1. PROGRAM PRODUCTION PLAN 2 0 1 4 T H E S H O W

2. OBJECTIVE REVIEW SBS MTV THE SHOW MBC ! KBS MUSIC BANK Mnet MCOUNTDOWN SBS ANALYSIS PROGRAM TREND CORE TARGET STRATEGY PROGRAM ITEM ITEM ITEM 1 ITEM 2 ITEM 3 ITEM 4 INDEX 3. GOOD TO GREAT THE SHOW GREAT | TARGET & NEEDS | THE SHOW GREAT QUALITY | | OBJECTIVE 4. REVIEW SBS MTV THE SHOW SBS MBC ! KBS MUSIC BANK Mnet MCOUNTDOWN 5. REVIEW THE SHOW 60 TheShow NA & ALL About KPOP 3 (|)MC 6. REVIEW 1 , , , (400 ) , , MC 1 M B C 7. REVIEW 10-30Live ,,, . , MC K- TV Map,, My K B S MUSIC BANK @kbs Musicbank 8. REVIEW M N E T MCOUNTDOWN RE:CHART K-POP! , , 1020 MC TOP3 9. REVIEW S B S MC ! 10 MC NeTV Fan 10. REVIEW MUSICPROGRAM POSITIONING YOUNG GENERATION OLD GENERATION ON LINEOFF LINE 11. REVIEW MUSICPROGRAM S U M M A R Y SOCIAL MEDIA NEW PERFOMENCE , COMMUNICATION ON/OFF line Fan ISSUE MAN 10 MC 12. ANALYSIS PROGRAM TREND CORE TARGET 13. PERSONALISEDCELEBRITY or / FAN [ MUSIC STATION] NEEDS [ 3] PRIVACY [Dispatch | mbc| ] 10M , CELEBRITY / ANALYSIS T R E N D 1 14. < > COLLABORATION , ISSUE [ GLAY X EXLIE] & ISSUE [ X 2NE1] [ FNS] Youtube 2NE1 z , ANALYSIS T R E N D 2 15. < > RETRO1020, , 90 [ 1994] [ ORIKON STYLE] [NAVER MUSIC ] 1 10 16.3% 2 OST AYAKA 90 20 '11~'13 / 40 ' ' , , ANALYSIS T R E N D 3 16. < well - Made > , Musician Signer - Songwriter [ MUSICIAN] [ J Rabbit ] KPOP [EBS ] SPITZ, , Cover 190 07 109 600 , INDEPENDENT ANALYSIS T R E N D 4 17. COLLABORATION OLD&NEW | & ITEM RETRO + ITEM PERSONALISED TARGET NEEDS ITEM INDEPENDENT CONTETNS STEP UP ITEM ANALYSIS T R E N D S U M M A R Y 18. ANALYSIS CORE TARGET C Generation 19 C " - CEO 2014 " C " - 2013 [CONTENTS ] 19. ANALYSIS CORE TARGET CONNECTION [SNS ] , Issue SNS C Generation[Contents ] 20. ANALYSIS CORE TARGET COMMUNITY [ ] C Generation[Contents ] 21. ANALYSIS CORE TARGET CURATION [, ] C Generation[Contents ] 22. ANALYSIS CORE TARGET CREATION [() C Generation[Contents ] 23. C GENERATION , , . . TV TV 6973 '+ [, 1 ] [ : %] 85 55 C GENERATION NONC GENERATION ANALYSIS CORE TARGET :Google Think Insights SNS [] 2014 80 92 82 44 SNSSNS 88 SNS 65 [ : %] 24. CGENERATION NON CGENERATION SAMPLE() 1,123 4,877 39.9 48.9 60.1 51.1 13-19 18.1 12.0 20-29 33.6 16.2 30-39 22.4 22.7 40-49 16.8 24.8 50-64 09.1 24.3 21.5 17.3 34.1 41.4 9.5 19.4 30.5 17.5 | 4.3 04.5 ANALYSIS CORE TARGET C GENERATION [ ] [:%] 13 - 19 Trend setter TARGET 20 - 29 K-POP , = 25. ANALYSIS CORE TARGET TARGET EXTENTION 20-29 33% TARGETMOMENTUM (13-19) 20-29 13-19 18% 26. STRATEGY PROGRAM ITEM 27. TARGET NEEDS ITEM STRATEGY I T E M PERSONALISED OLD&NEW|& ITEM COLLABORATION + ITEM RETRO INDEPENDENT CONTETNS STEP UP ITEM 28. PROGRAMITEM1 KPOP INDIE MUSICIAN 1 1 (, , ) * : / (The Show or The Show ) 29. PROGRAMITEM1 KPOP INDIE MUSICIAN TITLE KPOP LOCATION - ON : The Show PROCESS 15~30 : , ex. " ." : (,, ) " Musician " * : 1 ( ) 1 EFFECT - - : - K-Star , TARGET NEEDS COLLABORATION INDEPENDENT 30. PROGRAMITEM2 FAN SONG or [ UIUC] Let It Go [ ] [ 22 ] [REFERENCE] [REACTION REFERENCE] Reaction 31. PROGRAMITEM2 FAN SONG TITLE FAN SONG LOCATION - : The Show | The Show TALK | LIVE CHATTING - : The Show PROCESS K-POP ( ) 1 The Show * : a. . * , , b. , SNS / EFFECT - - : - - / - TARGET NEEDS COLLABORATION 32. PROGRAMITEM3 MEMORY REMIX 8090 Remix OLD SONG REMIX GRAPHIC 8090 GOD, HOT, , , SES DJING, OR 33. PROGRAMITEM3 MEMORY REMIX TITLE MEMORY REMIX LOCATION - : The Show - : The Show PROCESS GOD FRIDAY NIGHT EFFECT - - : - K-Star , TARGET NEEDS COLLABORATION INDEPENDENT 34. PROGRAMITEM4 MUSIC WAR All-ip _ KPOP 2 3 4 [REFERENCE] [REFERENCE] ! ' ' 10cm '' VS 35. PROGRAMITEM4 MUSIC WAR TITLE VS LOCATION - : The Show | - : The Show PROCESS ex. or ? ? () VS ( ) : * * : 1 ( ) EFFECT - : - : -