master of business administration (mba) - … organization –departmentation - line and staff...
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B.S.ABDUR RAHMAN UNIVERSITY
MASTER OF BUSINESS ADMINISTRATION (MBA)
DEGREE PROGRAMME ( PART-TIME, 6 SEMESTERS)
3 hours per day & 6 days a week
CURRICULAM
SL Code Subject L T P C TC
NO
SEMESTER – ITheory
1 MS 601 Management Concepts 3 0 0 3
2 MS 602 Business, Government & Society 3 0 0 3
3 MS 603 Economic Environment of Business 3 0 0 3
4 MS 604 Quantitative Methods in Business-I 3 0 0 3
5 MS 605 Communication Skills-I 3 0 0 3
6 MS 606 Financial Accounting 3 0 0 3
18
SEMESTER – II
Theory
1 MS 611 Organizational Behavior 3 0 0 3
2 MS 612 Legal Aspects of Business 3 0 0 3
3 MS 613 Managerial Economics 3 0 0 3
4 MS 614 Quantitative Methods in Business-II 3 0 0 3
5 MS 615 Communication Skills-II 3 0 0 3
6 MS 616 Management & Cost Accounting 3 0 0 3
18
SEMESTER – III
Theory
1 MS 621 Business Information System 3 0 0 3
2 MS 622 Financial Management 3 0 0 3
3 MS 623 Marketing Management 3 0 0 3
4 MS 624 Human Resource Management 3 0 0 3
5 MS 625 Production Management 3 0 0 3
6 MS 626 Research Methods 3 0 0 3
18
SEMESTER – IV
1 MS 701 ERP 3 0 0 3
2 MS 702 Strategic Management 3 0 0 3
3 MS 703 Decision Science 3 0 0 3
4 Elective 1 3 0 0 3
5 Elective 2 3 0 0 3
6 Elective 3 3 0 0 3
18
SEMESTER -V
1 MS 711 Entrepreneurship 3 0 0 3
2 MS 712 International Business 3 0 0 3
3 MS 713 Corporate Governance 3 0 0 3
4 Elective 4 3 0 0 3
5 Elective 5 3 0 0 3
6 Elective 6 3 0 0 3
18
SEMESTER -VI
1 MS 721 Business Negotiations 3 0 0 3
2 MS 722 Management Control Systems 3 0 0 3
3 MS 723 Cross-cultural Management 3 0 0 3
4 Elective 7 3 0 0 3
5 Elective 8 3 0 0 3
6 Elective 9 3 0 0 3
18
Grand Total Credit: 108
MASTER OF BUSINESS ADMINISTRATION (MBA
(Six semesters / Part Time)
SYLLABUS
SEMESTER – I
MS 601 MANAGEMENT CONCEPTS
4 0 0 4
1. FOUNDATION OF MANAGEMENT 9Management – Definition - Nature and Features – Schools of Thought and Contributions – Principles of Management - Functions of management – Role of managers - Skills required by Managers
2. PLANNING 9
Planning: Meaning, Objectives, Types of plans, Planning Process and Steps involved in Planning, Planning Premises - Objectives: Management by Objectives (MBO), Management by Exception (MBE) – Strategies – Policies – Procedure – Program – Decision making: Meaning, Process
3. ORGANISING AND STAFFING 9
Organizing: Meaning, Objectives, Principles – Organizational Chart and Manual – Types of organization –Departmentation - Line and staff conflict - Centralisation vs De-Centralization - Delegation of Authority - Coordination - Staffing functions: Recruitment, Selection, Placement Training (methods).
4. DIRECTING 8
Directing: Meaning, Objectives, functions – Leadership: Definition, Theories and styles. Motivation: Concept, theories. Communicating: Types, Process, Barriers, and Effective Communication.
