satish_cv_digital marketer | account marketer | google certified adwords professional
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Satish Kumar Ganesh Nagar New Delhi - 110092 Mob - +919599431340 Email-84thekumar@Gmail.Com
Career Objective To Achieve Excellence In (Pay Per Click / Search Enginemarketing) Internet Marketing Through
Continuous Learning And Innovative Work.
Technical Qualifications Bachelor Of Computer Application In 2009 (H.N.B.G University)
Google Professional Adwords Certification
Educational Qualifications Intermediate (10+2) In 2006. High School In 2004.
Operating System : Dos,Window95,98,2000,Xp,Server2000/2003
Package : Ms-Office. Web Technologies : Html, Filezilla, Adword Editor
Work Experience: Sr. Sem Executive Maverick Digital Pvt Ltd (November 2015 Till date)
Drive strategy, execution and optimization of pay per click, display and remarketing
campaigns in Google Adwords
Manage key SEO and client accounts in conjunction
Managing PPC landing page A/B testing optimization for geo-targeted campaigns
towards lead generation & web traffic
Evaluating PPC performance of completed and ongoing campaigns using search
engine dashboards and Google Analytics.
Handling integrated Marketing Campaigns with web and paid search.
Responsible for overseeing day-to-day operations and management including
workflow, resource allocation and ongoing learning and development.
Creating weekly and monthly performance analysis of marketing campaigns to
determine available growth opportunities & competitor strategy
Analyzed the performance of multiple retail websites and retail product categories
Interpreted and analyzed site metrics by using web analytic tools such as Omniture,
Perform competitive Intelligence Analysis and monitor industry trends, conduct
secondary market research as well as quantitative analysis.
Implementing online marketing strategy for through the use of SEO/SEM
Sr. Sem Executive At Rahku Tech Pvt Ltd . ( Nov 2013 To Oct 2015)
Creating account structure, keyword research and analysis
Tool and using competitor analysis tool like spyfu (keywords) semrush and (ad blurbs)
Working on search network, display network, search & display select.
Ad copy drafting and ab testing of the ads
Adding and excluding placements (automatic and manage), topic, remarketing
Performing changes in the account as per the requirement
Bid management & optimization (day to day activity)
Performing search query reports & recommendations
Sem Executive At Pc Solutions Inc. (8th Nov 2011 To Nov 2013)
Build and Promote Multi-Platform PPC Campaigns.
Acquire And Develop Marketing Landscape Research And Study Competitors Position
And Product Offerings.
Analyze The Reports Of Search Engines And Prepare And Implement Monthly
Optimization Strategies For All The Clients.
Use Analytics Tools Like Google Analytics, Omniture
Troubleshoot The Tracking Code Installation Issues By Working Closely With Clients'
Prepare Post Click Customer Behavior Reports And Identify The Profitable Landing
Pages, Optimal Ad Positions And Day Parting.
Suggest The Plans To The Manager Based On The Analytical Tools Performance Data.. Location: USA , Canada, Australia & Uk
Job Responsibilities 1) Creating the campaigns based on the product, location and language. Extensive keyword
research, choosing the relevant and profitable keywords. Monitor, track, and report on paid
search metrics. Coordinated with team members to ensure achievement of all objectives.
2) Creating the ad copies that are not only attracts high ctr but also high conversion rate.
3) Developed and managed ppc campaigns on multiple networks.
4) Ensured optimal utilization of analytical tools and recommended
improvements. Strategic budgeting and bidding.
5) Performed test on landing pages and delivered strategies to maintain conversion rates.
6) Assisted to select ppc campaigns and performed keyword research. 7) Performed regular tests to maintain optimization of keywords
Mostly Worked On Websites Related To Real Esatate/ TechSupport/Travel/ Diamonds & Jewellery Iindustries.
omniture Competitor site analysis google
Search engine marketing [sem] specialist on google
search network Remarketing, contextual and placement targeting analyst Manage cpm, cpa and cpc campaigns Testing setup, analysis and reporting google website optimizer daily
reporting, tracking and metrics manage quality score, bid placement Keyword selection, ad creation Online marketing facebook ads , ad words and , ad Center & (ppc/sem campaigns) Ppc tools :- ad words editor, speedppc & Spyfu strengths:- Sincere, hardworking, punctual and committed. Self motivated, flexible, able to take challenges, able to work in 24x7
environments. Good inter personal skills, willing to take challenges in software development. Positive attitude towards learning new things and acquiring more
Knowledge. Personal Skills Capacity For Self-Motivation & Quick Learning Skill.Keen Instinct To Quickly Effect Change &
Improvement.Ability To Adapt To Any Environment Or Situation.
Declaration I Hereby Declare That All The Information Given Above Is True To The Best Of My Knowledge.
Place: Delhi Date: (Satish Kumar)