school of creative business
TRANSCRIPT
School of Creative Business
Courses
Under Graduate•Fashion & Lifestyle Business
Management•Luxury Brand Management•Fashion & Lifestyle E-
Commerce3 years
Validated By: Nottingham Trent University
Professional Diploma• Entrepreneurship & Family
Business• PR & Events ( NEW)1 YearValidated by: Nottingham Trent University
Courses
Post Graduate• Fashion Business- Marketing &
Merchandising • Fashion Business- Lifestyle Retail• Luxury Brands• Fashion & Lifestyle E-commerce2 yearsValidated by : Domus Academy
Masters• MA Fashion Marketing2 YearsValidated by: Nottingham Trent University
Tie- Ups
Pearl is a strategic partner of the Laureate Universities Network which has presence over 30 countries enrolling more than 800,000 students Some of our prestigious global alliances are with institutes like London College of Fashion, NABA Milan, Domus Academy for Luxury and Nottingham Trent University, UK Santa Fe USA.
Packages: INR 3 -7 Lacs P.A
Course Overview
Fashion & Lifestyle E-Commerce
Market Potential: E-Commerce
India’s consumer-facing e-Commerce market (B2C-C2C) grew at a whopping CAGR of 49.1% from 2007 to 2011 to reach a market size of US$9.9 billion. On the other hand, the B2B market is a small contributor to the overall domestic e-Commerce market, and it was estimated at US$50.37 million in 2011.
Fashion & Lifestyle E-Commerce
• Equip graduates with dynamics of online business and understanding of online buying behavior
• The course offers an interesting amalgamation of Indian, as well as Global online business sensibilities
• Built-in Exchange programme to provide relevant exposure and expertise
Fashion & Lifestyle E-Commerce
• Equip graduates with dynamics of online business and understanding of online buying behavior
• The course offers an interesting amalgamation of Indian, as well as Global online business sensibilities
• Built-in Exchange programme to provide relevant exposure and expertise
Courses
Potential RecruitersAmazon.comMyntra.comJabong.comSnapdeal.comFashionAndYou.comLimeroad.comKoovs.com
CareersCategory ManagersProduct Merchandiser and BuyerMarketing Communications & Digital Content ManagementQuality Control Executive ManagerPR and Event Management ExecutiveEntreprenuers
Fashion & Lifestyle E-Commerce
PG Fashion & Lifestyle E-Commerce
• The E-Commerce Industry in India has grown at a staggering CAGR of 50% in last 5 years.
• According to Flipkart, the e-commerce business in India is expected to reach around $50-70 billion by 2020.
• The course offers an interesting amalgamation of Indian, as well as Global online business sensibilities
• Built-in Exchange programme to provide relevant exposure and expertise
Courses
Potential RecruitersAmazon.comMyntra.comJabong.comSnapdeal.comFashionAndYou.comLimeroad.comKoovs.com
CareersMarketing & Communication ManagersCategory ManagersProduct MerchandiserOperations Manager & Operation AnalystOnline Business AnalystInventory & Procurement ManagerPR and Event Manager
Fashion & Lifestyle E-Commerce
Fashion & Lifestyle Business Management
Market Potential: Fashion
The Indian apparel market will grow over four-fold to attain a staggering size of $ 200 billion by 2025 Country becoming the fastest growing market along with China, according to a report by management consultancy firm Wazir.
Fashion & Lifestyle Business Management
• Imparts knowledge and skills needed to run a Global and Domestic Fashion & Lifestyle Brand
• Curriculum includes Product Development, Production Planning, Order Procurement, Negotiations, Productivity enhancement Marketing & Retail etc.
• Acquire sufficient diversity of both Indian & Global experience • Option to specialize in year 3 Merchandising & Marketing Retailing Online Business
Fashion & Lifestyle Business Management
CareersMerchandising SpecialistsProduction ManagersMarketing ManagersBuyersVendor Management ManagersVisual Merchandisers
RecruitersUnited Colors Of BenettonGap IncLi And FungITC Wills LifestyleTommy HilfigerRitu Kumar
Manav GangvaniPreeti JhawarMadura ExportsFab IndiaWilliam E ConnorAdidasTriburg
PG Fashion Business Marketing & Merchandising
• Unique combination of studying fashion and lifestyle products, services and experiential marketing.