5. CONTROLLING 9
Controlling: objectives, feed forward and feedback control - Critical control points – Types of critical point standards - Requirements for effective control-Budgetary control- classification of Budgets – zero base budgeting- Essentials of budgetary control
TOTAL: 44
TEXT BOOK
1. Harold Koontz & Heinz Weihrich, “Essentials of Management”, Tata McGraw-Hill, 1998.
2. Prasad L.M, “ Principles of Management”, Sultan Chand & Sons , Edition 2006.
3. Tripathy PC and Reddy PN, “ Principles of Management”, Tata McGraw-Hill, 2000.
MS 602 BUSINESS, GOVERNMENT & SOCIETY
4 0 0 4
UNIT – I Business 5
Business Environment-definition, factors; Economic System and their impact on business; Economic planning - Definition, objectives and 5 year plans.
UNIT –II National Environment 10
An overview of Indian Economy ; Economic reforms in India ;Sector wise analysis of Business environment .
UNIT – III International Environment 10
Liberalization, Privatization and Globalization; Globalization – meaning, Scope, Phases and Indicators; Sector wise analysis of Business environment
UNIT-IV Business and Society 10
Scope –Nature & scope of modern business , characteristics of business; Vision, Mission, Objectives & goals – meaning and benefits; Critical Success factors (CSF)
UNIT-V Corporate governance and Social responsibility 9
Social responsibility – definition, idea of Business Responsibility of Business in India advantages and Limitations; Business ethics and Code of conduct; Social accounting and Social audit.
Total 44
TEXT BOOKS
1. Justin Paul, “Business Environment”, Tata Mc Graw Hill Publishing co. Ltd, 2006
2. L.M.Prasad , “Business Policy and Strategic Management”, Sultan Chand & sons , 2002.
3. S.Sankaran , “Business Environment : Policy and Strategic Management”. Margham Publications, 2004 .
MS 603 ECONOMIC FOUNDATION OF BUSINESS ENVIRONMENT
4 0 0 4
UNIT 1 INTRODUCTION 5
Economics – meaning and theories, types - Micro and Macro - Nature and Scope -Interdependence between Micro and Macro Economics. Importance and Uses
UNIT 2 NATIONAL INCOME 10
National Income- meaning, Circular flow of income-Concepts of National Income, Measurement of national income-Value added method, income method and expenditure method-Difficulties in the measurement of national income.
UNIT 3 KEYNESIAN PERSPECTIVE 10
Keynesian analysis of unemployment and inflation-meaning for full employment, inflationary gap, deflationary gap, aggregate demand and aggregate supply, effective demand. Concept of Investment Multiplier-working and leakages.
UNIT 4 ECONOMIC GROWTH 9
Economic planning - objectives, economic growth – measures and programs. Inflation-meaning, demand pull and cost push inflation, effects of inflation on income and wealth, measures to control inflation through monetary and fiscal policies.
UNIT 5 ANALYSIS OF INDIA’S EXTERNAL SECTOR 10
Balance of Payment –meaning –current account and capital account. Equilibrium in the balance of payment- causes of disequilibrium in the balance of payment- import substitution and export promotion measures to correct the disequilibrium. Liberalization, Privatization and Globalization -meaning and impacts
Total 44
TEXT BOOKS
1. H.L.Ahuja, Economic Environment of Business-Macro Analysis, S.Chand &Company Ltd, New Delhi
2. G.S,Gupta, Macroeconomics, Theory and Applications, Tata Mcgraw-Hill publishing company Ltd, New Delhi.
3. Francis Cherunilam, International Economics, Weily Blackwell Publishers, New Delhi.
MS 604 QUANTITATIVE METHODS IN BUSINESS - I
4 0 0 4
Note: Only applications (of statistics in management areas) are included.
1. FUNDAMENTALS & DISTRIBUTION 9
Measures of central tendency and dispersion: Mean, Mode, Median, Standard Deviation – Distributions: Applications of Binomial, Poisson and Normal distributions
2. ESTIMATION 9
Definition of central limit theorem – Application of Estimation: Point and Interval estimates for population parameter (mean) of large sample and small samples.
3. TESTING OF HYPOTHESIS 9
Hypothesis testing: Large sample tests (Z-test): One sample & two samples tests for mean –
Small sample tests (t-test): one sample & two (independent) samples tests for mean
4. CHI – SQUARE, F TEST AND ANOVA 9
Chi square test: one-way and two-way (test of independence only) – F test – ANOVA: one-way and two-way.
