SAVE THE BEST FOR

LAST (EFFECTIVE TV COMMERCIALS)

BY: CHELDY SYGACO ELUMBA-PABLEO,

MPA;LLB

WHAT MAKES A TV COMMERCIAL MEMORABLE?

And follow up question, is it the product you remember or just the commercial itself?

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

WHAT PEOPLE THOUGHT WHEN

THEY SAW A GIVEN TV

COMMERCIAL. 

Did they remember the spot itself? Did they remember the brand? ....or Both?

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

KIND OF GOES WITHOUT SAYING THAT

IF YOU’RE A BRAND MANAGER OR

BRAND MARKETER OR ADVERTISER--

IF GIVEN THE CHOICE,

you would like the people to remember your BRAND or PRODUCT, right?

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

TOP ADVERTISEME

NTS

NEW DATA

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

TOP ADVERTISEMENTS

LEGAL SERVICE

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

TOP ADVERTISEMEN

TS

OIL AND GAS

EXTRACT

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

TOP ADVERTISEMENT

S

COMMERCIAL AND

INDUSTRIAL MACHINERY

AND EQUIPMENT RENTAL AND

LEASINGCHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

TOP ADVERTISEMENT

SOFFICE

AND DENTIST

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

WHAT HAVE YOU OBSERVED?

HUMOR was definitely the most-oft used word to describe what makes a commercial memorable.

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

Other words that came up a lot were “TAGLINE” AND “JINGLE”

WHAT HAVE YOU OBSERVED?

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

WHAT HAVE YOU OBSERVED

Many mentioned the use of an ICONIC-TYPE CHARACTER as being an integral part of making a commercial stand out from the pack

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

WHAT HAVE YOU

OBSERVED

”Advertising, especially TV commercials can get customers in the door only one time. After that, it’s up the seller to BUILD TRUST AND LOYALTY.”

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

DOESN’T MATTER HOW GOOD YOU ARE

AT SOCIAL MEDIA AND/OR ADVERTISING

AND MARKETING.What gets people coming back and becoming loyal customers is: a quality product, service or ware and sold at a good price.

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

TO WRAP IT UP--

I. “HEART AND OR HUMOR.-- One that tickles the funny bone, makes you laugh out loud and call a person in the other room.

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

SEE THE DIFFERENCE?!“It is best done with an icon, a grabbing tag line, a memorable jingle, and humor, with the icon and the brand tied together.”

NESCAFE

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

TO STAND OUT AND BECOME

MEMORABLE

it must be UNCONVEN-TIONAL. The conventional is boring, and immediately forgotten, because it never engages the consumer.

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

IF YOU DON’T REMEMBER THE

PRODUCT OR SERVICE, THE AD IS A FAILURE.

The ad should address a need, demonstrate how the product or service meets the need, and do it in a compelling, memorable way, with a device known as a “HOOK” that even after 25 years after it ran, people still remember 

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

TESTIMONIAL ADS (TRUE FEELINGS)

Commercials that portray people getting hurt are most memorable.

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

STUPID /FUNNY

COMMERCIALS

are the most memorable, followed by funny ones. We tend to remember a commercial first then the product.

CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB

THANK YOU FOR READING!

CHELDHAYE