Business and Financial Statistics Using Minitab John C. Lee World Scientific Publisher

List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Matrices and Determinants 9 2 Statistics and Index Numbers 9 3 Correlation and Regression 9 4 Probability 9 5 Probability Distributions 9

Unit Unit Details 1 Matrices and Determinants Matrix, types of matrices, algebra of matrices, Transpose, Adjoint, elementary transformed and

Inverse of a matrix.Solving linear equations by using matrices, Input-Output analysis. Application of matrices for solution to simple business and economic problems.

2 Statistics and Index Numbers Measures of central tendency, Mean, Mode,Median, measures of dispersion,Variance and standard

deviation.Index Numbers and Types uses, Construction of Index Numbers, Fixed base and Chain base methods. Fisher ideal index number.

3 Correlation and Regression Coefficient of Variation. Covariance and coefficient of correlation, Bank Correlations, Regression

Types of Regression models, determination of simple linear regression equation using least square method, coefficient of determination, Overview of Partial and Multiple regressions. Types of Regression models, determination of simple linear regression equation using least square method, coefficient of determination, Overview of Partial and Multiple regressions.

4 Probability Basic probability concepts, conditional probability, marginal probability and its uses in business

decision-making; Bayes’ theorem and its applications. 5 Probability Distributions Binomial, Poisson, Exponential and Normal distributions, Basic feature assumptions, characteristics,

Discrete and continuous provability distribution. and applications

Code: MBX01104 Managerial Economics 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of the course is to provide insights into management of Economics and to the time-tested tools and techniques of managerial economics to appreciate their relevance in decision-making.



At Least one Case Study from each module. Note: 50% of the Questions will be Numerical & Cases/Inferences based.

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Managerial Economics (4 Hours) 2 Fundamental Concepts (4 Hours) 3 Demand and Supply Analysis (10 Hours) 4 Cost Analysis and Pricing Approach (8 Hours) 5 Production and Utility analysis (8 Hours) 6 Market structure and pricing practices (12 Hours) 7 National Income and Index No (4 hours)

Unit Unit Details 1 Introduction to Managerial Economics& Fundamental Concepts Managerial Economics: Meaning, Nature, Scope, & Significance. Relationship of Managerial

Economics with Statistics.Opportunity Costs, Incremental Principle, Time perspective, Discounting and Equi-Marginal principles. Theory of the Firm: Firm and Industry

2 Demand and Supply Analysis Law of Demand, Elasticity of Demand - Price, Income & Cross elasticity. Uses of elasticity of

demand for Managerial decision making, Measurement of elasticity of demand. Law of supply, Elasticity of supply .Note: Illustrative numerical examples to be used to explain the concepts.

3 Cost Analysis and Pricing Approach and Production and Utility analysis Concepts, Types of cost, Cost curves, Cost - Output Relationship in the short run and in the long run,

LAC curve. Factors affecting cost at Micro-level. Full cost pricing, Product line pricing, Product lifecycle pricing. Pricing Strategies: Price Skimming, Penetration Pricing, Loss leader pricing, Peak Load pricing.Concepts, production function with one variable input - Law of Variable Proportions. Production functions with 2 variable inputs and Laws of returns to scale. Consumer behavior and Surplus. Marginal Utility Analysis, Economies of scale.

4 Market structure and pricing practices Perfect Competition, Features, Pricing under perfect competition. Monopoly: Features, Pricing under

monopoly. Price Discrimination. Monopolistic Competition: Features, Pricing Under monopolistic competition, Product differentiation. Oligopoly: Features, Kinked demand Curve, Cartels, Price leadership.

5 National Income and Index No Consumer Pricing Index (CPI), WSI, and Combination composition and calculation, National

Income and Calculation of NI


1 Managerial Economics. Damodaran Oxford University Press. 2 Managerial Economics. Petersen, H. Craig., Lewis & Jain Pearson Education. 3 Managerial Economics &

Organizational Architecture. Brickley Tata McGraw-Hill.

4 Managerial Economics: Concepts and Cases.

Mote, Paul and Gupta. Tata McGraw-Hill.

5 Managerial Economics: Economic Tools

Paul, G. Keat, and Young, K. Y. Today's Decision Makers. Prentice Hall.

6 Macro Economics for Management Studies.

Nag. Macmillan Publishers India.

List of Journals/Periodicals/Magazines/Newspapers • Margin- The Journal of Applied Economic Research • South Asia Economic Journal • Global Business Review • Asian Journal of Management Cases • Global Journal of Emerging Market Economics • Economist, Economic and Political Weekly, Economic Times, Business Standard, etc Practical Components: • Assessment of Impact of advertisement or sales promotion on the demand of product (Preferably FMCG

goods) • Study of demand elasticity for a product when there is a price increase or price decrease. • Market surveys/ consumer intention survey for an existing or a new product/service. • Opinion polls to understand the buyer behavior for a product or a service. • Demand forecasting - Mini project may be given to students to assess the demand for a product or a service

using any method. - Preparing a project proposal for a new business venture to understand the BEP using real time data. - Exploring application and usage of econometric models by using appropriate software packages.

Code: MBX01105 Accounting for Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of the course is to enable the student to familiarize with the preparation and knowledge of management accounting. The student will be able to understand the system of utilizing financial, costing, and other information to assist the management.



At Least one Case Study from each module. Note: 50% of the Questions will be Numerical & Cases/Inferences based.


1 Accounting for Management. Kumar, Vijay. Tata McGraw-Hill. 2 Advanced Management

Accounting Kaplan and Atkinson 3rd Ed. Prentice Hall.

3 Management Accounting. Kaplan, Atkinson & Young Pearson Education. 4 Management Accounting. Vij. Macmillan Publishers India. 5 Management Accounting. Shah. Oxford University Press. 6 Accounting for Management Bhattacharya, S.K. & Dearden J. Vikas Publishers, New Delhi.

List of Journals/Periodicals/Magazines/Newspapers The Students will have to refer to past issues of the following journals in order to get relevant topic/information pertaining to the subject. 1. The Chartered Accountant 2. The Management Accountant

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Accounting 6 2 Elementary Preparation of Books of Accounts 10 3 Analysis of Financial Statements 6 4 Accounting Standards and Introduction to IFRS 6 5 Inferences and Interpretations from Published

Financial Statement 4

6 Emerging issues in Financial Accounting 4

Unit Unit Details 1 Introduction to Accounting Need and Types of Accounting, Users of Accounting, concepts and conventions of Accounting,

Accounting Equations. 2 Elementary Preparation of Books of Accounts Journals, ledgers and trial balance. Final Accounts, Trading, Profit Loss account with adjustments,

Balance Sheets 3 Analysis of Financial Statements Comparative, common size and trend analysis, Ratio Analysis, Analyzing Balance sheet using

spread sheet 4 Accounting Standards and Introduction to IFRS

IFRS and proposed changes in Indian Accounting Standards. Fund Flow and Cash Flow

5 Inferences and Interpretations from Published Financial Statement

6 Emerging issues in Financial Accounting Introduction, Price level Change, Zero based Budgets, Responsible Accounting, IFRS, Carbon

accounts

3. The Chartered Secretary 4. Journal of Finance 5. Business India / Business Today / Business World 6. “Vikalpa” – Journal of Indian Institute of Management, Ahmadabad Practical Components: • Collecting Annual reports of the companies and analyzing the financial statements using different

techniques and presenting the same in the class. • Analyzing the companies’ cash flow statements and presenting the same in the class. • Exposing the students to usage of accounting software’s (Preferably Tally) • Analysis of Balance Sheet using Excel

Code: MBX01106 IT for Managers 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: This course is designed to make the students familiar with the basic concept of computer and its application. This will help students to understand the role of information systems and technology with current business and management application.





S. N. Book Author Publication 1 Computer Applications in Business Kumar, K. And Rajkumar, S Tata McGraw-Hill. 2 Information Technology for Management. Lucas Tata McGraw-Hill. 3 Information Technology: Inside and outside, Cyganski, Pearson. 4 Management Information Systems: Managing

the Digital Firms, Laudon K C, Laudon J P., Rajanish Dass., Pearson.

5 Principles of Information System. Stair, Ralph. M. Reynolds, George. Reynolds, George W.

Cengage Learning.

6 Information Systems for Modern Management, Murdick, Ross & Claggett. Prentice Hall of India. List of Journals/Periodicals/Magazines/Newspapers Computer Express, Digichip, PC World, Computer Shopper, Dataquest etc.

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Basic of Computers 8 2 Business value of telecommunication networks 4 3 Information Systems (IS) 8 4 Developing MIS Systems-Business and e-Commerce 10 5 Applications& Management Challenges 8

Unit Unit Details 1 Basic of Computers Software Introduction and definition of computer; functional components of a computer system-(Input unit, CPU,

Memory and output unit)Introduction; broad classification of software; Systems software – Operating systems: Windows, MSOffice: MSWord, MS Excel, MS PowerPoint, MS Access and MS Project

2 Business value of telecommunication networks The basics of doing business on the Internet- the Internet revolution - the business value of Internet, Intranet

and Extranet. Introduction to Web page Design. Creating Web Pages using HTML. Introduction to Cloud Computing.

3 Information Systems (IS) Concept of Data and Information, Kinds of Information Systems (IS); Elementary study of; Operations

Support System (OSS), Management Support System (MSS), Transaction Processing System(TPS),Process Control System(PCS), Enterprise Collaboration System(ECS), Management Information System(MIS), Decision Support System(DSS). Artificial Intelligence (AI),

4 Developing MIS Systems& e-Business and e-Commerce System Development Life Cycle, Investigation Phase, Prototyping, Feasibility Analysis, System Analysis

(DFD and ER Diagram), System Design, Implementing Business Systems, Testing, Documenting, Training, Conversion and Maintenance.E-Business systems: e-Business models - Enterprise e-Business systems -E-Commerce systems – essential-Commerce processes - electronic payment processes - e-commerce application trends - Web store requirements, m-commerce.

5 Applications& Management challenges IT in business: functional business systems - cross-functional enterprise systems - Enterprise resource

planning (ERP) - Customer relationship management (CRM) and Supply chain management (SCM).Security and Ethical Challenges of IT, Ethical Responsibility - Business Ethics, Technology Ethics; Cyber Crime and Privacy Issues.

Code: MBX01107 Business Environment 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this course is to acquaint the students to the emerging trends in business environment and to understand the government policies, current issues in Indian perspective and to analyze the competitive business environment.



At Least one Case Study from each module. Questions will be case/inferences/application based C. RECOMMENDED STUDY MATERIAL

S. N. Book Author Publication 1 Business Environment. Gopal, Namita. Tata McGraw-Hill. 2 Business Environment. Shaikh, Saleem. Pearson Education India. 3 Cases in the Environment of Business. Conklin, David, W. SAGE Publications, Inc. 4 Economic Environment of Business Pailwar Prentice Hall of India. 5 Principles of Macroeconomics N. Gregory Mankiw Cengage Learning 6 Macroeconomic Policy: Farrokh K. Langdana, Demystifying Monetary and

Fiscal Policy, Springer, 2009 List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Business Environment 8 2 Emergence of Micro, Small and Medium (MSME)

enterprises and Role of Institutions 12

3 Assessment of Fiscal, Monetary Policy and Price Stability for last Five years

6

4 Agriculture and Business 6 5 Domestic Competition and International Trade 10

Unit Unit Details 1 Business Environment Nature, Concept and Significance, Types of environment: economic and non-economic environment

and their interaction, Environment scanning and its process, Interaction between internal and external environments, Emergence of Market Driven Economies, Essential of competitive economies.

2 Emergence of Micro, Small and Medium (MSME) enterprises and Role of Institutions Assessment of LPG in India with respect to Financial, Automobile and FMCG Micro, Small and

Medium enterprises in India, Critical evaluation of latest economic policies of India: Monetary policy, Fiscal policy, Industrial policy, Export-Import policy, and their impact on business environment, Role of SIDBI and other institutions Recent merger and Acquisitions

3 Assessment of Fiscal, Monetary Policy and Price Stability for last Five years Introduction to FEMA, consumer protection act, the changing dimensions of these laws and their

impact on business. Stock exchange, Commodity exchanges in India, the role of SEBI. 4 Agriculture and Business Role of Agriculture in Economic Development, Trends in Agricultural Production, Agro based

Industries, Dependence of Business on Agriculture, Corporate India Initiatives. 5 Domestic Competition of International Trade Assessment of Regulatory Business Environment, Change from control to regulation-changing role

of RBI, IRDA, Pension, Board of Financial Supervision Exchange rate and competitiveness, foreign capital flows and foreign collaboration, FDI in India.

Code: MBX01108 Communication for Management 2 Credits [LTP: 2-0-0]

COURSE OVERVIEW AND OBJECTIVES: This course is designed to make the students familiar with the basic fundamentals and importance of communication for managers and also prepare students to acquire necessary communication skills required for performance.



Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Communication Management 6 2 Employment Communication 6 3 Oral Communication& Written Communication 8 4 Business Letters and Reports 6 5 Presentation Skills and Group Communication 12

Unit Unit Details 1 Introduction to Communication Management Role of communication, defining and classifying communication, purpose of communication,

process of communication, importance of communication in management, communication structure in organization, barriers & gateway in communication, 7 C’s of communication.

2 Employment Communication Writing CVs, Group discussions, interview, types of interview, candidates preparation, Interviewers

preparation; Impact of Technological Advancement on Business Communication; Communication networks, Intranet, Internet, e mails, SMS, teleconferencing, videoconferencing.

3 Oral Communication & Written Communication What is oral Communication, principles of successful oral communication, two sides of effective

oral communication, effective listening, non–verbal communication, Body language, Paralanguage? Purpose of writing, clarity in writing, principles of effective writing, writing technique, electronic writing process

4 Business Letters and Reports Introduction to business letters, Types of business letter, Layout of business letter, writing memos,

circular, what is a report purpose, kinds and objectives of reports, writing reports 5 Presentation Skills& Group Communication What is a presentation: elements of presentation, designing a presentation, advanced visual support

for business presentation, types of visual aid, Appearance & Posture, Practicing delivery of presentation.Meetings, Notice, Planning meetings, objectives, participants, timing, venue of meetings, leading meetings, Minutes of Meeting, Media management, the press release, press conference, media interviews, Seminars, workshop, conferences,


1 Effective Business Communication, Murphy, Tata McGraw-Hill. 2 Writing in Business, The Chartered

Institute of Management Accountants Bentley, T. J. Viva books Pvt. Ltd.

3 Effective Business communication, Kaul, Asha, Prentice Hall of India. 4 Business Communication: Concepts,

Cases and Applications, Chaturvedi, P. D. and Mukesh Chaturvedi

Pearson Education.

5 The Essence of Effective Communication, Ludlow, Ron & F. Panton, Prentice Hall of India. 6 Excellence in Business Communication, Thill, John & C. V. Bovee, McGraw Hill

List of Journals/Periodicals/Magazines/Newspapers Bulletin of the Association for Business Communication, Business Communication Quarterly, Journal of Business Communication, Communication World, Strategic Communication Management, Journal of Business and Technical Communication; Thousand Oaks, Journal of Communication Management; London, Journal of Organizational Culture, Communication and Conflict; Cullowhee, Journalism and Mass Communication Quarterly; Columbia, Management Communication Quarterly: MCQ; Thousand Oaks, Strategic Communication Management; Chicago, Technical Communication Quarterly; St. Paul, Harvard Business Review, Journal of Creative Communications, Business India / Business Today / Business World, University News, Journal of Business Communication, Business Communications Quarterly

Code: MBX01209 Information and Communication Techniques Lab 1Credit [LTP: 0-0-2]

Objective: This Lab work is designed to make the students of management familiar with the basic concept of working various applications on computer. Lab Sessions relating to • MS Word • Developing business presentation with MS-PowerPoint • MS Access • MS Project

LIST OF PRACTICAL’S

1 Students are expected to Find the following parameters or Prepare for a given dataset using MS Excel

• Draw all types of Diagrams and Graphs • Construction of one way and two way tables • Arithmetic Mean • Geometric Mean • Harmonic Mean • Median, Mode • Quartiles, Deciles, Percentiles • Minimum, Maximum, Range • Quartile Deviation, Mean Deviation, Standard Deviation, Variance, Coefficient of Variance • Co-efficient of Skewness: - Karl- Pearson, Bowley, Kelly, • Correlation coefficient • Regression coefficient - Slope (b in y = a + bx) • Regression Constant - Intercept (a in y = a + bx)

2 Design your own web page and web page of your college i) Simple Programs: simple and compound interest. To check whether a given number is apalindrome or not, evaluate summation series, factorial of a number, generate Pascal’striangle, find roots of a quadratic equation ii) MS office iii) Mail Merge iv) HTML – Home page designing for each student using Microsoft FrontPage

Code: MBX01210 Business Communication Lab 1 Credit [LTP: 0-0-2]

Objective: This laboratory shall prepare students to learn and acquire necessary communication skills for transacting business and management activities. Sessions and Assignments during lab

LIST OF PRACTICAL’S

Report presentation methods, ex: Power Point Presentation, etc.

Demonstrate the effect of noise as a barrier to communication • Make students enact and analyze the non-verbal cues • Give exercises for clarity and conciseness in written communication. • Group Activity: Form Student groups and ask them to write persuasive letter and proposal for an

innovative product or service. Circulate the work from each group among all other groups and ask them to evaluate the letter and proposal in line with possible responses to a letter (pleased, displeased, neither pleased nor displeased but interested, not interested)

• A suitable case is to be selected and administered in the class sticking to all the guidelines of case administering and analysis. Demonstrate using Communication Equipment’s like Fax, Telex, Intercoms, etc.,

• Demonstrating Video conferencing & teleconferencing in the class. • Conduct a mock meeting of students in the class identifying an issue of their concern. The

students should prepare notice, agenda and minutes of the meeting. • Business etiquettes to be demonstrated in role play by students • Each student to give presentation of 5 minutes (this can be spread throughout the semester) and

to be evaluated by the faculty • Preparation of CV. • An initiation with argument of Group Discussion on any topic. • A mock interview with FAQs and answers. • Preparation of different types of reports. • A letter writing practice. • Preparation of a case. • Preparation of minutes of a meeting. • Research Proposal writing • Data Interpretation and report writing: Short and Long reports:

DETAILED SYLLABUS FORSECOND SEMESTER

Code: MBX02101 Human Resource Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this course is to sensitize students to various facts of managing people and to create an understanding of the various policies and practices of human resource management.




Unit No. Title of the unit Time Required for the Unit (Hours)

1 Introduction 2 HR Planning, Recruitment& selection 3 Training and Development & Employee Remuneration 4 Performance Management and Compensation 5 Industrial Relation

Unit Unit Details 1 Introduction Introduction, meaning and significance of HRM. Major functions of HRM. Line functions and staff

functions. Principles of HRM. HR Competencies. 2 HR Planning, Recruitment& selection Organizational structure, Delaying, Right sizing, Job analysis, HR Planning and budget approval.

Strategic decision to outsource, engage contract workers or to recruit people on company role. Meaning and significance of recruitment, process of recruitment, sources of recruitment, cost-benefit analysis of recruitment. Meaning and significance of selection, process of selection, selection techniques tests, interviews and salary negotiation. Meaning and significance of appointment, process of appointment, legal aspects of employment contract, joining formalities and induction.