5. CORRELATION, REGRESSION AND TIME SERIES ANALYSIS: 8
Simple linear Correlation – Rank Correlation – Simple linear Regression – Time series analysis: Methods of Semi-average, Weighted average, Moving averages, Least squares, Ratio–to–trend.
Total 44
TEXT BOOKS:
1. Levin R.I. and Rubin D.S., “Statistics for management”, 7th edition, Prentice Hall of India Pvt Ltd., New Delhi, 2001.
2. Gupta S.P., Statistical Methods, Sultan Chand & sons, 2003
3. Anderson D.R., Sweeney D.J. and Williams T.A., “Statistics for business and economics”, 8th edition, Thomson (South – Western) Asia Pte., Ltd., Singapore 2002.
MS 605 COMMUNICATION SKILLS – I
4 0 0 4
UNIT-I Introduction 5
Definition, Functions and Importance, Elements, factors in choosing means of communication
UNIT-II Communication in Business 10
Methods of business communication- oral, verbal, non-verbal, written, silence; Management and communication; Systems approach; Johari window; Types of communication- Formal, Informal, Upward, Downward, Lateral, Grapevine
UNIT-III Communication Process 10
Elements in Communication Process; Other variables such as Perception, Attention etc.; Barriers to communication ;Listening and barriers to listening Communication networks
UNIT-IV Basic Communication skills 10
Oral – Elements of good talking, courtesy in talking, dictating messages and reports; Written –business letters, General Reports; Presentation Skills; Non-verbal communication.
UNIT-V Technology in Communication 9
Impact of Technology in Communication -General communication and managerial communication.
Total 44
TEXT BOOKS :
1. Raymond V. Lesikar, John d Pettit and Mary E. Flatley, “Basic Business Communication”, Tata McGraw hill Publishing Co Ltd, 2005
2. M. Ashraf Rizvi, “Effective Technical Communication”, Tata McGraw hill Publishing Co Ltd
3. Rajendra pal & J.S.Korlahalli, “Essentials of Business communication”, Sultan chand & Sons
MS 606 FINANCIAL ACCOUNTING
4 0 0 4
Unit – I Introduction 5
Financial Accounting – Meaning – Objectives – Users of financial accounting – Role of accountant – Limitation of Financial Accounting.
Unit – II Accounting Principles and accounting systems 10
Accounting Principles – Accounting concepts and accounting conventions – Accounting systems – meaning of cash system of accounting and mercantile system of accounting and single entry system – Double entry systems – meaning and advantages.
Unit –III Accounting Process and Depreciation 10
Types of accounting, Debit and credit rules of accounting – accounting equation – Journal entries – Ledger – Trial balance – preparation of trial balance – Depreciation – meaning – need for providing depreciation.
Unit – IV Financial Statement 10
Financial statement – meaning – advantage and limitations of financial statement – Preparation of trading account – Profit and loss account – balance sheet with adjustment.
Preparation of financial statement using accounting software package ( Tally).
Unit – V Cash book and Bank Reconciliation Statement 9
Cash book – meaning and preparation of cash book. Bank Reconciliation statement – meaning and importance of bank reconciliation – causes of difference – preparation of bank reconciliation statement.
