sca digital disruption - march 2016
TRANSCRIPT
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DISRUPT YOURSELF!Use your assets to play the digital field
VIJAY SOLANKIChief Digital Officer
March 2016
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Revenue down
50% since 2010
Nearly 1/3 of
Australians watch
online video
each day
Commercial radio
listening in AU up 6%
over the last 2 years
MEDIA DISRUPTION
PRINT TV RADIO
-35%Circulation down
35% since 2010
-50% 1/3 +6% +5%Commercial radio
revenue in AU up 5%
in FY15.
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Streaming – 20% YOY Podcasting – 75% YOY
2015 2018
$50m
$90m
2015 2018
$12m
$60m
DIGITAL AUDIO GROWTH
Source: SCA market estimates - 2016
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SCA’s assets reaching 95% of the population
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301k 9.2M 2.2M 976kAvg Daily UBs1 Facebook Fans2 Twitter Followers3 Instagram
Followers4
Sources: 1 Nielsen Market Intelligence, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Feb '16
SCA DIGITAL FOOTPRINT
2.8mMonthly Video
views3
818kUnique 28 Day
streamers1
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Radio Group with
301,338Avg Daily UBs
SCA DIGITAL FOOTPRINT
Australian
Mobile Publisher2
Australian
Digital Publisher1
#1 #14#9
1. Nielsen Market Intelligence figures Feb ’16. 2. Nielsen Market Intelligence figures Feb ‘16.
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Old world Broadcaster-centric
FM
Transmitter
Radio
STUDIO
Content
New world Consumer-centric
Website
Apps
Radio
Podcasts
Home
Studio
Desk
Street
ConsumersStudio
Content creators
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We drive engagement by targeting these pillars
COMEDY
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We drive engagement by targeting these pillars
CELEBRITY
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We drive engagement by targeting these pillars
LOCAL
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We drive engagement by targeting these pillars
SPORT
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PLATFORMS & PRODUCTS
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USING DATA TO INFORM
Analytics
Sam gives Sasha
a puppy
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AGILE & LEAN
LEAN HACKATHONAGILE+
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WORKING WITH STARTUPS
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Identify your strengths and be confident in
your ability
Distribute content and build a great
product experience
Use data for behavioural
insight
Use agile, lean &
hackathons
KEY TAKEAWAYS
1. 2. 3. 4.