3 Training and Development& Employee Remuneration Meaning and significance of training and development, Process of training development, needs

analysis, training design, training implementation and training evaluation. Methods of training on the job methods and off the job methods.Meaning and significance of compensation, Principles of remuneration, intrinsic equity v/s extrinsic equity. Basic salary, allowances, incentives, perks, and benefits. Remuneration package of Government and Private sector, Emerging Statutory aspects of compensation and benefits.

4 Performance Management and Compensation Concept, Objective, Process of performance appraisal, The Appraisers, Performance, Parraisal

Method, The Appraisal Interview, Concepts of Wages and Salary Administration, Basic Ways Plan, Variable Compensation, Executive Compensation, Concept of Rewards, Types of Incentive Plan, Non-Monetary Incentive, Employee Benefit

5 Industrial Relation Grievance Handling – Concept of Grievance, Causes of Grievance, Need for Grievance Redressal

Procedure, Effective Grievance Redressed, Definition and concept of Industrial Relation, Different Role in Industrial Relation, objective of Industrial Relation Concept of collective bargaining, Features of collective bargaining, Objectives of collective Bargaining, Collective Bargaining Process


S. N. Book Author Publication

1 Human Resource Management. Byars, L & Rue, L. McGraw Hill. 2 Human Resource Management. Aswathappa, K. Tata McGraw-Hill. 3 Human Resource Management. Dessler, Varkkey. Pearson. 4 Human Resource Management. Jyothi. Oxford University Press. 5 Human Resource Management. Mondy, R. Prentice Hall. 6 Explaining the Performance of

Human Resource Management, Steve Fleetwood. Anthony Hesketh,

Cambridge University Press

List of Journals/Periodicals/Magazines/Newspapers Human Capital, Indian Journal of Industrial Relations, HRM Review, Indian Journal of Training and Development. Practical Component: · Expose students to simulated recruitment exercises- Job profile, personal profile, advertisements etc. · Expose students to standard selection tests followed in various sectors. · Exploring performance appraisal practices in various sectors. · Exploring training and development practices. · Exploring employee separation practices. · Give a job analysis case and ask the students to prepare job description and job specification. · Conduct a debate on company employees versus contract employees. · Give a case and ask the students to prepare the recruitment advertisement for a newspaper. · Ask the students to prepare an appointment letter for the post of office manager of a company known to

you. · Give a performance goal setting case and ask the students to perform dyadic role paying.

Code: MBX02102 Cost Accounting for Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of the course is to provide the students with a learning framework for understanding the concepts and application of cost accounting for assessment of corporate performance.



At least one Case study/Problem from each module Note: 60% of the Questions will be Numerical/Cases/Inferences based. Questions will be case/inferences/application based


1 Accounting for Management Kumar, Vijay Tata McGraw-Hill. 2 Accounting for Managers. Kuppapally Prentice Hall of India. 3 Advanced Management Accounting

Vol.1 & Vol.2. Maheshwari, S .N. & Maheshwari, S. K.

VikasPublishing House.

4 Management Accounting. Kaplan, Atkinson and Young Pearson Education. 5 Management Accounting Vij. Macmillan Publishers India. 6 Management Accounting. Paresh Shah. Oxford University Press.

List of Journals/Periodicals/Magazines/Newspapers Practical components: Students can take up a product and get details about the actual cost of raw material, wages and other cost and prepare a cost statement. Standard cost of each component has to be obtained and the variance can be calculated to find the efficiency of Purchase, Operations and Production in charge.

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction& Cost Sheet and Composition 15 2 Marginal Costing 10 3 Budgetary Control& New Techniques of Costing 16 4 Cost Audit 5 5 Cost Control& Cost Reporting 10

Unit Unit Details 1 Introduction Cost Sheet and Composition Cost Management, Cost Management Tools- A Strategic View to Cost Management. Overheads,

Classification and Collection, Difference between Cost Allocation and Cost Apportionment, Absorption of Overhead.

2 Marginal Costing MARGINAL COSTING - Nature and Scope- Applications-Break even analysis, Advantages and

Disadvantages of Marginal Costing. 3 Budgetary Control& New Techniques of Costing Budgetary Control: - Objectives of Budgetary control, Functional Budgets, Master Budgets, Key

Factor. Standard Costing: - Comparison with Budgetary control, analysis of Variances, Simple Problems on Material overheads and Labor variances only.Demerits of Traditional Costing, Activity Based Costing, Cost Drivers, Cost Analysis Under ABC.

4 Cost Audit Cost Audit,-objectives,, Advantages, Areas and Scope of Cost Audit , Cost Audit in India --

Practical—Read the contents of the report of Cost Audit and the annexure to the Cost Audit report. Management Audit- Aims and the objectives, Scope of Management Audit.

5 Cost Control& Cost Reporting Cost Reduction, and Cost Control, Target Costing - it’s Principles, Balanced Scorecard as a

Performance measure- Features- Purpose, Reasons for use of balanced scorecard.Reporting to Management - Purpose of reporting-Requisites of a good report, Classifications of Report, Segment reporting, Applicability of Accounting Standard 17, Objectives, Users of Segment reporting.

Code: MBX02103 Financial Management 4 Credits [LTP: 3-1-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this paper is to enable and equip the manager with basic concepts and tools for applying financial management relating to Indian corporate sector.



At least one Case/Problems from each module Note: 50% of the questions will be numerical. Questions will be case/inferences/application based

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Financial management & Sources of Financing 8 2 Time value of money & Investment decisions 14 3 Cost of Capital 6 4 Financial Decisions & Reward and dividend

policy 10

5 Emerging Issues 4

Unit Unit Details 1 Financial management& Sources of Financing Introduction to financial management, objectives of financial management. Changing role of finance

managers in contemporary business environment. Interface of Financial Management with other functional areas. Indian financial system. Review of institution, instrument and market. Basic approach to risk, return and valuation.Shares, Debentures, Term loans, Lease financing, Venture capital investing, private equity, international resources.

2 Time value of money& Investment decisions Future value of single cash flow & annuity, present value of single cash flow, annuity & perpetuity.

Simple interest & Compound interest, Capital recovery & loan amortization.Investment evaluation techniques-Net present value, Internal rate of return, Modified internal rate of return, Profitability index, Payback period, Discounted payback period, Accounting rate of return. Estimation of cash flow for new project, replacement projects. Capital budget.

3 Cost of Capital Cost of capital - basic concepts. Cost of term debenture capital, cost of preference capital, and cost of

equity share capital. Cost of retained earnings. Determination of Weighted average cost of capital (WACC) and Marginal cost of capital., Leverage

4 Financial Decisions& Reward and dividend policy Working Capital Management, working capital requirements. Current assets policy and current

assets finance policy. Determination of operating cycle. Estimation of working capital requirements of affirms, Receivables Management, determination of working capital.Dividend policy, Determination of operating leverage, financial leverage and total leverage. Dividend policy-Factors affecting the dividend policy - dividend policies- stable dividend, stable payout, dividend theories, and Bonus issues. Capitalization of Profit Share.

5 Emerging Issues Emerging Issues in Financial management: Derivatives, Financial and commodity derivatives

Mergers and Acquisitions, Behavioral Finance, Financial Modeling, Financial engineering, Commodity trading.


1 Gordon Donaldson Basic Business Finance Pearson Hunt, Charles Marvin Williams

A Text. R. D.Irwin.

2 Financial Decision Making: Concepts, Problems, and Cases

Hampton, John. J. Prentice-Hall International

3 Financial Management. Prasanna, Chandra Tata McGraw-Hill. 4 Financial Management. Pandey, I.M. Vikas Publishing House. 5 Fundamentals of Financial Management James, C. Van, Horne.

Wachowicz, John. M. Prentice Hall of India.

6 Contemporary Financial Management, Kothari, Rajesh and Duta, Macmillan List of Journals/Periodicals/Magazines/Newspapers Chartered Financial Analyst, Journal of Financial Management, Economic Times, Business Standard, Financial Express, etc. Practical Components: • Identifying the small or medium sized companies and understanding the Investment evaluation techniques used by

them. • Using the annual reports of selected companies, students can study the working capital management employed by

them. Students can also compare the working capital management of companies in the same sector. • Students can choose the companies that have gone for stock split and Bonus issue in the last few years and study the

impact of the same on the stock price. • Students’ Assigned Projects’, Presentations and Discussion, Topics are to be related to Studies on major Decisions

made by the companies such as Acquisition, Take-Over, and Dividend Practices

Code: MBX02104 Marketing Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The Objective of this course is to learn various dimensions of Marketing Management, Concepts and Applications with reference to India.





1 Basic Marketing: A Global Marketing Approach. Carthy, Mc. and Perreault. Tata McGraw-Hill. 2 Marketing. Baines. Oxford University Press. 3 Marketing Management. Kotler, Lane, Abraham & Jha. Pearson Education. 4 Marketing Management: Global Perspective, Ramaswamy & Namakumari Macmillan Publishers India. 5 Principles of Contemporary Marketing. Kurtz & Boone Cengage Learning. 6 Principles of Marketing. Kotler, Graw and Armstrong. Pearson Education.

List of Journals/Periodicals/Magazines/Newspapers Journal of Marketing (USA), Indian Journal of Marketing, Marketing Master Mind, Etc., • Study four P’s of various brands • Study distribution strategies of various sectors and companies • Study segmentation, targeting and positioning strategies, creating a new product and testing the same • Study the product life cycle of various products/brands with strategies adopted at various levels, identifying factors

influencing buying decisions in consumer and business markets • Study the integrated marketing communication of various brands visa- viz their competitors • Study value chain and logistics of companies • Study global marketing strategies for global brands

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction & Marketing Environment 16 2 Market Segmentation & Market Targeting 14 3 Consumer Behavior & Marketing Decision 14 4 Pricing and Channel Decisions 8 5 Promotion 8

Unit Unit Details 1 Introduction& Marketing Environment Concept and Scope of Marketing, Philosophies of Marketing Management, Elements of Marketing -Needs,

Wants, Demands, Customer, Consumer, Markets and Marketers; Marketing Vs Selling. Marketing Environment, Factors Affecting Marketing Environment, Marketing Information System, Functions of Marketing Management, Marketing – Mix, Strategic Marketing Planning.

2 Market Segmentation& Market Targeting Segmenting the Market, Market Segmentation Procedure, Basis for Consumer/Industrial Market

Segmentation.Procedure, Product Positioning - Introduction, Objectives, Differentiating the Product, Product Positioning Strategy.

3 Consumer Behavior& Marketing Decision Concept, Theories and Pattern.Mix Decisions, Product Decisions, New Product Development-Concept and

Necessity for Development, Failure of New Products, New Product Planning and Development Process, Product-Mix, Branding and Packaging Decisions, Product Life cycle - Stages and Strategies for Different Stages of PLC.

4 Pricing and Channel Decisions Pricing Objectives, Policies, Methods of Setting Price, Pricing Strategies, Channels of Distribution for

Consumer/ Industrial Products, Factors Affecting Channel Distribution, Management of Channels: Current Trends in Wholesaling and Retailing, Retail Distribution System in India.

5 Promotion Promotion-mix, Advertising, Sales Promotion, Personal Selling, Publicity and Public Relations. A Brief

Account of Marketing of Services, Rural Marketing, CRM, e-Marketing; B2C, B2B and C2C, Direct Marketing through Internet, International Marketing etc.

Code: MBX02105 Operations and Supply Management 4 Credits [LTP: 4-1-0]

COURSE OVERVIEW AND OBJECTIVES: The Course is designed to acquaint the students with a set of skills and tools to improve Productivity in business to get competitive advantage.



Unit No. Title of the unit Time Required for the Unit (Hours) 1 Strategy of Production and Supply (4 Hours) 2 Products and Services (4 Hours) 3 Break even analysis and Facility Planning (4 Hours) 4 Six Sigma Quality, Process Capability and SPC (4 Hours) 5 Supply Chain Design (6 Hours) 6 Planning and Controlling Supply Chain (6 Hours) 7 Inventory and Maintenance Management (6 Hours) 8 Scheduling (4 Hours)

Unit Unit Details 1 Strategy of Production and Supply Introduction of Operations and Supply Management, Operations and Supply Strategy, Strategic

decisions in operations, supply, Competitiveness and Productivity. 2 Products and Services Process, Types of Production Systems: Mass, Batch, Job shop production, Product and process

matrix. Process planning and Process analysis. Capacity Planning: Defining and measuring capacity, determining capacity requirements, Capacity alternatives. Job Design and Work measurement: Job Design decisions, Behavioral considerations in Job design, Work measurement and standards.

3 Break even analysis and Facility Planning Break even analysis: Break even for Multi Product situations, Capacity expansion decisions, Make or Buy

decisions, Equipment Selection decisions, and Production process selection decisions. Importance and factors affecting the Plant Location, Single and Multi facility location Techniques. Facility layout: basic production of layout formats, assembly lines, cells, project layouts, retail service layout, office layouts.

4 Six Sigma Quality, Process Capability and SPC Total Quality Management (TQM), Quality Specification and Quality Costs, Six Sigma quality,

Threshing System-Fail Safe Design, ISO 9000, ISO 14000, External Bench marking for quality Improvement, Process Capability, Process Control Procedures, Acceptance Sampling.

5 Supply Chain Design Supply Chain Strategic, Measuring Supply Chain Performance, Supply Chain Design Strategy,

Service Supply Chains, Outsourcing, and Design for Logistics, Value Density, Global Sourcing, Sourcing/Purchasing-System Design matrix, Mass customization. Lean Manufacturing: Lean logic, The Toyota Production System, Lean Implementation Requirements, Lean Services

6 Planning and Controlling Supply Chain Enterprise Resource Planning: SAP, SAP Application Modules, Implementing ERP Systems. Demand

Management: Types of Forecasting, Components of Demand, Qualitative Techniques in Forecasting, Time Series Analysis, Casual Relationship Forecasting, Focus Forecasting, Web-Based Forecasting-Collaborative planning, Forecasting, and Replenishment (CPFR). Aggregate Sales and Operative planning: Overview of Sales and Operations Planning Activities, Lot sizing in MRP systems.

7 Inventory and Maintenance Management Classification, role of inventory in supply chain, inventory costs, continuous and periodic review

systems, Economic order quantity (EOQ), Economic batch quantity (EBQ) and Quantity discount model. Lead time, Reorder Point, concept of service level and safety stock, Selective inventory control systems. Importance of Maintenance, Breakdown, Preventive, Predictive and TPM (Total Productive Maintenance), Basic concept of Reliability.



1 Operations and Supply Management, Chase, R. B. Tata McGraw-Hill 2 Supply Chain Management Best Practices, Blanchard, David. NY, John Wiley & Sons 3 Operations Management with Student DVD (SIE). Stevenson. Tata McGraw-Hill. 4 Operations Management. Russell & Taylor Prentice Hall of India. 5 Operations Management. Nair. Production Tata McGraw-Hill. 6 Supply Chain Design and Management Govil, M., and Proth, J. Academic Press

List of Journals/Periodicals/Magazines/Newspapers Productivity Journal, Indian Management, Business India, Supply Chain, etc. Visit any industrial unit and understand the processes performed in the unit. Use the theoretical knowledge to understanding the operations. Prepare a report on how the above concepts used in selected industrial unit under the guidance of your subject teacher.

8 Scheduling Work Centers, Priority Rules and Techniques, Shop-Floor Control, Personal Scheduling in Services.

Constraint Management: Goal of the Firm, Performance Measurements, Unbalanced Capacity, Bottlenecks and Capacity-constrained Resources, Basic Manufacturing Building Blocks, Methods of Control, Comparing Synchronous Manufacturing to MRP and JIT.

Code: MBX02106 Research Methods in Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of the course is to enable the students to understand the concept and process of Business research in business environment along with the use of various tools and techniques.



At Least one Case Study from each module. Questions will be case/inferences/application based C. RECOMMENDED STUDY MATERIAL S. N. Book Author Publication

1 Business Research Methods. Cooper, Donald. Schindler, R. Pamela, McGraw-Hill. 2 Business Research Methods. Bryman. Oxford University Press. 3 Methods in Social Research. Josiah, William. Goode. Paul, K. Hatt. McGraw Hill. 4 Non Parametric Statistics for the

Behavioral Sciences. Sidney, Siegel and Castellan, N. John. McGraw Hill.

5 Research Methodology. Panneerselvam. Prentice Hall of India. 6 Research Methodology: Methods

and Techniques. Kothari, C. R. New Age International.

List of Journals/Periodicals/Magazines/Newspapers Research Quarterly, Vikalpa, etc. Identifying the Problem, Preparing the Research Proposal, Designing the Instrument, Conducting Pilot Survey, Conducting the Final survey, Analyzing the Data using Software’s like SPSS, Minitab, IBMAnalytics, etc., Preparing the Research Report.

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 6 2 Process of Research 4 3 Collection of Data 6 4 Analysis of Data, Estimation Theory and Hypothesis

Testing and Techniques of association of Attributes & Testing

18

5 Research Report Preparation & Bibliography and Annexure in the Report

8

Unit Unit Details 1 Introduction Concept of Research and Its Application in Various Functions of Management, Types of Research, Types of

Business Problems Encountered by the Researcher, Problems and Precautions to the Researchers. 2 Process of Research Steps Involved in Research Process. Research Design: Various Methods of Research Design.

3 Collection of Data Concept of Sample, Sample Size and Sampling Procedure, Various Types of Sampling Techniques,

Determination and Selection of Sample Member, Types of Data: Secondary and Primary, Various Methods of Collection and Data, Preparation of Questionnaire and Schedule, Types of Questions, Sequencing of Questions, Check Questions, Length of Questionnaire, Precautions in Preparation of Questionnaire and Collection of Data.

4 Analysis of Data, Estimation Theory and Hypothesis Testing and Techniques of association of Attributes & Testing

Coding, Editing and Tabulation of Data, Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance, Use of SPSS in Data Analysis, Nonparametric &parametric testsSampling theory; Formulation of Hypotheses; Application of Z-test, t-test, F-test and Chi-Square test.Application and Analysis of Variance (ANOVA). Non parametric tests

5 Research Report Preparation& Bibliography and Annexure in the Report Types and Layout of Research Report, Precautions in Preparing the Research Report. Significance, Drawing

Conclusions, Suggestions and Recommendations to the Concerned Persons

Code: MBX02107 New Enterprise and Innovation Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The course aims to acquaint the students with challenges of starting new ventures and enable then to investigate, understand and internalize the process of setting up a business.




Unit No. Title of the unit Time Required for the Unit (Hours) 1 Entrepreneurship 6 2 Starting the venture 6 3 Business Functional plans 8 4 Sources of finance Institutional support 8 5 Managing growing venture & Innovation

Management 10

Unit Unit Details 1 Entrepreneurship Entrepreneurship and enterprise: Concept, role in economic development. Entrepreneurial competencies:

awareness, assessment and development. Simulation exercise on goal setting in entrepreneurship. Entrepreneurial and Entrepreneurial mind. International entrepreneurship opportunities.

2 Starting the venture Generating business idea – sources of new ideas, methods of generating ideas, creative problem-solving, and

opportunity recognition; environmental scanning, competitor and industry analysis; feasibility study – market feasibility, technical/operational feasibility, financial feasibility.