Total 44
TEXT BOOKS
1. T.S Reddy and A.Murthy,” Financial Acounting”, Margham Publications, Chennai
2. KL Nagarajan, N. Vinayakam , PL. Mani,” Principles of Accountancy,” S.Chand and Company Ltd
3. S.N.Maheshwari, “Accounting for Management”, Sultan Chand & Sons, New Delhi
SEMESTER II
MS - 611 ORGANISATIONAL BEHAVIOUR
4 0 0 4
1. INTRODUCTION 5
Definition – Nature – Scope – Organisational Behaviour framework – Contributing disciplines to OB – Organisational Behaviour models – Hawthorne studies
2. INDIVIDUAL DIMENSION 10
Personality : Definition, Theories, Determinants – Perception : Definition, Perceptual process – Values : Concept, Types, Sources of value system – Attitude: Nature, Components, Functions, Measurement – Job satisfaction : Causes, Measurement, Consequences of Job dissatisfaction – Learning: Definition, Theories – Motivation : Concept, Theories, Applications
3. GROUP DIMENSION 10
Foundations of Group behaviour : Reasons for joining group, Types of group, Stages of group development, Group behaviour model, Group think, Group shift, Group decision making techniques – Leadership : Concept, Theories, Styles – Conflict : Process, Levels, Conflict resolution strategies – Power : Sources, bases, acquisition
4. ORGANISATION SYSTEM 10
Organisation: Concepts of organisation structure, Organisation design, Types/forms of structures – Organisational culture : Concept, Creating and sustaining culture – Work stress : Sources, consequences, Stress management strategies
5. ORGANISATIONAL DYNAMICS 9
Organisational change: Need for change, Levels of change, Resistance to change and ways to overcome, Lewin’s model – Organisational Development: Meaning, Organisational Development Techniques/Interventions – Organisational effectiveness: Concept, Approaches for measurement
Total 44
TEXT BOOKS
1. Stephen Robbins, OrgnaisationalBehaviour, Prentice Hall of India, 1995
2. Prasad L.M., Organisational Behaviour, Sultan Chand & Sons, 2000
3. Fred Luthans, Organisational Behaviour, McGrawHill, 1989.
MS 612 LEGAL ASPECTS OF BUSINESS
4 0 0 4
1. MERCANTILE AND COMMERCIAL LAW 15
a. The Indian Contract Act 1872
Essential of a valid contract, Void Agreements, Formation of a contract, performance of contracts, breach of contract and its remedies, Quasi contracts.
b. Agency
Nature of agency – How created, Agent’s authority and liability of principal and third party: Rights and duties of principal, agents and Third party, liability of principal or agents torts, termination of agency.
c. The Sale of Goods Act 1930Sales contract, transfer of title and risk of loss, warranties in sales contract, performance of sales contracts, conditional sales and rights of an unpaid seller.
2. NEGOTIABLE INSTRUMENTS ACT 1881 13
Nature and requisites of negotiable instruments, transfer of negotiable instruments and liability of parties, enforcement of secondary liability, holder in due course, special rules for cheques and drafts, discharge of negotiable instruments.
3. COMPANY LAW 10
Major principles – Nature and types of companies, Formation, Memorandum and Articles of Association, Prospectus, Power, duties and liabilities of Directors, winding up of companies, Corporate Governance.
4. INDUSTRIAL LAW 4
An Overview of Factories Act, Payment of Wages Act, Payment of Bonus Act, Minimum Wages Act, Industrial Disputes Act. 5. CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER LAWS
2
Total 44
TEXT BOOKS
1. N.D.Kapoor, Elements of mercantile law, Sultan chand and company, New Delhi, Latest edition.
2. Sen & Mitra, Commercial and Industrial law, The world press, Pvt. Ltd., Calcutta, 1996.
3. Respective Bare Acts.
MS 613 MANAGERIAL ECONOMICS 4 0 0 4
Unit 1 INTRODUCTION 5
1. Definition, Nature, scope. and uses of Managerial Economics, Basic principles of Managerial Economics
Unit 2 DEMAND ELASTICITY AND SUPPLY 10
Demand: law and exception, schedule and curve, factors influencing, characteristics – Supply: Law, schedule and curve, factors influencing, characteristics – Price elasticity of demand: definition, types, factors determining, applications, Income elasticity of demand: Definition and types - Cross elasticity of demand – Advertising elasticity of demand
Unit 3 DEMAND FORECASTING AND COST CONCEPT 10
Demand forecasting: Overview of qualitative and quantitative methods
Cost concepts: Definition of various types of costs – Cost-output relationship I n the short run and long run – Cost function – Areas of Cost control and cost reduction
Unit 4 MARKET STRUCTURE 10
Market structures and Competition: Types, Characteristics, Pricing under Perfect Competition, Monopoly, Oligopoly – Price discrimination: Causes, types
Unit 5 PRICING AND PROFIT 9
Pricing: meaning, objectives, policies, strategies, methods, discounts. Profit: Meaning, Objectives, policies, Maximization of profit – Concept of Input-output analysis
