scf enteprise private indoor introduction

Mumbai Densification Summit, Oct 2017

Caleb Banke, Qualcomm, Enterprise TG Chair

Luigi Tarlazzi, Commscope, BIZ WG Co-Chair

SCF Enterprise Activity Overview

Enterprise Session Agenda

• SCF activity overview

• Caleb Banke & Luigi Tarlazzi

• Enterprise case studies:

• “Mass deployment - what is *really* needed?” Mike Cronin, Node H

• “How Small Cells Resolve Design Challenges in a Dense Venue”, Georges Kechichian, Senior VP of Engineering, iBwave

• “Covering High Rise Residential”, Piyush Raj, American Tower

• Wrap-up: Requirements summary and actions, Jio and SCF

© Small Cell Forum Ltd 2016

• 94% said in-building cellular performance had an impact on their business, with 42% rating it between 8 and 10 in terms of seriousness, especially in pharmaceuticals and hospitality.

• Poor voice quality was cited by almost 45% of respondents as a challenge, while 36% pointed to slow data or email.

• 63% of enterprises said they would be willing to pay more for improved quality of service, despite being generally sensitive to service and device costs.

• 55% say they would be more willing to buy services from a mobile operator which includes small cells in its portfolio.

What Enterprises are telling us: Key drivers

500 enterprises surveyed – across four major regions –North America (30% of respondents), Asia (28%), Europe (25%) and South/Central America (17%).

[SCF162] Enterprise demand for small cells by vertical market

Update to Enterprise Research underway

http://scf.io/doc/162

India outpaces the world


0

50

100

150

200

250

300

350

400

450

2016 2017 2018 2019 2020 2021 2022

,000

Urban Enterprise Rural

CAGR 33%

CAGR 90%

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2016 2017 2018 2019 2020 2021 2022

,000

Urban Enterprise Rural

CAGR 26%

CAGR 79%

Global small cell deployments

Indian small cell deployments

India small cell deployments Source: Rethink

How can we accelerate Enterprise deployment?

• Better communication with Enterprise IT – lack of information and education emerged as the single biggest factor inhibiting deployment.

• Sort out who pays for what – service providers challenged to come up with simpler and more compelling Enterprise packages.

• Deliver a multi-operator offering – this issue was cited by many Enterprises as a barrier to adoption – particularly important for public-facing locations.

• Device management & security with BYOD – opportunity to drive more innovation

[SCF162] Enterprise demand for small cells by vertical market


Enterprise Advisory Council

Focused on deepening industry ties and working alongside businesses to help enhance their cellular coverage

SCF Enterprise Advisory Council Founder members

Small Cell Forum Enterprise Campaign

Phase 2: Healthcare

(November Publication)

Cross-vertical enterprise campaign spanning Small/Medium Enterprise, corporate campuses, MDUs, Retail shops, shopping malls, medical facilities, hotels, government/municipal buildings

Phase 1: Hospitality (Launched)

Phase 3: Property/Office

Being defined

http://www.smallcellforum.org/enterprise/

http://www.smallcellforum.org/enterprise/

SCF Enterprise Video

High level Enterprise Video in development to highlight the

small cell opportunity for Enterprises –available in November

Addressing Enterprise barriers and accelerating

Enterprise deployments

All downloadable fromwww.scf.io

Mumbai Densification Summit, Oct 2017

Luigi Tarlazzi

SCF BIZ WG Activity Overview

Business Principles WG Goals

• Understand the challenges of current business models

• Derive new models to overcome these

• Provide enterprise with new channels & approaches to resolve their indoor coverage needs

• Provide MNO with new models and partners to help them address a broader market while minimizing increased CAPEX investment

• Address more of the market:

• Improving the mobile service available to businesses and consumers

• Presenting growth opportunities for equipment vendors, service businesses and MNO

• Build on high quality indoor mobile coverage to create new application and service opportunities for businesses and their customers


Introduction to our approach


A few simplified definitions of key players as used in our eco-system models:

Mobile Network Operator (MNO): Provides mobile voice and data service to businesses and consumers. Typically the owner of spectrum licenses and the mobile core network. Mobile service can be offered to direct subscribers or via intermediaries such as Neutral Host service providers or MVNO.

Neutral Host (service provider) (NH): Provides a managed indoor service to the enterprise via a Neutral Host Network and acts as an intermediary between the MNOs and the enterprise . This is particularly important when indoor mobile coverage from multiple MNO is required by the enterprise. The NH could offer a fully managed service themselves or integrate part of the service from other specialist application partners. The Small Cell solution for a Neutral Host Networkcould be a single multi-operator solution or multiple single operator solutions from each of the MNOs which are then integrated by the NH.