3 Business Functional plans Emerging Business Opportunities-sources and assessment. Business Plan: Concepts, Methods, analysis and

interpretation.Marketing plan – marketing research for the new venture, steps in preparing marketing plan, contingency planning; organizational plan – form of ownership, designing organization structure, job design, manpower planning; Financial plan – cash budget, working capital, Performa income statement Performa cash flow, Performa balance sheet, break even analysis.Statutory obligation in starting a unit (general like Income Tax, VAT, CST or GST, Service tax, excise and customs, labor laws, etc. Startup strategies. Dealing with outside agencies like consultant, contractors, etc.

4 Sources of finance Institutional support Sources of external finance, short term as well as long term, Debt or equity financing, commercial banks,

venture capital; financial institutions supporting entrepreneurs; legal issues –intellectual property rights patents, trademarks, copy rights, trade secrets, licensing; franchising.Institutional support to start up and incentives for SSI from Director of Industries: DIC, SIDO, SIDBI, Small Industries Development Corporation (SIDC), SISI, NSIC, NISBUED, State Financial corporation SFC. Case Studies – At least 4(four) in whole course.

5 Managing growing venture& Innovation Management Growth, objective and strategy. Managing growth. Assessing resource from external sources, for financing

growth including public issue, merger, amalgamation, joint venture, collaboration and selling business.Innovation management an introduction, organizational setups that facilitate innovations. Management of research and development. Strategic alliances and network. Incubators and Accelerators


S. N. Book Author Publication 1 Entrepreneurship Hisrich, Robert D., Michael Peters

and Dean Shepherded Tata McGraw Hill, New Delhi.

2 Entrepreneurship Barringer, Brace R., and R., Duane Ireland,

Pearson Prentice Hall, New Jersy (USA).

3 Shikha Sahai, Entrepreneurship, Lall, Madhurima Excel Book, New Delhi. 4 Poornima, Entrepreneurship Development

and Small Business Enterprises, Charantimath, Pearson Education

5 Innovation Management and New Product Development,

Paul Trot, Pearson Education

6 Entrepreneurship: Text and Cases, P Narayana Reddy, Cengage List of Journals/Periodicals/Magazines/Newspapers Business Standard, The Economic Times, Financial Express, Business Magazines like Business Today, the Journal of Entrepreneurship, Entrepreneurship and Regional Development, Journal of Business Venturing, Small Enterprise Development, Entrepreneurship Theory and Practice. Practical: The student can perform one of the following or combination according to the instruction of the faculty in charge: • Prepare a feasibility report/business plan and make presentation in the class. • Prepare an assignment on at least three leading entrepreneurs • Visit a franchisee and prepare a report and/or make presentation in the class

Code: MBX02108 Operations Research 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of the course is to learn various tools and techniques used in Decision making.





1 Operations Research: Theory, Methods and Applications

Sharma S. D Kedar Nath, Ram Nath & Co.

2 Operations Research: Taha H. A An Introduction - 9/e, PHI 3 Operations Research, Gupta, P. K., and Hira, D. S S. Chand & Company 4 Operations Research Vohra N. D 4/e, TMH, 5 Introduction to Operations Research Frederick S. Hillier, Gerald J.

Lieberman 9/e, Tata McGraw-Hill,

6 Operations Research, Ravindran, A John Wiley & Sons. List of Journals/Periodicals/Magazines/Newspapers Practical Components: Solving and analyzing theoretical problems by using software packages like excel- data analysis, TORA and MS-Project.

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Operations Research 7 2 Linear Programming 10 3 Transportation and Assignment 9 4 Decision Theory 9 5 Game Theory and Network Analysis 10

Unit Unit Details 1 Introduction to Operations Research Introduction to Operations Research. Definition, scope of Operations Research, characteristics,

advantages and limitations. Quantitative approach to decision making, models & modeling in Operations Research.

2 Linear Programming Linear programming, Structure of linear program model, Assumption, Advantages, Limitations,

General mathematical model, Guidelines for formulation of linear programming model, graphical method, algorithm (Only illustrative problems) Duality in linear programming.

3 Transportation and Assignment Transportation problem, General structure of transportation problem, methods of finding initial basic

feasible solution (NWCM, LCM & VAM), test for optimality (MODI Method), degeneracy (theory only), Assignment problems, Introduction, General structure, problems on minimization & maximization.

4 Decision Theory Decision theory- decision under uncertainty- Maxim & Minmax, decision under Risk- Expected

Value, decision tree problems. Simulation, process of simulation, types of simulation, steps in simulation process, Monte Carlo Simulation, application in queuing, inventory, finance, marketing and HR areas, Advantages &Disadvantages

5 Game Theory and Network Analysis Theory of games- formulation of game models, Two person Zero sum games & their solution, 2 x N

and x 2 games, pure with saddle point, Mixed strategies (Graphical and algebraic methods), Limitations of game theory. PERT & CPM, Network components & precedence relationships, critical path analysis, probability in PERT analysis, theory of crashing.

Code: MBX02209 Seminar on Contemporary Issues 1 Credit [LTP: 0-0-2]

LIST OF PRACTICAL’S Seminar on Contemporary Management issues. Here the faculty members will assign contemporary issues concerning with Indian Corporate sector like, merger & acquisition, current economic issues, global interface, stock market developments, new HR initiatives, recent trends in marketing trends etc., to the students. The student will prepare seminar under guidance of faculty members to be allotted by the Dean of the School. There will be regular internal assessment. The student will submit hand written report and make an oral presentation before a panel of internal and external examiner(Dean of the School or his or her nominee).

POORNIMA UNIVERSITY

MBA Teaching Scheme for Third Semester


Lec Tut Prac A. Core Subjects (Theory)Major

MBX03101 Business Policies & Strategic Management 4 0 0 4 B1. Specialization # 1

MBX03102 Elective # 1 4 0 0 4 MBX03103 Elective # 2 4 0 0 4 MBX03104 Elective # 3 4 0 0 4

B2. Specialization # 2 MBX03105 Elective # 4 4 0 0 4 MBX03106 Elective # 5 4 0 0 4 MBX03107 Elective # 6 4 0 0 4

C. Practical MBX03201 ManagerialCommunication 0 0 1 0.5 MBX03202 Summer Internship Project 0 0 1 0.5 MBX03203 Campus Recruitment and Training 0 0 2 1 MBX03204 Professional Certificate Course 0 0 2 1

D. Programs / Activities MBX03601 Discipline and Talent Enrichment Program 0 0 2

1 MBX03601.1 Online Eligibility Exam / Internet Lab 0 0 1 MBX03601.2 Library 0 0 1


Teaching Scheme for Fourth Semester


Lec Tut Prac A. Core Subjects (Theory)Major

MBX04101 Business Ethics and Ethos 4 0 0 4

MBX04102 Economic Environment of Business and Environmental Business 4 0 0 4

B1. Specialization # 1 MBX04103 Elective # 1 4 0 0 4 MBX04104 Elective # 2 4 0 0 4

B2. Specialization # 2 MBX04105 Elective # 3 4 0 0 4 MBX04106 Elective # 4 4 0 0 4

C. Practical

MBX04201 Detailed Project Report & Comprehensive Viva Voce 0 0 2 3

MBX04202 Professional Certificate Course 0 0 2 1 D. Programs / Activities

MBX04601 Discipline and Talent Enrichment Program 0 0 2 2 MBX04601.1 Online Eligibility Exam / Internet Lab 0 0 1

MBX04602.2 Library 0 0 1


3rd SEM

4th SEM

4th SEM

3rd SEM

4th SEM

3rd SEM

List of Optional Groups for MBA (Third & Fourth Semester)

Group A [FINANCE] Security Analysis & Portfolio Management International Financial Management Management of Financial Services Corporate Taxation Project Planning and Control Mergers and Acquisitions Econometrics for Finance Financial Derivatives Banking & Insurance Treasury and Credit Risk Management Global and Capital Market

Group B [MARKETING] Integrated Marketing Communication (Advertisement Mgmt.) Sales &Distribution Brand Management Business to Business marketing Strategic Marketing Managing Corporate Relations Consumer Behaviour & Market Research Services Marketing Retail Management International marketing management Rural and Industrial Marketing Direct marketing Internet Marketing Customer Relationship Management Marketing of Innovation

Group C [HUMAN RESOURCE MANAGEMENT] Strategic Human Resource Management Leadership Skills & Change Management Human Resource Planning Training & Organizational Development Compensation Management Recruitment and Selection Personality Development and business Etiquette Human Resource Development Employment Laws Performance Management & Retention Strategies Stress Management International Human Resource Management Management of Co-operation and Conflict Transactional Analysis Development of Management

3rd SEM

4th SEM

Group D [BANKING MANAGEMENT]

Indian Banking and Financial System Accounting and Finance for Bankers Management of Banking and Financial Institutions Principles and Practices of Banking Quantitative methods for banking & finance International banking and finance IT Laws and Cyber Crimes Merchant Banking & Financial Services Treasury and Forex Management Banking Technology Management Legal and Regulatory Aspects of Banking IT Infrastructure Management for Banks Quantitative methods for banking & finance Money and Capital Market CRM in Banking HRM in Banking Banking and Retail Finance

DETAILED SYLLABUS FORTHIRD SEMESTER

Code: MBX03101 Business Policy and Strategic Management 4 Credits: LTP: 4-0-0 A. OUTLINE OF THE COURSE



S. N. Book Author Publication 1 2 3


Unit No. Title of the unit Time Required for

the Unit (Hours) 1. Strategy and the Quest for Competitive Advantage 2. Strategic analysis and Analyzing Company’s External Environment 3. Corporate Portfolio Analysis, Generic Competitive Strategies and Grand

Strategies

4. Tailoring strategy to fit specific industry, New Business Models 5. Behavioral issues in implementation

Unit Contents 1. Strategy and the Quest for Competitive Advantage Military origins of strategy – Evolution - Concept and Characteristics of strategic management –

Defining strategy – Mintzerbg’s 5Ps of strategy Corporate, Business and Functional Levels of strategy - Strategic Management Process. Strategic Intent & Strategy Formulation: Vision, mission and purpose –Business definition, objectives and goals – Stakeholders in business and their roles in strategic management - Corporate Social Responsibility, Ethical and Social Considerations in Strategy Development.

2. Strategic analysis and Analyzing Company’s External Environment Analyzing Company’s Resources and Competitive Position - Organizational Capability Profile –

Strategic Advantage Profile – Core Competence - Distinctive competitiveness. Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model of competition

3. Corporate Portfolio Analysis, Generic Competitive Strategies and Grand Strategies Business Portfolio Analysis - Synergy and Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and fit Generic Competitive Strategies: Low cost, Differentiation, Focus. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment, Outsourcing Strategies.

4. Tailoring strategy to fit specific industry, New Business Models Life Cycle Analysis - Emerging, Growing, Mature& Declining Industries. New Business Models and strategies for Internet Economy: Shaping characteristics of E-Commerce environment – E-Commerce Business Model andStrategies – Internet Strategies for Traditional Business – Key success factors in E-Commerce – Virtual Value Chain. Strategy implementation- Project implementation – Procedural implementation – Resource Allocation – Organization Structure – Matching structure and strategy

5. Behavioral issues in implementation Corporate culture – Mc Kinsey’s 7s Framework - Concepts of Learning Organization Functional issues– Functional plans and policies – Financial, Marketing, Operations, Personnel, IT. Strategy Evaluation – Operations Control and Strategic Control - Symptoms of malfunctioning of strategy –– Balanced Scorecard.

Code: MBX03103 Managerial Communication 4 Credits [LTP: 3-1-0] COURSE OVERVIEW AND OBJECTIVES:





1 Guide to Managerial Communication: Effective Business Writing and Speaking.

Munter, M (9th ed.) Upper Saddle River, NJ: Prentice-Hall

2 Business Communication Today Bovee, C. & Thill, J.V. (11th ed.) Upper Saddle River, NJ: Pearson

3 Business Communication for Success. Mclean, S. Flat world Knowledge Publishing



1 Developing Communication Strategies 2 Writing Strategic Messages for Diverse Audiences 3 Composing and Managing Electronic Communications 4 Building Strategic Relationships Using Verbal and

Nonverbal Communications

5 Developing Communications for Career Development

Unit Unit Details 1 Developing Communication Strategies Defining communications and managerial communications, Communication objectives,

Communication process – sender/receiver/message/audience, Communication strategies – show/tell/convince, Defining the audience

2 Writing Strategic Messages for Diverse Audiences Organizational diversity, Cultural sensitivity, Global implications, Stereotypes, Contextual

Differences, Legal and ethical issues for writing messages 3 Composing and Managing Electronic Communications Managing e-mail – Inbox zero and other strategies, Dos and don’ts of writing e-mail messages,

Social networking and professional messages, Legal and ethical issues with online communication, Communicating with teams, Presentation tools, i.e. PowerPoint, videos, webinars, phone conferences, etc.

4 Building Strategic Relationships Using Verbal and Nonverbal Communications Formal & informal communications within organizations, Nonverbal communication,

Communicating with your boss, Motivating your employees through message strategies, Distinguish professional from unprofessional messages

5 Developing Communications for Career Development Professional development, Creating resumes, Writing cover letters, Recommendations, Portfolios

Code: MBX03104 Security Analysis and Portfolio Management 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: The focus of Security Analysis is on how others analyze your company’s securities on their own. Whereas, that of Portfolio Management is on how investors analyze your company’s securities in comparison with other’s on the security market. The course is designed with a view: To acquaint the students with the working of security market and principles of security analysis; and To develop the skills required for portfolio management so as to be able to judge the competitive position of firms in capital market and review the related business decisions.





1 SAPM S.Kevin 2 SAPM Prasnna Chandra 3 4


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Investment Scenario & Security Markets 2 Risk and Return 3 Introduction to portfolio management 4 Portfolio analysis 5 Economic analysis

Unit Unit Details 1 Investment Scenario & Security Markets Investment Scenario & Security Markets: concept of investment-investment objectives and

constraints-security and non-security forms of investment. Securities markets: markets and their functions-methods of raising capital-development of stock market in India-demat, listing, membership, trading and settlement procedure, stock market indices, regulation of securities market (SEBI).

2 Risk and Return Risk and Return: total risk and its factors-concept and components of total risk-security returns:

measuring historical and ex ante (expected) returns-systematic and unsystematic risk-quantifying portfolio risk and return-benefits of diversification-capital market line and capital assets pricing model. Evaluation of Bonds and Equity

3 Introduction to portfolio management Introduction to portfolio management: The investment process-definition of investments-investment

categories. Capital market theory: CAPM, CML-application of the security market line, APT. 4 Portfolio analysis Portfolio analysis: diversification, portfolio risk and return-Markowitz risk return optimization-single

index model-the Sharpe index model-portfolio beta. 5 Economic analysis

Economic analysis, Industry analysis, Company analysis, Technical analysis.

Code: MBX03105 International Financial Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The new economic environment has changed the total concept of business in the country. Financial markets of the world are increasingly integrating. Financial opportunities have increased manifold across markets. Almost all products and services face global competition. To introduce the environment of international finance and its implications on international business. To analyze the nature and functioning of foreign exchange markets, determination of exchange rates and interest rates and their forecasting.





S. N. Book Author Publication 1 Multinational Financial Management Apte 2 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Financial Management in a Global Perspective 2 International Monetary System and Financial

Markets – An overview

3 International financial management 4 Intricacies of Foreign Exchange Markets 5 Parity conditions in International Finance

Unit Unit Details 1 Financial Management in a Global Perspective Increasing Independence in the Global Economy-Trends in International Trade and Cross Border

Financial Flows – India in the Global Economy – Recent Developments In Global Financial Markets – Liberalization – Integration and Innovation – Challenges of International Financial Management – Gains from International Trade and Investment.

2 International Monetary System and Financial Markets – An overview Balance of Payments – International Monetary System – An Overview of International Financial

Markets – Exchange Rate Determination and Forecasting. 3 International financial management Genesis international flow of funds. Developments in international monetary system, exchange rate

mechanism. Emergence of multinational financial management. Balance of payment. Risk: political and country risk. Raising capital: international.

4 Intricacies of Foreign Exchange Markets Structure and participants-types of transactions-mechanics of currency dealing-exchange rate

quotations-arbitrage-forward rates-evolution of exchange control and foreign exchange market in India. Exchange rate computations.

5 Parity conditions in International Finance Purchasing Power Parity, Covered Interest Parity, Real Interest Parity, Parity Conditions and

Managerial Implications. Short term and long term borrowings in international markets: short term funding and investment-centralized vs. decentralized cash management-pooling-exposure management. The costs and risks of foreign currency borrowing syndicated loans, country risk assessments.

Code: MBX03106 Management of Financial Services 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: To focus on research, strategy and application specific to decision making in the highly competitive and rapidly growing services sector.





1 IFS Bharti V. Pathak 2 IFS Natarajan 3 4 5


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to financial services marketing 2 Capital markets 3 Merchant banking 4 Introductory, conceptual, evaluation 5

Unit Unit Details 1 Introduction to financial services marketing Concept of financial services, financial services and GDP, reforms in financial sector, recent issues

and challenges in financial services in India. Indian financial system: an overview of Indian financial institutions, types of financial services – fund and fee based. An overview of the different activities performed by a bank. Risk in financial services and changing perception of intermediaries regarding financial services.

2 Capital markets Stocks Exchanges in India-National Stock Exchange(NSE)—Stock Holding Corporationof India

(SHCIL)-Share Trading- Introduction to Derivatives and Commodities-Scrip lessTrading –E-Trading-Index/Futures Trading –Share Lending Scheme-Book Building – Buyback of shares-Mergers & Acquisition –Regulations

3 Merchant banking Nature and scope, regulation, overview of current Indian merchant banking scene-structure of

merchant banking industry, primary market in India and abroad, SEBI guidelines, pricing and timing of public issues, pre-issue management-advertising and marketing, post issue management-rights issues.

4 Financial Services Introductory, conceptual, evaluation, marketing and legal aspects of the following financial

services: Lease, Hire purchase, consumer finance, factoring, bill financing, credit cards, securitization/mortgages.

5 Money market Nature and role of Money market in India – Instruments in Money Market viz, CPs, CDs,Bill of

exchange, ICDs, Treasury Bill – Role of DFHI/STCI in Money Market – ECBs

Code: MBX03107 Corporate Taxation 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES:





1 Income Tax Singhania & Singhania 2 Indirect Law V.S. Dalcy 3 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Computation of Income under the head salaries: 3 Computation of Income under different heads 4 Indirect Tax -1 5 Indirect Tax-2:

Unit Unit Details 1 Introduction Basic concept: income, Finance Bill, Agricultural Income, Person, Assesses, Assessment Year,

Previous Year, Gross Total Income, Total Income, Maximum Marginal rate of tax, Residential Status, Scope of Total Income on the basis of residential Status, Exempted Income under Section 10.

2 Computation of Income under the head salaries Basic concepts, gratuity, leave salary, pension, allowances, perquisites, professional tax, deduction

under the head salaries 3 Computation of Income under different heads Income from house property, Profits and gains of business or profession, Capital gains, Income from

other source, set-off and carry forward of losses, Deductions from gross total income under section 80c to 80U, filing of returns of Income, TDS, Advance Tax.