Total 44
TEXT BOOK
1. P.L. Mehta , Managerial Economics , Analysis, Problems and Cases, Sultan Chand Sons, New Delhi.
2. Varshney and Maheshwari , Managerial Economics , Sultan Chand and Sons, New Delhi.
3. D. Salvatore ,Managerial Economics , McGraw Hill, New Delhi.
MS 614 QUANTITATIVE METHODS IN BUSINESS - II4 0 0 4
1. INTRODUCTION TO LINEAR PROGRAMMING (LP) 8
Introduction to applications of operations research in functional areas of management. Linear Programming – solution by graphical and simplex methods
2. TRANSPORTATION AND ASSIGNMENT PROBLEM 9
Transportation Problem (Minimising and Maximising Cases) - Balanced and unbalanced cases – Initial Basic feasible solution by N-W Corner Rule, Least cost and Vogel’s approximation methods. Check for optimality - Solution by MODI method. Assignment Problem (Minimising and Miximising Cases) - Balanced and unbalanced Cases. Solution by Hungarian Method. Travelling Salesman problem.
3. GAME THEORY AND DECISION THEORY 9
Game Theory –Two person Zero sum games-Saddle point, Dominance Rule, methods of matrices, graphical Solution Decision making under risk – Decision making under uncertainty
4. PROJECT MANAGEMENT METHODS 9
PERT - CPM – Drawing the network – Computation of project time – Floats - Critical path
5. QUEUING THEORY AND REPLACEMENT MODELS 9
Queuing Theory - Single channel - finite and infinite number of customers modelsReplacement Models-Individuals replacement Models (with and without time value of money) - Group Replacement Models.
Total 44
TEXT BOOK
1. Sharma J.K. ,Operations Research, Macmillan India Ltd , Second Edition,2003
2. Hamdy.A. Taha, Introduction to Operations Research, Prentice Hall India, Seventh Edition, Third Indian Reprint 2004.
3. Paneerselvam.R, Operations Research, Prentice Hall of India, Fourth Print, August 2003
MS 615 COMMUNICATION SKILLS --- II
4 0 0 4
UNIT-I Introduction 9
Introduction, Communication Process, Essentials and advantages of various Business communications and correspondences
UNIT-II Business correspondence – ORAL 9
Interviews – Types & techniques; Interactive communication- Discussions, Debates etc; Presentation skills Group Discussion, Meeting Management
UNIT-III Business correspondence -- WRITTEN 9
Letters – General Correspondence, Sales, Complaints; Letter of application, Résumé writing, Interview Letters, letter of appointment, Confirmation, Promotion, retrenchment, resignation; Memos, Minutes, Agendas, Enquiries, Orders, Circulars,
UNIT-IV Technical Reports 9
Technical Reports – Characteristics, Nature & significance of reports, Types, Purpose,essentials of good report writing, Report format & structure, Paragraph writing
UNIT-V Project Reports 8
Scope , Style, Contents ,visual aids in Business and Project reports
Total 44
TEXT BOOK
1. Raymond V. Lesikar, John d Pettit and Mary E. Flatley – “Basic Business Communication”- Tata McGraw hill Publishing Co Ltd, 2005
2. M. Ashraf Rizvi – “Effective Technical Communication”- Tata McGraw hill Publishing Co Ltd
3. Rajendra pal & J.S.Korlahalli – “Essentials of Business communication”- Sultan chand & Sons
MS 616 MANAGEMENT AND COST ACCOUNTING
4 0 0 4
Unit – I INTRODUCTION 5 Management
Accounting – meaning –functions – scope and limitations of Management accounting . Cost Accounting – Meaning , importance and limitations of cost accounting. Differences among Management accounting, Cost accounting and Financial accounting.
Unit – II RATIO ANALYSIS, FUND FLOW AND CASH FLOW STATEMENT10
Ratio analysis – meaning –managerial uses - classification and limitations of ratios. Calculation of liquidity, profitability, turn over ratios .
