school of law assumption university of thailand. vision to be an outstanding business law school in...
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School of Law Assumption University of Thailand
THE BRANDING OF LAW SCHOOL
SEMINAR
MAY 21 2013
School of Law Assumption University of Thailand
VISIONTo be an outstanding business law school in Thailand offering excellent legal education, producing moral and ethical graduates with in-depth knowledge of ASEAN and international business law through experienced and highly qualified faculty members.
School of Law Assumption University of Thailand
MISSIONThe School of Law employs a competitively designed curriculum recognized by local and international law communities, excellent academic support activities, and committed, experienced and highly qualified lecturers to provide high quality education and produce well-qualified graduates to serve both the International and ASEAN communities.
School of Law Assumption University of Thailand
STAKEHOLDERS EXPECTATION FROM LAW SCHOOL
1. Name recognition as an outstanding Business Law School in Thailand.
2. Excellent English communication skills.
3. Information Technology skills.
4. Graduates’ ability to develop and adjust to real life situations.
5. Foundation in good morals and ethics in the legal profession.
6. High quality and experienced teaching members.
School of Law Assumption University of Thailand
SCHOOL CORE COMPETENCIES AND UNIQUENESS
1. First bilingual Law School in Thailand.
2. Provide a variety of Thai , ASEAN and international business laws.
3. Good combination of full-time and part-time lecturers.
4. Lecturers’ ability to teach in international and Thai programs.
5. Small size classes.
School of Law Assumption University of Thailand
School of Law Assumption University of Thailand
SCHOOL CORE COMPETENCIES AND UNIQUENESS
6. Widespread recognition and reputation of well-respected alumni.
7. Excellent academic atmosphere and facilities.
8. Activities that promote good morals and ethics in the legal profession.
School of Law Assumption University of Thailand
SCHOOL BRAND VALUES
FEATURE AND ATTRIBUTESOutstanding ASEAN and business law
programsEnglish skillsMorals and ethics in the legal
professionSuccessful alumni
School of Law Assumption University of Thailand
SCHOOL BRAND VALUES
BENEFITSProfessional lawyers in Business Law
with English skillsAbility to apply IT skills in the legal
profession Opportunity for further education and
career advancement
School of Law Assumption University of Thailand
SCHOOL BRAND VALUES
Beliefs and valuesMoral and ethical lawyers Expertise in Business LawsExcellent English skills
School of Law Assumption University of Thailand
BRAND MESSAGE
A rising force in Global Business Law