4 Indirect Tax -1 Indirect Tax Laws, Administration and relevant procedures, value added tax, the Central Sales Tax

Act, 1956 (74 of 1956), Central Excise Duty 5 Indirect Tax-2:

The customs act, 1962, Tax incentive and export promotion, power of different authorities.

Code: MBX03108 Project Planning and Control 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Project Management M. R. Agrawal 2 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Concept of project: 2 Project identification 3 Technical Analysis 4 Financial Analysis 5 Social Cost Benefit Analysis

Unit Unit Details 1 Concept of project: Basic concepts, classification, characteristics of project, Project life cycle, Project management,

Tools & Techniques of project management, project organization.

2 Project identification Identification, generation of ideas, SWOT analysis, Preliminary screening, project rating index.

Market & Demand Analysis: Collection of data, market survey, market planning, market environment, project risk analysis, demand forecasting techniques.

3 Technical Analysis Selection of technology, material input and utilities, plant capacity, location & site, machinery and

equipment, structures and civil work, environmental aspects, project charts and layouts. Financial Estimation: Project cost, source of finance, cost of production.

4 Financial Analysis Characteristics of financial statement, Working Capital, Project income statement, projected cash

flow statement, projected balance sheet, projected profitability. Investment Evaluation: Investment decision rule, techniques of evaluation, payback period, accounting rate of return, profitability index method, Net profitability index, Internal rate of return, discounted payback period.

5 Social Cost Benefit Analysis Concept of social cost benefit, significance of SCBA, Approach to SCBA, UNIDO approach to

SCBA, Shadow pricing of resource, the little miracle approach, Project Implementation: Schedule of project implementation, Project Planning, Project Control, Human aspects of project management, team building, and high performance team.

Code: MBX03109 Mergers and Acquisitions 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Merger & Acquisition Prasanna Chandra List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Corporate Restructuring 2 Accounting, Taxation & legal aspects of M&A 3 Valuation Aspects of M&A 4 Dimensions of Corporate Restructuring 5 Other Issues in Corporate Restructuring

Unit Unit Details 1 Introduction to Corporate Restructuring Fundamental concept of corporate restructuring, different forms, motives & applications of corporate

restructuring, Mergers &acquisitions concept, process. 2 Accounting, Taxation & legal aspects of M&A Accounting for Mergers & demergers, Company Law & Competition Act for M&A, SEBI’s rules &

regulations for M&A, Share Buyback guidelines, Tax implications. Calculations of exchange ratio. 3 Valuation Aspects of M&A Fundamental and methods of valuation, Calculations of financial synergy and return, Different

approaches of valuation – Comparable company & transaction analysis method, DCF, Real Option method, Formula approach for valuation and other important methods of valuation .

4 Dimensions of Corporate Restructuring Corporate Restructuring & Divestiture, Financial Restructuring, Alliances & Joint Ventures,

Employee Stock Ownership, Going Private & Leveraged Buyouts 5 Other Issues in Corporate Restructuring

Due diligence for M&A, Cross-Border Mergers & Acquisitions, Funding Options for M&A, Various Case Studies in Mergers & Acquisitions.

Code: MBX03110 Econometrics for Finance 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Econometric for Financial Market A Craig Mack inlay List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Regression 3 Dummy Variables 4 Time Series 5 Modeling volatility

Unit Unit Details 1 Introduction Types of data. Probability distribution. Normal distribution, 1-test. F-test and Chi Square test.

Hypothesis testing.

2 Regression Simple regression. Classical linear regression assumptions. Goodness fit. Correlation. Partial

correlation. Linear and Nonlinear regression. 3 Dummy Variables Qualitative response models LPM. Probity and Logit models

4 Time Series Time Series Econometrics some basic concepts

5 Modeling volatility Modeling volatility and correlation. ARCH and GARCH models.

Code: MBX03111 Integrated Marketing Communication (Advertising Mgmt.)4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this course is to develop the understanding about the marketing communication tools and implement them in designing Advertisement strategies.





1 ICFAI Press ICFAI 2 Advertising Managerial Dr. B. Narayan 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction of Marketing Communication and

Advertising 8

2 Marketing Communication Planning 6 3 Advertising objectives and planning 8 4 Steps in Advertising Strategies 6 5 Media planning & promotion 8

Unit Unit Details 1 Introduction of Marketing Communication and Advertising Overview of marketing communication, Factors affecting the marketing communication mix,

Integrated Marketing Communication, Ethical issues in marketing communication. Advertising as a Management Function. Role of Advertising in the Marketing Process. Consumer Orientation in Advertising. Types of Advertising, Methods of Classification.

2 Marketing Communication Planning Models of marketing communication, developing & control of marketing communication, marketing

communication planning procedure. 3 Advertising objectives and planning Meaning Definition and objectives of Advertising, Types of advertising, and the advertising agency:

Function & types, Advertising Agency compensation. Creative strategy - Target market & creative objective, advertising Appeals, Creative format & creation stage, Copy testing and plagnosis.

4 Steps in Advertising Strategies Creative Strategy-Various appeals and execution Styles, General idea of What Great Advertising

Thinkers say-both Indian and foreign, Print advertising, Electronics advertising, outdoor advertising, direct mail advertising.

5 Media planning & promotion Environment analysis media object, Media strategy & media planning modes, Indoor media, outdoor

media, Measuring Advertisement Performances, Current developments in advertising. Media mix-print, broad cast (T.V. & Radio), Cinema, Outdoor, Direct Mail advertising, and Internet. Defining media planning-From marketing plan to media plan, challenges in media planning.

Code: MBX03112 Retail Management 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Retail Management Berman B and Evans JR. 9thEst. Pearson Edn. 2 Retailing Management Michael Levy M and Weitz BW &

Pandit Ajay Tata McGrew

3 List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Overview of Retailing Management 2 Retail Management Situational Analysis 3 Retail Marketing 4 Retail Merchandising 5 Managing Retail Business

Unit Unit Details 1 Overview of Retailing Management Introduction to retailing, concept, Nature, Scope, Functions of Retailing, Building and sustaining

relationships, Retail Organization Structure, Retail Management, process Types of retail Outlets.

2 Retail Management Situational Analysis Retail institutions by ownership, Retail Institutions by Store-based Strategy mix, Web, Non Store-

based, and Other forms of Non-Traditional retailing, identifying and understanding the customer choosing as store location: Trading-area analysis, Site selection, Store design and layout.

3 Retail Marketing Advertising and sales promotion, Retail Marketing Strategies, Store positing, retail marketing mix,

CRM, Advertising in Retaining, types of retail sales promotion. 4 Retail Merchandising Management & Pricing: Buying function, Mark-ups & Markdown in Merchandise Management,

Shrinkage in Retail Merchandise Management, concept of Merchandise Pricing, Pricing options, pricing strategies, pricing objectives, types of pricing.

5 Managing Retail Business Elements/components of retail store operation, store administration, store manager responsibility,

inventory management, management of receipts, Retail Organization and HRM, Operations Management: Financial and Operations dimensions, retail staffing process, managing retail series, service characteristics, store maintenance and store security, Retailing through internet, career opportunities in retail, road ahead in India.

Code: MBX03113 Sales & Distribution Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: To provide an understanding of the concepts, attitudes, techniques and approaches required for effective decision making in the areas of Sales and Distribution. To pay special emphasis on the practicing manager's problems and dilemmas. To develop skills critical for generating, evaluating and selecting sales and distribution strategies.





1 ICFAI Press ICFAI 2 SDM Pinki Venugopal


Unit No. Title of the unit Time Required for the Unit (Hours) 1 The Sales Management 2 Planning the Sales Effort 3 Organizing and Directing the sales Force 4 Distribution Management 5 Channel Institutions & control

Unit Unit Details 1 The Sales Management Introduction to sales management and sales organization, Sales function & policies, Personal selling

- nature, scope & objectives, Formulating Personal selling strategy. 2 Planning the Sales Effort Sales planning and Budgeting, Estimating Market Potential and Sales forecasting, Setting the sales

territory & quotas, Sales and cost Analysis. 3 Organizing and Directing the sales Force Recruiting and training sales personnel, Designing & compensating sales Personnel, Motivating and

Leading the sales force, Evaluating sales force performance. 4 Distribution Management Managing marketing logistics & channels, Channel Integration - VMS, HMS, Channel Management,

and Marketing channel Policies & legal issue. 5 Channel Institutions & control

Wholesaling &- Retailing, Channel Information systems, Managing & Evaluating Channel Performance Case & future trends in sales & distribution management

Code: MBX03115 Business to Business Marketing 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:




S. N. Book Author Publication 1 Selling to Big Companies Jill Kourth Kaplan Publishing 2 Selling the Invisible – A field

Guide to Modern Marketing Harry Beckwith Business Plus


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Business Marketing 2 Organizational buying and customer analysis 3 Forecasting demand Making the Key Decisions 4 Product decisions, pricing decisions distribution

and sales decisions product positioning

5 Marketing communications, Financial aspects of the marketing plan Marketing plan presentations

Unit Unit Details 1 Introduction to Business Marketing Understand course objectives expectations, and methodology, learn an approach to executive

decision-making, Understand the nature of industrial markets, Prepare for the term project, Executive decision-making, Markets and competitors, The Marketing plan and Marketing Planning Process, Term project schedule trade show visit.

2 Organizational buying and customer analysis Understand the nature of business customers and how they buy Nature of Organizational buying, the

buying centre, The buying Process, Analysing Industrial Customers Legal, Political, and ethical issues, markets Assessing Industries and Competitors, the legal and regulatory environment of marketing, ethical issues and marketing, the marketer’s responsibilities determining competitors, Market research, Competitor analysis, Industry Analysis resources.

3 Forecasting demand Making the Key Decisions Segmentation, positioning, strategy and objectives, forecast demand, Develop marketing strategy

setting marketing objective. Segment Industrial Markets, Data gathered to make the target market decision, Market potential, Company potential, Forecasting Industrial Markets, Selecting a marketing strategy, Determining marketing objectives, Life cycle strategies, Market segmentation

4 Product decisions, pricing decisions distribution and sales decisions product positioning Components of the product or service decision, Relationship of product/service decisions to target

market selection and product positioning division Foundations of pricing, pricing strategies and tactics, Bases of pricing, value-based pricing, Sales and selling in Industrial Markets, The direct sales force, organizing for direct selling, Nature and role of channel partners, making the channel decisions.

5 Marketing communications, Financial aspects of the marketing plan Marketing plan presentations Understand the role of marketing communications, relationship between channels of distribution and

marketing communications, Understand the financial side of marketing planning finish marketing plan presentations, Role of communications, Key elements of marketing communications, Role of the Web, PR, tradeshows, and other forms of marketing communications Relating demand, forecasts, and costs to profitability.

Code: MBX03116 Brand Management 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: To help the students appreciate the relationship between Corporate Strategy and Brand Management. To explore the various issues related to Brand Management and to enhance the understanding and appreciation of this important intangible strategic asset including brand associations, brand identity, brand architecture, leveraging brand assets, brand portfolio management etc.





S. N. Book Author Publication 1 Marketing Managerial Philip Kotler 2 Product & Brand Management U.C. Mathur



1 Introduction to Brand Management and Crafting of Brand Elements 2 Brand as a Concept 3 Brand Promotion 4 Leveraging, Performance, Positioning and Building of Brands 5 Branding Strategies

Unit Unit Details 1 Introduction to Brand Management and Crafting of Brand Elements Consumer Brand Knowledge. Brand Identity, Personality and Brand Associations. Managing Brand

Architecture and Brand Portfolios. Corporate Branding and Tools for Building Brand Equity. Leveraging Brand Equity. Measurement of Brand Equity. Brand Resonance, BrandRejurinization, Branch Revitalization

2 Brand as a Concept Value & Significance of Brand, Brand Name, Symbol & Slogan, Brand Strategic Decision, Line

Expensing & Brand Extension 3 Brand Promotion Concept of Brand Equity & Association - Brand Loyalty; Awareness, Creating and Managing Brand

Equity, Selecting, Creating and Maintain Associate. 4 Leveraging, Performance, Positioning and Building of Brands Establishing brand equity management system, measuring sources of brand equity and consumer

Mindset, Co-branding, celebrity endorsement. Brand knowledge, Brand portfolios and market segmentation, Steps of brand building, Identifying and establishing brand positioning, Defining and establishing brand values.

5 Branding Strategies Brand hierarchy, Branding strategy, Brand extension and brand transfer, Managing brand over time,

Brand Value chain, Brand Audits, Brand Tracking, and Brand Valuation. : Brand Reinforcement, Brand Revitalization, Brand Crisis.Packaging, Labeling, Brand Rejuvenation, Brand Success strategies, Brand Resilience, , Building global brands, Branding failures and Successes

Code: MBX03117 Strategic Marketing 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Strategic Marketing David W Carvens, Nigel F Piercy 10th edn, Tata McGrew Hills 2 Strategic Management , Text

& Cases Gregory Deis 6th Edn., Tata McGrew


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Marketing as Strategy 2 Market Opportunity recognition and evaluation 3 Broader Concerns Today 4 Products, Services & Innovation 5 Marketing Planning and Execution

Unit Unit Details 1 Marketing as Strategy Understanding new era organizations and the marketing environment today, the role of market

orientation, technological advances, global marketing imperative, marketing ethics & social responsibility, Foundation concepts on Strategy, Marketing and Strategic Marketing Foundation concepts from Finance for Marketing Decision.

2 Market Opportunity recognition and evaluation Internal analysis, External analysis, The marketing information system, Buyer behaviour,

Segmentation & Targeting, Marketing implications of Corporate Strategy decisions, Competitive strategies of strategic Business Units & marketing implications.

3 Broader Concerns Today Stake Holder Concerns & Issues, Sustainable & Green marketing, New paradigms for Organizations

& Consumers, Forecasting & Scenario Building for Strategic Flexibility, Understanding Customers, Segmentation, Targeting, Differentiation & Positioning, and Pricing Strategy & Management.

4 Products, Services & Innovation Marketing’s Role in new product/new service development, Managing across the life cycle,

Marketing channels and the marketing ecosystems, Entrepreneurial Marketing & New Product – Service Marketing Strategies, Strategies for Growth Markets – Defenders & Prospectors, Strategies for Matured Markets and during decline. Marketing ethics, sustainable marketing, and Green Marketing & Developmental Marketing, Branch Management and Integrated approach to Marketing Communication across marketing channels.

5 Marketing Planning and Execution

Code: MBX03118 Managing Corporate Relations 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: - Relationship marketing is a business strategy paradigm that focuses on the systematic development and maintenance of collaborative business relationships both internal and external to the firm. The powerful forces of globalization of industries, the total quality management movement, rapid advances in technology, and a shift in the balance of power toward customers have fundamentally changed the rules for business success. Managing sales transactions for short-term results is giving way to building long-term continuous customer value through managing relationships A. OUTLINE OF THE COURSE




1 Handbook of Relationship Marketing Jagdish Sheth,Atul Parvatiyar 2 Leading Through Relationship

Marketing Richard Batterley

3 Relationship Marketing S.Shajahan 4 Customer relationship Management Jagdish Seth,Atul Parvatiyar,G Shainesh


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Evolution and introduction of relationship Marketing 2 Historical Development and Marketing Implications 3 Nature of Marketing Relationships 4 Relationship marketing and distribution channels 5 Maintaining and Enhancing relationships

Unit Unit Details 1 Evolution and introduction of relationship Marketing Evolution and introduction of corporate relationship: -Evolution, need, importance, relevance of corporate

relationship looking to present Social, Political, Legal, Economical aspects. 2 Historical Development and Marketing Implications Historical Development and Corporate Implications – Recent changes due to LPG in corporate relationship.

Role of Media, third person in managing relations with internal and external environment of business Approaches related with corporate relationship. Corporate Politics.

3 Nature of Marketing Relationships Nature of Relationships - relational exchanges, emotional wellbeing, trust, profitability, partnering. Role of

ethics in managing corporate relations. Effect of External and internal environment of organization on corporate relations.

4 Relationship marketing and distribution channels Corporate Relationship with Mediaperson,Politicians, Film industry personality. Corporate Relationship

marketing, export corporate performance, selling through corporate intermediaries; Dual distribution; and Reverse channels. Support from others in respect of relationship

5 Maintaining and Enhancing relationships – Building corporate relations. Network, Communication in

relationship, E-mail Marketing, Reward loyal customers. Corporate view, for-sightedness, corporatejudgment, corporate lobby. Part of Breaking News, collective bargaining through corporate relations.

Code: MBX03119 Training and Organisational Development 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: The Purpose of this paper is to provide an in-depth under-standing of the role of training in the HRD and to enable the course participants to manage the Training system and processes.





1 Effective Training Bhanchand, Thacker 2 Training & Development Dr. B. Jankiram 3 Training & Development C Pandu Naik 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Training & Development 2 Performance Appraisal & Training 3 Training Process 4 Evaluation of Training 5 Training Methods and Techniques

Unit Unit Details 1 Introduction to Training & Development Meaning, Definition and Scope of Training, Objective of Training, Assumption of Training, Basic

Purposes of Training, Functions of Training, Benefits of Training.. 2 Learning and Development Concept of learning, adult leaning, learning theories, Methods of learning, Stages in learning

process, learning environment, learning imp actives and strategic alignments, Training and Education – Approaches to learning

3 Training Need Assessment and Strategy Training Needs Assessment, Competency mapping, strategic issues of training program, and Basic

phases of a training program, Modality in Training, Training Objectives, Training design, and Modular approach – to program.

4 Training Evaluation and ROI Definition of training evaluations, objectives and benefits of training evaluation, purposes of training

evaluation, criteria for training evaluation, Process of training evaluation, approaches to training evaluation, aspects of training evaluation, failure of training evaluation, return on investment, criteria for measuring training success.

5 Training Methods and Techniques Objectives of training methods, approaches to training, principles of effective learning and training

method, factors in the selection of training method, outward bound learning method, Induction training practices, training aids.

Code: MBX03120 Strategic Human Resource Management 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: The purpose of this course is to Understand Strategic HRM, Aligning HR systems with business strategy, Strategy formulation, Strategies for performance and development with knowledge of global economy factors. The score card approach is also gaining its importance.





S. N. Book Author Publication 1 Strategic HRM Charles R. Greer Pearson Education 2 SHRM Tanija Agarwal Oxford 3 Strategic HRM Text & Cases K. Prasad


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Understanding Strategic HRM 2 Aligning HR systems with business strategy 3 HR Strategy in work force utilization 4 Evaluating HR Function 5 HR Score card

Unit Unit Details 1 Understanding Strategic HRM Traditional vs. strategic HR, Typology of HR activities, “best fit” approach vs. “best practice”

approach, HR strategy and the role of national context, sectoral context, and organizational context on HR strategy and practices, investment perspective of human resources.

2 Aligning HR systems with business strategy Sustained competitive advantage - how HR adds value to the firm - HR as scarce resource – non-

substitutable resource, linking HRM practices to organizational outcomes – assessing and reducing costs – behavioral impact of HR practices – marginal utility models – auditing HR practices and department, linking strategy to HRM practices – corporate HR philosophy and companywide HR standards – HRM leading strategy formulation, alternative HR systems – universalistic – contingency – configurationally, congruence and integrated HR systems.