Systems Integrator (SI): Acts as the prime contractor to manage the design and build of the indoor small cell solution for the Enterprise. The SI will use a combination of in-house experts and specialist application partners. Unlike the NH the SI will not be responsible be the intermediary with the MNO or provide an ongoing managed service of the small cell network

Enterprise: The company occupying the building and seeking to provide mobile coverage to its customers, visitors and employees or the building owner offering this service to its business tenants

Small Cell Vendor: The provider of the primary small cell equipment used in the indoor network

New models can expand the market by broadening ecosystem participation


Examples to illustrate the shift in operational responsibilities with different ownership models

Category or Stage Function Current MNO-Led Neutral Host Enterprise Purchase

Small Cell Equipment Purchase Mobile Operator Neutral Host Enterprise

Marketing and Sales to Enterprise Mobile Operator Neutral Host Small Cell Vendor

Project Management Mobile Operator Neutral Host System Integrator

Planning and Design Mobile Operator System Integrator System Integrator

Connectivity Mobile Operator Neutral Host Enterprise

Installation and Commissioning Mobile Operator System Integrator System Integrator

Acceptance Testing Mobile Operator System Integrator System Integrator

Optimization Mobile Operator System Integrator System Integrator

System Monitoring Mobile Operator Neutral Host Mobile Operator

User/Enterprise Tech Support Mobile Operator Neutral Host Mobile Operator

System Upgrades and Expansions Mobile Operator Neutral Host System Integrator

Spectrum Ownership Mobile Operator Mobile Operator Mobile Operator

Mobile Core Network Mobile Operator Mobile Operator Mobile Operator

WAN Backhaul Mobile Operator Neutral Host Enterprise

Supporting Mobile

Infrastructure

Sales & Marketing

On-Premise

Deployment

Operations &

Maintenance

Key CollateralAlternative Ownership and Operations

Business models are moving towards increased sharing of capex, risk and value of small cell deployments

Alternative Ownership and Operations [181]Proposes alternative commercial models for small cells in general and specifically for the hospitality sector. Extends the value chain to more parties, distributing the upfront capex and risk and introducing new services.


• IT-based solution

• Security, privacy and QoSrequirements

• Wi-Fi economics

• Silicon Valley-type of innovation

• Control and visibility on the system

• Value-added services

• Operator-agnostic solution

• Leverage existing network investments

• Full network control

• Capacity upgrade in metro areas

• Slow 3GPP innovation

• Customer ownership

• CAPEX constraints

• Market differentiation

Enterprise Mobile Operator

End User Demand for In-Building Connectivity

Today: Enterprise 4G as a CAPEX for MNO

• IT-based solution

• Security, privacy and QoSrequirements

• Wi-Fi economics

• Silicon Valley-type of innovation

• Control and visibility on the system

• Value-added services

• Operator-agnostic solution

• Leverage existing network investments

• Full network control

• Capacity upgrade in metro areas

• Slow 3GPP innovation

• Customer ownership

• CAPEX constraints

• Market differentiation

Enterprise Mobile Operator

End User Demand for In-Building Connectivity

Today: Enterprise 4G as a CAPEX for MNO

Vision: Enterprise 5G as a service

Enterprise Services• Phase 1: Fully Managed LAN

and WLAN Services• Phase 2: Add Surgical LTE

Coverage with Small Cells

RAN Evolution• Phase 1: Continued Macro

Densification/Modernization• Phase 2: Add Surgical LTE

Coverage with Small Cells

Customer Pull Operator Push

Capacity 5GHetNets for In-Building

Business Models: What Needs To Change

Operators need to leave some control and trust 3rd party for small cells deployment

NH and 3rd parties need to embrace new models for network equipment ownership

Sharing of equipment and potentially spectrum should be more viable

Licensed, shared and unlicensed spectrum should become available

Standard interfaces to enable economy of scale and simplify IOT

Simplified maintenance processes throughout entire product life cycle


BIZ WG Work Items

• Validation of Neutral Host business model

• Ownership model package for Healthcare and other verticals

• Analysis on the impact of new spectrum ownership models

• Implications of RAN equipment sharing

• Small Cells for Industrial IoT and Private LTE Networks


scf enteprise private indoor introduction

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