Need and importance of Fund flow and Cash flow statement,. Difference between Fund flow and Cash flow statement.
Unit –III BUDGETARY CONTROL 10
Budgetary control – Need , importance , limitations and successful implementation of budgetary control . Classification of budget – preparation of Fixed and Flexible budget . Zero base budgeting – uses and limitations.
Unit – IV MARGINAL COSTING AND PROFIT PLANNING 5
Marginal Costing – Meaning, importance and applications of Marginal costing. Break Even Point Analysis – Meaning, assumptions and limitations.
Unit – V RECENT DEVELOPMENTS IN MANAGEMENT & COST ACCOUNTING ( Theory only) 4
Recent developments in Management and Cost accounting : Introduction to Inflation Accounting, Human Resource Accounting, Responsibility Accounting , Activity Based Costing and Target Costing.
Total 44
TEXT BOOK
1. S.N.Maheshwari, “Accounting for Management”, Sultan Chand & Sons, New Delhi
2. S.N.Maheshwari, “Principles of Management Accounting”, Sultan Chand & Sons, New Delhi
3. R.S.N.Pillai and Bagavathi, “Management Accounting”, S.Chand & Co. Ltd, New Delhi.
SEMESTER III
MS 621 BUSINESS INFORMATION SYSTEM 4 0 0 4
1. INFORMATION SYSTEMS IN BUSINESS 5
Information system – Systems concepts - Classification and Types of Information Systems– Information Systems components – Information System Architecture.
2. ORGANIZATIONAL APPLICATIONS 10
Functional information system – Essentials of Enterprise Systems (ERP, SCM, CRM) – Managing inter-organizational and international information system..
3. BUSINESS INTELLIGENCE SYSTEM 9
10
Frame work for business intelligence, Business Analytics, Business Performance Management – Managerial Decision Support Systems.
4. STRATEGIC INFORMATION SYSTEMS 10
Business Strategic Alignment – Business Process Reengineering – Business Process Integration – Strategic Information Systems
5. IT INFRASTRUCTURE PLANNING 10
Methods for Evaluating and Justifying IT investments – Acquiring IT : Available Options – Outsourcing, Application Service Providers – Establishing and Managing IT Security – Managing IS Department
Total 44
TEXT BOOK
1. Turban Leidner McLean Wetherbe, Information Technology for Management Transforming Organizations in the Digital Economy – John Wiley, 2008.
MS 622 FINANCIAL MANAGEMENT
4 0 0 4
UNIT – I INTRODUCTION 5
Meaning, Definition of Financial Management. Objectives, scope and functions of Financial Management.
UNIT – II INVESTMENT DECISIONS 10
Meaning and importance of Capital budgeting – Pay back period method – Accounting rate of return method – Net present value method – Internal Rate of return and Profitability Index .
UNIT III FINANCING DECISIONS – COST OF CAPITAL 10
Cost of capital - meaning and importance - cost of equity capital – cost of preference capital – cost of debt capital before tax and after tax – cost of retained earnings – weighted average cost of capital using book value and market value as weights.
UNIT IV FINANCING DECISIONS – CAPITAL STRUCTURE 10
Capital structure - meaning – determinants. Capital structure theories – Net income approach – Net operating income approach – Modigiliani and Miller approach – Arbitrage process.
UNIT V LIQUIDITY AND DIVIDEND DECISIONS 9
Working capital management – meaning – concepts –need for working capital – determinants of working capital. Cash management Dividend – meaning – types of dividend – types of dividend policy – determinants of dividend policy. Dividend theories – Walter’s Model - Gordon’s Model – Modigliani and Miller’s Hypothesis.