3 HR Strategy in work force utilization Efficient utilization of human resource – cross training and flexible work assignment – work teams –

non unionization, strategies for employee shortages, strategies for employee surpluses. Strategies for performance and development: Typology of performance types – marginal performers – under achievers – stars – solid citizens, managing employee ability – recruitment and selection strategy typology, incentive alignment, psychological contracting.

4 Evaluating HR Function Overview of evaluation – scope – strategic impact – level of analysis – criteria – level of constituents

– ethical dimensions, approaches to evaluation – audit approach – analytical approach – quantitative and qualitative measures – out come and process criteria, balanced score card perspective, bench marking, accounting for HRM – purpose of measuring cost and benefits of HRM – approaches to HRM performances – employee wastage and turnover rates – cost of absenteeism – measuring human resource cost.

5 HR Score card HR as a strategic partner and measurement challenge, seven step models for implementing HR

strategic role, creating an HR score card, measuring HR alignment – two dimensions of alignment – assessing internal and external alignment – systems alignment map.

Code: MBX03121 Leadership Skills and Change Management 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: The course will let the student understand the impact and importance of becoming a leader, effective leadership behavior and styles. Understanding the change, its role and implementation.





1 Leadership & Change Management Annala Barel SAGE Publication India Ltd. 2 Managing Change Adrian Thornhill, Philhews Pearson Education 3 Leadership in Organization Vary Yuki Pearson Education 4 Leadership & Change Management ICFAI University ICFAI University Press


Unit No. Title of the unit Time Required for the Unit (Hours) 1 The nature and importance of leadership 2 Effective leadership behavior and attitudes 3 Leadership styles 4 Developing teamwork 5 Understanding change

Unit Unit Details 1 The nature and importance of leadership The meaning of leadership – leadership as a partnership – leadership vs. management – the Impact of

leadership on organizational performance – leadership roles – the satisfactions and frustrations of being a leader. Traits, Motives, and characteristics of leaders: Personality traits of effective leaders’ leadership motives-cognitive factors and leadership.

2 Effective leadership behavior and attitudes Task-related attitudes and behaviors – relationship-oriented attitudes and behaviors – super

leadership: leading others to lead themselves – 360-degree feedback for fine-tuning leadership approach.

3 Leadership styles The leadership continuum: classical leadership styles – the boss-centered vs. employee-centered

leadership continuum – the autocratic participative free rein continuum- the leadership grid styles – the entrepreneurial leadership style – gender differences in leadership style – selecting the best leadership style.

4 Developing teamwork Team leadership vs. solo leadership – advantages and disadvantages of group work and team work –

the leaders’ role in the team-based organization-leader behavior and attitude the foster teamwork. Leadership development, succession and the future: development through self-awareness and self-discipline – leadership development programs.

5 Understanding change Nature of change – forces of change – perspective on change: contingency perspective – population

ecology perspective institutional perspective – resource-dependence perspective. Types of change: continuous change – discontinuous change – participative change – directive change. Implementing change: assemble a change management team – establish a new direction for change – prepare the organization for change – set up change teams to implement change – align structure, systems and resources to support change – identify and to remove road blocks to change – absorb change into the culture of the organization

Code: MBX03122 Human Resource Planning 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: To understand the purpose, process and applications of human resource planning in the context of different organizational strategies. To create a critical appreciation and knowledge of understanding the determinants of human resource requirements. And the means for meeting those requirements. To create practical awareness about the current trends in human resource planning in global companies.





1 Human Resources Planning Dipak Kumar Bhattacharya Excel Books 2 Human Resources Planning M. Sudhir Reddy Discovery Publishing 3 4


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 HR planning and corporate strategies 3 Job analysis 4 HR Forecasting 5 Career planning and succession management

Unit Unit Details 1 Introduction Definition and concept of HRP, benefits, process. HRP components.

2 HR planning and corporate strategies HR planning as a strategic process-employees as resources-goal attainment, linking HR process to

strategy, involvement in strategic planning process, strategic HR Planning model, staffing system. 3 Job analysis Meaning and definition, job analysis process, techniques of job analysis, methods and practice of job

analysis, competency based approach. 4 HR Forecasting Forecasting Manpower Needs, the Forecasting Process, Inventorying available talent, Projecting

Future Talent Supply, forecasting Staffing Requirements. Index analysis-expert forecasts-Delphi technique-nominal group technique-HR budget and staffing table, scenario forecasting, and regression analysis.

5 Career planning and succession management Definitions, concepts, stages of career development process and organizational HR Policies, carrier

Anchors – Stages of growth and career, career processes Succession management process and Management development programs, objectives of MDP’s, Job rotation, Auditing MDP’s management development methods, challenges of succession management, Replacement analysis.

Code: MBX03123 Compensation Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this course is to orient the students towards the system of Corporation Management extensive use of cases shall be made.





1 Compensation Management Deepak Kumar Bhattacharya Oxford 2 Compensation Management Donald W. Myers Commerce Clearing House 3 Compensation Milkovick Tata McGrew Hill 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Compensation Management 2 Elements of Compensation 3 Compensation Surveys 4 Compensation and Job Evaluation 5 Fringe Benefits

Unit Unit Details 1 Compensation Management Nature and significance of Compensation Management. Objectives, Functions, Organizational Life

Cycle 2 Elements of Compensation Principles of compensation, factors influencing pay. Theories of Compensation – Economics and

Behavioral Compensation Management in a Development Economy. The institutional framework of Compensation Management. Union Government Laws. Management objectives and Unions Objectives in Compensation. Compensation and Managing Dissatisfaction, Formulation of Company Compensation Polices.

3 Compensation Surveys Compensation Surveys

4 Compensation and Job Evaluation Meaning and Objectives of job evaluation How to go about job evaluation Methods of job

evaluation. Problems of evaluation case. Pay Delivery Systems Linking Compensation with objectives of organization Pay and performance issues

5 Fringe Benefits Socio-economic and Psychological rationale of fringe benefits. Communication and administration

of fringe benefits Executive compensation, Significance and recent trends in executive compensations : Employee Stocks Options Compensation : Budgeting and Compensation systems in U.S.A. and Japan

Code: MBX03124 Recruitment and Selection 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Human Resource Management: Theory & Practice Bratton J & Gold J Palgrave 2 Human Resource Management Aswahappa Tata McGraw Hill 3 Human Resource management Ivanisevic Tata McGrew Hill 4 Human Resource Management Dessler Prentice hall


Unit No. Title of the unit Time Required for the Unit (Hours) 1 HR Planning 2 Job Analysis and Design 3 Recruitment 4 Selection 5 Retention Management

Unit Unit Details 1 HR Planning Definition of HR Planning, Objective of HR Planning, Human Resource Planning at different levels,

the process of Human resource planning Managing the Forecasted Demand/Surplus, Growing Importance of Human Resource Planning.

2 Job Analysis and Design Concept of Job analysis, Process of Joy analysis, Job Analysis method, Job Description, Job

Specification, uses of Job analyses Issues in Job analysis, concept of job design, Modern management technique.

3 Recruitment Concept of Recruitment, Factors Affecting Recruitment, Recruitment Policy, Sources of recruitment,

Need for Flexible and Proactive Recruitment Policy, Evaluation of a recruitment Program. 4 Selection Concept of selection, selection process, selection methods, application forms, selection test,

Interviews, Interview Process, Placements 5 Retention Management

Strategies for employee Retention, reason for employee Turnover, Employee Loyalty, exit Interviews

Code: MBX03125 Personality Development and Business Etiquette 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: A. OUTLINE OF THE COURSE




S. N. Book Author Publication 1 An Approach to Communication Skills Indrajit Bhattacharya Dhanpat Rai, 2008. 2 Business Communication Skills Varinder Kumar, Bodh

Raj, Manocha Kalyani Publishers, New Delhi, latest edition.

3 Business Etiquette Robinson, David Kogan Page. List of Journals/Periodicals/Magazines/Newspapers


1 Introduction to Personality Development 2 Communication Skills & Interpersonal Relationships 3 Motivation and Creative Thinking 4 Business English 5 Business Etiquettes

Unit Unit Details 1 Introduction to Personality Development Definition and basics of personality, Corporate theories on personality, SWOT Analysis, Inner

Personality Development, Role of motivation & body language, Filling the GAP- Grooming, Attitude, Personality.

2 Communication Skills & Interpersonal Relationships Features of an effective Communication. Verbal and non-verbal Communication. Barriers and filters.

Listening and active listening. Feedback. Assertiveness and Confidence building. Body language: Role of different parts of the body in communication, Non-verbal behavior. Conflict: types and resolutions.

3 Motivation and Creative Thinking Express creativity in everyday situations, Apply lateral and parallel thinking to solve problems, Use

the logical side of creativity in problem solving, Views problems as an opportunity and take corrective action, Relevance and types of Motivation, Analysis of Motivation.

4 Business English Organizing thoughts and ideas, How to make your content precise and powerful, Business

terminology and vocabulary, Drafting official letters, Proposals, Report Writing 5 Business Etiquettes Business manners. Body language gestures, Etiquette of the written word, Etiquette of the telephone,

Handling business meetings. Dressing for the office, Dressing for interview, Etiquettes for the multicultural organization

Code: MBX03126 Human Resource Development 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 HRD Tapomoy Deb 2 3 4 5


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Training and Development 3 Performance Appraisal 4 Employee communication and counseling 5 Emerging Issues in HRD

Unit Unit Details 1 Introduction What are Human Resource Development (HRD), Role and objectives of HRD?

2 Training and development What is Education, training and development? Importance and benefits of training, needs and

objectives of training, a system concept of training. Training and learning, principles of learning, types of training. Training methods and techniques. How to improve, effectiveness of training programs by applying learning principles. Behavioral skills and profile of a trainer. Evaluation of training programs. Measurement of effectiveness of training.

3 Performance Appraisal What is performance Appraisal, objectives of performance appraisal? Approaches to performance

Appraisal, Ethics of Appraisal, Methods / Techniques of performance Appraisal, Limitations or shortcomings of Performance Appraisal

4 Employee Communication and Counseling Definition of communication. Purpose of communication, Effects of poor communication, How to

communicate effectively. Employee counseling, counseling purpose and objectives, counseling methods / Techniques Stress Management: Meaning of stress, some of stress at work “Job Stress”. Consequences and manifestations of stress, Abnormal reaction to stress, How to overcomes stress, coping strategies for stress.

5 Emerging Issues in HRD Changing Global Scenario challenges to Human Resource Management. Developmental’ role

ofHRM, HRM issues and concerns in future. Quest for Proactive HRD.

Code: MBX03127 Principles and Practices of Banking 4 Credits [LTP: 4-0-0]





S. N. Book Author Publication 1 Banking K.C. Shekhar 2


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Indian Financial System 2 Functions of Bank 3 Different types of documents 4 Banking Technology 5 Support services

Unit Unit Details 1 Indian Financial System Recent developments in the Indian Financial System; market structure and financial innovation, RBI,

SEBI, IRDA etc., their major functions Role and Functions of Banks - Regulatory provisions / enactments governing banks - Whole sale banking - Retail banking - international banking, Role and Functions of Capital Markets, Mutual Funds, Insurance companies, Banc assurance - Importance of Risk management in banks - types of risk - impact and management Factoring &Forfeiting - Alliances / Mergers / Consolidation -, ADR, GDR Off-balance sheet items, Participatory notes, CIBIL, Banking Codes, Banking Codes and Standard Boards.

2 Functions of Bank Banker-Customer Relations, KYC guidelines - Different deposit products - Mandate and Power of

Attorney, Banker’s Lien, right of set off - garnishee order, attachment order etc. - Payment of collection of cheque - duties and responsibilities of paying and collecting banker - protection available to them under NI Act - Endorsements, forged instruments - bouncing of cheques and their implications. Opening of accounts for various types of customers - Principles of Lending - various credit products / facilities - working capital and term loans - credit appraisal techniques - approach to lending - credit management, credit monitoring, NPA management

3 Different types of documents Documentation procedure, Stamping of documents, securities - different modes of charging - types

of collaterals and their characteristics - Priority sector lending - targets, issues, problems - Financial Inclusion. Agriculture / SMEs / SHGs / SSI /Tiny sector financing - New products and services, Credit cards / Home loans /personal loans / consumer loans - Ancillary Services - Remittances, Safe Deposit Lockers etc.

4 Banking Technology E-Banking - Core Banking - Electronic products - Electronic payment system - Online Banking -

Electronic fund transfer system: RTGS, NEFT & SWIFT etc.- Information Technology - Current trends - Global developments in banking technology - Computer audit - information system audit - Information system security and Disaster Management.

5 Support services Marketing of Banking services products - Marketing management - Marketing of services - Product

Life cycle, New Product development - Diversification - Pricing of bank products - Factors influencing - direct and indirect channels of bank products - Promotion - Promotion mix and role of promotion mix marketing - Marketing information system - Role of DSA /DMA in Bank marketing - Channel Management - selling function in a bank - Portfolio and wealth management- Tele marketing / Mobile phone banking

Code: MBX03128 Accounting and Finance for Bankers 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: A. OUTLINE OF THE COURSE



S. N. Book Author Publication 1 Banking K.C. Shekhar 2


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Basics of Business Mathematics 2 Accounting in Banks/Branches 3 Bank Accounting and Balance Sheet 4 Other Accounts 5 Computerized Accounting

Unit Unit Details 1 Basics of Business Mathematics

Calculation of Simple Interest and Compound Interest-Fixed and Floating Interest Rates – calculation of EMIs – Calculation of front end and back end interest -Calculation of Annuities – Calculation of provisions for NPA and risk weights for Basel II – Interest calculation using products /balances. Amortization and Sinking Funds Bonds – Calculation of YTM – Duration – Bond Pricing – Premium and Discount – Bond valuation rules preliminary method, definition of debt, rules on compounding in respect of loan accounts, penal interest etc. Capital Budgeting – Discounted cash flow – net present value – pay back methods Depreciation – different types – methods of calculation Foreign Exchange Arithmetic for beginners.

2 Accounting in Banks/Branches Definition & Scope and Accounting Standards – Nature and purpose of accounting; historical

perspectives – Origins of accounting principles – accounting standards and its definition and Scope. Generally Accepted Accounting Principles – USA Transfer Price mechanism. Basic Accountancy Procedures – Concepts of accountancy – entity going concern – double entry systems, Principles of conservatism – revenue recognition and realization – accrual and cash basis. Record keeping basics -account categories – debit and credit concepts – journalizing – Maintenance of Cash/ Subsidiary books and Ledger -Trial Balance – Adjusting and Closing entries – Day Book and General Ledger Posting

3 Bank Accounting and Balance Sheet Rules for bank accounts, cash/clearing/transfer vouchers/system – subsidiary book and main day book –

General Ledger -Branch v/s Bank Accounts Bank Balance Sheet Structure – accounts – categories -Assets, Liabilities and Net Worth Components. Accounting for NPA /Provisioning/Suit Filed Accounts Preparation of Final Accounts – Final Accounts of Banking Companies – Disclosure Requirements.

4 Other Accounts Partnership accounts – partner’s fixed capital accounts – Current accounts – loan accounts –

treatment of intangibles like goodwill – Admission/ retirement / death of partner – Company accounts – classes of Share Capital – issue/ forfeiture of Shares -issue of Bonus Shares Bank reconciliation statement – Capital & Revenue Expenditure/Depreciation/Inventory Valuation/Bill of Exchange / Consignment Account / Joint Venture – Special accounts – Leasing and Hire – Purchase Company accounts – Accounts of Non – Trading Concerns – Accounting from incomplete records – Receipts and Payments Account – Income and Expenditure Account. Ratio Analysis.

5 Computerized Accounting Accounting in electronic environment – methods – procedures – security – rectification Core

banking environment is to be highlighted. Standard books maintained for different accounts are to be shown as model.

Code: MBX03129 Indian Banking and Financial Institutions 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





S. N. Book Author Publication 1 Financial Services M Y Khan 2 Banking : Theory and Practice K. C, Shekhar 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Indian banking System 2 The Banking Institutions 3 The Non-Banking Financial Institutions 4 Insurance 5 Merchant Banking

Unit Unit Details 1 Indian banking System Banking Structure in India, Technological Innovations and Opportunities for Banks, Control of the

Banking Sector by the RBI, CRR, SLR, CRAR, Retail banking and products, universal banking, introduction of cooperative banking

2 The Banking Institutions Commercial banks- the public and the private sectors – structure and comparative performance,

functions of banks, NPA provisioning, priority sector lending, financial inclusion. 3 The Non-Banking Financial Institutions Evolution, control by RBI and SEBI, A perspective on future role. Unit Trust of India and Mutual

Funds, Pension Fund, Provident Funds, Post Offices, Reserve Bank of India Framework for Regulation of Bank Credit. Commercial paper: Features and advantage, Framework of Indian CP Market.

4 Insurance The Economics of Insurance, life Insurance, Reinsurance, The Insurance Industry and its regulation.

Efficiency and the Structure of the Insurance Industry; LIC, GIC 5 Merchant Banking

Functions and activities, underwriting, Bankers to an issue, debenture trustees, portfolio managers

Code: MBX03130 Management of Banking and Financial Institutions 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





S. N. Book Author Publication 1 Banking K.C. Shekhar 2 IFS Bharti U Pathak 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Financial System in India 2 Organization, Structure and Functions of RBI and

Commercial banks

3 Risk Management in banks 4 Financial Institutions and Development Banking 5 New Financial Instruments and Institutions

Unit Unit Details 1 Financial System in India Introduction-Evolution of Banking – Phases of development – RBI and the Financial System –

Committees on Banking Sector Reforms – Prudential banking – RBI Guidelines and Directions 2 Organization, Structure and Functions of RBI and Commercial banks Introduction – Origination, Structure and Functions of RBI and Commercial Banks – Role of RBI

and Commercial Banks – Lending and Operation Policies – banks as Intermediaries – NBFCs – Growth of NBFCs – FDI in Banking Sector – banking Regulations – Law and Practice.

3 Risk Management in banks Introduction- Asset/Liability Management Practices - Credit Risk Management – Credit Risk

Models – Country Risk Management – Insurance Regulations and Development Authority (IRDA) 4 Financial Institutions and Development Banking Introduction- Origin, Growth and Lending Policies of Terms lending Institutions – Working of IDBI-

IFCI-STCs-SIDDBI-NABARD-LIC-GIC-UTI – Role of Financial Institutions in Capital Market. 5 New Financial Instruments and Institutions

Private Banks – Old generation and New generation private banks – Foreign Banks – NSE – Depositories – DFHI, New Equity and Debt Instruments – SEBI and RBI guidelines

Code: MBX03131 Treasury and Forex Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Financial Treasury & Forex Management

Abhishek Mittle

2 3 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Scope, objectives and functions of treasury 2 Structure and role of global money market 3 Integration of money market and forex market 4 Currency Exposure 5 The foreign exchange market

Unit Unit Details 1 Scope, objectives and functions of treasury Treasury management in bank and corporate - Cost Centre vs. profit Centre treasury - Centralized vs.

decentralized treasury. 2 Structure and role of global money market Money market Instruments (call money, term money, notice money CP, CD, T-Bill, Repo and

reverse repo , BRDS, IBPC, etc.) - Money market derivatives (FRA, IRS, IRF, swaption , CAPS, Floors and collars) .