• To cater to the increasing demand of international and national brands, there is a huge scope and requirement for fashion marketing professionals
• Curriculum includes pricing, promotion and placement; advertising and promotion strategy, online and social media engagement, sales and distribution strategy that ensures product in every store; and, above all branding strategy to communicate the product.
• International exposure through optional International exchange programmes.
PG Fashion Business Marketing & Merchandising
CareersDigital marketingSocial Media MarketingFashion Promotion ProfessionalsCustomer relationship managementFashion Marketing ProfessionalsMarketing Consultant for lifestyle industry
RecruitersLevis & straussSisleyQuirk BoxUnited Colors Of BenettonFab IndiaITC Wills Lifestyle
PG Diploma in Fashion Business – Lifestyle & Retail
• Fashion retail is industry is growing by leaps and bounds and in the near future it is anticipated to achieve even faster growth.
• The industry is hungry for professionals who can: Conceptually and critically think Analyze complex problems Propose intelligent and compatible solutions in the fashion retail practice• Curriculum includes retail marketing ,promotion, operations, buying,
merchandising and visual communication .
PG Diploma in Fashion Business –Lifestyle & Retail
CareersStore ManagersDepartment ManagersVisual MerchandisersRetail MerchandisersRetail Buyers
RecruitersLevis & straussReliance BrandsBurberryUnited Colors Of BenettonGenesis Luxury FashionITC Wills Lifestyle
Product ManagersBrand ManagersCategory ManagersRetail PlannersMarketing and Sales ManagersCustomer Service Manager
Luxury Brand Management.
Market Potential: Luxury
Number of UHNIs in India: 100,900, projected to be 329,000 by 2017/18Net worth of high net worth households: 86Lac INR, projected to reach 380Lac INR by 2017/18Indian Luxury Industry is pegged at 8Bn USD, growing at 20-25% CAGRProjected to reach the size of 15Bn USD by 2016 ( study by Assocham & KPMG)
Luxury Brand Management
.•Visual Merchandising, Marketing, Retail Operations etc•Aesthetics & Styling, Strategy, Finance•Grooming, Personal & Professional Image Management•Exchange programme with NABA Milan•Industries- Leather goods, Watches, Foot Wear, Apparel, Accessories, Fragrances, Cosmetic, Wines & Automobiles•Course Team from leading brands- LV, Versace, Chopard.
PG Luxury Brands
.
• The Curriculum focuses on subjects such as Visual influences, Luxury Culture, brand management and marketing.•Exchange programme with Domus Milan•Industries- Leather goods, Watches, Foot Wear, Apparel, Accessories, Fragrances, Cosmetic, Wines & Automobiles•Course Team from leading brands- LV, Versace, Armani, Chopard
Overview: Luxury Brand Management
.CareersLuxury Brand ManagerLuxury MarketerLuxury Store ManagerLuxury Shopping ConsultantPublicity and Luxury PR ExpertLuxury Buyer and Merchandiser
PlacementsChanelLouis VuittonBurberryInfinite LuxuryGenesis Luxury
Salvatore FerragamoReliance BrandsDivaniDia ColorLuxe Group
PD PR & Events
.•Promotions and events are an integral part of the fashion and lifestyle industry.•An important aspect of the communication strategy is to give visibility to the fashion and lifestyle products.• Curriculum imparts a comprehensive ability to develop, use and implement promotional methods and organise and manage various types of events.
PR & Events
.
CareersEvent ManagersFashion PublicistsFashion Communication ManagersFashion Promotion Executives
PlacementsFashion HousesPR agenciesEvent Management companies
PD Entrepreneurship & Family Business
.•The curriculum includes topics such as • prepare a realistic business plan based on your thoughts•Identify entrepreneurial opportunities. •The course content will be contextualized to the needs of prospective participants.• This programme would enable students to create virtual business through latest software to experience the business setup and functionality.
Our Advisory Board
We have an advisory board comprising of 20 C level executives
Mr.Tikka Shatrujit SinghMr.Anup Chandra Mohan Mr.Dr. Jyotsna Bhatnagar Ms. Manisha Rar Mr. Nikhil Mehra Mr. Shailesh Chaturvedi Mr. Ganesh Subramaniam Mr. Rajesh Jain
Advisor to Chairman & Chief Representative Asia LVMHFounder JabongChairperson HRM, MDIHead products AmazonCOO Genesis LuxuryCEO TommyHilfigerCOO Myntra.comMD & CEO Lacoste