TEXT BOOK
1. I M Pandy, “ Financial Management”, Vikas Publishing House Pvt.Ltd, 8th edition, 1999.
2. James C Varnhorn, “ Financial Management and Policy,” Pearson Education Asia (Low Priced Edition) 12th edition, 2002
3. S.N. Maheswari, “Financial Management Principles and Practice,” Sultan Chand and Sons.
MS 623 MARKETING MANAGEMENT4 0 0 4
1. MARKETING AND STRATEGIES 5
Marketing philosophies and concepts, Marketing Management Process, Analysis of marketing opportunities, Analysis of micro and macro environment. Market segmentation, Targeting and positioning, Marketing Mix, Competetive Marketing Strategies
2. PRODUCT POLICIES 10
Product planning and development – product life cycle – brand management, New product Development–, pricing strategis , Distribution channel design and management –– Promotion Mix-Personal selling, Advertisement, Sales promotion and Publicity public relations.
3. CONSUMER BEHAVIOUR 10
Understanding Industrial and individual buyer behavior – influencing factors – responding to buyer behaviour – Building customer satisfaction, Relationship – marketing to organization - marketing of services.
4. MARKETING RESEARCH 10
Types, process – tools and techniques – application of marketing research – product launching, demand estimation, advertising, brand preferences, customer satisfaction, retail stores image, customer perception, distribution, , competitor analysis and related aspects – preparation of marketing research report – sample case studies.
5. INFORMATION TECHNOLOGY IMPACT ON MARKETING DECISIONS 9
Online marketing – web based marketing programmes – emerging new trends and challenges to marketers.
TOTAL : 44
TEXT BOOKS
1. Phlip Kortler: Marketing management (Millenium edidtion), prentice hall of India P (ltd), New Delhi 2001.
2. Zikmand d’Amico, Marketing South western, Thomson Learning, 2000.
3. Sherlekar S.A.,Marketing Management, Himalaya publishing,New Delhi
MS 624 HUMAN RESOUCE MANAGEMENT
4 0 0 4
Unit 1 PERCEPTIVE IN HUMAN RESOURCE MANAGEMENT 5
Evolution of human resource management – the importance of the human factor – objectives of human resource management -scope of HRM, HRM Model – role of human resource manager-skills and qualities of HR manager – human resource policies – computer applied-hr module.
Unit II THE CONCEPT OF BEST-FIT EMPLOYEE 10
Importance of human resource planning – forecasting human resource requirement – internal and external sources. Recruitment and Selection- sources of recruitment, selection process- screening tests – interviews - orientation– importance – practices – socialization benefits.
Unit III TRAINING AND EXECUTIVE DEVELOPMENT 10
Types of training methods- purpose- benefits- executive development programmes – common practices - benefits – self development– knowledge management-hr focus.
Unit IV SUSTAINING EMPLOYEE INTEREST 10
Motivation – theories of Motivation-application of motivation-rewards- membership and seniority based rewards-competency-performance based rewards- A model of the consequences of pay-dissatisfaction-Job design- empowerment of employees-participative Management-Quality of work life- career management-development cycle-need assessment – development of mentor –protégé relationships.
Unit V PERFORMANCE EVALUATIONS AND CONTROL PROCESS 9
Performance Appraisal process-method of performance evaluation – feedback – industry practices. The control process – importance – methods – requirement of effective control systems. Grievances – causes – settlement of dispute
TOTAL: 44
TEXT BOOK
1. Decenzo and Robbins, Human Resource Management, Wilsey, 6th edition, 2001
2. Biswajeet Pattanayak, Human Resource Management, Prentice Hall of India, 2005
MS 625 PRODUCTION AND MATERIALS MANAGEMENT
4 0 0 4
Note:
(1) The objective of the subject is to enable the students to learn the fundamental concepts and techniques of production and materials management.
(2) A ratio of 80%: 20% is to be allotted for theory and problems respectively in the question paper.
UNIT I INTRODUCTION 5
Production Management: Definition, Objectives, Functions and Sub-functions - Manufacturing resources (M’s) - Production System - Organization chart for Production management
Production vs Productivity - Factors influencing productivity - Types of production and Distinguishing Characteristics - Types of capacity - Product design: objectives, steps
UNIT II PRE-PRODUCTION ACTIVITIES 10
Plant location: Steps, Factors to be considered – Problem on Break-even analysis for single plant location.