3 Integration of money market and forex market ALM - Liquidity management - Credit risk, country risk, operating risk, market risk and implications

of BASEL II 4 Currency Exposure Management of economic exposure - Management of transaction exposure -Management of

translation exposure 5 The foreign exchange market

Features of Forex market - The determination of Exchange Rates Regulation- Roles of RBI and FEDAI-Relevant provisions of FEMA

Code: MBX03132 Quantitative Methods for Banking & Finance 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Quantitative method for banking and Finance A.S. Ramasastri 2 3 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Linear, Non-Linear functions 2 Data Analysis 3 Probability 4 Basic concept of index numbers 5 Hypothesis testing of Proportion and Mean

Unit Unit Details 1 Linear, Non-Linear functions Linear, Non-Linear functions – graphical representation of functions, Constants, Variables – notion

of Mathematical models – concept of trade off – notion of constants – concept of Interest. Basic Concept of differentiation – integration – Optimization concepts – use of differentiation for optimization of business problem- Optimization

2 Data Analysis Data Analysis – Uni-Variate – ungrouped and grouped data measures of central Tendencies,

Measures of dispersion – C V percentages (problem related to business applications). Bivariate – correlation and regression – problems related to business applications

3 Probability Probability – definitions – addition and multiplication Rules (only statements) – simple business

application problems – probability distribution – expected value concept – theoretical probability distributions – Binomial, Poison and Normal – Simple problems applied to business.

4 Basic concept of index numbers Basic concept of index numbers – simple and weighted index numbers – concept of weights - types

of index numbers – Business index number – CPT, WPI, Sensex, Nifty, Production Index, Time series – variations in Time Series for business forecasting.

5 Hypothesis testing of Proportion and Mean Hypothesis testing of Proportion and Mean – single and two tailed tests – errors in Hypothesis

Testing – Measuring the power of Hypothesis test. Chi-Square Tests

Code: MBX03133 International banking and Finance 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Multinational Financial Management

Apte

2 IFS Bharti V. Pathak List of Journals/Periodicals/Magazines/Newspapers

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Federal Reserve System 3 German Banking System 4 Indian Banking 5

Unit Unit Details 1 Introduction Importance of the study of Banking Systems. Developed and Less developed Money Markets, Their

Characteristics. Importance of Developed Money Market in a Banking System. English Banking System – Bank of England, Origin and growth, organizational Structure, Functions, London Money Market, and EURO Currency.

2 Federal Reserve System Origin, Organizational Structure and Working, Unit Banking and factors for its growth in USA. New

York Money Market – Constituents and working, Comparison between London Money Market and New York Money Market

3 German Banking System Deutche Bundes Bank ‘German Central Bank’ – Organization, structure and functions. Bank of

Japan- Structure and Working, Commercial Banking system of Japan, Industrial Banking in Japan 4 Indian Banking Reserve Bank of India: Functions, Monetary and Credit Policy-its evaluation; Achievements and

failures of R.B.I. Indian Money Market, Constituents, Characteristics, defects and measures. International Financial Institutions: I.M.F. and I.B.R.D. –Objectives, Functions, Assistance to India by these Institutions.

5 International l banking market – innovations – financial investments and techniques – currency and interest rates –

swaps, options, futures, euro-commercial paper etc., and their variance – syndication of loans – pricing and marketing of syndicated loans. Rating of bank and non-banking financial institutions – criteria for ranking and rating agencies.

Code: MBX03234 Summer Internship Project 1Credit [LTP: 0-0-2]

SUMMER INTERNSHIP PROJECT Objective: By the training the student is expected to learn about the organization and analyses and suggest solutions of a live problem. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions Guidelines: At the end of second semester examination, every student of MBA will undergo on-the-job practical

training in any manufacturing, service or financial organization. The training will be of 6 to 8 weeks duration. The guidelines of training will be provided before the end of the second semester classes.

During the course of training, the organization (where the student is undergoing training) will assign a problem/project to the student. The student, after the completion of training will submit a report to the College/Institute, which will form part of third semester examination. However, the report must be submitted by the end of September during third semester A Performance appraisal by the external examiner will be attached with the report.

The report (based on training and the problem/project studied) prepared by the student will be termed as Summer Training Project Report. The report should ordinarily be based on primary data. It should reflect in depth study of micro problem, ordinarily assigned by the organization where student undergoes training. Relevant tables and bibliography should support it. One comprehensive chapter must be included about the organization where the student has undergone training. This should deal with brief history of the organization, its structure, performance products/services and problems faced. This chapter will form part I of the Report. Part II of the Report will contain the study of micro research problem. The average size of

Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. Three neatly typed and soft bound (paperback) copies of the report will be submitted to the College/Institute. The report will be typed in A-4 size paper.

The report will have two certificates. One by the College and the other by the Reporting Officer of the organization where the student has undergone training. These two certificates should be attached in the beginning of the report.

The report will be evaluated by internal and external examiner. It will carry total 100 marks divided into written report of 50 marks by external examiner and presentation of 50 marks in front of a panel of at least three faculty members appointed by Director/ Principal of the college.

The marks will be awarded by the external examiner to be appointed by the examination division. The format of the report is given below:

o Objective of the Research Undertaken o Literature Review o Research Methodology o Results and Analysis o Conclusions o References o Appendices – to include questionnaire, if any

PERFORMANCE APPRAISAL SUMMER INTERNSHIP PROJECT

Student’s Name:

Course: Specialization:

You are requested to provide your opinion on the following parameters.

A- Excellent B- Good C- Satisfactory D- Unsatisfactory 1. Technical knowledge gathered about the industry and the job he/she was involved. ____

2. Communication Skills: Oral / Written / Listening skills ____

3. Ability to work in a team ____

4. Ability to take initiative ____

5. Ability to develop a healthy long term relationship with client ____

6. Ability to relate theoretical learning to the practical training ____

7. Creativity and ability to innovate with respect to work methods and procedures ____

8. Ability to grasp new ideas and knowledge ____

9. Presentations skills ____

10. Documentation skills ____

11. Sense of Responsibility ____

12. Acceptability (patience, pleasing manners, the ability to instil trust, etc.) ____

13. His/her ability and willingness to put in hard work ____

14. In what ways do you consider the student to be valuable to the organization? ____

Consider the student’s value in term of: (a) Qualification (b) Skills and abilities (c) Activities/ Roles performed 15. Punctuality

Any other comments ____________________________________________________________________

Assessor’s overall rating

Assessor’s Name: Designation:

Organization name and address:

Email ID: Contact No:

Assessor’s Signature with Seal:

DETAILED SYLLABUS FORFOURTH SEMESTER

Code: MBX04101 Business Ethics & Ethos 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: This course aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business. It is designed to stimulate discussion and debate rather than to formulate principles, and to raise further questions rather than to dictate answers. The following objectives are underlined: To improve ethical reasoning by correlating moral concepts to business practices - clarification of the values that determine managerial behavior. To understand Indian Ethos & Values is an important feature of this paper.





S. N. Book Author Publication 1 Business Ethos Yashodhara Sharma 2 Business Ethics & Ethos Poul Mehta 3 Ethical Business Lincla Terell 4 Banking & Ethics Bochey Wathey 5

Unit No. Title of the unit Time Required for the Unit (Hours) 1 Business Ethics 2 Gandhian approach in Management & Trusteeship 3 Indian Ethos 4 Rapid Technological 5 Environmental degradation and pollution

Unit Unit Details 1 Business Ethics Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics & moral standards;

Ethics & Moral Decision Making. Corporate Social Responsibility: Nature, scope & Importance; Corporate Governance: Concept, Importance for Industry; Ethical Issues related with Advertisements, Finance, Investment, Technology; Secular versus Spiritual Values in Management; Work ethics: concept of Swadhrama.

2 Gandhian approach in Management & Trusteeship Gandhiji’s doctrine of Satya & Ahinsa, Concept, importance & relevance of Trusteeship principle in

modern business. 3 Indian Ethos: Need, purpose & relevance of Indian Ethos; Salient features (Brain Stilling, Total Quality Mind,

Intuition, Intellectual rational brain V/s Holistic-Spiritual Brain, Holistic Approach for Managers in Decision Making); Relevance of Bhagvad Gita: Doctrine of Karma i..e Nishkama Karmayoga, Guna Theory (SRT i.e. Sat, Raj & Tam Model), Theory of Sanskaras, Bhagvad Gita & Self-Management.

4 Rapid Technological Rapid Technological growth and depletion of resources Reports of the Club of Rome. Limits of

growth: sustainable development Energy Crisis: Renewable Energy Resources 5 Environmental degradation and pollution

Environmental degradation and pollution. Eco-friendly Technologies. Environmental Regulations, Environmental Ethics Appropriate Technology Movement of Schumacher; later developments Technology and developing notions. Problems of Technology transfer. Technology assessment impact analysis

Code: MBX04102Economic Environment of Business & Environmental Business 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Indian Financial system Bharti V. Pathak 2 Indirect Tax V.S. Daley 3 IFS M.Y. Khan 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Agricultural Sector 2 Banking Sector 3 Taxation 4 Environmental Education 5 Global Warming

Unit Unit Details 1 Agricultural Sector Implications of WTO – Concept & Importance ofCommodity marketIndustrial Policy Regulations of

1991 leading to Liberalization, Privatization and Globalization – Emergence of BRIC economies 2 Banking Sector Concept & Importance of Core Banking, Retail Banking. Basel II Concept and implications

Insurance Sector – IRDA, Life and Non-Life Insurance 29 3 Taxation Concept Implications of VAT, Customs Procedures, Excise. Capital Market – Meaning, Avenue for

raising finance. Introduction to derivatives market. 4 Environmental Education Objectives, Principles, Scope and functions of Environmental education. Role of NGOs. Managing

Natural Resources – Importance – Water, Land. 5 Global Warming

Problem, Implications, Concept of Carbon Credit, Role of Government and Non-Government Agencies & Businesses. Disaster management –Concept, causes and consequences, disaster mitigation

Code: MBX04103 Financial Derivatives 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Option, Future& Other Derivate J.C. Hull 2 Commodity & Financial Derivative S. Kavin 3 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Basics of Equity Derivatives 2 Trading Futures and Options on Stock Exchanges 3 Introduction to Currency Markets 4 Trading, Clearing 5 Forward and Swap Market

Unit Unit Details 1 Basics of Equity Derivatives Introduction, Meaning of derivatives, Put options, Call options, Applications of derivatives,

Derivatives as a risk management tool. 2 Trading Futures and Options on Stock Exchanges Trading Futures- Pay-off of futures, Theoretical models for future pricing; Trading Options– Option

payouts, Option strategies, Determination of option prices, Factors affecting option prices; Derivatives trading on NSE – using daily newspapers to track F&O, settlement of F&O, accounting and taxation.

3 Introduction to Currency Markets Introduction to Currency markets, Exchange rates, Factors affecting currency market, Currency

futures, Strategies using currency futures, Hedging, Speculation, Arbitrage, NSE's currency derivatives segment.

4 Trading, Clearing Trading, Clearing, Settlement and Risk Management in Currency Futures NSE membership -

Categories, Eligibility and criteria, Futures contract specifications, trading system, Placing orders, client broker relationship; Clearing, settlement; Risk management system through margins of different kinds, Clearing entities and settlement mechanism.

5 Forward and Swap Market Pricing and Trading Mechanism - Introduction, concept, Types, Distinction between option and

futures contracts, optionvaluation,Determinantsof optionpricing,BlackScholes optionpricingmodel,Binomial Option pricing model , Trading with option, Hedging with option; SWAP: Introduction, concept, Nature, Evolution, Features, Types of Swaps. Over view of Commodity Derivatives.

Code: MBX04104 Banking & Insurance 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Banking Theories & Practices K.C. Shekhar 2 3 4


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Indian Banking System 2 Banker-Customer Relationship 3 Rural Banking 4 Risk Management 5 Role of insurance in personal financial planning

Unit Unit Details 1 Introduction to Indian Banking System Financial Market and its segmentation, Financial System overview, Recent developments in Indian

Financial System, Role and Functions of RBI, Introduction to Equity and Debt markets, Historical aspects of Banking in India. Commercial & Co-operative Banks: Structure of Commercial Banks, Private Sector Banks, Public Sector Banks, Foreign Banks, Categories & Features of Co-operative Banks, Introduction to Regional Rural Banks.

2 Banker-Customer Relationship Debtor-Creditor Relationship, Bank as a Trustee, Anti-Money laundering, Deposit Products or

Services, Payment and Collection of cheques and other negotiable instruments. Banking Sectors in India: Types of Banking Sectors, Introduction to Retail Banking, Retail Banking Products, and introduction to Wholesale Banking & International Banking, Wholesale Banking Products, and Financial Intermediaries.

3 Rural Banking An introduction, Rural Banking System in India, Reserve Bank of India and its policy, functions of

Rural Banks, Financial Inclusion and its current perspective. Microfinance: Trends, Issues & Challenges, Microfinance Institutions in India, Role of Self-help groups.

4 Risk Management Concept of Risk, Perils and Hazards of Risk, types of risk, source of risk, method of handling risk.

Introduction of Insurance: Concept and nature of insurance, Purpose and need of insurance, working of insurance, insurance as security tools, insurance and economic development, Role of banc assurance in Indian Scenario. History of Insurance: Segments of insurance – life insurance, non-life insurance, history of life insurance, history of non-life insurance, Recent trends in Insurance in India.

5 Role of insurance in personal financial planning Insurance as an investment tool. Essentials of Commercial Contracts: Offer & Acceptance, Features

of offer & acceptance. Consideration: Legal capacity to contract, Consensus ad idem (Same Mind), Legality of object, features to be discussed in relations with insurance. Contracts of various kinds: Insurance & service contract, Insurance & gambling, other features of an insurance contract.

Code: MBX04105 Treasury and Credit Risk Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 Banking K.C. Shekhar 2 3 4 5


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Scope and Function of Treasury Management 2 Treasury’s role in International Banking 3 Liquidity Management 4 Measurement and Control of Risk 5 Hedging the Risk: Forward

Unit Unit Details 1 Scope and Function of Treasury Management Objectives of Treasury, Structure and Organization, Responsibilities of Treasury Manager, Function

of treasury – Centralized vs. Decentralized 2 Treasury’s role in International Banking Changing Global Scenario and Treasury functions, Treasury Structure- Front and Back Office, Forex

Cash Management – Positions vs. Cash Flows- Funding Alternatives. Control of Dealing Operations – Trading Limits – Trading and Operational Policy – Moral and Ethical aspects, Confirmations, Revaluation Mark to Market and Profit Calculations.

3 Liquidity Management Objectives, Sources of Liquidity, Maturity Concerns: Projected Cash Flow and Core Sources-

Contingency Plans, Short term and Long term Liquidity, Maturity Ladder Limits Internal Control – The Need and Importance – Financial and Operational risks – Internal vs. External Control Segregation of Duties among Front and Back Offices – Management Information – Netting.

4 Measurement and Control of Risk Identifying Measures and Controlling Risk – Statistical Methods, Risk Exposure Analysis , Risk

Management Policies, Risk Immunization Strategies, Fixation and Delegation of Limits, Different Limits- Open Position / Asset Position Limits/Deal Size/Individual Dealers/Stop Loss Limits

5 Hedging the Risk: Forward Futures and Options Market, Mechanics of Futures, Cash and Futures Market, Foreign Currency

Futures Market, Options Market- Options Strategies, Hedging Strategies and Arbitrage, Call Options and Put Options.

Code: MBX04106 Global and Capital Market 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 IFS Bharti V. Pathak 2 3 4


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Indian Financial System In India 2 Money Market 3 New Issues Market 4 Secondary Market 5 Securities And Exchange Board of India

Unit Unit Details 1 Indian Financial System In India Financial Concepts, Financial Assets, Financial Intermediaries, Financial Markets, Classification,

Capital Market, Industrial Securities Market, Government Securities Market , Long Term Loans Market , Mortgages Market , Financial Guarantees Market , Money Market, Treasury Bills Market Short Term Loan Market , Foreign Exchange Market, Financial Instruments, Multiplicity of Financial Instruments.

2 Money Market Definition, Money Market and Capital Market and their Features, Objectives, Features of a

Developed Money Market, Importance of Money Market, Composition of Money Market, Types of Bills, Discount Market, Acceptance Market, Importance of Bill Market, Types of Treasury Bills, Operations and Participants, Importance, Defects, Money Market Instruments, Inter-Bank Participation Certificate, Structure of Indian Money Market, Features of Indian Money Market, Recent Developments.

3 New Issues Market Relationship between New Issues Market and Stock Exchange, Functions of New Issue Market,

Instrument of Issues, Players in the New Issue Market, Recent Trends, causes for Poor Performance - Suggestions.

4 Secondary Market Introduction, Control Over Secondary Market, Registration of Stock Brokers, Registration

Procedure, Code of Conduct for Stock Brokers, Kinds of Brokers and their Assistants, Method of Trading in a Stock Exchange, Carry over or Badla Transactions, Genuine Trading Vs Speculative Trading, Kinds of Speculators, Speculative Transactions, Inside Trading – concept of Depository services.

5 Securities And Exchange Board of India Capital Issues (Control) Act, Controller of Capital Issues, Securities Contract (Regulations)Act,

Malpractices in the Securities Market, Deficiencies in the Market, SEBI - Objectives, Functions, Powers, Organization, SEBI and the Central Government , SEBI Guidelines for Primary Market , Secondary Market.

Code: MBX04107 Consumer Behaviour& Market Research 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: At the end of the course it is expected that the students will be : proficient and knowledgeable about the various disciplines contribution in understanding buyer behavior in a holistic manner (familiar with the advances in consumer research in deciphering buyer motivation, and behavior (pre-purchase, purchase and post purchase), impact of social and cultural variables on consumption decisions equipped with frameworks to analyze consumers behavior and use them in designing marketing strategies and in enhancing the effectiveness of marketing programs





1 Marketing Research & Consumer Behavior Saravanavel, Sumathi 2 3 4


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Consumer Behavior 8 2 Family Influences on Buyer Behavior 8 3 Individual Determinants of Buyer Behavior and

Internal Processes 8

4 Formation and Modification of Consume Attitudes

8

5 Exploratory research design 10

Unit Unit Details 1 Consumer Behavior Identifying the customer and classifying customers. Key Determinants of Buyer Behavior and a

Framework of Buyer Behavior-attitudes, motivation, and perception. 2 Individual Determinants of Buyer Behavior and Internal Processes Understanding Consumer Motivation- Consumer Personality and Self Concept, Learning, Memory

and Behavior Modification. 3 Family Influences on Buyer Behavior Reference Groups, Opinion Leaders and Social Influences. Social Classes, Social Stratification and

Buying Behavior. Cultural Influences on Consumer Behavior. 4 Formation and Modification of Consume Attitudes Consumer Decision Process – Pre purchase Issues. Introduction to Marketing research- Nature &

scope of Marketing Research, Functions of marketing research, Manager - Research Relationship, Managing Marketing Research & Ethical Issues.

5 Exploratory research design Descriptive research design, application of causal research design, sample design. Sources and

methods of collecting data - Types of data, Method of Collecting data, Commercial survey, Audits, Survey Research, Instruments for respondent communication, Experimentation & data collection errors. Measurement in marketing research - Concept & scales of measurement, Attitude & motivational Research techniques. Sampling and data Analysis.

Code: MBX04108 Marketing of Services 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: Planning and implementing the marketing strategy for service products requires a different sort of approach, which is different from the traditional goods marketing. The objective of this course is to acquaint the students to the uniqueness of the services characteristics and its marketing implications. The intent of the course is to discuss measure and analyze several facets in the area of services marketing essential for the success of a service sector firm.





1 Service marketing Harsh V. Verma 2 3 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Service Marketing 6 2 Service Consumer Behavior 8 3 Strategic Issues in Services Marketing 10 4 The marketing mix and services 8 5 Challenges of service marketing 10

Unit Unit Details 1 Introduction to Service Marketing Understanding Service, The Nature of Service Marketing, and Classification of service.

2 Service Consumer Behavior Understanding Consumer Behaviors, Customer expectations & perceptions, managing & exceeding

customer service exportations, Strategic for influencing customer perception. 3 Strategic Issues in Services Marketing Market Segmentation & Targeting; Individualized Service and Mass Customization, Differentiation

and Positioning of Services; Steps in developing a positioning strategy, Developing and maintaining demand & capacity. The GAP model, Service Scope.

4 The marketing mix and services The marketing mix dements, Traditional marketing mix - Product, price place, promotion &

communication services, and extended marketing mix – people, process physical evidence in services. Present Funds in Marketing MIS.

5 Challenges of service marketing Developing & managing the customer service function, Marketing planning for service; Developing

& maintain quality ill services, Relationship marketing Service marketing - specific Industries, Tourism, Travel, Transportation service marketing, financial services; Education & Professional service, Telecom & Courier, Media Service

Code: MBX04109 International Marketing Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The course is designed to enable students to acquire expertise in developing marketing strategies for countries other than their own. The course will help them to understand to deal with international marketing situations and the impact of international competitors.





1 Marketing Management Philip Kotlar 2 3 4


Unit No. Title of the unit Time Required for the Unit (Hours) 1 International market environment 8 2 Understanding customer buying behavior 6 3 International marketing research 10 4 Marketing communication 10 5 Pricing strategies 8

Unit Unit Details 1 International market environment Identifying and analyzing opportunities in the international trading environment-understanding the

changes in the world trading environment-IMF, WTO, World Bank. The C factors-countries, currency, competitors.

2 Understanding customer buying behavior Consumer, business, institutional in different countries at different stages of economic and political

development-using marketing research to identify opportunities, similarities and differences. 3 International marketing research MR agency selection-the use of comparative analysis in international market appraisal- the

development of international market strategy- international marketing planning. International product management: portfolios, standardization and adaptation. Evaluation of stability with reference to marketing and financial implications.

4 Marketing communication Availability, constraints, suitability, selection of agencies. Distribution and logistics: foreign market

channel management. Appropriateness for financial, distribution, marketing and international trade purposes, customer service levels-demand generation and costs.

5 Pricing strategies Skimming and penetration pricing; currency considerations in exporting and in international

marketing. Evaluating and controlling: particular difficulties in evaluating and controlling international marketing strategy. Incoterms – International Commercial Terms.

Code: MBX04110 Rural and Industrial Marketing 4 Credits [LTP: 4-0-0]

COURSE OVERVIEW AND OBJECTIVES: The objectives of the course are to acquaint the students with the entire range of concept fundamentals and practicalities of Industrial Marketing and rural marketing. The course aims at imparting the knowledge about industrial marketing and also to orient students to the realities of rural marketing in India, its strengths, weaknesses, opportunities and threats in the changing global context. It would enable the learners to understand as to how the marketing strategies are different in industrial markets as compared to consumer markets




S. N. Book Author Publication 1 Rural Marketing Pradeep Kashyap 2 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Industrial Marketing 8 2 Marketing Strategies 10 3 Introduction to Rural Marketing 10 4 Promotion Strategies 8 5 Intervention of IT in Rural Markets 6

Unit Unit Details 1 Introduction to Industrial Marketing Definition of Industrial & Consumer Product, Basis of Classification, Difference between Industrial

& Consumer Marketing, Concept of Derived Demand, Classification of Industrial Consumers, Industrial goods, Key Characteristics of Organizational Buying Process. Purchasing Organization: Structure / Functions, Commercial Enterprises - Government / Institutional Markets Industrial Buying Process.

2 Marketing Strategies Buying Situation Analysis with Marketing, Buying Motivations of Organizational Buyers Rational /

Emotional Motives, Purchaser’s Evaluation of Potential Suppliers, Environmental Influences on Organizational Buying, Segmenting the Industrial Market, Targeting & Positioning, New Industrial Product Development, Managing Business Marketing Channels, Industrial Pricing Process, Industrial Advertising, and Managing Industrial Personal Selling Function.

3 Introduction to Rural Marketing Definition, Concept, Scope, Nature, Size and Nature of Indian Rural Markets Rural Demand, Buying

Characteristics, Decision Process, Behavior and Evaluation, Segmenting the Rural Market, Targeting and Positioning, Product Strategy: Significance, concepts and product mix decisions, Pricing Strategy: Objectives, Policies and Strategies. Knowledge of fore filo products in secured market

4 Promotion Strategies Advertising, Sales Promotion, Communication in Rural Marketing - Language and Culture

Distribution Strategies for rural Marketing and channels of distribution, Role of Co-operative, Government, Financial Institutions, Public sector undertaking, Regulated markets and Public distribution systems,

5 Intervention of IT in Rural Markets, E-Champ al (ITC), Internet in Rural Market, E-commerce in Rural Areas, IT – present, future trends

Intervention of IT in Rural Markets

Code: MBX04111 Direct Marketing 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Direct Marketing Strategy/Planning/Execution Edward Nash 3rd, Tata McGrew Hill 2 Successful Direct Marketing Bob Stone Tata McGrew Hill 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Direct Marketing 2 Role of MIS in Direct Marketing 3 Role of Different Medias 4 Evaluation of Direct Marketing 5 Techniques to Evaluate Effectiveness of Direct

Marketing

Unit Unit Details 1 Introduction to Direct Marketing An Overview of direct Marketing: What is Direct Marketing? Direct Marketing concepts and tools.

Corporate orientations towards the market place. The Direct Marketing process. Tasks of Direct Marketing. Direct Marketing environment: External and Internal Environment. Macro and Micro Environment.

2 Direct Marketing Information Systems: Direct Marketing Information Systems: Gathering Information for decision making. The

information system in marketing and the role of MIS in decision making. Segmenting and Targeting markets (STP Strategy): Rationale for Direct Market Segmentation. Bases for segmenting markets, Steps in Segmenting. Strategies for selecting target markets, Positioning.

3 Role of Different Medias Evaluation of Broadcast, Print and Support Media: Advantages and Disadvantages of Television,

Measuring TV Audience, Advantages and Disadvantages of Radio, Advantages and Disadvantages of Magazines, Circulation and Readership, Advantages and Disadvantages of Newspaper Advertising, Types of Support media: Traditional and Non-Traditional, Advantages and Disadvantages of Support Media

4 Evaluation of Direct Marketing Evaluating Sales Promotion, Direct Marketing, Interactive Marketing, Public Relations and Personal

Selling: Objectives and Types of Direct Marketing, Advantages and Disadvantages of Direct Marketing, Objectives of Interactive Media Marketing, measures of Effectiveness on Internet, Advantages and Disadvantages of Internet, Growth of Sales Promotions, Types of sales Promotions: Consumer and Trade Promotions, Process, Advantages and Disadvantages of Public Relations, Publicity: Advantages and Disadvantages, nature, Advantages and Disadvantages of personal selling.

5 Techniques to Evaluate Effectiveness of Direct Marketing Measuring effectiveness of the promotional program and evaluating social, ethical and economic

aspects: Measuring Effectiveness: Arguments for and against, Advertising Research-What, When, Where & How, Testing Process. Advertising and Promotion Ethics, advertising and Children, Social and Cultural Consequences- Stereotypes, Economic Effects of Advertising.

Code: MBX04112 Internet Marketing 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Internet Marketing Mary Lou Roberts P. Ltd Atomic Dog 2 Mastering online Marketing Match Meyerson Entrepreneur Press 3



1 Introduction to the Internet and the Environment of Internet Marketing

2 Information for Competitive Marketing Advantage 3 The Internet Marketing Mix 4 Site Development Strategies 5 Case Studies and Various Online marketing Portals

Unit Unit Details 1 Introduction to the Internet and the Environment of Internet Marketing Marketing Perspective in the Internet Age, Internet Fundamentals: Operations, Management, the

Web and Wireless, Identifying Internet Users, Taking Marketing to the Net, legal and Ethical Issues, Privacy and Security Concerns, Internet Basics, What the Web Can and Can’t Do, What Websites Cost Web Hosting Options

2 Information for Competitive Marketing Advantage Taking Internet Marketing International, Taking Marketing Research to the Net, using Data Tools to

Enhance Performance, product in the Internet Marketing Mix, price in the Internet Marketing Mix. 3 The Internet Marketing Mix Place in the Internet Marketing Mix, promotion in the Internet Marketing Mix, The Web Marketing

Plan, and Marketing Site Development: Content, design and Construction. 4 Site Development Strategies Uploading Site, directing Visitors to Site, maintaining Site, Content, Interface Elements and

Features, Site and Page Design, Saving Money in Site design, Working with a Web Designer. 5 Case Studies and Various Online marketing Portals

Code: MBX04113 Customer Relationship Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of the course is to invoke critical thinking and analysis of the concept of customer relationship management and enabling them to develop and manage CRM strategy.





1 CRM Jagadish N Shethi 2 3 4 5 6


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Customer Relationship Management 10 2 Consumer Research, Finance and Sales Strategy 8 3 CRM - Measurement and Data Management 8 4 CRM in various sectors 10 5 E- CRM

Unit Unit Details 1 Customer Relationship Management Changing nature of marketing and customer service, Introduction to CRM, History and development

of CRM, Relationship marketing and customer relationship management, Organization and CRM, Customer value and Customer Satisfaction, CRM as an integral business strategy, Business environment of CRM, CRM business models.

2 Consumer Research, Finance and Sales Strategy Managing customer relationships; consumer research and CRM; CRM and financial aspect of

business; Sales strategy and CRM. CRM and Technology: CRM Technology and sales; marketing strategy and CRM; CRM, marketing automation and communication.

3 CRM - Measurement and Data Management CRM measurement; CRM program measurement and tools; relationship life cycle; Customer

Profiling; Customer Identification; CRM and Data Management; Technology and Data Platforms; Database and Customer Data Development.

4 CRM in various sectors Developing and Implementing CRM strategy; Understanding privacy and ethical consideration in

CRM; Future of CRM; CRM in Practice-CRM in Manufacturing, CRM in Insurance, CRM in Airlines, CRM in hotels, CRM in telecom, CRM in Pharmaceutical Industry, CRM in Retailing.

5 E- CRM E-CRM – Ecommerce, R CRM, CRM At Post of Sale, current Trends in E commerce, E-CRM,

Future of E-CRM

Code: MBX04114 Marketing of Innovation 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Managing Innovation/Integrating Technological,

market and Organizational Change John Bessant Joe Tidd

2 Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century

Navi Radjou, Jaideep Prabhu, Simone Ahuja


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Exploring Innovations 2 Executing Innovations 3 Exploiting Innovations 4 Renewing Innovations 5 Realistic Approaches to Innovation

Unit Unit Details 1 Exploring Innovations The processes used to explore innovations along with technology, market and strategy dimensions as

the innovation moves from idea to market. A familiarity with current topics in strategic innovation management, such as innovation networks, idea brokering, open innovation.

2 Executing Innovations The structures and incentives organizations must put into place to effectively allow talented

individuals (from different functions) to execute innovation processes. A familiarity with innovation processes and structures such as R&D team and incentive design, R & D portfolio management, idea generation processes, the pros and cons of various R & D organizational structures, and the challenges of innovation in large and small firms:

3 Exploiting Innovations The strategies that a firm must consider to most effectively exploit the value of their innovation,

including innovation platforms that incorporate multiple product options, portfolios and standards. An understanding of the strategies most effective for exploiting innovations

4 Renewing Innovations The processes, structures and strategies for exploring, executing and exploiting innovations that

established firms can use to renew their innovation foundations in the face of potentially disruptive innovations. Establishing firms re-energize their exploration, The ability to apply these concepts directly to real world situations, Skills to identify, Evaluate, and resolve a variety of issues relating to poor innovative performance in large firms as well as entrepreneurial firms

5 Realistic Approaches to Innovation Top 10 Sales Innovations Smart Phone, Tablet, CRM, Social Selling, Content Marketing, Buyer

Process Mapping, Marketing Automation, Buyer Personas. 5 Most Obsolete Sales Practices: Solution Selling, Gold Calling, Relying on a PC, hiring for tenure and industry experience advantages and disadvantages, Closing techniques.

Code: MBX04115 Employment Laws 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: This course is designed to understanding basic concept behind procedural substantive and protective legislation relating to employment laws.





S. N. Book Author Publication 1 Employer Rights under labor law H.L. Kumar 2 Industrial Relation and Labor Law A. Singh 3 Industrial Relation and Labor Siva Nath Ramohar 4


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Trade Unions Act, 1926 2 The Payment of Bonus Act, 1965 3 Employees Provident Funds (and Misc.

Provisions) Act, 1952

4 Workman’s Compensation Act, 1923 5 Minimum Wages Act, 1948

Unit Unit Details 1 Trade Unions Act, 1926 Objectives of the act, definitions, coverage, registration & recognition of Trade Unions. Industrial

Employment (Standing Orders) Act, 1946: Various issues pertaining to employment standing orders. Industrial Disputes Act, 1947: Machinery available for settling for grievance handling, penalty, strike lockout, layoff, retrenchment etc.

2 The Payment of Bonus Act, 1965 Computation of gross benefit and available surplus disqualification for bonus, set on and set off

allocable surplus, reference of disputes under the act, penalty special provision with respect to payment of bonus linked with production of productivity

3 Employees Provident Funds ( and Misc. Provisions) Act, 1952 Exempted establishments, employee family pension scheme, employee’s deposit linked insurance

scheme, Mode of Recovery of Money due from employees, protection against attachment, priority of payment of contribution over other debts, employer not to reduce wages etc., liability in case of transfer of establishment.

4 Workman’s Compensation Act, 1923 Objective of the Act Definitions, Dependent Employer, Wages, Workmen, Workmen’s

Compensation (Employer’s Liability for compensation, amount of compensation, Procedure for compensation)

5 Minimum Wages Act, 1948 Definition, all provisions of the act. Payment of Wages Act, 1936: Definition, scope and provision of

the act. The Contract Labor Regulation and Abolition Act: Definition, scope and provision of the act. Factories Act, 1948: Definition, scope and provision of the act. Shops & Establishment Act: Ethical issues & Laws at Work Places.

Code: MBX04116 Performance Management & Retention Strategies 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: The objective of this paper is to introduce the basic concept of performance management and to widen the knowledge of the students in selecting and implementing the various performance measurement methods for better designing of reward system associated with it.





1 Performance management T. Deb, AS Kohli 2 Organizational Behavior Debra S Nelson 3 Designing and Managing HR System Udai Pareek & V Rao 4 HRD Uday Kumar Haldai 5


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Performance Appraisal 2 Behavioral Performance Management 3 Potential Appraisal & HRD 4 Performance Planning & Measuring Performance 5 Competency Analysis and Competency Mapping

Unit Unit Details 1 Performance Appraisal A Conceptual Framework, Concept & Definitions of performance appraisal, Objectives of

performance appraisal: Process of performance appraisal, Performance Appraisal vs. Performance Management System, Concept of performance management, Process & elements 0f performance management.

2 Behavioral Performance Management Learning Theories; Principles of Learning: Reinforcement and Punishment, Role of Organizational

Reward Systems, Behavioral Performance Management or OB Mod. 3 Potential Appraisal & HRD Meaning & objectives of Potential Appraisal, Potential Appraisal & Performance Appraisal, Concept

of HRD; Objectives and challenges of HRD, D Mechanisms and HRD outcomes. 4 Performance Planning & Measuring Performance Meaning & need or Performance Planning, Planning Individual Performance, Principles of

Measurement.; Classification of Performance Measures, Measurement issues; Approaches &: tools to measure organizational performance, Traditional and modern performance appraisal methods

5 Competency Analysis and Competency Mapping Meaning of competency, Competency Analysis and Approaches to competency Analysis,

Competency mapping ; Need development and assessment of competency models, Competency and performance, Tools to identify the competencies of the employees

Code: MBX04117 Stress Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





1 A comprehensive Handbook of Technique & Strategies

Jonathan /C.Smith Springer Publishing Co

2 Comprehensive Stress Management Jerold Greenberg Tata McGrew Hill 3 Principle and Practices of stress

Management Paul H. Lehrer, Robert L. Woolfolk

The Build Ford Pub.


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Concept of Stress 2 Stress and psychological disorders 3 Stress management in NLP 4 Question of psychological ecology 5 Extreme approaches to SM

Unit Unit Details 1 Concept of Stress Origin. Basic concepts of the theory of H. Selye.Principles of Adaptation: From Darwin up to

modern military psychology, Degeneration, Idioadaptation, Aromorphosis Hierarchy of needs and orgiastic principle Diagnostics of adaptation in a group Adaptation to extreme activity conditions Individual and popular concepts of stress

2 Stress and psychological disorders Sleep disorders Eating disorders Emotional disorders Practical skills of stress management. National

features of dealing with stress 3 Stress management in NLP Words- and formulas- parasites; their genetics and morphology Stress-patterns: discovering;

breaking; transformation Reframing of habitual stress-reactions 4 Question of psychological ecology Time management as a technical basis of stress – management. Stress and time (in time \ not in time:

early; late).Teleology (target making; target achievement).The law of an aberration of the goal. The Harvard experiment. Principles of the optimum time organization (timeliness and relevance)

5 Extreme approaches to SM Military techniques of self-control

i) Regulation of sleeping regime ii )Muscular tension reduction iii )Emotional tension reduction

Code: MBX04118 International Human Resource Management 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES: Liberalization and globalization have led to new challenges in the area of human resource management. Today international human resource management has developed as a distinct field of specialization. International HRM is an important lever to achieve integration of different units operating in multiple national locations. This paper intends to acquaint the students with the concepts and strategies of international human resource management and to enhance their skill to effectively manage human resource in international perspective.





1 International HRM Chris Ras, Tony Edward Pearson Education 2 International HRM Dennis Briscos, Randall Schula, Ibraiz

Tarique Smith Education

3 Essential of International HRM Daid C. Thomas, Milab Lazarova Sage Publication 4 5


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Concept and objectives 2 International Context of HRM 3 International Staffing: Recruitment 4 Compensation In International Perspective 5 International HRM and industrial Relations

Unit Unit Details 1 Concept and objectives Introduction: Concept and objectives of human resource management; Traditional and modem

perspectives in HRM; Themes in HRM; Contemporary global trends in HRM. 2 International Context of HRM Cross national differences in personnel and organizations: Cultural Factor in human resource

policies; Complexities and issues in managing human resource across countries; International HRM department and functions; Models of international HRM.