Plant layout: Principles of good lay out - Factors to be considered - Types of lay out, merits and demerits
Method study: Meaning – Objectives – Steps (brief theory and flow process chart, flow diagram and string diagram only) – Principles of motion economy – Time study: Meaning – Objectives - Stop watch method of time study - Problems on Standard time calculation
UNIT III OTHER PRODUCTION MANAGEMENT FUNCTIONS 10
Factors for Make or buy decision (theory only) - Production Planning & Control: Meaning and Objectives of PPC functions viz., process planning, routing, dispatching, loading, scheduling, progress reporting, expediting.
Job sequencing: Problems using Johnson’s algorithm (n-jobs 2-machines, n-jobs 3-machines, n-jobs m-machines and 2-jobs n-machines)
Maintenance management: Objectives – Meaning of various types of maintenance – Preventive vs Breakdown maintenance
Quality control: Objectives – Types and methods of inspection – Total Quality Management: Meaning and benefits
UNIT IV FORECASTING & MATERIAL PLANNING 10
Forecasting: Qualitative methods - Problems on and exponential smoothing
Materials Management: Sub-functions - Types of materials – Need for inventory – Organisation for materials management - Relevant costs
Material planning: EOQ: meaning – Basic inventory models (problems on purchase and manufacturing models - with and without shortage) – Meaning of reorder level – Purposes for safety stock - Material Requirement Planning: meaning, inputs required, working (theory only).
UNIT V OTHER MATERIALS MANAGEMENT FUNCTIONS & CONTEMPORARY AREAS 9
Purchasing: Sources for selection – Purchasing procedure
Inventory control: Objectives – ABC analysis: Meaning, working (problem), uses and limitations
Material handling: Objectives – Types of equipments – Factors for selection – Principles of material handling
Contemporary areas: Meaning and Objectives/Benefits of : Supply chain management, Just-in-time, Automated Storage and Retrieval System, Manufacturing Resources Planning, Enterprise Resources Planning
Total 44
TEXT BOOK
1. Lee J. Krajewski and Larry P. Ritzman, “Operations Management – Strategy and Analysis”, Pearson Education, 2002
2. Khanna O.P. “Industrial Engineering & Management”, Khanna Publishers, 2002.
3. Aswathappa & Sridhara Bhat, “Production & Operations Management”, Himalaya Publishers, 2002
MS 626 RESEARCH METHODS4 0 0 4
UNIT I INTRODUCTION TO RESEARCH 5
Rersearch – meaning, Research process- applied and basic research – Scientific research - the need for theoretical frame work – hypothesis development & hypothesis testing. Research design - exploratory, descriptive and experimental, cross sectional and longitudinal studies.
UNITII EXPERIMENTAL DESIGN 10
The laboratory and the field experiment – internal and external validity – factors affecting internal validity. Measurement of variables – scales and measurement of variables – development scales - rating scale and concept in scales being developed - Stability measures.
UNIT III DATA COLLECTION METHOD 10
Data types – primary and secondary, Data collection methods - Questionnaire and interview methods - types of interview. Secondary sources of data -Guidelines for questionnaire design, - Sampling techniques and determining sample size.
UNIT IV DATA PROCESSING AND ANALYSIS 10
Preparation for data analysis - editing - coding - classification & tabulation - construction of frequency table - statistical analysis – general overview of parametric and non – parametric tests - multivariate analyses -correlation & regression analysis - discriminant analysis - cluster analysis and factor analysis-Application of SPSS..
UNIT V RESEARCH REPORT 9
The purpose of the written report – concept of audience – Basics of written reports. The integral parts of a report – the title of a report. The table of content, the synopsis, the introductory section, method of sections of a report, result section – discussion section – recommendation and implementation section.
TOTAL 44
TEXT BOOK
1. Donald R. Cooper and Pamela S. Schindler , Business Research Methods –, Tata
McGraw Hill,2000.
2. Uma Sekaran , Research Methods for Business- A Skill Building Approach –, john
Wiley & Sons, Inc.
3. C.R.Kothari , Research Methodology- Methods and Techniques –, Wishwa
prakasan, 2001.