3 International Staffing: Recruitment Sources of international human resource power; selection strategies for overseas assignments;

International transfers; Problems of repatriation of overseas expatriates and strategies to tackle these problems.

4 Compensation In International Perspective Factors, package, methods and trendsMotivation in cross-cultural context.

5 International HRM and industrial Relations A framework for international industrialrelations; Employees participation – Practices in various

countries.

Code: MBX04119 Banking Technology Management 4 Credits [LTP: 4-0-0]



Unit No. Title of the unit Time required for the unit(Hours) 1. Branch Operation and Core Banking 8 2. Delivery Channels 12 3. Back office Operations 12 4. Interbank Payment System 12 5. Contemporary Issues in Banking Techniques 16






Unit Contents 1. Branch Operation and Core Banking Branch Operation and Core Banking - Introduction and Evolution of Bank Management -

Technological Impact in Banking Operations - Total Branch Computerization - Concept of Opportunities - Centralized Banking - Concept, Opportunities, Challenges &Implementation

2. Delivery Channels Delivery Channels - Overview of delivery channels - Automated Teller Machine (ATM) - Phone

Banking - Call centers - Internet Banking - Mobile Banking - Payment Gateways - Card technologies - MICR electronic clearing

3. Back office Operations Back office Operations - Bank back office management - Inter branch reconciliation - Treasury

Management - Forex Operations - Risk Management - Data Centre Management - Network Management - Knowledge Management (MIS/DSS/EIS) - Customer Relationships Management

4. Interbank Payment System Interbank Payment System - Interface with Payment system Network - Structured Financial

Messaging system - Electronic Fund transfer - RTGSS - Negotiated Dealing Systems &Securities Settlement Systems - Electronic Money • E Cheques

5 Contemporary Issues in Banking Techniques Contemporary Issues in Banking Techniques - Analysis of Rangarajan Committee Reports - E

Banking - Budgeting - Banking Software’s - Case study: Analysis of Recent Core Banking Software.

Code: MBX04120 Merchant Banking & Financial Services 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Indian Financial System Bharti V Phathak 2 Financial Services M Y Khan 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction to Financial Services 2 Merchant Banking 3 Issue Management 4 Mutual Funds Concepts 5 Other Financial Services

Unit Unit Details 1 Introduction to Financial Services Evolution of Financial Services – meaning of Financial Services – various types of Financial

Services, fund based and Non – Fund based – Significance of Financial Services – Growth of Financial Services in India – Emerging Trends in Financial Services – Constraints to the growth of Financial Services.

2 Merchant Banking Facets of Merchant Banking – Merchant Banking in India, - Legal and Regulatory Frameworks –

Relevant Provisions of Companies Act – SEBI Guidelines Recent Developments and Challenges ahead – Institutional Structure – Functions of Merchant Banking.

3 Issue Management Role of Merchant Banking in Appraisal of projects, Designing Capital Structures and Instruments –

Issue Pricing – Preparation of Prospectus selection of Bankers, Advertising Consultants etc. Role of Registrars – Underwriting Arrangements. Dealing with bankers to the Issue, Underwriters, Registrars, and Brokers. Offer for sale – Book – Building – Green Shoe Option.

4 Mutual Funds Concepts History of Mutual fund Industry in India – Different Schemes – fund Accounting and Valuation –

Advantages – UTI: Objective – Functions – Regulation – performance Measurement and Evaluation of Mutual Fund Schemes – Unit Holder’s Protection

5 Other Financial Services Leasing and Hire Purchase- Factoring and Forfeiting – consumer Finance – Securitization Loan

Syndication – Custodial and Depository Services – credit rating.

Code: MBX04121LEGAL AND REGULATORY ASPECTS OF BANKING 4 Credits [LTP: 4-0-0]


Unit No. Title of the unit Time required for the unit(Hours) 1. Regulations and Compliance: 2. Government and RBI’s powers 3. Legal Aspects of Banking Operations 4. Banking Related Laws 5. Commercial Laws with reference to Banking

Operations


Unit Contents 1. Regulations and Compliance: Provisions of RBI Act 1935, Banking Regulation Act 1949 Banking Companies (Acquisition

and transfer of undertakings Act 1970 & 1980) 2. Government and RBI’s powers Opening of new banks and branch licensing

- Constitution of board of directors and their rights - Banks shareholders and their rights - CRR / SLR concepts - Cash / currency management - Winding up - amalgamation and mergers - Powers to control advances - selective credit control - monetary and credit policy - Audit and Inspection - Supervision and control - board for financial supervision - its scope and role

3. Legal Aspects of Banking Operations Case laws on responsibility of paying /collecting banker, Indemnities / guarantees - scope and

application - obligations of a banker - pre cautions and rights-laws relating to bill finance, LC and Deferred Payments - Laws relating to securities - valuation of securities - modes of charging securities - lien, pledge, mortgage, hypothecation Etc. - registration of firms/companies - creation of charge and satisfaction of charge.

4. Banking Related Laws Law of limitationProvisions of Bankers Book Evidence ActSpecial features of Recovery of

Debts Due to Banks and Financial Institutions Act, 1993(a) TDS, (b) Banking Cash Transaction Tax, (c) Service Tax, (d) Asset Reconstruction CompaniesThe Securitization and Reconstruction of Financial Assets and Enforcement of Security Interest Act, 2002(a) The Consumer Protection Act, 1986, (b) Banking Ombudsman, (c) Lok Adalats(d) Lender’s Liability Ac

5 Commercial Laws with reference to Banking Operations Indian Contract Act, 1872 (Indemnity, Guarantee, Bailment, Pledge and Agency etc.)The Sale

of Goods Act, 1930 (Sale and Agreement to Sell, Definitions, Conditions and Warranties, Express and Implied, Right of unpaid Seller etc.)The Companies Act, 1956 Definition, Features of Company, Types of Companies, Memorandum, Articles of Association, Doctrines of Ultravires, indoor Management and Constructive Notice, Membership of Company -





Acquisition - Cessation, Rights and Duties of Members and register of members, Prospects and Directors.Indian Partnership Act, 1932 Definition and types of partnership, relation of partners to one another - Relation of partners to third parties, Minor admitted to the benefits of Partnership, Dissolution of firm, Effect of non - registration - The Transfer of Property Act (i) Foreign Exchange Management Act 2000, (ii) Prevention of Money Laundering Act (iii) Right to Information Act, (iv) Information Technology Act.

Code: MBX04122 IT Infrastructure Management for Banks 4 Credits [LTP: 4-0-0]


A. OUTLINE OF THE COURSE Unit No. Title of the unit Time required for the unit(Hours)

1. Introduction to IT Governance 8 2. Risk Management 12 3. IT Infrastructure Management and ITIL 12 4. Service Delivery 12 5. Introduction to COBIT Framework 16






Unit Contents 1. Introduction to IT Governance Introduction to IT Governance - Corporate Governance and IT Governance - IT Governance

Institute - IT compliance initiatives - Sarbanes Oxley - Basel II - Relationships to other IT disciples 2. Risk Management Risk Management - Introduction - COSO - COSO's Enterprise Risk Management Integrated

Framework - Internal Environment - Objectives Setting • Event Identification - Risk Assessment - Risk Response - Control Activities - Information and Communication - Monitoring - Case Studies of COSO

3. IT Infrastructure Management and ITIL IT Infrastructure Management and ITIL - Introduction to ITIL Framework - IT Services

Management Forum - ITIL publications - IT Service Management - Service Support - Incident Management - Problem Management - Configuration Management - Change Management - Release Management - Service Desk Management

4. Service Delivery Service Delivery - Service Level Management - Financial Management for IT Services - Capacity

Management - IT Service Continuity Management - Availability Management - Security Management - Case Studies of ITIL Framework

5 Introduction to COBIT Framework Introduction to COBIT Framework - IT Governance and COBIT - Focus Areas - COBIT

framework reference process model - Maturity Models – COBIT Framework - Plan & Organize - Acquire & Implement - Deliver and Support - Monitor and Evaluate - COBIT Case Studies: Application of existing IT framework for financial Institutions.

Code: MBX04123 IT Laws and Cyber Crimes 4 Credits [LTP: 4-0-0]


Unit No. Title of the unit Time required for the unit(Hours) 1. Introduction to security attacks 8 2. security algorithms 12 3. Message Authentication and Hashing 12 4. Authentication Applications 12 5. IP Security and key management 16




S. N. Book Author Publication 1 Data Communication and Networking Forouzdn 2 Information System Security Nina Godbole


Unit Contents 1. Introduction to security attacks Introduction to security attacks, services and mechanism, introduction to cryptography. Conventional

Encryption: Conventional encryption model, classical encryption techniques- substitution ciphers and transposition ciphers, cryptanalysis, stereography, stream and block ciphers. Modern Block Ciphers: Block ciphers principals, Shannon’s theory of confusion and diffusion, data encryption standard(DES), strength of DES,

2. Security algorithms Introduction to graph, ring and field, prime and relative prime numbers, modular arithmetic, Fermat’s

and Euler’s theorem, primarily testing, Euclid’s Algorithm, Chinese Remainder theorem, discrete logarithms. Principals of public key crypto systems, RSA algorithm, security of RSA, key management, Duffle-Hellman key exchange algorithm

3. Message Authentication and Hashing Message Authentication and Hash Function: Authentication requirements, authentication functions,

message authentication code, hash functions, birthday attacks, MD5 message digest algorithm, Secure hash algorithm (SHA). Digital Signatures: Digital Signatures, authentication protocols, proof of digital signature algorithm.

4. Authentication Applications Authentication Applications: Kerberos and X.509, directory authentication service, electronic mail

security-pretty good privacy (PGP), S/MIME. Case Studies: Application of SAP technologies in manufacturing sector

5 IP Security and key management IP Security: Architecture, Authentication header, Encapsulating security payloads, combining security

associations,Key management. Web Security: Secure socket layer and transport layer security, secure electronic transaction (SET). System Security: Intruders, Viruses and related threads, firewall design principals, trusted systems.*

Code: MBX04124 Quantitative methods for banking & finance 4 Credits [LTP: 4-0-0]








Unit No. Title of the unit Time Required for the Unit (Hours) 1 Time value of Money 2 Differential Calculus 3 Statistical Measures 4 Probability Theory 5 Statistical Inference

Unit Unit Details 1 Time value of Money Simple Interest –Compound Internist-Frequency of Compounding-Continuous Compounding-

Present Value. 2 Differential Calculus Function-Graphical Representation of a Function-Derivative of a Function-Increasing and

Decreasing Function-Second Order Derivative-Maxima and Minima 3 Statistical Measures Frequency Distribution- Measures of central Tendency-Measures of Dispersion-measures of

Skewness-Measures of Kurtosis-Correlation-Regression 4 Probability Theory Probability –Conditional Probability-Random Variable Distribution Function-Expectation and

Standard Deviation-Binominal Distribution –Poisson Distribution-Normal Distribution. 5 Statistical Inference

Basic concepts-standard error-central limit theorem. Large sample tests-small sample tests-tests- for means-tests for proportions tests for paired observations –Nonparametric-tests – Chi-Square test, sign test, Wilcoxon Singed Rank test, Krushkal Wallis test, Waid-Wolfwitz test, analysis variance.

Code: MBX04125 Money and Capital Market 4 Credits [LTP: 4-0-0] COURSE OVERVIEW AND OBJECTIVES:





S. N. Book Author Publication 1 Indian Financial System Bharti V Pathak 2 Indian Financial System Natrajan 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Market of New Issues 3 Money Market 4 Secondary Market 5 Indian Depository System

Unit Unit Details 1 Introduction Management of Stock Exchanges in India – Evolution, - Regulation and Supervision – Role of SEBI

– Membership, Listing, Types of Exchange – National Regional, Study of functions of BSE and NSE 2 Market of New Issues Need for floating capital – initial Public Offer, fresh Public Offer, Private Placement – Rights Issue –

Equity and Debt – Recent trends in public issues 3 Money Market Call money market, treasury bills, certificate of deposits, commercial papers commercial bill

repurchase agreement 4 Secondary Market Trading in Security – Securities Contract Regulation act, 1956, Trading Methods – Trading Ring,

On-Line Trading, Nifty and Sensex, Carry Forward Systems – risk Management – Investor Protection, Government Debt Instruments – Short Term and Long Term Instruments – Trading in Debt Instruments – Gilt Edged Market.

5 Indian Depository System Introduction, Need – Paperless Trading – benefits – need for educating investors, CDSL, NSDL

Code: MBX04126 CRM in Banking 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 CRM in Banking Sector Nils Markel GRIN Verlag 2 CRM in Banks Bilal Afear, Asim Rehman, Rehman Ullah

Bingash Lambart Academy Publishing


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction 2 Technological Tools for CRM in banking 3 Implementing CRM in banking 4 CRM in service in banking 5 CRM Strategies in Banking

Unit Unit Details 1 Introduction Definition of CRM, Emergence of CRM, CRM Process Framework-CRM Purpose, relation Parities,

CRM Programs effects of liberalization, effects of liberalization on CRM Knowledge management, Winning markets through effective CRM

2 Technological Tools for CRM in banking Data mining for CRM, Changing patterns of E-CRM, Framework, E-CRM Deriving values,

implementing technology based CRM Systems 3 Implementing CRM in banking Optional allocation rules for CRM, measuring the effectiveness of relationship marketing, Past

Present and Future of CRM, characteristics of a good customer satisfaction survey, Contact management, Organizing for CRM.

4 CRM in service in banking Status of CRM in India, benefits of implementing a CRM system, CRM in customer service.

5 CRM Strategies in Banking Relationship marketing strategies and customer perceived service quality, Organizing for

relationship managements, Strengthening relationships that lead towards increased business CPA firms, Winning Strategies and Processes for effective CRM in Banking

Code: MBX04127 HRM in Banking 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Human Resource Management theory and

practice Bratton J & Gold J Palgrave

2 Human Resource Management Aswathappa Tata McGrew Hill 3 Human Resource Management Ivansevich Tata McGrew Hill 4 Human Resource Management Dessler Prentice Hall


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Introduction of the Unit 2 HR Planning 3 Recruitment & Selection 4 Managing Careers 5 Grievance handling

Unit Unit Details 1 Introduction of the Unit Definition and concept of HRM, History of HRM, Functions of HRM, Emerging role of HRM, Role

of HR Executive, Challenges to HR Professionals, Strategic HRM.

2 HR Planning Definition of HR Planning, Objective of HR Planning, Human Resource Planning at different levels,

The Process of Human Resource Planning Managing the Forecasted Demand/Surplus, Growing Importance of Human Resource Planning

3 Recruitment & Selection Concept of Recruitment, factors Affecting Recruitment, Recruitment Policy, Sources of Recruitment,

concept of Selection, selection process, selection methods, placements. 4 Managing Careers Concept of Career, career Anchors, Elements of career planning program, benefits of career planning

for an organization, Benefits of career planning for an individual, Issues in career planning, career development cycle, career objectives.

5 Grievance handling Concept of Grievance causes of grievance, Need for grievance redressal procedure, effective

grievance redressal, steps in grievance redressal procedure, grievance redressal l procedure in unionized organizations, conflict resolution.

Code: MBX04128 Banking and Retail Finance 4 Credits [LTP: 4-0-0]






S. N. Book Author Publication 1 Banking: Theory and Practice KC Shekhar 2 Financial Service M Y Khan 3


Unit No. Title of the unit Time Required for the Unit (Hours) 1 Indian Banking System 2 Functions of Banks 3 Banking Regulations 4 Retail Banking 5 Financial Institutions

Unit Unit Details 1 Indian Banking System Banking Structure in India, Evolution of the Banking System and Future Trends, Technological

advancement, nationalization of banks, Narasimham Committee Recommendations.

2 Functions of Banks Deposits: banker- Customer relations – Know your Customer (KYC) guidelines – Different Deposit

Products – services rendered by Banks – mandate and Power of Attorney; Banker’s lien – right of set off – garnishee orderCredit: Principles of lending – various credit Products/Facilities – working capital and term loans – Credit Appraisal Techniques – Approach to lending;- Credit management – Different types of documents ; Documentation Procedures ; Stamping of documents Securities – Different modes of charging – types of collaterals and their characteristics

3 Banking Regulations Control of Banking Sector by the RBI, CRR, SLR, CRAR and Income Recognition Norms,

provision of NPAs, Asset Liability Management, Priority Sector Lending – Sectors – Targets – Issues/Problems – recent Developments – Financial Inclusion Agriculture/SMEs/SHGs/SSI/Tiny Sector financing

4 Retail Banking Current accounts, Savings Accounts, debit cards, ATM Cards, credit Cards, Traveller’s Cheques,

Mortgages, Home equity Loans, personal Loans, Certificates of Deposit/Term Deposits, Insurance Product, Interbank landing

5 Financial Institutions Depositary Institutions: Deposit- taking institutions that accept and manage deposits and make loans,

including banks, building societies, credit unions, trust companies, and mortgage loan companies, Insurance companies and pension funds; Investment Banks, underwriters, brokerage firms.

Code: MBX04229 Detailed Project Report & Comprehensive Viva Voce 3 Credits [LTP: 0-0-2] Objective: The objective is to equip the student with the knowledge of actual functioning of the market and organization and problems faced by them for exploring feasible solutions and suggestions. Guidelines: At the end of semester examination, every student of MBA will undergo for a market survey for any

manufacturing, service or financial organization. During the course of market survey project in charge will assign a problem/project to the student. The

student, after the completion of survey will submit a report to the College/Institute, which will become a part of fourth semester examination. However, the report must be submitted by the end of March during fourth semester.

The report prepared by the student will be named as market based dissertation. The report should be based on primary data. It should reflect in depth study of micro problem, assigned by the department where student undergoes training. Relevant tables and bibliography should support it. One comprehensive chapter must be included about the organization where the student has undergone training. This should deal with brief history of the organization, its structure, performance products/services and problems faced. This chapter will form part I of the Report. Part II of the report will contain the study of micro research problem. The average size of report ordinarily will be 100 to 150 typed pages in standard font size (12) and double-spacing. Three neatly typed and soft bound (paperback) copies of the report will be submitted to the College/Institute. The report will be typed in A-4 size paper.

The report will have a certificate issued by project In charge of the College. This should be attached with the report.

The report will be evaluated by internal and external examiner. It will carry total of 100 marks divided into written report of 50 marks by external examiner and presentation of 50 marks in front of a panel of at least three faculty members appointed by Director/ Principal of the college.

The external marks will be awarded by the external examiner to be appointed by the examination division.

The format of the report is given below: o Objective of the Research Undertaken o Literature Review o Research Methodology o Results and Analysis o Conclusions o References o Appendices – to include questionnaire, if any

COMPREHENSIVE VIVA VOCE Objective: The objective of this course is to judge the understanding as well as application of the knowledge gained by the students by the end of the second year of the course. Guidelines: The comprehensive viva voce is scheduled to be held at the end of IV Semester in second

year This is also to see the articulation of what is being learnt by them and see their relevance

in the practical field. The Total marks of viva are 100. The internal marks will be awarded by taking the

presentation of the students in the front of a panel of at least three faculty members to be appointed byDean.

The external marks will be awarded by the external examiner to be appointed by the examination division.

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